Product Type: Cadbury Chocolate
Newest Review: ... deal. They come in a bright blue foil packet which tears open quite easily. A Boost is very very rich - please bear that in mind! It is a ... more
Boost did nothing much for me!
Member Name: rolandrat
Advantages: Sweet and chocolaty
Disadvantages: Very sweet and full of calories - nothing distinctive about it.
Smallish chocolate bar - Boost by Cadbury.
With milk chocolate, caramel and biscuit energy.
250 calories per bar. 24 grams of sugar and 14 grams of fat.
By Royal Appointment and suitable for Vegetarians.
Comes in metallic foiled plastic paper wrapper and is a shiny turquoise blue.
'Get Boosted with milk chocolate, caramel and biscuit energy. Originally launched as Cadbury Coconut Boost in 1985, Boost was advertised by Vic Reeves and Bob Mortimer with the amusingly surreal slogan 'it's slightly rippled with a flat underside'.
48.5 grams - reduced down from 60 grams in 2013.
I bought mine in a local Spar at 2 for 80p.
A four pack in Tesco is £1.79.
I must admit I have never tried this bar before. I d tend to stick to the old favourite chocolate bars that I know - rather than trying newish ones that I may dislike. However as this was on offer I thought it would be worth a try.
These bars were launched way back in 1985 but then contained coconut. Now they contain only biscuit. Their sister bar with peanut is apparently called Starbar.
The wrapper is shiny and attractive but the bar is quite small - only four inches long. The base is flat and the top curved. The base is chocolate covered in a layer of semi runny caramel - then there is a chocolaty layer with bits of biscuit embedded in it and the whole lot is covered in a layer of Cadbury milk chocolate and has a rippled effect to finish.
The centre has the bits of biscuits scattered here and there and to me resembled the look of a Black Pudding - for those who are acquainted with them.
Besides being small it is also high in calories, sugar and fat. To bit into it, or cut it, is easy and the bits of biscuit give it a nice crunchy texture. The caramel is n the bottom of this bar as opposed to Mars which has a layer on the top. The centre and chocolate covering are quite sickly and in the end a four inch bar is more than enough - I would not have wanted to eat any more at one sitting.
The flavour is nice enough and I like the biscuit bits - but I do not think it really has anything that would make it stick out in the crowded market which is today's confectionery industry.
It must have a reasonable market to have lasted until now as other bars that I have liked - such as Fuse, have long since been discontinued.
However to me it is quite sweet and sort of nondescript really.
I do not know if they used the blue packaging to try and go for the male market but it is not really a bar I would bother with again. There is nothing intrinsically wrong with it - just that there are other bars that I prefer better.
It was worth a try but I think I will stick to my tried and tested favourites such as KitKat and Maltesers.
===Would I Recommend?===
Yes if you like sweet things.
Milk Chocolate (Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifier (E442), Flavourings),Caramel (26%) (Glucose Syrup, Vegetable Oil, Sugar, Humectant (Glycerol), Dried Skimmed Milk, Dried Whey, Emulsifier (E471), Flavouring) , Vegetable Fat, Dextrose, Dried Skimmed Milk, Biscuits (3%) (Wheat Flour, Sugar, Vegetable Fat, Dried Cellulose, Salt, Glucose Syrup, Flavourings, Raising Agent (Sodium Bicarbonate), Emulsifier (E471), Malt Extract, Barley Syrup, Tartaric Acid, Magnesium Stearate), Fat-Reduced Cocoa, Emulsifier (E442), Flavouring, Milk Chocolate: Milk Solids 14% minimum, Contains Vegetable Fats in addition to Cocoa Butter.
Summary: Small and very sweet - nothing special