Product Type: Whole Earth Breakfast
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Whole Earth Tasty Cocoa Bears
Member Name: Machair1
Whole Earth Tasty Cocoa Bears
Advantages: Lovely little teddies full of chocolate.Wholegrain and organic.
Disadvantages: High in sugar as contain honey.
I love these little "Cocoa Bears" made by Whole Earth! My son does too and he is 17 so you don't need to be a tot to appreciate them.
Wholeearth is a well established company who specialise in the production of really healthy whole foods and have done for over 40 years. Their origins were in a small restaurant called Seed in London back in 1967 when two brothers who owned it got together to form the company. They even managed to invent the vegeburger along the way! The brothers Craig and Gregory Sams can claim great things as it was Gregory who invented the vegeburger, and Craig went on to chair the Soil Association, which is the watchdog for organic farming standards. In between this they also ran "Ceres Grain" a natural food store.
Wholeearth make lots of products including fruit spreads and peanut butter, and they do so with a passion for the environment (even their offices are carbon neutral).
These "Tasty Cocoa Bears" are simply divine little multigrain teddies that lie together in the packet like identical jackstraws, and when you pour them they become a gorgeous little bowl of childhood waiting for the milk, or whatever adornment you fancy to go on top. They also make a great film snack instead of popcorn too!
Grown organically and not containing any artificial colours, preservatives, or flavourings, these are appealing to all the family. The packet is attractively designed and the front has an image of a rather friendly looking brown bear. The cereal is low in fat but it does contain honey.
Each little teddy is crunchy and tastes really chocolaty, and as long as you fold down the inner bag the cereal stays nice and crisp until you have finished the packet, which is not long in our house! My son says he thinks they are very similar to Weetos, but less sugary, and he loves the chocolate flavour which lies between dark and milk chocolate, giving them appeal to all ages, not just young children who are obviously the target market for this product. They turn the milk a lovely chocolate brown and the bears stay crunchy for quite a while in the murky pool. You can use hot milk and I like them with Alpro Soya milk which seems to compliment the flavour really well.
Ideal for vegetarians but not for those with an allergy to wheat, rye, gluten, soya or nuts-not that it contains nuts but it is made in a factory in Switzerland which handles them.
I compared the calories and the fat and sugar content to Kellogg's Coco Pops and to be honest the values are almost identical, except that of course this is organic and the Kellogg's cereals have added vitamins which is either a good or bad thing depending on whether you are happy to eat fortified products.
I buy ours from Waitrose for £2.29 for a 250g packet, and you can buy it from other outlets which sell Wholeearth products and they are often on offer.
To summarise I think they are a lovely cereal which we love but I can't give them 5* as they are expensive and actually share the same fat and sugar content as the normal cereals. High marks though for being organic and wholegrain (and for cuteness!) They are like the Pombears of the cereal world, and like the crisps really have that lovely carefree days feel about them. I must confess I enjoy a good film with a bowl of these quite often and I love the company who make them because their heart is in the right place.
Summary: A novelty cereal made by an ethical company.
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