* Prices may differ from that shown
My first car I purchased at the age of 17 came with a magic tree hanging from the mirror and ever since that day I've never been without one. I now drive a more modern car that doesn't have bits falling off it as I drive it or bits of damp under the seats and I still insist on having a magic tree in the car.
Personally, when I get in to a car without an air freshener, it can sometimes have an undesirable smell; whether that is their sweaty trainers in the back seat or some other undetected unpleasant odour is elementary. This air freshener helps to mask these smells without overpowering the car with its own fragrance.
At less than £1 each, the magic tree air freshener is the tree that keeps on giving. I've had the same one in my car for over a year now and it is still exceptionally fresh. My favourite Magic Tree fragrance is Vanillaroma, the yellow one.
If you are worried about driving around with it hanging from your rear view mirror, put it under your seat!
I don't get chance to drive my car that often as I tend to walk to my work, so it is mainly used by me for going to the gym or shopping. My partner however uses it on a daily basis and actually keeps it tidy and well maintained with a little help from a Magic Tree Air Freshener.
The Magic Tree
Magic Tree is actually licensed out from the US company called Car-Freshner Corporation and they produce 'Little Trees' on a mass scale. All of these are made in the shape of an evergreen tree which of course smell lovely and keep their leaves all year round.
The magic tree is pretty much what it says on the tin, a tree shaped (magical?) air freshener. The magic trees are made out of a material similar to a beer coaster that you find in pubs, a bit like a thick piece of cardboard but with a smooth surface that seems to absorb the scent. They are quite a discrete size with approximate dimensions of 14cm x 6cm x 0.2cm, with a loop in the top and a piece of elastic looped through to attach it to an area of your car. The bottom of the air freshener has the scent written on it and the colour also depends on what flavour you pick.
The Magic Trees come in a sealed plastic wrapper to keep the air freshener scent in until you open it.
New Car Scent
I bought two different types of scents of these Magic Trees when they were on offer and one of them was the New Car Scent. I was immediately attracted to this smell as there is nothing better and cleaner smelling than a new car! The Magic Tree is a dark blue colour which also happens to match my car anyway. The air freshener grabs you as soon as you open the packet and it is a very fresh and 'new' smelling scent.
I hang this off of my rear view mirror and it fills the car with a lovely and rich new car scent which you can smell as soon as you open the doors. I really like this smell and it is very welcoming when you get into the car. After a couple of weeks the smell obviously weakens but generally I don't need to replace it for a good month or so, which for the price and lovely scent is very good value in my opinion.
I picked this up in Tesco on a two for £2 offer which is a bargain for such a decent car air freshener. They are available everywhere from forecourts to supermarkets and are the classic Magic Tree air freshener.
I like to have an air freshener in my car just to keep it smelling nice and take away any bad car fumes or anything like that that might be present. I vary the air fresheners I have, usually I buy whatever is on offer at Halfords or the petrol station and one of the ones I like to buy is the Magic Tree Airfreshener. These are quite common and you see them pretty much everywhere air fresheners are sold.
They look like, yep you've guessed it, a tree but there's really nothing magic about it. These trees are great and I have used these many times before in my cars. The trees are made of a fairly thick cardboard and look just like a pine tree to me. They have the same branch structure and trunk to them. The trees have the word car air freshener written on them on the bottom portion and then the fragrance of the air freshener written on the other side. Usually the colour of the air freshener corresponds with the colour of the flavour too. For example, the strawberry scent is coloured red.
When we first got our new car we actually got the "New Car Scent" air freshener to keep it smelling a bit newer for longer but I generally like a nice fresh fruity smell so often go for the strawberry one. When you first put one of these in your car the scent is very strong and sometimes overpowering but the relents after a few days and you are just left with a nice fresh scent.
There is a handy string at the top which you can use to hang the tree from either your rear view mirror or I like to hang it around one of my indicators as that way its out of my line of vision and not really in the way. Priced at just £1.99 per air freshener they are quite good value and do last for quite a few weeks. You can pick one up in most motoring stores and are a product I recommend.
I love new car smell and sometimes when I am in Tesco and am see Magic Tree Air Freshener on special offer, I pick one up as a little treat for my car.
The New Car Magic Tree Air Freshener is blue in colour and is shaped like a tree and it says New Car Scent in white writing on the bottom, it looks pretty standard and there is no swanky detail to them, but they do the job and look the part, so I am happy with their appearance.
