Product Type: Cadbury Chocolate
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Why not just buy a bag of toffee?
Cadbury Curly Wurly
Author Name: JonathonCross
Cadbury Curly Wurly
Disadvantages: Stupidly priced for it's equivalent weight ! ! Tastes awful, Chocolate layer is crumbly and thin
Normally I am all for Cadburys chocolate and fully support what they do (especially as they support fairtrade!!! However I am sorry to say that I believe the Curley Wurly is Cadburys worst product ever since they were launched back in 1970.
History and were they are sold; First invented in 1970 for Britain the Curly Wurly has been with us for 40+ years. It was designed by David John Parfitt as it's current design. It Has now reached many countries including Canada, Germany, USA and Romania- though I fail to see why.
Taste; I am sorry to say the Cadbury Curly Wurly let me down badly here. For starters the chocolate layer wrapping the caramel is lacking greatly- and on every Curly Wurly I have sadly had as a last resort the sugar has risen to the top making the chocolate lumpy. I also find that there is way to much caramel in the bar to. This meaning it tastes very sugary and sickly as well as gooey- especially for such a small bar. The bar in fact has so much caramel that it actually makes you thirst after consumption- Which moves me on to another negative. I find with a chocolate bar I like to get my teeth stuck into the bar (such as Cadbury's own Dairy Milk)- however the bar is very thin and almost weightless.
Smell; The thin bar smells very sugary and sickly. It also looks somewhat white and crystallised because of the sugar, which rises to the top of the bar. For a Cadbury's product it was a very disappointing experience.
Packaging; This is in my opinion the Curly Wurly's strongest point. The packaging is obvious. It has the royal purples that Cadbury products always have. I guess it is aimed at the younger generations market, because of the spiral purple patterns on the white packaging.
Product Quality; I feel this product was made on a budget because the chocolate coating tastes cheap (which is unusual for a Cadbury product) I also feel the quality is made worse considering the price tag which I shall give later.
Value For Money; The Curly Wurly's weakest point here. You can buy a bag off toffee from Waitrose in excess of weighing 200 grams for £0.99. Even Cadbury Dairy Milk Caramel is better value, as it is price at £0.99 for 120 grams. The tiny Curly Wurly weighs a measly 26 grams and is priced for £0.40 for the equivalent Waitrose Toffee weight assuming it weighs 225 grams should be priced at £3.00 plus!!!
I know some do not like lists of Ingredients and Nutritional contents but for those who do there is a list below.
Ingredients; Ingredients: caramel (69%) (glucose syrup, sweetened condensed skimmed milk, sugar, vegetable oil, emulsifiers (soya lecithin, E471), salt, flavourings). milk chocolate (sugar, dried whole milk, cocoa butter, cocoa mass, dried whey, vegetable fat, emulsifiers (E442, E476), flavourings).
Total Fat - 4.5g
Saturated Fat- 2.6g
Also on Ciao by jjcross
Summary: A bag of toffee for me please!