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Asda Smartprice Chocolate Swiss Roll

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Brand: Asda

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      15.05.2010 12:27
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      Well worth a try

      I love anything sweet, especially cakes. I always find Mr Kipling to be very expensive for what it actually is, so I decided on trying Asda own products. The last time I was in Asda I picked up a smart price chocolate swiss roll for just 13pence. It was packaged in a clear plastic wrapper with the usual white and green asda label through the middle, this meant most of the rolls were actually squashed on the shelf, as there was no card or anything to stop this happening. I's not easy to open the packet without completely ripping it open, so once open you'll need to keep it in an tin or an air tight container. The sponge itself is chocolate flavoured and is rolled around vanilla flavoured cream, when served it looks very good and you can clearly see the swirl of cream inside, although there doesn't look to be much of the cream included. The sponge is nice and soft and is sweet tasting, and although there isn't much cream, you can definitely taste it; it's nice and sweet and went down a treat. The roll isn't very big, you'd probably be best cutting it into four pieces as dividing it any further will leave you craving for more. I could easily eat the full thing without a problem, not that I ever have done though. My girlfriend uses these in chocolate trifles and sometimes pours melted chocolate over the top with crushed Cadbury's flakes, it then passes for a luxury treat. For the price tag these are excellent value, they make an ideal cupboard filler and would be great for kids parties where most of it would probably end up on the floor anyway. It's by far the cheapest swiss roll on the shelves but the taste doesn't give this away Wuater of the cake contains 81 calories and 3.2grams of fat, this is really low considering there are more calories in a Kit Kat than this has! It is free from artificial colours, flavours and preservatives and mentions nothing about nuts, It's also safe for vegitarians too. I would definitely recommend the product, the only let down would be the packaging, as I said earlier most of them were squashed, if you dig deep enough you'll find one unharmed. Next time you're in Asda give this a try, you'll be impressed.

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        05.04.2010 21:57
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        5/5 So cheap and the quality doesn't suffer!

        I don't normally shop at Asda but as I was in there at the weekend to buy something for tea for my friend and I we picked up a few other little bits aswell and one of them was this Chocolate Swiss Roll from the Smart Price Range. Price: At 13p this is a very good value buy, it's a reasonable size too, recommending 4 portions which is about right, although we ate it between three. Obviously this is alot cheaper than many brand name Swiss Roll's, the next one on the shelf was £2.15 so you can appreciate just how cheap this is. Packaging: Packaged in a clear plastic wrapper so you can see what you're buying with the green and white colourings seen across the Smart Price range. The Chocolate Swiss Roll is easily accesible which is good for all the chocolate addicts. The packaging is very simple but this is how costs are kept low and it won't last long enough for you to take much notice of the wrapping anyway. The Swiss Roll: The chocolate sponge is nice and soft and definately chocolately but not overly so, and it doesn't taste of awful cheap chocolate either. As you get through the chocolate flavour the taste of the vanilla 'swirl' becomes more prominant and these flavours go really well together. We had ours plain but it would be really nice with custard heated in the microwave for a warming dessert. Nutrition: With 81kcal in a quarter of the Swiss Roll it isn't that bad calorie wise, however with 6.1g of sugar it's not the healthiest snack to eat. Having said that though, a Chocolate Swiss Roll wouldn't be the first choice for a health conscious individual. This cake will leave you wanting more though so you might end up eating more than you initially intended! Containing no artificial colourings or flavourings you could find foods far worse to eat. Overall, I really enjoyed the sweet, soft chocolate and the even sweeter vanilla filling of this Smart Price Swiss Roll, I was shocked by it's low price tag and think Asda have done themselves proud by creating such a nice treat for 13p. Even though I don't shop at Asda I'd definately buy these again if I popped in, very much recommended.

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          30.03.2010 13:07
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          I've had a few of these Chocolate Swiss Rolls. Nothing that special, but add some Cheap Custard and this makes a nice enough dessert. This is found up the Bread and Cakes aisle and costs a bargain 15p for the pack. Don't have a pack to hand, but I think this was 150g. I like to slice the bits quite thick and got 8 decent sized thick slices from this. The packaging for this is ok. It is just in a cellophane wrapper with the lettering on the pack. At least you can see what you are buying. Upon unwrapping this you get a little bit of the Cake sticking to the wrapper, but not that much. This is quite moist and consists of Chocoalte flavoured sponge with a spiral of Cream running through the middle and out to the ends of this. I could be harsh and say that some more cream would have made this a bit nicer, but it is a value brand so you should know what to expect. I have had some of this without Custard and just ate a few slices. It is still moist enough, but sort of a bit dry as well. So in my view best served in a bowl with some Custard poured over it. Yes, not the most exciting Swiss Roll, but then again the brand named version of this isn't that much different. perhaps a bit more Cream in it, but then again it costs about 4 times the amount. The Chocolate Sponge isn't the strongest tasting Chocolate taste, but it is nice enough. Makes a nice budget dessert.

