I am a bit fussy with smells, I think a nice fresh smell in a house acts as a big indication of hygiene and cleanliness. Now, as lovely as cats are, and as clean as they are, the smell of their litter and the things that go in it are, let's face it, quite an assault on the nose! And with the litter tray being a constant presence - at least when the cat is young - its aroma lingers throughout the day and gr adually drifts throughout the entire house. On discovering Bob Martin's litter tray freshener I thought this would be the answer to everything. The container holds the fragranced powder and it is sprinkled out of two holes that can be exposed at the top - similar to how Shake 'n' Vac works, if you've ever used that. The principle behind it is that the product is sprinkled onto the top of the litter after each cleaning, and this is supposed to ensure 24 hours of freshness. I beg to differ.
On lifting the top and smelling the fragrance I admit it's a very nice, clean smell. Even for the first few minutes after sprinkling I was very pleased with this product. However, much to my disappointment i found that after not even 10 minutes I could no longer smell the fragrance. Giving it the benefit of the doubt, I decided that perhaps it works as more of an odour neutraliser than a fragrance, but as soon as my cat went for a wee that familiar whiff arrived back to greet me. Add to this the fact that as soon as the cat goes in there and starts to scratch and dig, much of the top surface of the litter - where the powder is - is disgarded on to the surrounding floor!
I think the product is a really good idea in theory, and if you don't obkect to using quite a large amount of the product, very frequently, you may be impressed with it. For this reason, at approximately £1.50, I didn't think it was good value. Had it worked as I was hoping for I would have probably happily payed more.
Personally, I won't be purchasing this again - I have found a standard spray/plug-in air freshener more effective, and even though they cost a little more they are better value.
As some of you know I have persion kitten called Henry. I desided to buy some cat litter freshener as I live a small flat and ws noticing a unpleasent smell. I nipped into my local Tesco store today and came across this.
Comes in a cylinder shape tube the Bob Martin name is found at the top of the tube. The contens of this is 500g. There is a flip lid at the top of the tube. For more information visit their web site at www.bobmartin.co.uk
Simply line your cat litter tray with liners or newspaper add your cat litter as directed then gently sprinkle the powder over the cat litter. The colour of this powder is grey dust. With notes of floral and citus scents to it, the smell stays around for a day and a half enough time to change the litter. If you cat becomes allergic discontinue the use of this product. Use again every time you change your cats litter.
Available from most super markets for around £1.50.
This review is also posted on Ciao under this user name.
Many regular readers of my reviews will know by now that I have a very elderly feline at home with me who unfortunately has a variety of health conditions and impediments. One of these is renal failure, which has a variety of horrible side effects and as a result of this condition my girl drinks a huge amount of water daily, resulting in a need to urinate more frequently than other cats.
As a result of this unfortunate side-effect, her litter tray of course becomes soiled rather quickly, much quicker than it did prior to her illness, and certainly more than other cats that I have owned in the past. I have tried and tested a variety of products to help with the unpleasant aroma that can quickly accumulate in the cat's litter tray and surrounding area.
One such product is from the well-known "Bob Martin" range of pet supplies, namely the "Meadow Fresh Litter Freshener" which is a product aimed at providing a little 'deodorant' to the litter tray. I have used various products like this over the years and have found most of them offer a little respite from smells and whiffs that can easily build up in the cat's trays.
Presented in a cylindrical canister, there is a white plastic 'cap' on top which can be opened easily to reveal some holes through which the product can be dispensed. The product itself is powdered, so pouring it from the canister this way is not difficult, and I find the packaging is fairly robust - even though the canister is constantly kept in the bathroom, it has never suffered anything in the way of damage from the steam or condensation that is often present.
