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Purely Complete Kitten Food with Chicken

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1 Review

Brand: Purely / Type: Dry Kitten Food

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    1 Review
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      17.09.2011 14:09
      Very helpful
      1 Comment



      better than some brands but not the best there is

      Having recently gotten my first kitten I was determined to find a dry kitten food that was healthy, not full of additives or rubbish but one that didn't bankrupt me at the same time! After searching online and researching many products I came across a brand called 'Purely' which I have never heard before. I have only managed to find this brand at Pets at Home and it has been suggested that it is their own brand but under a different name but I can't prove or disprove this.

      The product

      I bought a 2kg bag of 'Purely kittified chicken complete' kitten dry food. It comes in a very natural looking brown strong paper type sack. It also states 'lovely healthy stuff' under the brand which gives the impression that this ia very natural healthy food. The text is in neutral shades of brown and burgandy with some small child like pictures underneath of a chicken and some ingredients. The sack is very strong but not resealable.

      The food itself contains small kibbles which come in a few different colours, brown, beige and green and are round or shaped like a three leaf clover. They are a good size for my kitten and he seems to eat them with ease. They have a slightly meaty smell as expected but nothint too overpowering.


      Poultry Meat Meal, Maize Meal, Fresh Chicken (min.26% in the brown component), Rice Poultry Fat, Pork Gravy, Fish Meal, Sugar Beet Pulp, Linseed, Maize Gluten Meal, Omega 3 Oil, Yeast, Minerals, Barley Meal, Oatmeal, Vegetables (Peas, Carrots, Spinach), Fruit (Tomato, Citrus Pulp, Grape Skins), Salt.

      Additives, Colourants. Nutritional Additives; Vitamin A: 14000µ/kg, Vitamin D3: 1250µ/kg, Vitamin E (α-Tocopherol): 100mg/kg, Zinc (as Sulphate):100mg/kg, Iron (as Sulphate): 60mg/kg, Manganese (as Oxide): 30mg/kg, Copper (as Sulphate): 5mg/kg, Iodine (as Iodate): 0.9mg/kg, Selenium (as Selenite): 0.1mg/kg.

      I'm not a vet or nutritionalist but do worry about the long list of additives, from a product which is described as being so healthy. I was impressed with the fresh chicken content for the price of the product and liked the healthy ingreidents. Althought there is no artificial colourings or preservatives there is a load of additives which I believe makes my kitten very hyper.


      A 2kg sack is advertised for £6.99 but it is regularly on offer for £5 and you get 10% discount if you register with Pets at Home online first. The bag claims to feed your kitten from 23p a day based on a 6 month old kitten eating 65g a day which i think is a very fair price.

      My opinion

      I think as this product is fairly new and isn't extensively reviewed I was wooed by the natural looking packaging and wording. Although it is has a higher meat content than the likes of Felix and Whiskas it does have a similar additives list which I am not impressed with. Yes it's good that there isn't any artifical colourings or preservatives but this is counter balanced with the large list of additives. The kibbles are a good size and my kitten will eat this food, not all in one go like he does with other brands, but he doesn't seem too fussed by it either way.

      I have since changed to Hills Science Plan but will always be on the look out for a healthy, tasty and fair priced kitten food.


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