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          20.01.2010 16:54
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          Great value, great tasting , Asda Smartprice

          This is another favourite product from the smart price range. Certainly good value for money at 13p a roll. Its a chocolate flavoured sponge with a vanilla flavoured cream through the length of it. When you bite into it, its a nice light sponge with a rich chocolatey flavour with a nice coating of cream, which is pleasent to the taste buds The packing is flimsy but easy to open and once opened needs to be stored in an airtight container. Where it will stay fresh for upto 3 days, I have also frozen these with no adverse effects. So theres always a bit of cake available when visitors arrive. It has 170 calories per 100g so if your on a diet, its not advisable. Its also free from artificial flavours and colours. My children used one of these to make a festive log at xmas and covered it in buttercream. It was well received by the people the present was for and they even asked had they made it themselves as the sponge was so moist and light. I have served it at a dinner party in a number of ways when I been pushed for time, by coating it in chocolate, unrolling it and adding motzerella cherries, with custard and alternetively cream, double of course. You can get about 8 slices from it and is ideal for childrens parties. If you hide the packaging you`d never know it was smart price and I think Asdas range of smartprice things represents excellent value for money, but doesnt look very attractive in your store cupboard

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          12.01.2010 22:34
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          Cuppa Tea and Cake

          I have just had my Asda shopping delivered this evening and I searched out the Chocolate Swiss Roll which was a last minute edition to my shopping list. This Swiss Roll cost just 13p and it caught my eye and for the price I just had to have one. The packaging is very simple but contains at you nutritional information you may require. Values per 1/4 of a roll: 81 calories 3.7g fat I found myself eating half of this cake straight from the plastic wrapper!! The sponge is really chocolately and the vanilla flavoured filling is creamy and very tasty. I am really impressed that this is so cheap. I would much rather have a piece of this cake instead of a custard cream biscuit (for around the same calorie value) but without disipline or self control it would be very easy to eat the whole thing. These are really nice, great value and a really good buy. They would be perfect for a buffet or kids party as they can easily be sliced up (You'd easily get 6 decent buffet sized slices out of one of these). This swiss roll is suitable for vegetarians. They do contain gluten, milk, wheta, egg and soya so watch out if you have allergies to any of these - it woudl not be suitable.

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            16.10.2009 20:18
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            great tasting roll for 13p

            When I saw this product on dooyoo food section I knew that id have to give it a quick review, that is because I was a bit shocked to see that it only had three stars. Now, being a fairly cheap product perhaps people have rated it low on the quality but I still think the quality is above three stars, and the price being so cheap easily balances it out as well. The smart price chocolate Swiss roll can be bought at any asdas for an unbelievable 13p. Yes just 13p for a whole log of Swiss roll. There not the biggest thing but for 13p they are really big and can feed about 4 or 5 people which is great. In terms of quality and taste, obviously being so cheap its not going to be up to the likes of waitroses chocolate rolls however they do taste really nice. The chocolate sponge is very well flavoured and very soft and spongy and the white cream in the middle of the layers tastes really creamy and mixes the two layers together well. These are a fantastic thing to buy if you fancy something chocolaty or fancy a bit of a pudding but don't want to spend a lot on them. You can feed many people on one of these at a fraction of the price of a chocolate bar, or a packet of biscuits, at 13p you just cant go wrong.

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              28.09.2009 13:09
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              Try this and never go back!

              At less than half the price of a higher brand chocolate swiss roll, this was a impulse buy to see how good it could really be for so little (when I first bought these they were 16p but the price does fluctuate). This isn't any smaller than a regular higher priced cake but it does have much plainer packaging - using the white/green colours all Asda smart price good use. But honestly, unless you are a complete brand snob, why would you care about the packaging - so long as it keeps the product fresh it can be completely clear for all I care - I'm not planning to eat the packaging! The sponge used in this swiss roll is moist but not too squishy and sticky, and firm enough to hold together when cutting slices without falling apart. It is filled with cream that is sugary but not too over the top and not too much or too little. As it goes quite a well balanced little treat. This is a great cupboard staple for those chocolate craving moments, or for a quick and easy dessert after dinner - try sprinkled with seasonal berries and warmed custard or cream for something that looks and tastes amazing but costs pennies.