I purchased the Bob Martin Meadow Fresh Litter Freshener from a local branch of Tesco, and paid £1.09 for the 500g tub, but I have also seen it for sale in local pet stores, where it is usually priced slightly lower. The packaging has changed slightly in recent times and is no longer the pale lilac colour as shown in the Dooyoo picture above, with the canister instead being presented in shades of blue, and with a different cat being pictured on the front, but with the familiar Bob Martin logo still appearing near the top of the can. Other than this small 'face-lift' however, the packaging is the same as far as I can remember.
The idea behind the Litter Freshener is that it can be added to your cat's litter tray each time the tray is washed out and the litter has been replaced. By doing so, you can expect your litter to be fresher and of course to smell better with the use of the product.
A thin layer of the powdered freshener should be sprinkled over the cat litter and I find that this process is not at all difficult to do, and I do not find it difficult to control the 'flow' of powder from the canister whilst I am sprinkling it into the litter tray. I am always a little conscious of using too much of the product in my cat's litter tray as it is quite a strong smelling product and I would not like it to put her off from using her tray!
As I said, there is a strong scent from the product that is evident even as I begin to sprinkle the powder through the plastic lid on the top of the canister and I have to admit that I am not a huge fan of the scent, although to be fair it smells like a household cleaner or detergent and is quite highly perfumed. The powdered Litter Freshener is a fine powder, and once it is applied to the litter tray I usually give the tray a really good shake from side to side to allow the powder to mix in with the cat litter in the tray. I find that this process is ample to allow the two products to mix together quite well, and I do not feel the need to mix them together any more than this.
I personally think that the Litter Freshener works quite well. I find that the product seems to be quite absorbent and works with the cat litter itself to absorb any nasty whiffs that might be lurking in the litter tray. I have to admit that I do buy quite a high quality cat litter product most of the time and this helps absorb odours also, so I feel that the combination of both of these products is the best possible solution I could buy to help combat any unpleasant odours from the litter tray.
I do replace my cat litter quite regularly, and I probably do so more than the average cat owner which is as a result of my cat having renal failure, resulting in her urinating more than your average feline. My cat is an indoor cat, and so does not get outside to urinate. A combination of her renal problems and her being an indoor cat means that she uses her litter tray several times throughout the day.
This means that I like to wash out her cat litter tray quite often and replacing the litter and by adding the Bob Martin Litter Freshener each time makes me feel as though I am giving my cat a nice fresh, hygienic environment in which she can do her business (with as little offensive side effects to us mere humans as possible!!)
I do feel that the product makes a small difference to the life-span of the litter in my cat's tray but in truth I feel this is helped greatly by the fact I usually use a high-quality cat litter alongside the freshener product. I find that the freshener is quick and easy to use and it offers a convenient way to freshen up the litter. These reasons are enough for me to recommend the Bob Martin Freshener and I do feel it is a fairly worthwhile product for our household. In all honestly though, I never had to use products like this when my cats were young and healthy and got outside for their toilet needs as well as using their indoor trays, so I DO think it is something that younger (or outdoor) cats wouldn't benefit from too greatly.
Just treating myself to a little rag doll kitten, prior to it I went out knowing her arrival was pending and stocked up on load of products for her and my home. I have had cats when I was younger and the one thing I knew I was going to detest was the litter tray and anything I could buy for that area to make it smell a bit better I was always going to buy!
This I spotted in my local B & M store and it cost me 80p for rather a large tub of it. I did think that this sort of thing was going to cost alot more than this so was pretty pleased with this purchase and I have since seen this on sale in Asda and in Tesco for around the same price mark too.
The tub is blue in colour with a photograph of a cat on the front of it and we are told that it is Bob Martin Litter Freshener 'Spring Fresh' and told a little bit about the product and a diagram is given showing us how simple it is to use then on the back of the tub again we are told a little bit about the product and in Foreign languages too, the size is stated which is 400g in this case and contact details for the manufacturer are listed. To use the product there is a white plastic flip up section and under that two reasonably sized holes. Its ok packaging this though I do find the small flip top opening hard to undo as I have not a lot of nail going on to get under it lol.