This air freshener smells lovely at first, they have a really nice new car smell to them and it doesn't take long for this smell to fill the car and make it smell fresh and give it that new car scent. When I am using these air fresheners I like to open the plastic bag it is wrapped in and keep it half on and half off, then as the smell dies out, I take the whole bag off and then I get a new burst of smell again and it makes the car freshener last twice as long usually.
Although I love the smell Magic Tree Air Freshener, I am sometimes disappointed by how long it lasts, I have found that the last few times I have bought these car fresheners, the smell hasn't lasted as long as I would have liked, it usually lasts in around a week, which isn't that great in my opinion, though they are quite cheap, especially when they are on offer, so I find myself buying them anyway.
You can buy this Magic Tree Air Freshener in Tesco for in around £1.50, though sometimes they be on sale for £1 or less on offer, so it is best to keep an eye out for them. I think that this is quite a good price for these air fresheners, though I do not think that I would pay any more for them as they do not last as long as I would like.
Overall I think that these are a good car freshener, they are cheap and the smell lovely, it is just a shame that the smell doesn't last for much longer than a week, though for a pound this probably isn't bad value. Overall I would give these car fresheners 4 out of 5 stars.
*also on ciao under lorrainek90
When I got my new car three years ago now I revelled in the lovely clean smell that only comes from a new car and was therefore keen to keep the car smelling fresh for the duration. I had before this owned a wide variety of car air fresheners; be it the clip on ones to your air vents, to the sticky back ones to the ones you hang on your windscreen mirror, I had tried them all. I am well aware of the multitude of people that use Magic Trees and you see a good number of them dangling from mirrors when driving on the motorway and due to the fact that they were priced at only 99p I decided to give them a go.
The Product ~
For those of you who have not seen these fresheners before, and I doubt it will be many; these air fresheners are a strip of fragranced paper which is shaped into the outline of a tree. The fresheners come on a strip of elastic which can be used to attach them to various car areas, the all time favourite being the windscreen mirror. There are a variety of colours to choose from and these vary depending on the scent and on the range of air freshener.
To give you a taster a few of the options available are as follows: black forest, blueberry, wild cherry, black ice, bouquet, forest fresh, lively lemon, lavender, spice, vanillaroma, berry blast. Each of these options is a different colour from the others and so you can really chose depending on whether you prefer to match the colour of the tree with your car dash or whether you prefer a certain scent. I chose to match the colours and therefore selected the Black Ice tree, which is a black tree cut out which is perfect as an accessory that blends into the background rather than a distraction.
Unfortunately these trees are packaged in a polythene bag and a plain backing card which makes them ideal to store but does not allow you, the user, to trial them out before buying. You therefore have to trust your instincts on this one.
Where to Buy ~
These magic trees seem to be everywhere and anywhere, ranging from my local supermarket to Halfords. I bought mine from my local Wilkinsons for 99p however they can also be bought online from Amazon for £1.05.
To Use ~
To hang this tree up you can simply pull open the polythene bag, at which point you may have to reach for the window as the smell is initially quite intense. Then string the tree to the best place, and might I add the least distracting as they can get in your line of sight when driving. It is worth noting that the perfume within the tree can mark surfaces and it is therefore advised that you hang out of reach of anything else. It is worth noting that these trees are designed for both car and home use, although where they could be hung out of sight at home is a mystery.
Do they Work? ~
The smell of these trees as previously mentioned is intense. My Black Ice one smells strongly of a masculine perfume and this was very noticeable when I first opened it especially when the car was sat in direct sunlight and so the smell was not only intense but also warm. However, this smell does fade pretty quickly and I noticed that the scent had subsided within a couple of days; either that or my scent gland was damaged beyond repair.
Following the initial strong whiff the smell left a light clean smell in the car interior which was always noticeable when opening the door. I have had many people in my car since I have owned it and most comment on the nice smell inside so it must be doing a good job. The manufacturers of Magic Tree claim that the scent can last for weeks, and I have to be honest and say that this is completely true. I have now owned my car for three years and still have a hint of the initial scent on my now old and faded tree which is long due for a replacement.
Many people have commented on the unpleasant smell from their magic tree and I cannot comment on that as I have only ever owned the Black Ice version, therefore I think I was just lucky to get a nice smelling one.
As a result of the nice smell I got from my tree, the long lasting fragrance and the always cheap price I have scored this product 4 stars out of 5.
Thanks for taking the time to read my review!
