Like many many girls, I love my chocolate, and i've tried hundreds, probably thousands!! My friend even runs a posh chocolate shop in London of which it would be rude of me not to give my opinion on a few samples. All that aside, I can't knock Dairy Milk off the top spot. For me it is THE chocolate. I know it's not the most authentic with the highest cocoa solids etc etc, and in the strictest of terms it probably candy. I don't care it tastes so good. It's chunks sre just right, not too thin like Galaxy, and not like bricks, like Yorkie! The texture is smooth and it's so perfectly sweet. Iconic and timeless packaging. Everyone knows what colour you mean when you say 'Cadbury Purple'. Now they've tried to reinvent it with Turkish Delight, Caramel and various other twists but you will never beat the original Dairy Milk.