This is basically a very fine, thin and slightly gritty grey coloured powder and all you do with this is sprinkle a thinnish layer over the cat litter. You don't need to mix it in or anything and as soon as I've addded a layer of it I can really smell a slightly floral and very pleasant aroma of gentle flowers really. I really do like the initial smell of this one though it isn't really all that strong and I can only smell it when I'm up close and personal with it rather than it scenting through my home.
My kitten (yet to be named lol) is litter trained and still uses the tray just the same and hasn't been put off using it however I think the idea of this product is better than the reality of it.
It isn't strong enough really to hide or overcome smells and it isn't strongly scented enough to smell lovely in my hallway however really it can't be or our cats are never going to agree to use it. Basically if you keep an eye on the litter tray and regularly clean it your going to get better results than using this and that is something that I've learnt fast!
A good idea but doesn't do much, worth a go if your really interested in it but really I'd save your 80p and simple grab your pooper scooper and get cleaning if I was you lol.
Available in all good supermarkets and pet stores etc.
This review is also posted on Ciao under this same username.
We had visitors up to stay at the weekend, and whilst I was in the supermarket stocking up on some things I thought we might need, I noticed this Bob Martin litter freshener. The cat's litter tray doesn't give off that bad a smell, but I'm always a bit conscious that I don't notice cat-related smells because I'm used to them, so I didn't want our visitors thinking our house smells of cat!
The litter freshener is a powder which is sprinkled over the litter once you've changed it, and the idea is to neutralise odours and give off a more pleasant smell than you'd otherwise experience. This product wasn't expensive, I got it from Morrisons and it was £1 for 500g so if it doesn't work for you, you haven't wasted too much money.
One of my concerns with this freshener was that my cat might smell it and refuse to use his tray, which would be a little counter-productive given that the reason I bought it was for our visitors! He didn't notice any difference in his tray though, and continued to use it as he normally would do.
The freshener is easy to use, the packaging is a cardboard tube with a small flip lid which means you can control how much you dispense, and you simply sprinkle a layer over the litter each time you change the litter. I've been sprinkling a layer and then using the cat's litter scoop to mix it in with the litter a bit. This was just so that the cat didn't notice it was there and therefore wouldn't stop using his tray.
I found this product to be reasonably effective, but only in the short term. It smells really fresh when you first sprinkle it, and it does smell like flowers or a meadow which gives it the appropriate name 'Meadow Fresh'. This makes changing the litter tray a bit more pleasant, but once it's changed I can't say I really noticed any difference. The product claims to provide "all day freshness" but I'm not sure it's that effective after the first hour to be honest. Having said that though, I didn't really notice any smell coming from his tray at all so maybe it just neutralises rather than making it smell nice. My cat does have a hooded litter tray, so this might have prevented the product having full impact.
There are safety warnings on this product which state that it is perfumed so you shouldn't put directly onto a cat. I don't know if anyone would be stupid enough to do this but personally I didn't even like the thought of him standing in it in case he licks his paws afterwards, so I mixed it in with his litter. It also says to discontinue use immediately if your cat has an allergic reaction, but I would imagine this is unlikely unless your cat likes to eat his own litter. My cat was fine and didn't even notice it was there, but it might be worth making sure you're home the first time you try it just in case he has a strange reaction.
Although I wasn't overly impressed with the lasting effects of this product, I think I'll probably carry on using it because it's so cheap and you get a lot in a tube which will last a while, it's worth it to take the edge off the cat's smells when you're cleaning his tray. Even if your visitors don't notice it, you'll not have to hold your breath whilst cleaning the litter tray so I think it's worth £1 just for that.
This is a litter freshener for going in a cats litter tray to help mask smells and keep your cats litter tray smelling fresh at all times (supposedly!).
