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Cadbury Boost...... yum! I just bought a Cadbury Boost as part of my lunch. Clearly I am not currently on a diet as one of these bad boys packs a hell of a calorific punch at 250 calories per bar!! I bought mine from Tesco and it was 63p, although they are currently on a 3 for £1.60 deal. They come in a bright blue foil packet which tears open quite easily. A Boost is very very rich - please bear that in mind! It is a chocolatey, crispy biscuit centre (almost round in shape) coated in caramel, and then all coated in chocolate. The bar is very very sweet due to the caramel and it is very filling. You can certainly feel that you are getting all of those 250 calories! To me it is sweet and satisfying, although I do have a sweet tooth and I can imagine some (a lot!) of people would find this too much. Now the reason I say the bar depends on the weather is that I made an absolute error buying this on such a cold day. The caramel (which is thick and hard - but tasty) was absolutely rock hard and I found this very hard to eat. I thought I was going to break my teeth at one point! For that reason I am knocking off a couple of stars and have learnt from my lesson and I will wait until springtime before I buy this again!
===The Product=== Smallish chocolate bar - Boost by Cadbury. With milk chocolate, caramel and biscuit energy. 250 calories per bar. 24 grams of sugar and 14 grams of fat. By Royal Appointment and suitable for Vegetarians. Comes in metallic foiled plastic paper wrapper and is a shiny turquoise blue. 'Get Boosted with milk chocolate, caramel and biscuit energy. Originally launched as Cadbury Coconut Boost in 1985, Boost was advertised by Vic Reeves and Bob Mortimer with the amusingly surreal slogan 'it's slightly rippled with a flat underside'. 48.5 grams - reduced down from 60 grams in 2013. ===Cost=== I bought mine in a local Spar at 2 for 80p. A four pack in Tesco is £1.79. ===My Opinion=== I must admit I have never tried this bar before. I d tend to stick to the old favourite chocolate bars that I know - rather than trying newish ones that I may dislike. However as this was on offer I thought it would be worth a try. These bars were launched way back in 1985 but then contained coconut. Now they contain only biscuit. Their sister bar with peanut is apparently called Starbar. The wrapper is shiny and attractive but the bar is quite small - only four inches long. The base is flat and the top curved. The base is chocolate covered in a layer of semi runny caramel - then there is a chocolaty layer with bits of biscuit embedded in it and the whole lot is covered in a layer of Cadbury milk chocolate and has a rippled effect to finish. The centre has the bits of biscuits scattered here and there and to me resembled the look of a Black Pudding - for those who are acquainted with them. Besides being small it is also high in calories, sugar and fat. To bit into it, or cut it, is easy and the bits of biscuit give it a nice crunchy texture. The caramel is n the bottom of this bar as opposed to Mars which has a layer on the top. The centre and chocolate covering are quite sickly and in the end a four inch bar is more than enough - I would not have wanted to eat any more at one sitting. The flavour is nice enough and I like the biscuit bits - but I do not think it really has anything that would make it stick out in the crowded market which is today's confectionery industry. It must have a reasonable market to have lasted until now as other bars that I have liked - such as Fuse, have long since been discontinued. However to me it is quite sweet and sort of nondescript really. I do not know if they used the blue packaging to try and go for the male market but it is not really a bar I would bother with again. There is nothing intrinsically wrong with it - just that there are other bars that I prefer better. It was worth a try but I think I will stick to my tried and tested favourites such as KitKat and Maltesers. ===Star Rating=== 3 stars. ===Would I Recommend?=== Yes if you like sweet things. ===Website=== www.cadbury.co.uk ===Ingredients=== Milk Chocolate (Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifier (E442), Flavourings),Caramel (26%) (Glucose Syrup, Vegetable Oil, Sugar, Humectant (Glycerol), Dried Skimmed Milk, Dried Whey, Emulsifier (E471), Flavouring) , Vegetable Fat, Dextrose, Dried Skimmed Milk, Biscuits (3%) (Wheat Flour, Sugar, Vegetable Fat, Dried Cellulose, Salt, Glucose Syrup, Flavourings, Raising Agent (Sodium Bicarbonate), Emulsifier (E471), Malt Extract, Barley Syrup, Tartaric Acid, Magnesium Stearate), Fat-Reduced Cocoa, Emulsifier (E442), Flavouring, Milk Chocolate: Milk Solids 14% minimum, Contains Vegetable Fats in addition to Cocoa Butter.