I would like to put a disclaimer that I do not have a Magic Tree Car Air Freshener anymore, but when I bought my new car (a lovely Fiat 500), it had one of these shamelessly hanging from the mirror. I have to say that I have never seen the relevance of having a "magic tree" design air freshener for a car, I have never liked the smell, and also they've also freaked me out a little since seeing that scene in Se7en when they are all over the ceiling in one of the murder victims rooms to disguise the smell! (ugh!). Having said that, they are a classic design that have been around forever - or at least as long as I can ever remember - and so they are obviously a popular choice among some.
The version I had was the Magic Tree Black Ice Air Freshener which, as the name would suggest, was a black tree in the typical Christmas tree shape design. It was made from cardboard - although when bought is sold in a sealed plastic bag to preserve the aroma. I recently saw the Magic Tree Black Ice Air Freshener in Halfords for £1.99 which I guess isn't a bad price - although essentially it is just a smelly piece of cardboard - or is that doing it a disservice? Basically, the idea is to hang this in your car by the thread attached and then the smell which is incorporated with the cardboard fibres - and therefore it keeps your car smelling fresh.
I am not a fan of this air freshener for several reasons. Firstly, I think the cardboard design just looks a little tacky - and as I said, I don't get the relevance of the tree design. This air freshener doesn't look sleek or inconspiuous - and I just can't see how it complements the look of any car. As for the smell - well, it smells like really nasty, cheap aftershave - not similar to Brut (but worse than Brut). It is not a very feminine smell - and is certainly very overpowering, especially when first new. You also can't turn the air freshener on and off as you can with some of the better products on the market.
Overall, I would just advise anyone to not buy this. I don't get why they are so popular and I don't understand why anyone would choose Magic Tree with all of the other air fresheners on the market. Sure, it's cheap, but it looks cheap, smells horrible - and there are other cheap products available.
Magic tree air fresheners have been around for over 50 years and I bet many people have owned one or at least seen one hanging up in a vehicle.
I bought one to freshen my car up a few months ago. Out of the choice of fragrances I selected the forest fresh one.
The magic tree air fresheners are around 15cm tall and shaped like a little tree. They are made from cardboard and the scent is impregnated in the fibres.
Depending on the fragrance you choice, denotes what colour tree you have. The trees are labelled across the front with the logo and the name of the fragrance. Both sides of the tree are coloured so everyone can enjoy the tree from wherever they are positioned.
At the top of the tree is an Elasticated piece of string so you hang it up.
The tree is covered in a thin plastic sheath to contain the scent and make it last longer.
The main classic designs are:
The black tree which is black ice.
The yellow tree which is vanillaroma.
The green tree which is forest fresh.
There are also a couple of new designs such as the blue one which is 'new car smell' which intrigues me.
*Price and availability*
The air fresheners are priced between 99p and £1.30. They are widely available in supermarkets, garages and online.
I didn't expect too much from the air freshener. They look exactly the same as the magic trees of fifty years go and I don't believe the technology has evolved much.
When I compare the magic trees with modern air fresheners such as the ones from the ambipure range, the magic trees are really lacking in quality, however they are quite cheap.
The tree I bought was the Forest fresh and as soon as I took it out of the packaging but keeping the plastic sheath on; the smell was overpowering and smelt horrifically like a cheap toilet detergent.
I had to drive with my window down in order to let the smell out. It smelt alpiney and lemony but smelt very chemical; like a toilet cleaner.
I was not impressed with the smell and how over powering it was. After a few days it settled down and became more bearable and more pleasant.
You are supposed to take the plastic cover off once it is losing power to give it an extra burst of fragrance. I did this but it didn't really have much extra impact.
I'd say that the magic tree lasted about 6 weeks which was quite impressive. So the trees do offer good value for money.
Unfortunately I just wasn't a fan of the smell. I liked the design, it's classic and inoffensive and the length of time the product lasted impressed me. However, I will not buying this particular magic tree again.
I bought 2 Magic Tree Air fresheners for £1.50 from Asda. I purchased them with the intention to use in my home.
I hung the Berry blast one on the radiator in my hall. It has a lovely smell and seems quite strong but my hall is very small. Each time I walk into the hall I can smell it and it's lasted for weeks now. The other one was Peachy Peach scented and I put this in the living room, again on the back of the radiator. I've never smelt this one though as I walk into the room. I think that's just due to the size of the room.