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                25.09.2009 13:56
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                A Proper Cheap Cake That Is Loads Better Than You Think It Will Be

                When my mum did an online shop at Asda last week she brought loads of the Smart Price stuff to try because she's signed up for a challenge to replace some of our weekly shopping with the proper cheapo supermarket brands. There's 5 of us in the house and we've all got a bit of a sweet tooth and my mum worked out that loads of the shopping money every week was going on Mr Kipling cakes and brand name chocolate and stuff and because this food isn't essential she'd been trying to make the biggest savings here. One of the things she tried was this chocolate swiss roll that was only 13p and I reckon it's brill for such a pathetic little price. The sponge is chocolate and it tastes like it's good quality and even though it's a bit lighter than other swiss rolls it tastes like it should cost more than 13p. It's nice and soft and went wicked with a pot of custard that my mum made. Inside it's a vanilla flavoured filling and that's proper nice and goes good with the chocolate cake because it's nice and creamy and has got a wicked sugary flavour. You can taste the vanilla in it but not much but that's ok with me because the chocolate cake tastes quite rich and I reckon another strong taste would spoil it. We shared the cake between 4 of us because my little sister was in bed by the time we got it out and you don't get a very big piece each but the flavour is rich enough that it will still satisfy us for something sweet after our tea. We all liked it because of different things, I liked the whole cake and thought it was as good as any other swiss roll and my dad enjoyed it because it was so chocolatley. My mum and sister both liked the creamy filling because it was so sweet and them 2 are deffo the worst in the house for their sweet tooth.

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                  25.04.2009 08:23
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                  A delicious family snack for just 15p.

                  When visiting my Mothers recently for Sunday lunch it was my turn to take along some dessert and so I popped in to Asda in Harlow town and purchased a couple of these little bargains! The packaging is very simple it is clear allowing you to see the swiss roll within and it has the basic green and white, easily recognisable, Smart Price packaging which makes it stand out on the shelf and shows me instantly that this is probably at a bargain price & at 15p I would definitely agree with my standard assumption. The roll itself is chocolate sponge which has been rolled and filled with vanilla cream and this gives a great swirl pattern throughout the roll meaning then when cut each slice has a lovely pattern to it. The chocolate sponge is lovely and moist and the vanilla filling is very creamy and tasty and the two products compliment each other very well. This was eaten in the first day that it was brought but I have previously kept it for 2-3 days without it turning hard by just ensuring that it was well wrapped up before being put in a cupboard. This product is not refrigerated when purchased so it does not need to be kept refrigerated once opened. We enjoyed the Swiss roll with various things: ice cream, cream or whipped cream and everybody was very surprised when I confessed how cheap this was! I had brought two and this served around 8 people (5 adults & 3 children) and there was no complaints about the quality of this product. I was very pleased with the price I paid and would not hesitate to buy this again. The whole thing was very tasty and I was a little disappointed that I couldn't have another slice although this is probably best on my hips at 81 calories and 3.2g of fat per 1/4 roll (1.3g saturates) this is a lovely treat to be enjoyed in moderation. I am rating this product 4/5 as I would have liked it to be a little thicker but for 15p you are getting a great quantity and a nice taste.

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                    14.04.2009 21:43
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                    Serve with warm custard for added yummyness!

                    A cheap and tasty chocolatey treat! With no artificial colours or hydrogenated, they're not as bad for you as you might think! The soft chocolatey sponge melts in your mouth to reveal a yummy vanilla creamed flavoured filling. Just because the price is so small, doesn't mean that the quality of the product is in any way bad. They taste just as good as the more expensive ones. The swiss roll also comes in a plain sponge flavour with raspberry jam in the middle, it's just as nice as, but I love chocolate so always choose the chocolate ones. hehe! - Packaging - The packaging is a simple clear wrapper with the white and green Asda SmartPrice colours on the label. The ingredients and allergy advice are clearly stated on the back of the packet, with the sell by/best before date. The packaging advises you to consume within 3 days of opening obviously the longer you leave it the dryer it will become. - Price - It's an absolute bargain at 13p for the roll. It's quite small in size, but perfect! You could cut it in half and save some for another time, or if you're feeling extra naughty then go for the whole roll! If you don't eat it all, you're certainly not going to complain about it going to waste as it costs so little. - Ingredients - Sugar, Wheat Flour, Egg, Vegetable Oil, Glucose Syrup, Fat Reduced Cocoa Powder (3.4%), Modified Maize Starch, Dried Egg White, Vanilla Flavoured Filling (27%), Soya Flour, Flavouring, Milk Proteins, Humectant (Glycerol), Raising Agents (Diphosphates, Potassium Carbonate), Emulsifiers (Mono and Diglycerides of Fatty Acids, Polyglycerol Esters of Fatty Acids, Polyoxythylene Sorbitan) - Allergy Advice - Contains gluten, milk, wheat egg and soya. May also contain traces of nuts and/or seeds. - Nutritional Value - Per 1/4 of the roll ; Energy : 341kj/81 calories Protein : 0.9g Carbohydrate : 12.2g (of which sugars = 6.1g) Fat : 3.2g (of which saturates 1.3g) Fibre : 0.3g Sodium : Trace There are no artificial colours or flavouring, and all the hydrogenated fat has been removed, making it a good chocolate treat, so don't feel so guilty for having some as it's not AS bad for you, as you may think. - Overall - I've always been a fan of Asda SmartPrice products, and believe that more people need to try own brand products from supermarkets, it saves you so much money, as half the time your paying for a brand and label. The food is pretty much the same. I absolutely love these swiss rolls as a treat, I normally have half of the roll with my boyfriend and we'll have it with some warm custard. It makes the sponge go even softer and soak up the custard a little bit, it's sooo nice! As for the price, well you simply can't complain! Compared to the more expensive swiss rolls out there, the Asda SmartPrice ones are just as good. Just because it's cheap doesn't mean the quality is bad, because these swiss roll's are gorgeous!

