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Black Magic Chocolate

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45 Reviews

A traditional favourite, Black Magic has unfortunately fallen from grace. What was once a unique and unrivalled flavour has now been made more universal and creamy, which isn't for everyone.

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    45 Reviews
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      03.03.2014 09:00
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      Not for me-but I can sort of see the appeal

      Anyone that knows me will be fully aware of the fact I love food, but more specifically sweet things. Cakes, biscuits, pastries, chocolate, I love them all! When it comes to food, my taste does tend to be quite simple, but I know what I like and what I don't like. So I was quite surprised that I received a box of these chocolates from my partner over a week ago. These come in different sized boxes, but the one I received is 564g in weight and can be purchased from various places. My local B&M store stock and sell this size for £4.99.



      Why was I bought this?

      No particular reason as the boyfriend said. He just saw them and decided to treat me, which was very nice. Why did he buy these in particular? I did ask him as not trying to sound ungrateful but dark chocolate is something I don't actually like! He said he just saw them and bought them and didn't really look at what type of chocolates they are.



      What type of chocolates are these?

      A mix of different centres (nuts, fruit, fudge and caramel ) that are enveloped with dark chocolate.



      How are they packaged?

      The box size I received looks quite substantial due to size. The chocolates are housed in a large but quite flat rectangular shaped cardboard box. The box itself is quite striking in look and design because the main colour of this is black. On the front you have the product brand and name in clear lettering, ' Nestle Black Magic ', with a small selection of the chocolates inside pictured beneath it.

      On the back it tells you by name and shows you by picture what chocolates you get in regards to look and flavour, ingredients is listed, nutritional information and company contact details are included.

      On the inside of the packaging, on the inside of the lid, it displays again a picture of the different chocolates in the box along with a brief description of what they are.



      What do you get?

      6 different centred chocolates-almond crunch, raspberry heaven, dreamy fudge, whole hazelnut praline, orange sensation and caramel caress. Containing over 50 chocolates, all sat on one layer in the box.



      Ingredients

      Sugar, Cocoa Mass, Glucose Syrup, Vegetable Fat, Crushed Roasted Almonds, Cocoa Butter, Butterfat, Roasted Whole Hazelnuts, Sweetened Condensed Milk, Whole Milk Powder, Hazelnut Paste, Humectant (Glycerol), Emulsifiers (Sunflower Lecithin, Polyglycerol Polyricinoleate), Whey Powder, Flavourings, Citric Acid, Salt, Stabiliser (Invertase), Colour (Paprika Extract), Fruit and Vegetable Concentrates (Apple, Cherry, Radish, Sweet Potato), Contains Vegetable Fat in addition to Cocoa Butter.



      Basic nutritional information based on 3 chocolates

      Energy 635 kj
      Carbohydrates 20.7g which contain sugars 19.1g
      Fat 6.8g which contain saturates 3.4g
      Sodium Trace



      What do they look like?

      Almond crunch-dark brown in colour and almost oval in shape. Almost matt in look. Has various lines scored into it on the top, giving an almost raised look to it.

      Raspberry heaven-circular in shape, and almost has a milk chocolate appearance to it in regards to the depth and darkness of the colour of the chocolate. Again, not shiny in look but does have white chocolate pattern on the top making them look quite appealing.

      Dreamy fudge-diamond in shape, dark in colour with afew wriggly lines of chocolate placed on the top, which is the same colour as the rest of the chocolate.

      Whole hazelnut praline-circular in shape with some lines scored on the top, reminding me of a simple shape of a ladybird!

      Orange sensation- teardrop shaped chocolate which like the raspberry heaven has a milk chocolate look to it topped with white chocolate swirly designs on the top.

      Caramel caress-almost triangular in shape but with rounded edges on the three corners. Dark and rich in colour with what appears to be a leaf design on the top.



      What are they like?

      When you first open the packaging, the first thing you get is a smell of chocolate, not sweet, but rich with a slight bitterness to it. For me I find it quite strong, but do remember this isn't my preferred type of chocolate and it's not one I eat regularly. The chocolates are all sat in its plastic tray which is within the cardboard box looking quite appealing. The variation in look, shape, design really makes them stand out and I actually found myself being drawn to particular ones.