This is a thick cardboard tub that has a plastic pop on & off lid. It's very simple packaging but it's thick enough to be protected from knocks and bumps on the way home from the supermarket and it survived the lug up my 48 stairs in our flats when it was delivered by Tesco.
How to use it
When changing your cats litter (should be done at least once a week) just sprinkle around 50g of this in to the litter tray and mix it around well.
Does it work?
We have been using this for around four weeks now and the current tub is almost finished. The litter tray does not appear to smell any different to normal and the only difference that can be smelt is that there is a light fragrance in the air when this is first used. It does smell quite clean but as soon as my cat has used her litter tray, normally immediately after we've changed it, it just takes on a musky smell again and once it's been a day or two since we last changed it then we can pick up the scent of ammonia more and more as the tray becomes more used.
Where can I buy it from & how much?
This can be purchased from several chains of pet stores and from a few of the supermarket chains. Our pot was purchased from Tesco.co.uk and a 500g pot set me back £1.00 which appears to be the standard price online and not a promotional one (correct July 2011).
This isn't really a successful product for us. It's very simple to use, easy to store and the packaging is effective. The instructions for use are very simple and it takes just a few more seconds to add this to the litter tray when changing the litter. We usually change our litter about every 4 or 5 days and I must say that by the time one of us ends up changing it again there really isn't much difference noticed between the litter without this in it and the litter with it.
My cat doesn't appear to notice any difference and will still happily use her litter tray without any fuss.
The initial scent that is noticed when we use this is quite a fresh, clean scent and it's quite a shame that this doesn't stay fragrant and effective once the litter tray is in use. I really was expecting a nice scent from this and while I didn't think it would totally mask all scents when our cat had used her tray I was thinking it would at least leave our hallway smelling a little more fresh and fragrant when guests came round.
On one weekend we went away for a couple of days and upon returning home we were astounded by just how badly our flat smelt, particularly because of the cats litter tray, and I think that this has made us even more conscious of the nasty whiffs and smells. I won't be purchasing this again and to be honest I wouldn't really recommend it, like a few other Bob Martin products we have tried in recent months.
Anyone who has a cat litter tray knows that regardless if you have cat litter which has odour control or not the cat litter box can sometimes leave powerful odours around the home, some are so bad you never want to enter again.
I was told to try a cheap formula from Bob Martins and I have to admit that whether I like to say it or not but I have never yet come across a Bob Martin's product which actually works so this was something I had a feeling would be the same.
The formula is a product you are meant to scatter around the litter tray after your cat has used it and it is meant to disguise the smell and replace it with a fresh new one.
Well I tried this item and you open up this 500g container and sprinkle these crystals which look like dust and it is meant to cover the dirt box or litter tray and then leave the bad odour behind and rejuvenate your home with a new fragrance.
Well, Bob Martins did it again they disappointed me with how poor this item was. There was a small smell which came from the litter tray about 60 seconds later that smell had disappeared completely and I was left with the terrible odour my cat had done before.
I thought perhaps I never did it right so I poured even more on then I did before and the same results happened again and it was so bad because you just hope a cheap formula might work and it did not.
I paid £1 for this product and I am gobsmacked how it is even allowed to be sold anywhere because it does nothing. You open the container and smell inside you gain a bit of hope because there is a smell there so you think perhaps it might work.
I thought maybe it would work if I placed some on the litter tray after changing it and then hoping the cats would use the tray and the smell would be disguised but again this did not happen at all.
I think that this product is one of the worst in terms of what it is meant to do because the odour control is poor. I would much rather spend the same amount on an air freshener and leave it nearby at least they last longer and give you a much better overall fragrant smell.
Another small issue to mention is that when you sprinkle this on a litter tray I would imagine after 6 or 7 goes all the contents would be gone and you need to buy a new pack so that is not good either.
