I love cheese spread, particularly the Philadelphia style cheese spreads, as they are so flexible . So, when I saw this for just 45p for 200g in the chiller aisle of my local Sainsburys I decided to pick some of this up and see how it compared .

Its a simple white plastic tub with orange writing, and full nutritional info and ingredients . The top lid is clear plastic, and underneath this is a foil lid that you peel back to get at the cheese . Peeling back this lid is easy .

The cheese is a lovely white colour, and very moist looking ,and the tub was generously filled . There isn't really any smell to the cheese other than a slightly creamy one, and its very easy to scoop some out of the container and spread it - it won't tear your bread or break your cracker .

The taste is creamy - there is a slight hint of cheese there, but nothing very strong . The texture is smooth, thick, creamy and rich . It's nice - not amazing, but nice, and in fact quite bland in flavour .

But it's the blandness I like with this cheese - it's very flexible , and I love nothing more than stirring a generous dollop into some hot cooked pasta and adding a little pre-cooked bacon to make a quickie carbonara, or smearing this cheese down the central groove of a celery sticky to make a crunchy quick snack.

In comparison to Philadelphia, the leading branded cheese of this style - I really can't detect any difference at all, and I'll certainly be buying this cheese again .

However, it does have one minor downside - once opened it has to be eaten within 3 days. This is a bit of a pain, as I tend to open it, and then forget it's open! I wish it kept for longer .

Per 100g, there are 241 calories and 23g of fat . That seems a lot, but it's unlikely you're going to be eating that much at once!

Overall, I like this cheese - it's tasty,easy to spread, and cheap . I'll certainly be buying it again .