I think these air fresheners are good value for money but you only really get any benefit from them if used in a small confined space such as the car or a small room. There's a good range of scents to choose from, personally I would go for the Berry Blast each time.
The magic tree range of air fresheners have become as much of a staple as the in car decoration as the fluffy dice. Hanging from anyway possible in the car, most commonly the hand grips above each passenger seat the hanging trees are designed to freshen up the car and boy do they do that! Out of the vast amounts of in car fresheners I have tried these are by far the strongest and the longest lasting! Value for money too!
Costing around £1 for a pack of two you will only need a few of these per year given their durability. The major downside is at first the smell can be sooooo overpowering that you may need to leave part of the cover on to rectify it and avoid having your nostrils pounded! Having a fresh smelling car is essential for me as I ship visitors, guests and work mates to and around offices in the region so like to give a good impressions.
There is a vast range of scents coming in a range of colours from the Blue "new car scent" to the green berry scents and such like!!!
Overall, as much as you can say about car fresheners, these are as best as they come in terms of strength of scent and durability!
Also on CIAO
You can buy Magic Tree Air Fresheners in Asda, Tesco's, in your local petrol station, or on-line - they seem to be really widely available. You can buy Magic Trees in the supermarket for around £1.00, which is a bargain price because each one lasts around three months!
I'd say there's a Magic Tree to match every car and every scent preference. There are a number of colours available - grey, red, yellow, green, blue - there are lots of different options. I've also recently seen some special edition pink Magic Trees on sale in Asda - where some of the proceeds go to the Tickled Pink charity. There are too many scents to list, but my favourites include Peach, Pine, Spice and Strawberry - you should find it easy to find a scent that appeals to you.
I think that Magic Trees look pretty good and the majority of them are neither feminine nor masculine looking (excluding the pink Magic Tree), so they'd be fine in a family car.
Personally, having a good, fresh smelling car is essential, because I literally drive a shed on wheels (a 1993 Nissan Micra) and it has a habit of letting water in below the dash board, so I need an air freshener to disguise the whiff of damp! I used to spend a fortune on cheap air fresheners from the pound shop, but I soon realised that they weren't good value, because the scent only used to last a few days.
With Magic Trees you're not supposed to remove all the plastic straight away, instead you inch it down when the smell starts to fade and you get a fresh kick! There are instructions on the packet explaining this, so give them a quick glance over before you rip the plastic open and remove the whole air freshener like I did the first time I purchased one!
The only negative aspect of this air freshener is the fact that sometimes the smell is too strong and my tree has been known to give me a headache on the drive to work in the morning.
Overall I'd say I'm quite impressed with Magic Tree because the air fresheners are affordable, they last a long time and well fragranced. I recommend that you buy your very own Magic Tree but I'm knocking a star off for those occasions where I'm overwhelmed by the scent!
My Magic Tree has just cost me £30 + VAT! That's the cost of a replacement plastic door handle in my Qashqai. :( I hung the stupid card away from anything it could touch as directed but used the elastic to wrap round the handle. The chemicals have burnt the silver fascia on the handle and round the back as well. To say I'm miffed is an understatement. How else are you supposed to hang this stupid piece of card up if you don't use the elastic. Do I not like strawberry smells any more! Please warn all your friends that this is the most expensive air freshner in the world, certainly one to avoid. Buy flowers instead!!!
I used to drive the world's crappest car: a Citroen Saxo. There are those of you, no doubt, who are snorting and thinking, 'yeah? Think a Saxo's bad? Well, you never had to drive my (insert random car name here)'. Let me tell you, though, that until you have driven a Saxo you can have no understanding of the sheer awfulness that is the sinking feeling that washes over you every time you insert the key in the ignition.
The Saxo was my first car, and for some reason I thought it'd be a sound investment, despite the fact that it was my driving instructor's car and had thus clocked up 125,000 miles. I paid £1500 for it. And it's fair to say that my driving instructor did not so much laugh all the way to the bank, as fecking sprint there, cackling loudly all the way.