In preparation for the arrival of my kitten I went on a bit of a frenzy buying things that I thought I would need for her, and one thing I worried about was the litter tray smelling as she is to be a house cat only so a litter tray is a complete necessity. Shopping in Tesco I saw a pot of Bob Martin Meadow Fresh Litter Freshener on the shelf in the pet aisle and it was on offer for just 89 pence so I thought I would give it a try.
The litter freshener comes in a circular tub, like a gravy granules tub, and the lid opens to reveal a shaker in which you release the powder. The shaker enables you to sprinkle the powder over the litter in the tray to make it smell fresher - a good idea if you are using budget litter. I wouldn't say that the smell is meadow fresh, although it does have a cheap floral scent to it.
I have to say that this is a truly useless product, it didn't make the tray smell any fresher whatsoever. I clean the litter tray out very regularly so there isn't the risk of there being any smell, so using the litter freshener was a waste of time as it was being cleaned out before the floral scent was at all noticeable. I tried using the powder on the bottom under the litter in the hope a smell would be noticeable but it was only evident as soon as it was put down and when the litter was poured on top it disappeared immediately.
I have since given up using this in the litter tray and now sprinkle it into my bin and I have to admit it is much better used that way as the smell when the bin is opened is somewhat nicer. I have noticed the price has since gone up to around £1.70 and there is no way I would pay that price for something that is a pointless, unnecessary product.
I would only give this product one out of five stars as it really didn't have any effect.
Thank you for reading my review :)
When I saw this priced at around the 85p mark, I decided to give this a bit of a go; stale cat litter being one of my least favorite smells! Changing the cat litter, like most pet owners I would imagine, is my least favourite job and one that always leaves me gagging and holding my nose. Even clean cat litter isn't the nicest of odours, having a chalky scent that seems to ascend in a cloud of dust when I change the tray, but the added smell of stale cat wee is paticulary unpleasing! Anyway, I saw this and thought it might be the answer to what I was looking for!
Unfortunately, like many products on the pet market, its bold claims do not match up to reality! Whilst it does leave a pleasent aroma when you first change the litter and sprinkle this powder on the bottom of the tray, its smell does not last for long. Even putting it on the top of the litter doesn't help. Either method leaves a refreshing scent for a while that quickly dissapates!
To be fair, spraying the litter tray with fresh air spray is just as effective as this and lasts about the same amount of time. Some have commented that their cats will not use the tray when this is applied so bear that in mind if you buy the product as it may do more harm than good.
Overall, this is an okay product but one I won't reccommend simply because I don't feel it has longevity! Maybe if you are going out al day then it is okay because you can sprinkle in the morning then reapply when you return home. But if you are home all day, then this will not offer you much relief from the smell of dirty litter and does little to combat odours in the tray!
As I have a cat that doesn't really like to go outside, I have to have a litter tray. I have to have it out on the landing and it really does smell after the cats used it! I saw this in Asda in the pet aisle, for around 70p so I thought I would give it a go as it was so cheap.
I was expecting this product to be good as it is by Bob Martin, who usually does really good products, but I was very disappointed with this.
It came in a small cylinder box, which is very lightweight. The one I bought has a meadow fresh fragrance. The top is white, and you just slide the lid around, so you can pour the product out the hole.
All you do is sprinkle this on to your cat litter to help keep it fresh, and stop it smelling. It is like a very fine powder and really easy to pour on. I used this product for a few days and noticed no difference at all in it reducing the smell of the litter box! When you first sprinkle it on it does smell nice, but it doesn't cover up or neutralise the cat wee smell. I tried sprinkling loads of this product on, not just a small amount, but no matter how much I used it made no difference.
I ended up throwing the box away as it was useless at what it was supposed to be doing! It did nothing at all to freshen the litter tray and was a waste of time and money! I definitely wont be buying this product again!
There are some aspects of pet owing that are a bit less fun that others. Coping with our cats litter trays is something that is not amongst the nicer aspects for sure, but as with anything of that nature, its something that we try to deal with in the best way possible.