Im one of those people who has always had a sweet tooth-cakes, biscuits, chocolate, I love them all! Despite my desire to try and eat less of the goodness known as chocolate, I am failing miserably. On the way to one of my courses I stopped off at a local shop where they had a 3 for £1.00 deal on this chocolate bar. Why did I buy it? I needed a cheap chocolate fix, and I haven't had one of these in years! Not for any particular reason, its just not been my chocolate bar of choice but decided to buy it hoping it would starve away my chocolate cravings. What is it? A milk chocolate caramel and biscuit energy bar. How is it packaged? Its 60.5g bar wrapped in what appears to be a foil like material, rectangular in shape. The main colouring is blue, with the ' Boost ' logo in bold on the front. The ' Cadburys ' logo in the left hand corner with the calorie info in the bottom right corner. Along the bottom it tells you what type of chocolate bar it is. On the back is the ingredients list, the Guidline Daily Amount information, nutritional information, company contact details, best before date and states its suitable for vegetarians. Ingredients Milk Chocolate (Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifier (E442), Flavourings) , Caramel (26%) (Glucose Syrup, Vegetable Oil, Sugar, Humectant (Glycerol), Dried Skimmed Milk, Dried Whey, Emulsifier (E471), Flavouring) , Vegetable Fat , Dextrose , Dried Skimmed Milk , Biscuits (3%) (Wheat Flour, Sugar, Vegetable Fat, Dried Cellulose, Salt, Glucose Syrup, Flavourings, Raising Agent (Sodium Bicarbonate), Emulsifier (E471), Malt Extract, Barley Syrup, Tartaric Acid, Magnesium Stearate) , Fat-Reduced Cocoa , Emulsifier (E442) , Flavouring , Milk Chocolate: Milk Solids 14% minimum , Contains Vegetable Fats in addition to Cocoa Butter . Each bar contains Calories 305 15.3% Sugars 29.9g 33.2% Fat 17.2g 24.6% Saturates 12.8g 64.0% Salt 0.20g 3.3% So what is it like? I like the fact there is some thickness to it and not a flat chocolate bar. For me it means I really have something to get my teeth into and is quite ' meaty ' and filling in that respect. The outside of the bar is coated in the much loved well known milk chocolate Cadburys is famous for. Just underneath, and all around is a layer of caramel. Gives a nice change in texture, but I tend to find this gets into my teeth and alittle difficult to chew, but still nice to taste and eat. In the centre spread out are decent sized biscuit bits that I adore! It gives the bar some crunch and compliments the chocolate and caramel very well. Not too sweet or big, and plenty to keep my mouth going. Wrapped around the biscuit pieces is chocolate but alittle less solid in texture and more melt in the mouth than the outside shell, so again another different texture. Overall I like this chocolate bar. Theres a lot going on in it with the different elements but it makes it different and fun to eat. It is sweet as you can imagine but not such a bad thing as after eating one you cant eat another! Very filling-and that says a lot from me! Im not a calorie counter but I do browse the nutritional information, and this bar is pretty much high in everything! So ok as an occasional treat but not a everyday snack. Would I buy this again? Probably, but only on offer. Not my first choice in chocolate bar but a nice alternative to my norm.
The boost bar really is one of the most delightful, chocolaty and even most expensive chocolate bars found in local post offices and supermarkets. With these bars you certainly don't get ripped off and i believe that this is one if the few bars of chocolate that actually for fill my hunger needs. The wrapping of the bar is recognised by its very manly looking shiny blue wrapper with the word 'BOOST' taking up a large majority of the whole product. The rest of the wrapper contains nutritional information and facts with the usual notices on eating healthily and the usual GDA 'Treatwise' labels. The flavour of this particular product is very distinctive to the chocolate bar and is easily recognisable by its crumbly outer chocolate shell and also with the caramel-ly glucose goodness surrounding the inner chocolate piece. there are a lot of flavours to be experienced with boost bars however to many of these could potentially be bad for you with just one bar of this chocolate is a massive 303 calories and 17g of fat! Prices for one of these bars are some of the most expensive i've seen along side many of the other chocolate bars available in the sweets isle. However you can buy them in bulk on the cadbury's site (there are probably other, cheaper places elsewhere) with a box of 48 for £22.88, including V.A.T which works out to be 0.56p per chocolate bar. This is the average price for a boost bar in most shops, however if there are any offers on instore i have seen the larger, duo bars for the same price and the cheapest i've seen the original ones are about 55p in supermarkets and all the way up to 70p in some off licences and post offices. These are great chocolate bars and are really ones to be tried if you haven't before. They are a very unique type of chocolate and i am yet to find any cheap alternative anywhere else of the same quality and taste.