In the time I had the car, the timing belt went, I got caught between two lorries on a motorway, neither of whom saw me and who ripped both wing mirrors off in an impressively simultaneous manner, the back windscreen shattered, it ran out of brake fluid in spectacular fashion one day whilst I was doing 80, I ran my mechanic over in it (and then parked on him), I ran a badger over in it, the gear stick came off in my hand, I forgot to put the handbrake on and lost it down a hill, and I drove into my vice-principal in it. It was the ugliest car ever created and could accelerate from 0-60 in a week and a half (but only if there was a prevailing tail wind). The interior was styled in the manner of a teenage boy's bedroom. That is to say, it was predominantly crusty grey with many unidentifiable stains. Now, whilst I used to be a smoker, previous owners must maintained a steady 120 a day Benson and Hedges habit that I could only have dreamed of emulating, because the roof was stained a patchy beige colour and it smelled like the world's biggest mobile ashtray. Most friends were wary about travelling in it. Some took to bringing smelling salts and cushions (to compensate for the total absence of airbags, or indeed, any safety devices whatsoever). To summarise, there was absolutely feck all point to investing in air freshener for this car. Nothing short of napalming it would have done anything to improve the smell.
The final straw came one morning when I arrived at work. I opened the door, only to watch it break free of the hinges and come to rest with a sickening smash on the car park tarmac. I duct-taped it back on, drove it to my mechanic's (who, despite some reasonably serious injuries from the time I ran him over, is still on very good terms with me) and demanded he scrap it, leaving me free to find my lovely current car, a 2 litre Toyota Rav-4.
This car could not be more of a contrast. For a start, it has the full complement of airbags, and things don't fall off it with alarming regularity. It also goes very fast, which pleases me. Even better, it's clean and smells nice. However, I have a dog, and even though he's been banished to doggy jail in the boot, I still needed to get something to keep the car smelling nice. That's where Magic Tree comes in. They're probably best known for manufacturing those incredibly strong pine scented mini-trees that are much beloved of taxi drivers (in case you're still not sure what I'm talking about, it's the aroma in the taxi that pushes you from 'feeling a bit queasy after one too many vodkas' to 'vomiting freely into your handbag'). They do, however, also manufacture ones that are slightly more pleasing in an olfactory way (I know that last sentence is a bit unwieldy, incidentally, but I do like the word 'olfactory'). You may be disappointed to learn, though, that magic trees are not actually magic. Not even in a crap magic way, like Paul Daniels. If you think you can purchase one to have it entertain you with card tricks you're going to be very disappointed indeed. Nor, technically, are they trees. They are tree-shaped though, which makes the whole deception a bit more palatable, I suppose.
Should you want your car to smell like a new car, or just less vaguely musty than it currently does, you'll find these in pretty much every petrol station in the land and they'll set you back a quid or two. There's a massive range of scents to choose from, but it's probably a good idea to steer clear of the pine one. The 'new car' one is pretty nice and does smell at least vaguely like the real thing.
They come in a little cardboard and cellophane package and the idea is not to rip all the cellophane off at once, or your nasal passages will be forever traumatised by the strength of your chosen scent. Once you've opened it the required amount it'll last for about a couple of months, depending on how much you like to trump whilst driving. It has a thoughtfully placed little bit of elastic at the top so you can hang it from whatever bit of your car you feel most suitable. I can't have anything hanging from the rear view mirror, as I'm already easily distracted and having a miniature tree swing around in front of me could be the difference between living and a sixteen car pile up. However, it's attached to the dog guard at the back of the car, and seems to work pretty well from there. On that point, the dog's eaten three of them with only a minimal amount of coughing and spluttering, so it's probably safe to assume that they're fairly non-toxic.
So, Magic Trees. They're not magic and they're not trees. They will, however, make your car smell nice, which is probably as much as you could dare to hope for.
Ps. I'm not sure why the specific criteria include 'features' and 'spaciousness'. However, just to cover all the angles:
Features - smells nice. Kinda.
Spaciousness - not very.
I am busy food shopping and my husband is wondering yet again around the TV and gaming area in Tesco's. Everytime we go I get to the till and I find things! This time it was a 'magic tree car air freshener' at only a £1. This particular one is black and is called 'Black Ice'.
As soon as we packed the boot he digged around to find his new buy and removed it from the packaging straight away. The fragrance was so strong I could feel the hair's burning up my nose!
To ensure you get the best out of your Magic Tree car air freshener I would make sure you follow the instructions! You are suppose to tear below the tree and pull down the packet in stages this will provide a small amount of fragrance at a time and prolong its lasting power.
When I said this to my husband he was aware of this but chose to ignore it because it looks stupid hanging off the mirror with plastic dangling off the tree. Yes I agree but I usually put it in the boot as I buy it to provide a nice smell in my car and it does the same trick in there. My husband did this in the end as we choked on the way home.
