Rover 75 2.0 litre CDT

The Rover 75 has an image problem. There are those that say it is called the 75 because that is the average age of the owners of the vehicle. For this I think we have to look at Rover's corporate image and the image chosen for the 75 in its advertising. Rover does not seem to have benefited in image terms for its period of ownership by BMW. Rather Rover seems to be have been perceived in these terms, Rover owned BY and subservient to BMW and not Rover being part of the BMW range of products. Whilst for BMW this made the sale of Rover relatively easy it has left Rover vulnerable to a perception of inferior quality. The Rover 75 was introduced as a ...

There are people out there, small minded, misinformed people that see a rover badge and run a mile. Well a lot has changed since the 70's, hairstyles, TV, and somewhere in there rover's car design. I have been the proud owner of 2 rover 800's one diesel and one petrol, both are still around and don?t show any sign of giving in to their 200000 mile odometer. When the rover 75 was released I was not ready to dive right in, you never can tell what bmw might have done under the covers, and the boot space of the saloon did leave a lot to be desired. The 75 tourer was a godsend, and somehow rover had managed to make it look better than the ...