I am guessing your probably wanting to tell me that Cadbury is now under Kraft ownership, an American company- and is now not completely British hence the title! However I must say that Cadbury Dairy Milk is my favourite REASONABLY priced milk chocolate bar money can buy! I am here to inform you to tell you why.

Where does the name come from?
The name of the chocolate bar came about when George Cadbury (The son of John Cadbury, the founder of Cadbury) created, in 1905, a chocolate bar with a higher proportion of liquid milk than previously known brands- to challenge Swiss chocolatiers. Many names for the bar were suggested including "Highland Milk" and "Dairy Maid". It was later suggested by a customer's daughter "Dairy Milk" and the name stuck.

(Here's a new one!) The Ingenuity Of The Taste; I have to say that I find the actual taste to be ingenious! Why use high cost cream in chocolate when there is plenty of "The white stuff" around? I have to say George Cadbury has done a marvelous job with the taste! It is incredibly creamy and sweet. I have to say it doesn't taste cheap etheir. This is because I could still detect the cocoa bean in the chocolate- There is a perfect balance here- of sugar, milk, and cocoa bean mass. The only niggle I can find here is the fact that Cadbury Dairy Milk is not best used in cooking- however Cadbury have overcome this by creating Cadbury Bourneville (A rich, dark and creamy chocolate cooking bar)
Smell; Cadbury Dairy Milk chocolate smells very creamy and sweet. It also smells strongly of cocoa mass. Over the years Cadbury Dairy Milk has become very distinct in smell- because of the overall recipe has stuck.

The Ingenuity Of The Packaging; I think the advertising used here is ingenious- It says on each Dairy Milk package- "A glass and a half of milk" of fresh liquid Milk in the bars (The equivalent of 426ml of fresh liquid milk in every 227 grams of solid chocolate) This can therefore look rather pretty on the shelf- Everyone knows the benefits of milk! (Such as the protein and calcium content) It almost makes you believe this bar could even be considered healthy! I also love the distinctive "royal" purple colour's for the packaging- as it makes the bar look rather special and up market. Another feature I like about the packaging is the one and a half glasses of milk being poured into the square of chocolate on the packet.
Product Quality; I am a huge fan of Cadbury Dairy Milk and I was very impressed when I saw the high quantity of the Milk inside the bar. I also like the fact that Cadbury are proud to say that there cocoa beans come from a tropical country, called Guyana, on top of that Cadbury are part of the Fairtrade group- meaning they pay a premium for the cocoa beans. This means the lives of the Cadbury cocoa bean growers get a better life, as they rightly deserve. This, along with the taste, leads me to say the quality of Cadbury Dairy Milk is good, however I would like to see them rid of the vegetable fat and the Emulsifiers (E-numbers)

Value For Money; I have noticed- (Possibly because of the rising fuel costs) that the price of chocolate has shot up over the last 3 years. Sadly Cadbury's chocolate is no exception. For the largest bar (230g) you will pay roughly £1.99, for the 120g bar, you will pay around £1.00, finally for the standard bar weighing 46g you will pay around £0.60. Oddly I often find the 120-gram bars to offer the best value for money if your buy two of them- as you get 10 grams more than you would if you buy the larger bar and you will only pay £0.01 more! Currently however the larger bars (230g) are on offer Waitrose and Sainsbury's are offering them for two for £3.00, *Asda has the best multi offer deal however as it is offering two for £2.50! Tesco have actually raised the price from £1.97 to £1.99! There are currently no offers at Tesco for this etheir! I found this data at www.mysupermarket.co.uk. I can therefore then say that Cadbury Dairy Milk is very good value for money because of the recent Supermarket price wars! Even when paying full price I still feel it good value for money because of the Fairtrade system and the creaminess of the chocolate.
**Verdict; The KIA Cee'd of the chocolate bars (Top Gear fans will know what I mean!)

** For those who want to know about the nutritional values and ingredients please see below!
Ingredients; Milk,*** Sugar,*** Cocoa butter, ***Cocoa mass, Vegetable fat, Emulsifiers (E442, E476), Flavourings.

*Asda are currently selling the 230 gram Cadbury Bars very cheaply, even without the multi offer- at £1.31!
*** Fairtrade Certified

This review has also been published on Ciao by jjcross- Thank you for reading and rating.