ahh the boost bar something I rarely come into contact with but right now there happens to be one half in and half out of my mouth. I remember these being very sickly but to my delight this isn't so bad now. The boost bar is annoyingly too tight in the packet which sounds strange, but when opening this I find the wrapper very hard to pull this down the bar. At first sight this chocolate treat looks tasty and round with a flat bottom and a ripply top giving it a bumpy texture. Taking a bit there is thick chocolate at the end and you bite into a soft chocolate centre surrounded by a layer of caramel and then the chocolate coating. Buried in the chocolate centre is little bits of crunchy biscuit. The taste test this time was much better than I remember it, The outer chocolate is fine tastes like average cadbury's chocolate. The caramel although there isn't a lot of it the taste is very powerful and delicious, the chocolate in the centre is sometimes soft and sometimes hard which isn't a problem it's nice and tasty and even better when you bite into the crunchy part, it really mixes it up. This does get a little sickly when you get near the end but I'm eating mine slowly with a cup of tea which does help wash this down. Chocolate is really expensive these days but you can get these in a pack of 4 for £1 at the moment in Asda because my dad buys them for his packed lunch for work and I just stole one which is really good value for money considering these are around 60-70p at a local shop. The nutritional value of this is exactly what you would expect - bad. Calories - 305 Yes this is high but if you have it just as a treat it won't make any difference to you. sugars - 29.9g fat - 17.2g If you don't eat things like this often it doesn't make for a nice treat that's different to your usually things
I had never really been tempted to eat a Cadbury's Boost until for one reason or another recently I tried one and it was brilliant. It is presented in a blue metallic looking wrapper with the name Boost printed in white capital letters on the front. You can purchase them for between fifty and sixty pence or quite possibly less if you take advantage of a multi pack of some kind. A Boost is a thick bar of milk chocolate with a centre consisting of caramel and biscuit. The caramel is thick and along with the biscuit makes it particularly chewy and a bit of a challenge to eat. Although it can be tough to eat it is definitely worth it as the contrasts in the different ingredients make one of these an enjoyable occasional treat. Eating them in fact with something like a cup of tea or coffee may make them a little easier to eat and add to enjoyable break from whatever you are working at. Obviously the milk chocolate is up to the usual Cadbury's standard. These are really tasty but they do seem quite heavy on the calorie content containing 305 along with 17.2g of fat so if you are on a diet or just being more health conscious you may want to save these as an item for an odd treat.
Every now and then, I get huge cravings for chocolate, I know its bad for me but I just cant resist. My most recent 'chocolate' purchase was a Cadbury's Boost. ** The Product ** Is obviously a chocolate bar it consists of a truffle and biscuit filling, with a layer of caramel and finished off with a coat of milk chocolate. ** The Packaging ** The wrapper is blue and the product name fills the front of the wrapper, the back contains information such as nutritional information, ingredients etc. I personally think the packaging is quite appealing. ** The Taste ** The combined taste of the truffle, biscuit, caramel and chocolate is truly divine. The truffle melts in your mouth and is soft and creamy, the caramel gives it a nice sweet taste, however not overpowering, its just enough to compliment the truffle. The chocolate is typical Cadbury's tasting lovely and smooth and there is just enough on this bar, which I find a plus as the truffle is my favourite bit the chocolate doesn't compromise its taste. The biscuit bits give the product a nice crunch, overall this product taste lovely although you can feel a bit sick after eating a whole one. ** The Nutritional Information ** Calories 305 Sugars 29.9g Fat 17.2g Saturates 12.8g Salt 0.20g ** Price and Availability ** You can buy Boost's from just about anywhere, supermarkets, convenience stores, newsagents and even places such as DIY stores. The prices do vary they average between 50p-60p I paid 55p for mine. I think this is about the going rate for most chocolate bars now. ** Overall Opinion ** These are very naughty chocolate bars, they are high in calories and fat and are not exactly cheap, however I still love them regardless of their weaknesses. As far as chocolate bars go this is very different from the rest. The combination of flavours really are mouth watering and at the end of the day, I don't need to read the back of the label to know they are bad for me but having one as a treat isn't going to hurt anyone, and a treat it is indeed. They are surprisingly filling as well, compared to other chocolate bars, so I don't think they are bad value for money. Overall I would give this product a 4/5 the calories let it down ever so slightly. Thanks for reading
