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Asda Smart Price Milk Chocolate

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10 Reviews

Brand: Asda / Type: Milk

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    10 Reviews
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      16.04.2013 01:42
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      I would rather people thought of me as a cheapskate than overpay for my chocolate fix

      ASDA Smartprice is never going to be considered serious competition to any manufacturers, despite it's wide variety of products that spans the length of ASDA's supermarkets. At 30p a packet this 100g bar of chocolate is cheaper than the retail price of an individual bar of Dairy Milk yet when I buy these I feel the need to hide them in my basket even under the tampons. There's something about Smartprice that recieves a negative response from the average shopper, yet if they were to try some of the Smartprice products they may be pleasantly suprised. Each 100g bar currently contains 6 rows of chocolate, with each row containing 4 squares. It is recommended that the bar provides 6 servings however if you are to attempt this without 5 friends and limited stocks, I highly recommended hiding it well in somewhere you would never think to look for it as it is incredibly moreish. While my conscience justifies my greediness by pointing out the bargain price, my diet is not so thankful. The packaging has been updated since the one pictured above to include a new Smart Price logo and a picture of the product itself, while still maintaining the minimal look associated with Smart Price. While the chocolate bar itself is nothing fancy when compared to Galaxy or Cadbury, a sleek design appears on the surface of each square making it more aesthetically pretty. The taste of the chocolate is creamy and is what I would imagine Mars chocolate to taste like if they done a range of chocolate bars without any fillings. When it comes to my personal feelings about the bar, "you get what you pay" is not a motto that I can agree with. Leave behind the idea that only the likes of Cadburys and Thorntons can deliver on taste and give this product a go. I cannot guarantee that you will feel the same way as me but at 30p it's not likely to break the bank!

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      15.05.2012 23:10
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      Try my hot chocolate idea you will be hooked!

      Ok i am a big fan of chocolate and try not to go too mad on the stuff as i am trying to lose the middle tyre! anyway i decided on my weekly shop to asda to get some smart price chocolate because i keep popping round to my local shops and buying twix, twirl and galaxy which is starting to rack up a fare price by the end of the week. So here we go Asda smart price chocolate bog standard packaging white and green tells you on the front that it is milk so not to confuse with the dark, 100g tells you no hydrogenated fat no artificial colours or flavours so what am i gonna get for my tiny priced 30p bar? I open up the wrapper and peel the foil off like its a willy wonka bar and notice the pretty pattern on each block of chocolate so at least presentation was good. Chocolate looked nice just a normal milky brown colour looks like any other chocolate so the taste.... Well it doesn't melt in my mouth like a galaxy or feel smooth like a caramel it's nice don't get me wrong it is like a normal chocolate without any fancy looks or flavour well it is just a cheap bar of chocolate. I do alot of baking so i thought this would be handy if i want to melt any chocolate or have choc chip cookies so i was quite happy really until i found the ultimate! Do you like hot chocolate? well this is the best i have ever tasted measure a cup of milk pop it in the saucepan and heat it while heating add a few squares of chocolate to the pan untill it's all melted pop it in your cup add a bit of squirty cream and grate abit of chocolate on the cream and you will have the best tasting hot chocolate ever!

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      12.04.2012 21:15
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      Cheap cheerful chocolate

      So some people may have noticed that I do like my chocolate. I'm not a snob though. I'll be happy to enjoy a nice Hotel Chocolat product or scoffing, like I am today a value bar of chocolate. Saying that, I'm trying to save money and it was only 30p for a 100g bar. The packaging is nothing special just white and green with only the word 'Milk' to distinguish it from the 'Dark' variety. There's no real aroma when you open the packet even when you lift it to your nose which is quite disconcerting. It's a nice looking chocolate though. It's quite a light brown, almost glossy colour which does make you want to try it. Mouth wise its a big creamy hit. We're talking a big hit of warm creaminess that just coats the mouth and slips round the tongue. We then anticipate the chocolate oozing its way through this creaminess. And we anticipate and wait, oh yes there it is, a gentle caress after a solid whack of cream which I find slightly disappointing. Maybe its time to see exactly what's in this. Well, its apparently 29% Cocoa Solids, no mention of cocoa powder but I really wouldn't have guessed that. The main ingredient is of course sugar, but whilst its sweet, not too-achingly so. Of course its the milk powder, cocoa butter and vegetable oil that give it that creamy, melting texture which is, it has to be said, my favourite thing about this chocolate. It's fantastically comforting! It's quite obvious that this isn't the best quality, but it is better than that really cheap stuff you often give in bargain Easter Eggs. Interestingly, at college my daughter had to design and market her own chocolate bar. In the pursuit of this she arranged a blind tasting test of several different brands including more popular ones, such as Dairy Milk. And this one turned out to be the most popular! That of course was a bunch of 17-19yr olds, perhaps not the biggest connoisseurs of good chocolate. For something to give the kids, or just as a comforting chocolate fix then this isn't the most unpleasant thing you can eat. Ingredients: Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Skimmed Milk Powder, Vegetable Oil, Sweet Whey Powder, Butterfat (from milk), Emulsifier (Soya Lecithin), Natural Flavouring. Milk Chocolate contains Cocoa Solids 29%, Minimum Milk Solids (20%) Nutritional Info: Per 100g Energy 2238kj/536kcal Protein 8.0g Carbohydrate 54.0g of which sugars 53.0g Fat 32.0g of which saturate 19.0g Fibre 2.4g Sodium 0.10g

