Product Type: Weetabix Breakfast
Newest Review: ... about the product. Inside the box are 2 packets containing 12 weetabix each (so 24 in total). The cereal itself i thought was great, ... more
Member Name: Meggysmum
Date: 27/09/10, updated on 14/03/11 (184 review reads)
Advantages: Good fibre content
Disadvantages: Taste odd, poor texture
I am a big kid at heart and love chocolate breakfast cereals with my favourite being Weetos. A couple of weeks ago I had to have a wisdom tooth extracted and was unable to have hard, crunchy food for a few days. I did feel sorry for myself as I had to forego my Weetos and had boring Weetabix instead. However I then saw an advert for Chocolate Weetabix and immediately felt inclined to go and buy a packet. (Oh the powers of advertising!)
At £2.29 for a box of 24 at my local Waitrose they were a little expensive but I decided that in my vulnerable state I deserved a treat so I bought them anyway.
The box looks extremely similar to the regular Weetabix box only with more brown colouring along with the yellow and a clear statement of Chocolate across the front. It also shows some tasty looking Weetabix crammed full of chocolate chips sitting in a bowl of white milk. The information flash states the product is low in salt, high in fibre and made from wholegrain, it also claims that it contains half the sugar of the average chocolate flavoured breakfast cereal. The allergy warnings list wheat, barley and soya. Like most cereals it contains added B vitamins and folic acid.
The next morning I was keen to try my new purchase. On opening the notoriously tricky inside sleeve of the Weetabix packet I was presented with a rather dull looking biscuit. I think I expected to see normal looking Weetabix containing chocolate chips but actually these are very dark brown biscuits and if you look very hard you can just about make out the chocolate chips. They were quite difficult to extract from the packet without leaving crumbs everywhere but I always have that trouble with ordinary Weetabix too. The surface of the biscuits looked very "bitty" and that coupled with a mild aroma of cheap chocolate didn't really inspire me but I decided that I had to give them a go.
I had two biscuits and poured on my milk. The milk took on a slightly dirty look very quickly, not the chocolate milk you get with many cereals but it also didn't stay fresh and white either (remember the original picture?).
The biscuits were slightly crunchy to start with but the texture softened almost immediately after the addition of the milk but the bitty texture remained. The biscuits did not take on the creamy consistency which I associate with Weetabix; in fact they reminded me of some of the basic cereals I tried once when on an economy drive. It is hard to describe the flavour. There is a distinct hint of chocolate but it is a little bitter, my son said it reminded him of dark chocolate and when I checked the ingredients it does list Plain chocolate at 7%. Somehow it just felt as if there was something missing and although I ate the whole bowl I can't say it was the most enjoyable experience.
On the next morning I saw the box in the cupboard and with the expensive price-tag still whizzing around my head I thought I had better give them another go as I couldn't waste them. This time however I decided to add some Splenda granulated sweetener (thanks Bzz campaign!) which I had in the cupboard. The extra sweetness was just what was needed and this time the biscuits were much more pleasant to eat and the flavour of the chocolate seemed richer and more appetising and it was much easier to finish the bowl, however my son wouldn't try them again.
A 2 biscuit serving contains 156 cal, 7.2g of sugar, 1.8g of fat, 4.7g of fibre and 0.09g salt (0.04g Na). I compared these figures to the Weetos that I usually have. I do only have a 30g serving as I am on Weightwatchers and I do weigh my cereals so a 30g serving contains 118cal, 7.1g sugar, 1.5g fat, 1.9g fibre and 0.07g salt (0.03gNa). Looking at these figures the only real benefit in eating the Chocolate Weetabix is the increased fibre.
I have always found that corn-based breakfast cereals leave me very hungry within an hour or two of eating them which is why I do prefer the wheat based versions, particularly the wholegrain varieties as they definitely fill me up and carry me through to lunch without experiencing any hunger pangs. I must admit that the Chocolate Weetabix kept me satisfied and I didn't need a mid-morning snack.
I will finish the box of these as they are not disgusting but they really do require a bit more sweetness to make them enjoyable. My daughter wouldn't try them as she thought they looked horrible and my son will not have them again so I will have to plough my way through the box alone. Reducing sugar levels in cereals is a good idea and there are plenty on the market that are excessively sickly but this is the first time that I have actually thought a product needed more sugar to make it palatable.
On an addition note, my cat is a terror for licking the remains of our cereal bowls when we are not looking and although milk is not good for cats she seems to suffer no ill-effects. The bowl containing the remains of the milk and the chocolate Weetabix is the first she has ever turned her nose up at so even she can be slightly discerning and this is a creature that eats everything from cherry crumble to frogs!
Obviously I won't be buying these again. They are expensive but look cheap and taste a bit like stuff you would sweep up off the floor. I will stick to my favourite Weetos and eat more fibre elsewhere!
Summary: Not the best cereal
More reviews in the field of Breakfast
- Not as good as clusters & that really bites!
- You can't have cookies for breakfast, but you can have Cookie Crisp!ME WANT COOK ...
- Not that crazy, hardly any choc, and it's not even a square!
- Don't bother, just have fresh fruit!
- Golden Honey Puffs
- Breakfast in 2 minutes!
- Oat So GOOOOOD
- A healthy start to your Morn-ing
- Sizing needs re-thinking!
- More fruit than the premium brand