Product Type: Weetabix Breakfast
Newest Review: ... about the product. Inside the box are 2 packets containing 12 weetabix each (so 24 in total). The cereal itself i thought was great, ... more
Member Name: cyberem78
Advantages: Are fortified with vitamins, contain little calories and fat.
Disadvantages: Taste vile, have a gross texture.
I had enjoyed original Weetabix and Weetabix Minis before purchasing this special Chocolate version of the cereal. This sounded like the perfect cereal to me - sweet, chocolatey, filling and with that unique Weetabix flavour. I couldn't wait to try them.
I bought a large sized box of the cereal which contains 24 bisks. The packaging is very appealling and provides plenty of information about the produtc. The image of the cereal makes them look mouth-wateringly great and I like the allusion to the natural ingredients by having a field of wheat in the background with an animated wheat stalk character smiling over the bowl of cereal.
Emblazoned over the box is also lots of slogans which highlight the benefits of the food. For instance, there is a statement reading that this cereal contains only half the sugar of the average chocolate flavoured cereal. The product is also marked as being low in salt, high in fibre, as being wholegrain and fortified with vitamins. Image wise the package is perfect. At this stage, however, I should say that you ought never to judge a book by it's cover!
Full ingredients are also provided on the packaging and this shows that the product is comprised of 83% wheat, sugar and 7% plain chocolate as well as other ingredients. Allergy advice is provided with the product being marked as containing soya, wheat and barley. There is also a comprehensive guide to nutrition with guidelines on daily dietry requirements and how this cereal compares to that. The cereal actually provides per 45g serving (which is two of the biscuits) 156 calories and only 0.8 grams of fat. That's quite good in my opinion and especially for a chocolatey cereal. They are also marked as being vegetarian.
Inside the box you get two packets of biscuits. Once you open one end you just have to fod the top over to keep the remaining biscuits fresh. The box also has a resealable tab though.
The biscuits are made up of rich brown coloured wheat flakes compressed into a flat shape which is rounded at both ends. Through the flakes there are tiny dots of chocolate chips. These chips are made of dark chocolate and after a few weeks of the cereal being stored they tend to start turning white.
I find that the biscuits are slightly more crumbly than the original Weetabix. I'm not sure why this is - perhaps the little choc chips seperate the flakes or something, but it's hard to get one biscuit into your bowl without it flaking all over the place. The biscuits look fine until you pour the milk into the bowl. Then they start to lose their shape. The milk turns brown but only marginally so, not like it does with a bowl of Coco Pops, for instance.
I really hoped the taste of these would be delightful as I love Weetabix and I am a chocolate addict. However, the expereience of eating these is so bad for me that I've almost felt like gagging as I'm swallowing the product. This reaction is caused by a combination of factors. Firstly, the worst thing about this cereal is the texture. The biscuits tend to be okay at first when you initially pour the milk in but after a minute the biscuit has turned to mush. It has no texture at all so it's not even like a porridge, just like slime. Then, every now and again you suddenly feel a lump in your mouth and you bite into it and it's this lump that is waxy on the outside but chalky when you chew down on it. The way the choc chips are lodged into the soft mush is a really unpleasant mix.
Secondly the taste of the cereal is nowhere near good enough. Now, with original Weetabix I always end up putting something on the biscuits like sugar or honey so I expected the chocolate version to be a little lite on the sweetness too. I did not imagine they could taste this bitter though. I think it's the chocolate quality that is one of the problems. The chocoalte is dark so it's extremely sharp and bitter but it doesn't have the quality of fine cocoa rich dark chocolate - it's just like waxy cooking chocolate. The wheat flakes also seem to be 'dusted' in chocolate but to me it tastes like someone has just dusted the buiscuit down with some raw drinking chocolate powder. To be quite honest, I find the overall flavour to be horrible.
I've been eating these to try and get rid of the packet as I hate to waste food but every bowl is like torture to me and I literally have to try and numb my senses as I'm swallowing down each bite. I would not advise any chocolate lovers to buy this expecting it to be sweet or tasty. I honestly don't know how anyone could like the strange texture either. Just a mess of a cereal that could have had real promise, in my opinion.
If you want to visit the brand's website to find out more about this cereal you can go to:
Summary: One of the worst cereals I have ever tasted.