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      23.01.2012 22:15
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      Cheap milk chocolate that tastes great

      The last time I went ASDA I decided to buy the Smart Price milk chocolate by ASDA as it only cost 30p and the bar was quite big. The packaging is pretty basic and different from the picture above as the colour of the paper is white and green. Underneath the paper is a silver foil that is wrapped around the chocolate. As I opened the packaging and broke off a piece of chocolate I didn't know what to expect but when I put the chocolate in my mouth I was quite surprised how good the taste was. The chocolate was smooth and left a nice creamy taste in my mouth. The chocolate did start to get a little sickly half way through the bar but at 30p you can't complain. Overall I think ASDA's Smart Price milk chocolate is a great tasting chocolate bar. Its cheap and tastes a lot better than most other supermarket brands I've tryed. Its not as good as the top brands like Galaxy and Dairy milk but is well worth 30p. I would highly recommend to anyone who likes milk chocolate. The bar weighs 100gs Contains milk and soya May contain traces of nuts or seeds Suitable for vegetarians

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      27.02.2011 20:47
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      Cheap but yummy!

      I don't have a very sweet tooth but on the odd occation I enjoy a piece of chocolate. I spotted this at my local Asda store and decided to give it a go! The packaging**** Comes in a red and white wrapping it tells me it says 'Smart Price Milk Chocolate' It is wrapped in silver tinned foil to keep the chocolate fresh. You can also keep it fresh by putting it in the fridge or away from direct sunlight in a cool dry place. The chocolate**** The Chocolate is light brown milk chocolate. It has a smooth milky taste to it, as good as some of the leading brands. It contains 100 grams of chocolate. It is suitable for vegetarians and contains no artifical flavours, as you know not all chocolate does! It tells me that it contains 536 cals per bar. Myself eating it**** I'm not much of a sweet tooth person but on the odd occation I do eat the occational bar of chocolate I must admit lol! I'm rather impressed with this it's not bad atall. it has a smooth milky taste and isn't too silkly like some chocolate is. Worth buying again not bad for 30p a bar!

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      22.10.2010 17:35
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      Thin bar, big taste

      Whilst living with a former flatmate, he came home with about 5 bars of this stuff as he worked at the local Asda at the time. This 100gram bar only costs around 27p. On first thought you think, "There's no way that it'll taste like anything but stale sweaty socks for that price" but you'll be surprised! This was certainly my initial thoughts when he brought them home, but this really is an excellent substitute for even one of the leading brands such as Cadbury's Dairy Milk. I wouldn't be surprised if one of the major confectionery companies actually makes this for Asda. Anyway, the bar is obviously not as big and is thinner than a Dairy Milk equivalent but the texture and creaminess is almost spot on. If anything, I'd say that this Smart price bar melts much more easily in the mouth. The only issue I have with them is the fact that they are so easy to devour and therefore end up with a sore stomach! These Smart Price bars would be brilliant to use in cooking due to the cost and similar properties (taste wise) and who'll know the difference?! There is also a dark chocolate equivalent for exactly the same price! How that works I have no idea, but worth a try at least!

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        01.03.2010 17:57
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        A great tasting chocolate, that comes a close 2nd to CDM

        Behold, the mighty bar from Asda. I`m a big fan of shops own brand goods and they usually take me through January. I find the pacaging boring and up interesting if you have a cupboard full, but have found sometimes you dont have to compromise on taste. I bought this big 100 gram bar for 27p at my local Asda, i`d like to point out that a little bar of chocolate goes for approximatly 50-60p these days so it represents excellent value. When you first open the bar, green and white now (not red and white), the aroma of chocolate hits you and its nicely preserved in a foil layer inside. You break off a piece and pop it in your mouth, I expected it to taste bitter, I not sure why, perhaps because its a "cheappy" but I`ve got to be honest it reminds me of Galaxy, could this be an alternative in disguise?? Its rich, moist and velvety smooth, it has a creamy chocolately taste and if left on the tongue, it melts into a gorguous taste sensation. It definately has the thumbs up from me and I`ve used it on birthday cakes and in a chocolate fountain, I put 4 bars in and used it at a party and it was no different from the more expensive bars and didnt cog my machine up. Ingredients for all you allergy sufferers ============================ Sugar Whole milk powder Vegetable Oil Sweet whey powder(from milk) butterfat from milk Emulsifier (Soya Lecithins) Natural Flavourings Milk chocolate contains :cocoa solids: 29% minimum Milk Solids 20 % minimum Milk chocolate contains vegetable fat in ddition to cocoa butter Allergy advice ========== Contains milk and soya May contain traces of nuts and/or seeds Nutrition ======= Typical values per bar 100g Energy 2238kj / 536kcal protein 8.0g carbohydrates 54.0g of which sugars 53.0g Fat 32.0g of which saturates 19.0g fibre 2.4g Sodium 0.10g equivalent as 0.3gsalt suitable for vegetarians contains no artificial flavours I think this bar is one of my favourite bars among the lower end chocolate bars, it wont beat Cadburys in my opinion , but with "kraft" taking over cadburys this makes a good back up if they change the flavour of my premium bar

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          29.10.2009 20:23
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          Pretty Average Smartprice Chocolate, Great For The Price.

