Product Type: Cadbury Chocolate
Newest Review: ... I love it... #Packaging# Who could mistake that shiny purple wrapper for anything but a Cadbury's Dairy Milk? Its bold, eye-catching log... more
Choc of the walk
Cadbury Dairy Milk
Member Name: davidbuttery
Cadbury Dairy Milk
Advantages: Smooth, creamy and melts in your mouth gloriously
Disadvantages: The taste doesn't seem *quite* the same as it used to
For some reason there's a category here for "Cadbury Dairy Milk" *and* a category for "Cadbury Dairy Milk Chocolate". Perhaps one is for the classic bar only and one is for the Dairy Milk range in general? It's impossible to tell, but I'm choosing to use this category to review the classic bar. I paid 61p for my standard 49-gram bar of Dairy Milk in the local Co-op, but you should be able to find it for a few pence less in supermarkets - and it is extremely easy to find, being stocked by just about any shop that sells chocolate bars at all.
The wrapper design has changed fairly recently from what is shown at the top of the page. It's now an entirely purple wrapper with "DAIRY MILK" written on it in white and the rather pointless addition of a prominent note telling you that it is "milk chocolate". Thankfully the classic Cadbury "glass and a half" logo remains: this originates in the fact that there is a glass and a half of full cream milk in every half pound of chocolate. The glasses are half-pint glasses, but rather ludicrously in the small print this is metricated into "the equivalent of 426ml of liquid milk in every 227g of milk chocolate", which I'm afraid just does not have the same ring to it!
However, the most important new element of the wrapping is the addition of the Fairtrade logo, showing that the bar passes the Fairtrade Foundation's standards for giving a fair deal to producers in the developing world. Although Fairtrade chocolate had been available on the high street for several years (most notably in the Co-op's own-brand range), Cadbury has become the first of the real heavyweights to offer a Fairtrade bar. This is excellent news all round: consumers know that the cocoa farmers in Ghana are being recompensed properly, and can therefore buy this famous bar with a clear conscience.
Looking at the nutritional information, we see that Dairy Milk is suitable for vegetarians - though I'd hope it was obvious that it isn't vegan-friendly! - and that as well as containing milk it "may contain" (that overused get-out clause) nuts, eggs and soya. One 49g bar provides 260 kcal, which is a little high but not startlingly so. 14.1g of fat per bar (of which 9.1g is saturated fat) is quite a lot, however. Milk solids are listed as "20% minimum, actual 23%", though what this difference means is not explained; cocoa solids are also at 20% - low, but traditional for this bar.
One thing that many people, including me, worried about when the Fairtrade certification was announced was whether Dairy Milk would retain its very distinctive smooth and creamy appeal. I was certainly reassured when I tore open the wrapper, as the smell was exactly as I've remembered it since childhood. It's sweet without being excessively so, with a very nice milky touch to it as one would expect from a product with such a name. The bar is simply designed, being divided into six chunks each embossed with the Cadbury logo.
So, does the taste measure up to that? Happily, the answer is yes, almost entirely. That very slight reservation is because - no matter what Cadbury may insist - I'm not sure it is *quite* the same as it used to be. There does seem to be a slightly stronger hint of cocoa, especially in the aftertaste, than there used to be; certainly more than one might expect from a bar with only 20% cocoa solids and I'm not sure it's an improvement in a bar with a name like this. However, the difference is very small if it's there at all, and the chocolate melts in the mouth and slips down just as easily and smoothly as it always did.
Dairy Milk, therefore, remains very much worthy of its classic status. You may wish to play the amusing game of "bait the newspaper food writer" with it: many of them hate the fact that it's such a popular bar and fantasise that one day we'll all eat 99% cocoa bars at £5 a throw, after which we'll disdain Dairy Milk for ever. Not happening, I'm afraid, folks: I *have* tried (and in some cases liked) posh artisan chocolate, but I still love my Dairy Milk. I might have said 4.5 stars given that new taste, but having the Fairtrade logo bumps it back up to the full five.
Summary: Still the gold standard for high-street chocolate bars