I would recommend not to do this though as its probably not in any way healthy!
This particular tree is aimed at men as it smells like a teenage male drowned in fragrance. I have to say a number off times I have got in my car and thought wow that smells good but it's extremley manly which I don't mind! I will however say that I will stick to the good old vanilla one (if I had my choice).
My husband really liked it too and would probably go for this everytime (I think he liked the fact that people would think its him thats smells so good!)
At Halfords these are £1.79 instore and 99p on the net. I personally would never buy anything of the net from them as when I bought my daughter's car seat they wanted to charge me £20ish to post it because I live on the Isle of Wight! I have never paid extra as this is still England! So Tesco's again is a bargain defo for these.
I have bought many car air fresheners and I still go back to these as they do the job and their cheap.
I would say they are long lasting around 2-3 months which I think is not bad at all.
The design is staight forward (a tree) and again who cares for the price as I have bought mr men ones and all sorts and there rubbish!
These are great not only for your car but offices or even in your own home.
Thanks for reading :-)
Magic Tree Car Air Fresheners have been out since I can remember. Even when I was little and me and my dad used to go to Halfords I remember him getting them ofter and that was over 20 years ago. You can walk past many Cars thesedays and the little Cardboard Tree is swaying attatched to the Interior Mirror.
These cost around £1 in most places thesedays. In Asda they often sell them 2 for £1.50, so a bit cheaper.
I remember my dad used to just poke the Tree out a little when it was opened, then after a while more and more of the tree would be out. I know the scent can be strong, but i've always just took the whole tree out.
All this is, is a bit of Cardboard in the shape of a Tree. Looks a bit like a Christmas Tree. It is heavily scented with a scent and the smell lasts in the Car for a good few weeks.
You get many different scents. I would say my favourite ones are New Car scent and Black Ice. They have a nice clean scent. The wife currently has the Lime one which she says is nice enough. She tried the Bubble Berry one and said it was ok but too much of a Bubble Gum scent and not that much Berry.
A nice cheao enough way to scent your Car, and if these have been getting sold for so long then they must be doing something right.
The magic tree...ummmmmm???? The scented piece of bendy card that makes your car smell wonderful, or is that pongy-full???
What a terrible joke : (
So I think it's really nice to have a nice smelling car but just where do you draw the line? So many car air fresheners smell of...well nothing, or alternatively they smell nice when you hang them up but after about a day smell of...yep you guessed...nothing. The only hanging car air freshener whose scent actually hangs around is the magic tree...but is this a good thing?
VANILLAROMA Magic Tree
The yellow magic tree, that is supposed to smell of vanilla:
*Chop the top of the plastic wrapper and it smells ok, not too sweet or sickly...which is good
*After a couple of days though this little bit of scent popping out of the hole in the plastic cover wears off though so you have to take it out it's wrapper....
*ARRRRRGGGGGGHHHHHHHHHHHHHH! The smell is horrible realliy sweet, really sickly and on at hot-day even the most seasoned traveller will be feeling nauseous.
*So you have a choice...have a magic tree that smell of nothing OR have a magic tree that, like so many others makes you feel sick???? Wow the choice!
The blue magic tree that is meant to smell of a lovely spring bouquet of flowers:
*Again if you make a little snip in the plastic it smells quite pleasant and fragrances your car well for about a week....once you take the cover off though...
*Oh? It still smells ok...a little powerful for the first couple of days but the smell isn't sweet it's more earthy a little bit flowery but really it's just an ok smell...which lasts in your car for about a month or two before it disappears.
*It does make your car smell nice whilst it's working though and isn't sickly. Yay!
The green magic tree that should smell well...I'm sure you get the picture....
*Actually does smell quite fresh...when the top of the packet is snipped off to release the smell gradually
*Still smells pretty fresh after you remove the wrapper...although it does smell a little more chemically than the Bouquet magic tree.
*Once the chemical smell wears off...which takes a day or two this magic tree smells quite nice though...not the most foresty smell i've ever whiffed but a good outdoorsy smell
Out of the three magic trees I have tried:
Yellow - If you enjoy feeling nauseous both in an out of the sun...sickly sweet
Blue - If you like a fresh, clean smell in your car
Green - If you don't mind waiting for the chemical smell to disappear...
Tree shaped, long lasting, authentic fragrances / Magic Tree air fresheners are the No. 1 choice of millions of consumers for almost half a century.