          I love to make fairy cakes with my nieces and nephews and for my fiance but I like to try and do this as cheaply as possible. In the past I have purchased basic or value chocolate (milk and dark) and then melted it down with a little water and used it to top off my sponge cakes. This 'Smartprice' bar of Milk Chocolate is currently available from Asda for just 27p and this usually tops around 30 cakes. The packaging is basic but then I'd expect nothing more. It has the familiar Asda green and white colour scheme that I will always associate with cheaper products now. The chocolate is in squares and there is nothing fancy to it just some small little stars indented in the chocolate. It's easy enough to break off the amount of chocolate that I want and then just store the rest in the fridge. The chocolate is not the best tasting that I've ever eaten. It's smooth and fairly creamy without being too creamy. It does have a slight taste that I tend to associate with cheap chocolate. Once it's been melted down, placed on top of fairy cakes and put in the fridge for a couple of hours it does taste more appetising. I usually top my cakes with icing writing, hundreds and thousands or something like that and this usually tastes away from the cheap chocolate taste anyway. This chocolate is high in everything except salt so should be enjoyed in moderation. I would rate this chocolate 3/5 as it's not bad for the price paid. I wasn't expecting it to be as nice as Cadbury's or something but it really is ideal for topping off my cakes with. I will continue to buy this as it's a very cheap way to make treats for the family without breaking the budget or mucking around with actual icing.

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            27.09.2009 01:04
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            A surprisingly high quality taste and a low price, a fantastic combination!

            I know it's basic, I know it's cheap, I know there's not much of it...but I love this chocolate! Like most people, I'm a big chocolate lover. And no one can really dispute the quality of Galaxy and Thorntons etc. But while in Asda a little while back, I decided to give their Smart Price range bar of Milk Chocolate a go. I was only using it originally to melt down and put in a cake I was baking. But curiosity got the better of me and I tried a couple of squares. And then a couple more. Until I had to go out and buy another bar. I'd tried Asda's own brand chocolate before, but never from their Smart Price range. I was amazed by how good it tasted for such a cheap price. It costs 27p for a 100 gram slab and you get 24 squares of chocolate. It comes wrapped in foil, with the brand white and green paper wrapping around that, with a picture of the chocolate on the front of it. The wrappers assures you that it is suitable for vegetarians and that it contains no artificial colours, flavours or hydrogenated fat. As for the other nutritional information: 100g contains 536 calories, 8g of protein, 54g carbohydrate (of which sugars 53g), 32g of fat (of which saturates 19g), 2.4g of fibre, 0.10g of sodium which is equivalent as salt 0.3g. The allergy advice states that it contains milk and soya and may contain traces of nuts and/or seeds. The crucial thing about this chocolate for me is that it seems so versatile. It works well when melted down for cakes, it goes with a nice cup of tea or is just something to nibble on when you fancy a sugar boost. It is creamy, sweet without being sickly and has a texture which is soft without tasting cheap. It isn't dry or flaky and breaks off the slab very easily. If I had one criticism it would be that it is perhaps a little bit too thin. Whereas Galaxy and Cadburys feel quite chunky, this only takes a couple of bites to eat. However, all in all this is a great product. Cheap, tasty - and my criticism that it is perhaps too little means that you can have twice as much, surely?!

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              12.09.2009 15:04
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              A little bit goes a long way

              Asda sell a wide range of products from Colouring books to Socks, and they have stores all over the UK. The product I will be reviewing is Asda Smartprice Milk chocolate. The packaging**** The normal Asda Smartprice wrappers are White with Green strips. However for this product they have decided to go with a different strip of colour and now it has changed to the Tesco White and Red. I think this does work well, but personally I prefer the Green Strips. The Product**** The product I find is great for 32 pence, It delivers a smooth chocolate taste followed by a kick of sweetness, It can be kept going instead of swallowed in one like Tesco's and is long lasting. The choclate Taste is sharp and feels fresh as it is kept inside a foiled wrapper like most chocolate bars, It is also suitable for vegetarians(the packet tells me) and also it may contain nuts from the factory. My opinion**** This is one of the best products I have tried from the Asda Smart Price range, and I will be buying again as it does not dissapoint, I would regard the taste as succulent and juicy. Well worth the 30 odd Pence that I paid for it. This can make a great mouse as it melts very well, less than 2 minutes should do it. However there may be a marginal difference in price, but as far as quality Supermarket Branded chocolate goes, this is one of the best out of the lot. Thanks for reading

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          • Product Details

            Type: Chocolate / Brand: Asda