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                      16.03.2009 17:42
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                      Not recommended but the jam one is good!!

                      Asda do a very good smart price range in which many of the products are of really good quality as well as being really cheaply priced. The Smart price chocolate Swiss roll however does not come up to the standards of many of the other items in the range. I had tried the jam Swiss roll and really enjoyed it with custard so I thought I would give the chocolate version a go but unlike the jam version the chocolate one had very dry sponge and the cream was far too sweet and very sickly. This comes in a clear wrapper with just a white and green bar across the middle giving the name of the product, it is very cheap at only 16p but it is just not nice and even with custard poured over it, it remained very dry and the chocolate taste is a very synthetic one whilst the cream is far too sweet. I would be happy to recommend the jam version and many of the other Asda smart price stuff but I certainly would not recommend the Chocolate Swiss roll to anyone, even my kids won't eat it!!

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                      01.03.2009 15:03
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                      so worth a try

                      Asda smart price chocolate swiss rolls are always an item I have in my monthly shopping trolley as they are so cheep and tasty and my daughter loves them. I normally buy quite a few and freeze them so they last over the month and they taste just as good when de frosted. The packaging the chocolate swiss rolls come in is very basic as with all the smart price items from asda, it is in green and white and sells at just 13p, which is a great price and to be honest what can you get nowadays for 13p that is decent! I tend to have these as a pudding with custard as asda do a packet of custard for 7p so it makes a really cheep pudding idea at 20p and my daughter sometimes has a couple of slices of it in her packed lunch and also as a snack. The swiss rolls come in two flavours to choose from, the chocolate and the raspberry, both of which are very nice. The swiss roll does taste quite nice and there is a decent amount of cream filling inside and the chocolate has a nice spongy texture, I find you can easily get five slices out of one packet so it is very good value. It does state on the packet that there are no artificial colours or flavours with these swiss rolls but does contain gluten, milk, wheat, eggs and soya and may contain traces of nuts and seeds. The nutritional value is also stated on the packaging as per 1/4 per cake : protein 0.9g, carbohydrate 12.2g, fat 3.2g, fibre 0.3g, sodium trace. All round these are such a great bargain whether you have them as a snack treat or as a pudding you really cannot go wrong with these, well worth the 13p

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                        11.02.2009 15:35
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                        Not as bad as I had expected!

                        This is yet another product I bought after reading a review of it on Dooyoo. I was doing an online shop anyway and thought for the price of just 13p it wouldn't be the end of the world if I didn't like it. I do generally love cakes, and whilst I sometimes make my own, I don't always have the time or inclination, so I do usually go for shop bought cakes instead, and if I can find some cheaper ones I like all the better. This is a chocolate flavoured swiss roll with a white creamy vanilla flavoured filling. The first thing that struck me when it arrived was how small it was. Swiss roll is not a product I buy regularly, however I would have expected it to be slightly bigger in both length and width - then again, I suppose considering how cheap it was, I shouldn't have had too many expectations! Other than being small the swiss roll looks quite nice. It's a rich dark brown colour, and there is plenty of white filling. I had sort of expected that there would only be a scraping of the vanilla cream because of the price, but there is a surprisingly generous amount. The taste of this is surprisingly nice. Of course, compared to more expensive, luxury brands it's not quite in the same league, but it's by no means horrible, and I'd be happy to switch to this one if I needed to save a few pence. The cake is fairly dry, which I would say is the main downside of this, but it's sufficiently sweet and chocolatey tasting to satisfy my sweet tooth. The vanilla filling is also very nice, with a smooth, creamy consistency that breaks up the dryness of the cake somewhat. Also, as I mentioned, you get a pretty decent amount of the vanilla filling too. It also contains no artificial colours, flavours or hydrogenated fat, which is nice to know from a budget product, as I suppose you would expect it to be filled with all sorts of rubbish to keep the costs down. Per ¼ swiss roll - and to be honest, I do think that's fair as it's so small you probably won't get more than 4 decent sized slices from it: 81 calories 0.9g protein 12.2g carbohydrate 3.2g fat Overall, I thought this was OK, and a lot better than I was expecting, as at just 13p I was not really sure I would like it. Compared to premium brands, there is no contest - do not buy this and expect any sort of luxury - but if, like me, you are trying to stick to a budget but still want your chocolate cake fix, then this product is fine.

