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Whole Earth Organic Red Fruit Crunch

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1 Review

Brand: Whole Earth / Type: Cereal / Food quality: Organic food

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      01.07.2008 19:04
      Very helpful



      Gives me a good start in the morning!

      I'm quite fussy about the cereal that I eat and have never really gone for the usual cornflakes etc. I recently came across this Whole Earth Red Fruit Organic Crunch in my local Tesco and the description of the cereal seemed to tick all my boxes so I gave it a try.


      Whole Earth was started by Craig and Gregory Sams in 1967, when they opened a restaurant in London. They have since expanded rapidly and promote the use of organic and natural foods. They make a range of cereals, drinks, spreads and everyday items like baked beans and ketchup. They are also a carbon neutral company.


      The cereal seems to vary in price between £1.60 and £2 in supermarkets. The other day I paid £1.61 in Asda but in my normal Tesco shop it is over £1.90. The cereal is quite specialised and therefore is only available in the larger supermarkets and not even all of these seem to stock it. You can also find it in some health food shops, although it is generally more expensive in these.


      The ingredients are as follows: oat flakes, sugar, sunflower oil, flour, coconut flakes, freeze dried strawberries, raspberries and redcurrants, sunflower seeds, honey, hazelnuts and salt. Most of the ingredients are organic and the ones that aren't are 'approved non-organic'.


      I'll give the nutritional information per 100g:

      436 calories
      9g protein
      59g carbs (18g of which is sugars)
      18g fat (4 g of which is saturated).
      7g fibre
      0.4g salt

      So not one if you're on the Atkins diet! There is quite a lot of fat but most of its not saturated so I'm not too worried.

      THE TASTE:

      When I first bought this cereal I wasn't hugely enamoured with it. It did grow on me a bit but they've recently improved it a lot and now I always have some in stock.

      The cereal is made up of crunchy oat clusters (I sound like an advert for another cereal!) and freeze dried berries. There are pieces of strawberries, raspberries and redcurrants.

      The old version of the cereal came with cherries instead of the redcurrants. The fruit pieces in the old cereal were bigger but there was nowhere near enough of them and they always went in the first few bowls which meant that I was left fruitless towards the end of the box. Now the fruit pieces are smaller (only the redcurrants are recognisable as such) but as there are more they are spread around the box and the flavour lasts. There is also quite a lot of red 'dust' from the berries which spreads the flavour as well. Without the berries the cereal can taste a little cardboard like which is why the new cereal is so much better.

      I like my cereal with only a little bit of milk so that it doesn't go too soggy (and I'm not a huge fan of the taste of milk either - are you getting the impression that I'm a fussy cow!). The cereal tastes quite oaty (I know, surprise, surprise!). The berries are definitely necessary to make this cereal tasty, it really is quite bland without them. I don't add any sugar to this cereal as it would make it too sweet for me and I think it tastes fine without adding sugar. I also like to keep the taste of the fruit really coming through the cereal.

      The cereal is quite filling. I only have about half a bowlful at breakfast time (and I don't eat anything else for breakfast) and that keeps me satisfied until break time at school (not quite until lunch time but teaching is hungry work!).

      Another great part about this cereal for me is the fact that it's organic. I try to eat quite a bit of organic food (all my fruit and veg is) so this fits in really well. I'm not sure that it makes any difference to the taste of the cereal but it's not doing any harm!

      My only real gripe about this cereal is the fact that it doesn't last very long! To buy a packet of this costs about the same as a packet of cornflakes or weetabix but they last much longer. I would say that a packet of this cereal lasts me about 5 or 6 breakfasts (and no - I'm not having huge portions!!).


      I really like this cereal. For someone as fussy as me when it comes to cereals when I find one I like I tend to stick to it. I do eat a couple of other cereals but I usually have a box of this in the cupboard. The cereal is very filling and very tasty now that there is more fruit in it. The only problem is the number of servings in a box but I still recommend the cereal for a try - yummy!


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    • Product Details

      Delicious Clusters of Organic Oats with Strawberries, Redcurrants and Raspberries, the perfect cereal for fruit lovers.