      I know what I like and what I don't like, so there are certain chocolates in this selection I can't comment on because I won't eat them, but the first one that did grab my attention was the raspberry heaven as this resembled a much more milkier look than others. Soft in texture when you bite into it with a decent layer of chocolate on the outside, so not too thick or thin. The centre pink in colour with a slight texture to it. Reminded me a touch of the inside of a Bounty ( but much more smoother ). The centre, along with chocolate, melted in the mouth but quite slowly, with the chocolate being the last to disappear. Because the centre was quite sweet (not too much though), and had a slight berry flavour to it, I hardly noticed the chocolate being dark so it balanced it off really well. The chocolate was smooth and quite creamy with the smallest amount of bitterness to it.

      The next one I tried was the dreamy fudge. It wasn't the look that made me chose this more the filling. Another soft centred chocolate and despite the description on the packaging saying it was soft fudge, I was surprised how soft it really was. It was very soft, but smooth and sweet. Had an almost coconut hint to it in regards to flavour and melted away quickly but at the same time as the chocolate. Again, quite a sweet centre that had an almost buttery taste to it, it balanced out the dark taste in the chocolate making this one one I could enjoy.

      The last one I tried was the almond crunch. Not one I enjoyed because there was no masking of the dark and bitterness to the chocolate. It was very obvious and strong for me. The almond was placed in the chocolate and was in pieces, very small, dispersed throughout the middle. This meant when biting into the chocolate, not only was it hard throughout but mostly made up of chocolate which I didn't like.



      What do I think?

      Despite the initial disappointment when I received these (I kept it all inside and smiled sweetly! ), this box of chocolates actually surprised me. Firstly, despite this only being a one layered box, you do get a lot of chocolate. Visually they do look nice, varied in look and quite enticing and each one is sized perfectly. Having a variation of 6 fillings seemed adequate; despite the fact only a couple caught my eye and taste buds. Good mix of hard and soft centres, plus the fillings meant there would be at least 1 or 2 that most people would like. Perfect box to share.

      I can see how this would be a great box for dark chocolate lovers because as mentioned above, the fillings cover all bases. Some chocolates taste more dark than others but all still have that slight bitter tinge to them. And the chocolate overall is smooth and of a decent quality.

      The only way someone who doesn't like dark but more mild tasting chocolate is if your anything like me, and enjoy certain fillings which are quite sweet and counteract the sharpness you get with dark chocolate. Only on very rare occasions can I eat dark chocolates without wanting to gag, and those exceptions are mint based creams and berry type filings. After trying this box of chocolates I understand now why I can eat certain these and why the dark chocolate aspect doesn't bother me too much.



      Would I buy these myself?

      No I wouldn't. If this was a milk or white chocolate containing box they would have been eaten completely when first received! The box currently is pretty much full over a week later. Dark just isn't my love or first choice so not for me, but I still think these were good value for money, good variety and quality and perfect for those who like dark chocolate.

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        28.12.2013 10:26

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        I love chocolate but have just thrown my black magic box away ... Tried all the six flavours and all were really nasty! How very disappointing; something I used to love totally ruined. I have never thrown a chocolate away before but these are rubbish. They are sickly and quite simply YUCK.

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        12.12.2013 23:57

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        No resemblance to the Black Magic Chocs of the 60s a sorry collection of a 2013 tasteless product

        In my childhood in the 60s Black Magic were delicious lovely crisp dark chocolates, caramel was my favourite. Today I was given a box and the Black Magics of today bear no resemblance whatsoever to the lovely chocs of the past. What a disappointment. How could the manufacturers bring this name Black Magic into such disrepute. Perhaps they think the public are so stupid they won't notice the difference. I won't be eating Black Magic again. Please manufacturers look again at those products of the past and review their profitability. Would the production of past recipes increase sales of these chocolates in the current market. It's all to do with marketing. Why not give it a try, people want class products these days, at least do a marketing trial perhaps next Christmas and review the results. You might be surprised with the public reaction. I would love to buy a 'Black Magic bringing back those original Recipes of the past' box with alacrity!
        But there again you would have to use a different marketing strategy - you don't want to be seen to have downgraded a beautiful product!
        Listen to my words of wisdom!