Cadbury Boost Bar. ** What is it? ** Boost is a chocolate bar that was launched by Cadbury back in 1985 and has remained popular ever since. The bar is basically a caramel and biscuit centre that is coated in glorious Cadbury chocolate. Anyway, back to the filling; there's a generous amount of biscuit pieces, mixed in with a crumbly chocolate substance, bonded together with a layer of caramel and then a layer of chocolate on top of that. Be warned - they're extremely sickly! Back in 1985, however, it was launched as a coconut bar with chocolate; this current biscuit variation was released a little later, after a re-branding exercise. ** What is the chocolate like? ** Boost is aimed to give you a kick during the day, hence its' slogan of "Charged with Glucose". When you bite into the chocolate, you a given a sense of bliss. Though the caramel sometimes overflows and makes unwrapping sticky, your first bits is a tough yet tantalising one. The chocolate coating mixes with the thick, stringy caramel and then you get the delightful crunch of the biscuit pieces. Heaven. ** How much will it set me back? ** This all depends on where you buy it from! I've seen them in corner shops for up to 65p: an extortionate amount of money for what is, in essence a spruced up bar of chocolate. In my local corner shop, they're currently selling the bars for 45p, as this is what is printed on the packet. I'd say this is fair, but for a good price you can pick these up in Home Bargains for 39p which I'd say is a good price. As the saying goes; "if you look after the pennies, the pounds will look after themselves!" Sometimes they are available on such deals like '3 for a pound', so this would equate to 33p which is great value. ** How will I notice it? ** It is packaged in a distinctive blue, shiny foil wrapper that stands out from the ground. The word 'BOOST' is in big letters across the front. In amongst the shelf, you'll certainly be able to recognise it. Please note, the picture for the Boost bar is a little out of date! ** Where can I buy it? ** Pretty much anywhere! I've even seen boxes advertised on eBay, but you any good-sized corner shop should stock them as well as the supermarkets. ** Is it good for me? ** Tricky question. Everything can be good in moderation. A quick glance at the nutritional values and you'll find them surprisingly shocking, even for a chocolate bar. Calories: 310 (15.4% of RDA) Sugar: 29.9g (33.2% of RDA) Fat: 17.2g (24.6% of RDA) Saturates: 12.8g (64.1% of RDA) As you can see, the calorie content takes up a large proportion. You cannot hide the fact about saturates either, that is disgraceful. I would warn against eating more than one of these in a few days, they are extremely sickly and obviously have a detrimental effect on your diet. ** My opinions ** I love the combinations of flavours and texture in this bar and would have no qualms about recommending it to anybody. However, I would say that you shouldn't eat it too often because it can, as previously mentioned, make you feel very sick. A lovely bar nonetheless. Worth trying if you haven't before, just watch the calorie count! 3 Stars, I've knocked two off due to the poor nutritional values and that normal selling price of around 60p - that's far too high! Overall a brilliant chocolate bar.
I am a chocoholic and a massive Cadbury's fan, so when I saw this chocolate bar in the shop I had to try it. The chocolate bar comes in a blue foil wrapper with 'BOOST' written across it in the middle in white writing. It says on the side of the wrapper 'Get boosted with milk chocolate, caramel & biscuit energy' so it's trying to aim at people who are in need for an energy boost or people like me who just really enjoy chocolate! The 'BOOST' chocolate bar is quite long (around 10-12cm) and round. It has smooth chocolate on the outside, a thin golden layer or caramel underneath it and then in the centre there is a very soft and smooth bit of chocolate. Amongst the smooth part of chocolate in the centre of the bar there are tiny round pieces of biscuit dotted around inside. This gives the chocolate bar a variety of textures which feels nice as you bite into it. This is good because it caters for people who like both crunchy and smooth textures. The bar is quite sweet and it is very filling, so if you are just eating it to fill a whole until dinner time or you just need that extra bit of energy then it is a great choice for you. You can buy this chocolate bar in most shops such as; Sainsbury, ASDA, Tesco and Spar. It ranges from 45p - 60p depending on where you buy it. On the back of the packet there is information on the content of fat, calories, sugar, salt and saturates. Calories- 305 Sugars- 29.9g Fat- 17.2g Salt- 0.20g Saturates- 12.8g This shows that there is a high content of fat calories and sugar therefore I wouldn't recommend that you should eat this bar regulary. However it is very tasty so if you do enjoy chocolate and you want something a little exciting then go for a 'BOOST'!
