“ Brand: Primula / Type: Cheese „
I've always liked Primula, I know it's artificial crap food but I think there's something mega comforting about this brand..... as disgusting as some people think it is.
I don't know if this smoked salmon version is something they've brought out for over Xmas but I've never seen it before, can't remember where I brought it from now either to go and get any more because Tesco deffo doesn't sell it.
Primula is cheese that comes in a tube, you squeeze it out like toothpaste onto crackers or whatever you like. I have mine on crackers because it's not a very versatile food, but my sister likes hers in a breville with extra bits like beans or bacon.
This one with smoked salmon in it is delish, the cheese is the normal texture for Primula and is soft but very thick. It looks like it should be a bit slimey but it isn't, it tastes proper artificial but the salmon has given it a fresher taste than a lot of the Primula varieties.
It's got a very smokey taste and I loved that because for me that made it taste more like real cheese, it doesn't actually taste fishy to me but the cheese has got a lovely rich smoked salmon flavour. I think it's quite salty, no more than the ham Primula but you can deffo taste the salt in it.
It spreads nice, I just had some on some rice cakes and noticed how easy it spreads. This smoked salmon one isn't as sticky feeling as the other flavours for some reason and it goes onto the crackers dead easy with a knife. I spread mine quite thick but did a cracker for my sister earlier and noticed it's just as easy to spread thin and there was no worries about smashing the cracker with it.
I paid about £1.29 for this Smoked Salmon Primula. I deffo recommend it to people who like Primula anyway, if you're not mad keen on the thought of squeezy cheese then I say give it a go anyway because the smoked salmon does make it feel a bit more refined!!! lol
I just have to recommend this, as it tastes so delicious.
I've never been a great fan of 'squeezy cheese', I think it tastes too artificial and squeezing it out of a tube doesn't seem to me to be a natural way to eat cheese - I usually like lots of mature cheddar grated on a jacket potato or thick wedge of cheese on some cream crackers with some pickle (I'll never be skinny!) but when I saw this in Morrisons the other week it just appealed to me. Plus it was on offer for 60p (usually £1.20), so I felt I had little to lose if I didn't like it.
The packaging is quite stylish and contemporary, basically a wide black tube with an enticing photo of the product and the name scribbled in a handwritten style of font. The word 'deli' also makes it sound special and luxury, I'm a real sucker for advertising ploys. Another good thing about this product, and others in the Primula range is that it stands on it's hard plastic lid, making it easier to get that last little bit out.
What's it like?
It definitely has a smell of smoked salmon, and upon squeezing it out it appears like a white soft cheese with flecks of pink salmon in it. I must admit to being dubious at first, so I squeezed a little on the tip of my finger to try it. It tasted quite nice, creamy with a very definite taste of smoked salmon, it's not subtle like I expected, and to be honest I could taste no cheese taste at all. It has a very plesant taste, not artificial at all and I tried it in a sandwich which I enjoyed. The packging also suggests trying it on a bagel, and I could see this working well. I've had the idea of filling vol au vant cases with this, I might try this over christmas - as it almost tastes and looks like you might have made this yourself.
What I also liked is, usually products like this have to be eaten within 2-3 days of opening however, the instructions on this product advise 'Keep refrigerated and eat within 14days of opening' - which is really good.
A setback, as with any cheese product, is that it is high in fat. It is a 100g tube and they class a serving as a '25g squeeze' - and per serving, it is 63cal (not too bad for a sandwich filling) 5.7g fat (quite high for a squeeze!)
As an occasional treat, definitely worth a try. If you're like me and don't usually like squeezy cheese, give it a go - I was really surprised.
4/5 ( 1 star off for fat content!)
I found out about this product from the 'new reveiws' list on dooyoo recently, and having been something of a lifelong - yet in more recent years closet - fan of Primula processed cheese-spread all round, I resolved to try some at the first opportunity. I was in luck as in Asda at the moment, this new product is on special offer and was selling at half-price - 64p for a tube, instead of the usual £1.21 per package.
I had some on an oatcake when I got home and it was....quite nice. For those as yet uninitiated in the joys of Primula cheese-spread, this product is basically a (highly) processed soft cheese that comes in a suspiciously innocuous pale yellow colour and has a mild, inoffensive flavour and yet at the same time an oddly distressing, sticky texture. It is sold in the cheese spread section of supermarkets for usually around the quid-per-unit-of-product mark, and comes in plastic 'eezy-squeezy' tubes. As well as the unadulterated 'original' version, there are already a range of flavoured Primula cheese spreads available: prawn, chive and ham, come immediately to mind. Once the seal on the tube has been broken, the stuff has a notional shelf-life of about 2 weeks; however I never heard of anyone adhering to that because this is such a synthetic product that I think you'd have trouble getting Primula cheese spread to ever biodegrade, quite frankly. This stuff, while undeniably tasty, is not anything to try and impress your foodie friends with.