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        22.02.2013 22:02

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        Black Magic, delicious! Had forgotten how good they taste!A variety of flavours, that u can distinguish(unlike some other boxes)!My 4 year old loves them also. Shall be buying a bigger box ASAP!Puts a smile on my face, knowing still able to purchase a long standing chocolate! Very British!

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        15.07.2012 15:39

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        Must try harder!

        I have to agree with all the other excoriating reviews on this site. Black Magic were never in the same league as real quality chocolates such as Lindt but they were a decent British sort of effort with a nice range of fillings and smart packaging. They always felt like a bit of an occasion! Having been given a huge box of just six different centres it is now hanging around unloved and uneaten on our sitting-room trolley.... They look disgusting when you open the box with some childish effort at decorating the dull looking chocolates. Haven't the makers realised that we have all moved on a bit and are now used to good quality imports from Belgium and Switzerland? Even Thontons' stuff is now edible! But the taste of these new Black Magic were so disappointing - I thought I had tasted the worst chocolate in the world in America but no, we can now compete!

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        06.01.2012 20:57

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        Tried a Black Magic chocolate today for the first time in a long while and it was horrible. There was a strange after taste which I have only experienced once before when I tried a friend's Hershey's chocolate. What happened? Why would Nestle mess with a winning formula? It makes no business sense at all to alienate all your customers and have to find new 'fans' for your chocolate!! It is also very disappointing to see only six flavours in the box. The whole point of having or giving a box of chocolates as a present is to have a large variety of flavours, having only six takes all the excitement, dare I say, the magic out of it completely.

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        09.06.2011 13:56

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        I have been enjoying Black Magic chocs.....for 45 years now.......although they have been changes over the years, i have enjoyed most of them........but still prefer the original selections......now Nestle have taken over and chaged every thing.....even down to only 6 flavours......they r now discusting........OH NESTLE WHY HAVE U RUINED WHAT WAS LOVED BY MILLIONS........?.....

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        04.06.2011 01:01
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        I don't like these, the wife does, another 'marmite product you'll either hate or love I suspect.

        I have to start by saying that I've never liked Black Magic chocolates very much, not a fan of dark chocolate full stop and would never have bought these my self. However when my wife eagerly deposited her shiny new bargain in my lap, beaming that she'd been able to buy a big box of chocolates reduced from over £6.50 to £1.63 I thought hell, chocolate is chocolate, dive in.

        I noticed that the box has a new design, a bit like a shoe box. It has a lid that removes completely off and the cellophane wrapped around the rest which the lid slips over. It seemed fairly solid and a bit retro and unusual, I thought may be it was a fancy Christmas look, but while checking it out I find that it's just part of a revamp where Black Magic have reintroduced 6 of its favourite flavours.

        The chocolates look kind of basic but nice enough, on biting into them the chocolate doesn't have that nice crisp click that I seem to remember, and it's sickly! really sickly for dark chocolate. The box we had was Black Magic Classic Favourites 376gms. I was surprised to find that the flavours were really limited; apparently there are only 6 classic favourites. Two are nut, two are a paste version of fruit flavours (orange and raspberry), and two are toffee based (caramel and fudge), so not exactly scintillation for your taste buds. The flavours were barely there, I wouldn't have known the raspberry parfait was raspberry if it wasn't written on the insert. All of the flavours were in my opinion below par, and overpowered by a sickly sweetness. I'm sure this lack of flavour has nothing to do with the reason for the price reduction, they are still well within their use by date.

        As far as I'm concerned there's nothing else to say about these chocolates, I wasn't keen on them years ago, and reacquainting myself with them has only served to lower them further in my estimation. I am a confirmed greedy bugger as far as chocolate is concerned, and I could easily throw these in the bin without a second thought that's how bad they are. The wife doesn't think they taste any different to how they used to, so perhaps I had just forgotten how much I disliked them. The wife has decided she will take a hit for the family and eat the lot.


        144 calories per 3 sweets

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          17.02.2011 13:07

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          I just received a box of Black Magic which I haven't tried for a long while and what a disappointment - where is the crunchy hazel nut cluster and the delicious cherry cup gone - big mistake Nestle in changing such a classic chocolate even the dark chocolate is not as nice - big - huge mistake Nestle in changing such a fantastic chocolate to a box of yuk!!!!!