Bob Martin have a range of products that can help with such things and some of them that we have tried out, do work rather well. The Bob Martin cat litter deodorising product which is called Meadow Fresh Litter Freshener is something we have found thats cheap to buy and can be a quick fix product for use at certain times.
We have found that its not something that can totally solve cat litter tray odors and so should not be relied on fully. However when we have had visitors to the home and the cats have visited the littler tray, we have been able to use the product to give a quick light sprinkle of the powders within the cardboard tube onto a litter tray and it does take the edge of things a bit.
Using a product such as this can mean that rather than having to leave our guests to change a whole tray, we can have a quick tidy through, scooping out any really offensive gifts left by our cats, until we get a chance to change the contents fully. Then a quick sprinkle of the lightly floral grey toned powder will help to freshen and neutralize what ever is left for a short while.
There is another Bob Martin Litter Freshener which we have also bought but we found that the aroma given off was a very stale and unpleasant one that even the cats turned their noses up at. Since then we have stuck with the Meadow fresh variety, in the paler toned pack, as it gives off a more pleasant effect.
Once thing to mention is that although you get 400gs of the grey powder in each tub, you can rather easily pour too much out in one go if you aren't careful. We have done this at times and not been very happy with the resulting cloud of light grey dust that ended up everywhere. If poured/ sprinkled lightly it does the trick for a short while doesn't cause too much fuss and at 89p per tub its not too expensive for occasional use.
When I came to review the Bob Martin Meadow Fresh Litter Freshener I noticed it hasn't had great reviews so far. I can kind of see why, as its not something you would want to use all the time. However as a stand by freshening product to use when a full litter tray change would be a major inconvenience it has worked well for us.
As such I feel it ought to get 3 stars. I wouldn't recommend it as an every day product and our cats certainly did not like the other Bob Martin Freshener. This one they don't mind and as it works well in the short term I would recommend it for similar usage.
When I first got my kittens, I went a little mad in the pet aisle of the supermarket, getting anything and everything I thought might be useful - bowls, spot on, flea collars, lots of food, and this litter freshener .
The packaging is a plastic tube, and it has a shaker opening at the top, allowing you to spread a sprinkle of this on top of your litter tray to make it smell fresher . It claims to be meadow fresh in scent, and a quick smell of the product is quite floral, although in a very artificial way.
It did not take me long to realise this product was essentially pointless though. You see, what I hadn't considered when I purchased it is the fect that I clean the litter tray out regularly anyway - always removing number twos, and wet litter, the minutes I see them . I don't leave them dirty and grubby, and in fact the only occasion they smell is when the cats have done a particularly stinky poop - which is simply binned immediately.
Still, I decided to try sprinkling a little of this onto a slightly wet tray, to see what would happen . In all honesty, not an awful lot - the powder gave the area around the litter tray a slightly floral scent - a scent that made the cats rather curious, but that wasn't particularly strong .
This cost me about £1.70 from the shop, but I wouldn't recommend it - after all, if a baby had filled it's nappy, you wouldn't leave it in it's own mess and simply spray on perfume, would you ? So why leave your cats toilet dirty - it only takes a second to empty and clean it, and hey presto, the smell is gone .
1 star - a rather pointless product.
Before discovering Catsan cat litter, our cat litter tray would start to kick up a smell within the day and that was when we only had the one cat but seeing as all of our cats have been indoor cats it was something we just dealt with and changed the litter each day. When I was out shopping in ASDA I came across the Bob Martin Meadown Fresh Litter Freshener and I thought that I had come across the one thing which could battle the litter tray problems we were having and it only cost 79p so was a good little bargain too!
The litter freshener comes in a little tube, much like a tube of Shake 'n' Vac. It has a picture of a black and white cat on the front, directions for use and the Bob Martin logo in red and white. It has a little flip top which has holes in it for you to shake the purple coloured crystals inside of it out into a litter tray. The whole thing is based on the concept that these crystals stop odours.