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                          12.01.2009 22:06
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                          A cheap after school snack

                          The Asda Smartprice Swiss roll does offer good value for 13p, although hubby will gladly eat a whole Asda Swiss roll in one go. Maybe not the first cake I would choose, i`m rather partial to the Cadbury`s chocolate covered Swiss roll myself. You would think that the Swiss Roll originated from Switzerland, Apparently not, it is an Eastern European cake. In the past I have made Swiss rolls myself using a fat-less sponge mixture. There are drawbacks to making Swiss rolls. You bake a fat-less sponge in a flat baking tin and when it is out of the oven and three parts cooled you then turn it out onto a clean tea towel, spread it with the filling of your choice, maybe jam or lemon curd and then roll it gently using the tea towel to hold the sponge in place while you form the roll. As you roll the sponge you inevitably find that the outer surface cracks, so I always end up dusting it with icing sugar to disguise the motley looking top. The Asda Swiss rolls are mass produced so they don't encounter those problems. The Asda Smartprice Swiss roll comes wrapped in a plastic sleeve that incorporates the Smart Price colours and design. The lettering states that it is an Asda Smartprice chocolate Swiss roll and a `V` is stamped on the packaging which lets you know that Vegetarians can enjoy it too. This is a no frills job , as you take the Swiss roll from the packet it seems small, but for 13p you can`t expect much more. The cake does smell of chocolate and it has a firm, close but soft texture. Inside of the Swiss roll is pure white sweet vanilla cream which tastes artificial and synthetic but its not at all unpleasant. A two portion cake at the most by my reckoning, if I divided it into four I'm sure I would get some dirty looks. As you eat the chocolate sponge it does tend to coat your teeth, the slightly sticky consistency makes you constantly run your tongue around to clean the inside of your mouth, the cream tends to dissolve, quickly doing a vanishing act. You don't have too much time to devote to analysing the flavour because the piece only takes a couple of chews and it has gone. Asda state that the product has no artificial colours or flavours and contains no hydrogenated fat. The Swiss roll contains gluten, wheat, eggs, milk and soy beans. The whole cake contains about 300 calories. Are they worth buying? Yes! I think they are well worth their 13p, the classier Swiss rolls and roulades on the market will surely look down their noses at this one, but im afraid you cant have brand snobbery on a tight budget. If you have a couple of children one would make an ideal after school snack. They also do a raspberry Swiss roll which makes a good inexpensive trifle base. I know my niece used Swiss rolls as a base for her sons first birthday cake, a Thomas the Tank Engine cake which was very effective but maybe if you were going to use these Asda Smart Price cakes you would need to sandwich a fair few together. A piece of Swiss roll with some hot custard poured over the top of it makes a tasty quick and filling pudding or even a slice with some ice cream would be good. OK, this isn't posh nosh but for 13p it represents good enough value and I am sure that Asda sell plenty of them.

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                            21.10.2008 12:54
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                            A cheap chocolate treat, especially for kids

                            This is a cheap product, it costs just 15 pence for a roll. It has less calories than the more expensive swiss rolls, with only 276 calories per 100 grams. When I had opened the plastic wrapping, the smell of chocolate didnt jump out on me, but it was a dark brown colour It has a very sweet taste to it, but I think this is because it uses a glucose syrup instead of normal sucrose type sugar. On its own I am not really a fan of it, but it tastes ok with either vanilla or chocolate ice cream on top. I havent tried it with custard but I dont see why It wouldnt be nice. Its ok, to give the kids every now and then for a cheap treat, or to even have at parties. The trouble I find is it is always squashed when out on the shelves at asda , I dont know if its because of the way its packed or because its a very brittle product.

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