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          07.01.2011 15:22

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          Remebering the days of my childhood when my uncle bought my aunt a box of Black Magic chocolates for Chrisrtmas. As a special treat I was allowed to peruse the exciting selection, which lay in front of me and savour the fabulous chocolate and the exquisite interiors. What a huge dissappointment when I bought a large box of Black Magic for my husband's Xmas Stocking. Six selections, three soapy fondant flavours of fudge, raspberry and orange. Two nut chocolates that were just about acceptable and a caramel runny yuck. What more can I say than Nestle you have let Rowntree down big time.

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          22.12.2010 07:26

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          Do not buy Nestles Black Magic until they revert to original recipe

          I did not believe the reviews that I read on this site. I had to be a smartie pants and buy my own box. Why, oh why, didn't I believe what was written. Every single word is true. I did not understand why I couldn't find a box of these chocolates in the normal retailers. I could hardly wait to take the lid off the box as soon as I got home with my purchase. When I bit into the first chemical assisted orange coloured (but not orange flavoured) lump of mastic I realised how right the previous reviewers had been. The thought of that first taste lingers still. Then I went on to the next chocolate and at that point realised I would be very sick if I ate any more. I thought the description of the chocolates contained in the box was a sample representation. No, it wasn't. There were actually only six different varieties. Why Nestles? Is this so that the brand can be pulled off the shelves for good? Now I realise why it is so difficult to find this particular box of chocolates in supermarkets and newsagents. I have sent my box back to Nestles and await their comments.

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          14.12.2010 16:26

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          disgusting

          The current Black Magic chocolates are simply disgusting and should be wiped off the shelves. For years they were my favourite assortment of dark chocolates. Nestle have totally changed the recipe and what was once a delectable and satisfying treat has now morphed in to a sickly, overbearingly sweet, inedible concoction. The covering chocolate is akin to sweetened cardboard and a shadow of its once dark bitter taste whilst the fillings are so ghastly and chemical tasting that you want to spit them out almost immediately.

          This is a disaster for Nestle and an insult to the old brand of Rowntree who created them and the product is remiscent of the cheap kind of foreign import one can buy in local street markets for around a pound.

          My partner and I managed to eat but five chocolates before we consigned the box to its well earned place in the dustbin.

          You may be tempted but, NEVER EVER BUY THEM!

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          24.08.2010 02:22

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          Whoever redesigned the recipes for Black Magic chocolates should be fired. I grew up loving Black Magic. I can honestly say the 2010 Black Magic chocolates are the worst chocolates I've ever tasted. They're terrible! They used to taste rich, dark, luxurious, and I loved that they weren't too sweet. Now they're disgustingly sweet, and they're not even dark chocolate anymore. You should call them "Bland Corn-sugary garbage". And that's where the rest of the box is going -- into the garbage. Nestle, thanks for ruining what had been a wonderful tradition. You can't take away my happy memories of what Black Magic used to be, but you've destroyed something I loved. Absolutely awful! I'm so angry, I'm even going to stop using Nescafe!

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          01.04.2010 15:14

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          nestle need to bring back the originals and stop pretending

          What a huge disappointment these chocolates are!! A few years ago Nestle made an almighty mistake by doing away with THE best brand of dark chocolates, favourites of many thousands of people, and replacing them with cardboard pretend chocolate squares which tasted cheap and nasty. Most boxes ended up in the bin. Last year I had a letter from Nestle saying they were bringing the classics back, fantastic, I was straight to the shop for some, so bad was my addiction, but horribly they are nothing like the originals. The dont taste or smell the same, the centres are hard and taste of chemicals, like long gone off chocolates. The bottom line is this, why change them in the first place? and when you realised you had made a mistake why not bring back the originals instead of these tacky replacements. very sad, and I still havent found any chocs like Black Magic, I still have original boxes with ribbons from the 1950's, now they were class....

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          24.01.2010 11:07

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          My friend has an elderly mother (100yrs this May) who always enjoyed her regular treat of Black Magic. What has happened to them? The chocolate has changed its texture and all her favourite centres are missing! Her hearing might not be as good as it was, but she has not lost her sense of taste! For goodness sake Nestle get your act together before it is too late for one of your faithful Black Magic admirers!

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