I only started eating boosts in the last couple of years, since my husband got me into them. I had always thought they had peanuts in for some reason and I don't really like peanuts in chocolate, but I was completely misinformed and it's actually biscuit. So I have been missing out on these for many years. A boost is about 50p to buy from most local shops, it varies by a few pence, depending on where you get it from. The packet is a blue colour, and most of them now say with glucose, which I think is just a fancy way of saying a load of sugar! A boost bar is basically cadburys chocolate with little biscuit balls in and a covering of toffee on the inside. They taste really good, the biscuit stops the chocolate and toffee getting super sickly and adds a nice crunch into it, and the chocolate is that lovely cadburys creamy recognisable flavour. I think these bars are very high in sugar and fat, so they are not something to be eaten on a regular basis. I also find that sometimes a whole one can make me feel a bit sick, just because of the amount of sweet stuff in there, but it still tastes great. These are a great chocolate bar.
My name is Sera and I am a chocoholic. I love it in all of its many forms. I haven't had a Boost for years and when my Grandad offered to buy me a chocolate bar, I thought I would have a change from the usual Galaxy or Wispa and revert back to an old friend. It cost 50p. The wrapper is made of foil to keep the product fresh for longer. It is metallic blue which stand out when light shines on it. The word Boost is written in white and most of the the other writing is in metallic gold or white. I found that the packaging really stood out amongst the other chocolate bars that were available. The bar is 60g in size so is a really substantial chocolate bar. It says on the side "get boosted with milk chocolate caramel and biscuit energy." It is suitable for vegetarians but contains milk, wheat, malt and barley so it is not suitable for people with allergies to any of those ingredients. It may also contain peanuts, nuts and soya. Each bar will give you 305 kcal (15.3% of your recommended daily allowance), 3.5g of protein, 34.5g of carbohydrates of which 29.9g are sugars (33.2% of your RDA), 17.2g of fat (24.6% of your RDA) of which 12.8g are saturates (a whopping 64% of your RDA), 0.5g of fibre and 0.08g of sodium. I think that if I had read the nutritional info before eating the bar, it would have put me off. 64.0% of your RDA of saturates is a huge amount in one chocolate bar. When you open the wrapper, you can smell the chocolate straight away and the caramel is almost bursting out of the bottom of it. The chocolate is wrapped in a thick layer around the outside of the bar and is creamy with a pleasant taste. Inside the chocolate layer is a good layer of caramel, which I found snapped off quite well and didn't leave me with a foot long string of it between my mouth and the chocolate bar. The almost nougat like middle bit tastes malty and melts in your mouth. It reminded me a bit of horlicks in flavour. The pieces of biscuit are a good size and are crunchy but after the nougat bit, they don't have much taste. The 4 different flavours work well together as do the different textures. You get creamy, chewy, soft and crunchy all in one mouthful. I did really like my Boost but I won't be making a habit of eating them now I know how much saturated fat they contain.