The over-riding impression that the new smoked salmon flavour cheese-spread first gave me was of the Primula 'smoked ham' flavour, to which I found it very similar. This means that I found the Primula spread was a bit on the overly smoky / salty side, really. The colour of the extruded spread was slightly different - less sunshiny yellow and more of dignified, whitish pink and it seems with their new black-and-white packaging for this product, Primula are striving for a 'posher nosh' market base, only, this being nothing more than a processed cheese, unfortunately much in the same way that the marketing department for Ferrero Rocher hazelnut balls might strive with little success to get their chocolates served at a REAL ambassador's reception.
As I ate more of the cheese spread, it reminded me more and more of the filling you get in pre-packaged 'cream cheese and smoked salmon' filled sandwiches; there was very little trace of the 'stickiness' that sometimes affects other types of Primula cheese and the taste and texture were much more similar to a cream cheese based filling instead. This is not a bad thing; I quite like to have a combination of cream cheese and smoked salmon on a sandwich occasionally myself, but as I almost never have both key ingredients to hand, in-date, in my fridge, at the same time I almost never get to eat this (I don't buy / much care for pre-packaged sandwiches personally). So this is really a convenience food from my point of view. I am looking forward to trying it sandwiched betweeen floppy layers of spanking fresh, 'plastic' sliced supermarket bread, this being the best way to eat 'Primula' of any sort, I find.
I very much doubt that eating a lot of Primula cheese spread of any flavour could ever be good for you, but as an occasional spread to have on a sandwich or a bit of toast - well, how much harm can there be in that?
When I looked into the chiller cabinet at my local Farmfood' store I had to do a quick double take, I thought I saw a tube of Primula soft cheese with smoked salmon - well my eyes weren't deceiving me, in fact this is one of the latest additions to the Primula range and I paid £1.20 for my standard sized tube.
I have always loved the soft Primula cream cheese and I remember it when it was sold in the cardboard box that was shaped like a half a fifty pence piece, that was some years ago.
But at some stage Primula decided that it was far better to put their cream cheese into tubes and I can see why, the tubes are easily wiped so that they stay clean and hygenic, they are easy to store in the fridge and you can squeeze out just the amount that you need and then screw the cap back on tightly. I rather like the way that Primula have given the top of the tube a fluted edge inside, so that when you squeeze the cream cheese out it has a `star` shaped appearance, it looks good on Ritz crackers.
Anyway, in for a penny in for a pound, I picked up one of the classy looking black tubes containing the smoked salmon cream cheese and slid it into my basket.
My favourite Primula cream cheese just has to be the version that is liberally sprinkled with chopped chive, it is mouthwateringly delicious, so I was looking forward to trying this latest addition to the Primula range.
If you take a look on the front of the tube Primula have made the cheese look extremely inviting, a good sized swirl of rich creamy pink tinged cream cheese laced with salmon lays on a bed of thinly sliced smoked salmon and lettuce.
I am afraid that my Smoked Salmon Primula was being subjected to degradation, I was daring to spread it on a half of a crusty cob ( or roll , depending on what part of the UK you come from!)
So, we have a medium soft fat cheese that is pasteurised and perfectly safe for pregnant women to enjoy, it contains both fish and cheese but it is gluten free.
The mixture incorporates salted butter, skimmed milk, modified starch, whey protein, salt, citric acid and carrageenan ( which is a gum ).
The Primula cream cheese with smoked salmon contains no added flavours, colours or preservatives. One 25g serving contains 63 calories.
The soft creamy cheese is easy to seduce from the tube and if you are tempted to squeeze a little too hard then you are going to end up with more cheese than bread.
As the cream cheese flows onto the bread you can instantly smell the smoked salmon, I love the aroma of smoked anything so I find it very pleasurable.
I had a feeling that the smoked salmon would be finely shredded, so that when you squeezed it out you would be able to see the pink flecks of fish running through the cream cheese but in fact I think that Primula have puréed the smoked salmon because apart from the smoky smell there is little or no trace of it.
Primula soft cream cheese is notoriously `sticky`, it always seems to cling to the roof of your mouth and you still seem to be enjoying the flavour an hour later.
The smoked salmon Primula is marginally firmer but never the less it is still fairly gooey but gorgeous.
Primula may well have disguised the smoked salmon very well but they would have had a hard task on their hands to mask that wonderfully `smoky` smell that rises from the soft cheese.
I love the cream cheese and chives flavour which has a buttery colour but this salmon flavoured spread is a shade of pale party pink and it looks good.
Primula have another new flavour on the market and this is cream cheese with cracked black pepper. They still continue to manufacture their tubes of cheese spreads and they also have a range of tasty dips, the roasted garlic dip is really scrummy, it goes so well with a large bag of crunchy Dorito's.