As the instructions stated, I sprinkled a good spread of the crystals into the litter tray. The crystals are nice and small but purple in colour and show up in the litter. I did wonder if they would be sharp on my cat's pads but she never took any notice of them. I noticed when I sprinkled them into the litter tray that a slight meadow type of smell was coming off of the litter tray but it was very slight and if I am honest, I lost all hope of the freshener being any good there and then because the scent was just too weak.
Each time my cat used her litter tray, I would sprinkle some more of the crystals in, even when I had been scooping stuff out but the crystals never made any difference whatsoever. The slight scent they had lasted around 5 minutes and then disappeared, giving way to the usual cat litter tray smell again.
In all honesty, the cat litter freshener was a complete waste of money and just didn't do a thing. It definately didn't combat any odours. I really wouldn't bother wasting money on this product. You may as well put the 79p towards getting a more expensive cat litter like Catsan to combat odours.
We have a 1yr old male cat who we feed on pretty high-end cat food. The reason for this was not mainly dietary, but largely as a result of the end-product being obnoxiously smelly if regular cat food is used! Unfortunately for us his litter box is still pretty disgusting odour-wise, and in a 2 bed flat that's a pretty critical thing. The smell was so bad that the cat himself was refusing to enter the covered box! So we decided to see what we could do with regards to the little box to improve things. For us, synthetic cat litters were out of the question - we use flushable corn-based litters as it's a lot easier to get rid of things down the loo and they don't end up hanging around. So we started to look at additives and this one was on hand at the local supermarket.
And the bottom line is that it does work. Not spectacularly, but it certainly made a difference. The additive itself consists of very small grey grains which you mix into the litter every so often. The fragrance isn't overly powerful and just moderately pleasant, but it's certainly better that what is there before. Meadow-fresh basically means a generic flowery smell. It's very easy to pour over - the package is like a salt pack in design and it open and closes easily and firmly, so storage is not an issue. And it does suppress odour - it was the difference between the litter stinking out the whole flat to stinking out only a corner of a bathroom (although more regular cleaning probably helped with that too). I found that the pack really lasted only about 5 or 6 applications however - there was no point using only a little of this stuff.
My main gripe with the product is that it only seems to last for a couple of days. It doesn't seem to be particularly specific for cat urine odour and just more of a general freshener. Recently we have been using Ammocat instead, and that has been a revelation - the litter even retains that oaty smell after a week of use, but Ammocat is specifically designed to react with the ammonia. So I think you can do better but in a pinch this will do.
I'm a bit surprised by all the low ratings for this product, as I've actually found it to be quite useful. Don't get me wrong, a lot of Bob Martin products are actually quite poor, especially their flea treatments! But to date I've been really pleased with this particular product.
Bob Martin Meadow Fresh Litter Freshener is avaible from most pet shops and supermarkets. In my local Tesco, it costs 38p for a 400g pot that lasts us a couple of months usually. For that price, I don't expect it to do anything amazing so long as it has some effect.
All you do with this product is sprinkle it lightly over the top of your cat litter. It leaves a fresh scent on it that would otherwise be the unpleasant smell of a cat's toilet! I sprinkle some of this on when I'm in too much of a hurry to clean out the littler tray, but I notice that there's a bad smell coming from it. I find that this stuff instantly transforms the smell to something a lot more acceptable.
I certainly wouldn't claim that this lasts all day or anything, because there's no way it does. I think it lasts a few hours though, and I find that useful for when I want to freshen it for visitors coming round, or like above when I haven't got time to stop and change the litter but don't want to return home in a couple of hours to a house that smells like cat mess.
This product could do with some improvements definetely, like if it could last up to twelve hours I think I'd be willing to pay a lot more for it. But for 38p, I'm really happy with what I get from this product and would happily recommend it to everyone who has a cat.