I have been a big fan of Boost Bars since they first came out back in 1984. Being a tennager back then I remember quite often buying these on the way to (and from) school. I have bought them ever since. Since they were invented by Cadbury, they have tried several different recipes. This included Biscuit Boost, Coconut Boost and Biscuit Boost. All of them have been delicious, and a real favourite chocolate bar of mine. At the moment I am eating a boost bar. The wrapping is very similar to that displayed on here. It cost me 40p, but I have seen them anything upto 60p. I remember the old advert by Vic Reeves and Bob Mortimer, who gave it an amusingly surreal slogan 'it's slightly rippled with a flat underside'. This describes the exterior very well. Cadbury's describe this milk chocolate covered bar as 'containing caramel and biscuit filling and a soft chocolate centre, 'charged with glucose' for extra energy'. I think they are 100% right in their description. The way they have captured the biscuit with chewy caramel around the edge, and then covered in Milk Chocolate is perfect. I must say that I agree with their latter comment. It does feel charged with glucose. It is extremely filling and if I am in need of a quick 'sugar' fix, this will do the trick. The biscuit interior is very crunchy and tastes scrumptious.Unlike most chocolate bars these will fill a big gap, and keep you going for quite a while!! Ingredients Milk Chocolate (Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifier,(E442) Flavourings)Caramel (26%) (Glucose Syrup, Vegetable Oil, Sugar, Humectant (Glycerol), Dried Skimed Milk, Dried Whey, Emulsifier (E471), Favouring), Vegetable Fat, Dextrose, Dried Skimmed Milk, Biscuits (3%) (Wheat flour, Sugar, Vegetable Fat, Dried Cellulose, Salt, Glucose Syrup. Flavourings, Raising Agent (Sodium Bicarbonate), Emulsifier (E471), Malt Extract, Tartaric acid, Magnesium stearate), Fat reduced cocoa, Emulsifier (E442), Flavouring. Contains Milk, Cereals (Wheat, Malt, Barle) May contain peanuts, nuts, soya. Calories per bar (60.5g) Energy 305 kcal Protein 3.5g Carbohydrate 34.5g of which sugar 29.9g Fat 17.2g of which saturates 12.8g Fibre 0.5g Sodium 0.08g *Equivalent as salt 0.20g Summary A great energy bar. Notice how I haven't said a great 'chocolate bar'. Although covered in chocolate the emphasis must be on the filling and the huge boost value it offers. Ideal for those on the go. I wouldn't say that they are great for kids though. Just my opinion.
Boost bars!, what an amazingly tasty chocolate are it is! Not only is it 'packed with glucose' to give you an extra dare i say it 'boost' of energy but god does it taste great! I first found these bars when i was looking for something a bit more interesting than just your bog standard dairy milk. The bright blue packaging automatically caught my eye standing out amongst the rest. This bar is like its drink equivalent- lucozade, which is designed to keep your enegry levels up. For the healthy ones amongst us you may be concerned to hear each bar contains 325 calories but at 40p you cant go wrong! Personally i think it is well worth the indulgence, as you open the wrapper the unmistakable aroma of Cadbury's milk chocolate wafts gently up towards your nose just begging you to take your first bite. You first bite through a temptingly smooth outer layer of milk chocolate followed by a thick chewy caramel center, twisted with crispy shortcake nuggets. You could say that this bar really does match even the worse cravings for chocolate. You should munch this bar in seconds, each bite should take its time, enjoying and savouring the enriching flavours. All this talk about boost bars... i must go buy one! ps girls i find it an amazing way for a pick me up at that time of the month! x
Having not had a boost bar in ages, i thought i would pick one up the other day. Unsure as to what cocolate bar to have, i was immediately drawn to the Boost bar with its blue packaging and bold lettering. The added glucose also caught my eye as i felt that this chocolate bar may give me extrta energy and at such a small cost of 55p i wasn't complaining. I rushed home to eat my boost bar and unexpectedly fell in love straight away. The chocolate bar appears at first to look just like a regular chocolate bar, but after the first bite it is clear that this chocolate bar is different from any other. The chocolate mousse mixed with biscuit balls is surrounded by a layer of caramel, with a layer of smooth hard chocolate coating it. The taste is the best taste of any chocolate bar, with all the different textures mixing together to create a great food sensation. Boosts have now become my new found love but at 310 calories per bar, i have to struggle tremendously to stop at 1!
OK, I am a complete chocaholic. I have a very sweet tooth and would munch chocolate all day if I could. The Boost bar is one of my favourites. It is really quite sweet, and a fairly hefty and filling chocolate bar. It has a layer of crunchy biscuit and a thick layer of soft caramel on top, all wrapped in yummy milk chocolate. I like the way that it is chewy and feels substantial when you eat it. I expect it is absolutely loaded with calories, although too be honest I don't know how many because I never check! So not for you if you are trying to reduce the waistline but looking for a little sweet treat. Also if you don't have a sweet tooth I can imagine this could be a bit sickly. Price wise this is pretty much average as far as chocolate bars go - I just bought one from the corner shop for 51p which was mid-range compared to what else was on offer (anyone remember the days when a Mars was 19p???!) So go get one, enjoy, and don't look at the calories!