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Cadbury's Dairy Milk Apricot Crumble Crunch

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8 Reviews

Brand: Cadbury's / Type: Milk

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    8 Reviews
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      24.02.2010 18:29
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      An edible but rather lazy effort

      I am hearing rumblings from the chocolate world, how reliable I have no idea, that the two bars launched by Cadbury in 2008 to celebrate the 80th birthday of Fruit & Nut - this one and the cranberry and granola bar - may be on their death beds, after not having been a particular hit with the thirtysomething female demographic Cadbury apparently targeted them at. (You do wonder whether anything is ever targeted at people like me!) Whatever the truth of that rumour, it's certainly becoming harder and harder to find these bars in the shops.

      I found a 200g bar in a local discount shop for a pound, which seemed like good value. From memory, I think the smaller 49 gram bars were about 55p when I used to buy them in newsagents, but I haven't done so for a while so can't be sure of that. That's not a particularly good sign, I suppose, since I'm a great fan of apricots, either fresh or dried, and so was quite excited when this bar first appeared. It also seems, as far as I can tell from the wrapper, to be made in the UK, which if true is something in its favour.

      The packaging isn't entirely successful, and I think is not quite as good as the cranberry and granola bar's. The orangey ends would have been nice had they been a bit more deeply coloured (as with the red of the sister bar) but as it is they look a bit anaemic and uninteresting. Still, to cheer you up a bit you can read the nutrition information: not only do we have the usual 20% cocoa, 20% milk of Dairy Milk, but there is also a notably low calorie count, just 455 kcal per 100 grams where about 500 is the norm for chocolate. They are suitable for vegetarians.

      Unwrapping the bar, you do at least get a whiff of something that might perhaps be described as apricot, which is more than can be said for some other bars' advertised flavours. You wouldn't call it particularly intense, but it is at least there. I had mixed feelings about the fruit: the pieces of apricot are of pretty reasonable size, and acceptably tasty if nothing more, but there really aren't enough of them. The biscuity crumble, sadly, is unmemorable at best, outright dull at worst. Of course the chocolate itself is up to the usual Dairy Milk standard, with that lovely creamy taste, but if that's all you want then save a few pence and buy a plain bar!

      This bar just isn't special enough to provoke any strong positive emotions in me, though to be fair to the thing, it also avoids any really strong negative ones. I think I would have preferred Cadbury to have put in a bit more fruit and to have given that fruit more taste, even if that had meant a few more pence on the price. They seem to be following that idea with their new Bar of Plenty range, which looks to be replacing this, so it will be interesting to see whether that works any better. In all honesty, if the Apricot Crumble bar is about to disappear, I'm not going to be desperately upset.

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        26.01.2010 14:57
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        An interesting bar that may be on it's way out. Not bad at all, but not great either.

        I'm not entirely sure that this chocolate bar is readily available. I haven't seen it in any supermarkets or corner shops. I bought mine from a Cadbury's Outlet Store at an out of town factory outlet shopping park. I like trying new things so I decided to buy it.

        The bar cost me 99p for a 200 gram bar. It has the familiar breakable chunks of a Cadbury's bar & comes in foil packaging to keep it fresh.

        The bar is Dairy Milk chocolate wrapped around biscuit pieces & dried apricots. It's a very unusual combination.

        The Dairy Milk chocolate tastes as good as ever. It has a creamy taste with a good but not too strong or bitter flavour. The biscuit is crunchy however it is quite soft & poses no threat to your teeth & softens in your mouth. There is a decent amount of Apricot in here in quite sizeable chunks. It is sweet & even a little juicy.

        All together the flavours don't go badly at all. I'm not the biggest fan of apricot in the world but I would certainly have it again, although I would have to be in the right mood & probably to be honest, could quite happily eat chocolate by itself.

        I would recommend it to you if you like dried fruit or if you are a fan of apricot. If either of these is true then I'm sure that you'll love it. If you aren't that big on dried fruit or apricot, then you could give it a go to see what you think. I think that you might find it no better than plain Dairy milk though. 4 Stars if you really like fruit. 3 Stars for everyone else.

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          15.07.2009 15:30
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          I prefer other bars.

          I am a huge fan of Cadbury's confectionary products. I think they are a far superior brand. Cadbury's dairy milk tastes amazing in my opinion and they seem to wave that magic wand over everything they do.There are very few cadburys products I havent been pleased with (and trust me I try quite a few) and unfortunately this is one of them.

          Cadbury's Dairy Milk Apricot Crumble Crunch bar is one of the newer products onto the dairy milk market. It was bought out to commerate the fruit and nut bars birthday and is based on a similar template. The bar comes in fairly classy looking packaging, and it one of the more seriously packaged bars than the jokey and excitable looking bars like crunchie.

          The packaging is traditonal Cadbury's purple with picturesof apricots and crumble on either side. In the middle on the purple is the Cadburys and the Dairy Milk logo. I'm such a fan of Dairy Milk that whenever I see the logo I know that at least something will be great about the product. The wrapping is foil and tear soff easily without squashing or damagan the bar. I am not sure if the packaging is recyclable. The packaging could be resealable, as the bar is quite big and difficult to eat in one sitting, it would be an improvement if it was easy to wrap up and save for later.

          The bar itself appears just like a Cadbury's fruit and nut would from the outside. It is set into evenly shaped chunks which have the Cadbury's logo embossed on the top. The chunks are easy to break off and eat seperately. The bar is made up of cadburys delicious dairy milk and is very generously stuffed with dried apricots and crumble bits (as if they were the topping on apple crumble). To be honest both ingredients are a little flavourless, but they do add the the texture. They make the bar a bit more chewy and softer inside, whcih is great for some variety, as eating solid chocolate continuosly can get a bit hard on the teeth.

          Overall this is a reasonable tasting chocolate bar. It has the taste of dairy milk in it which is always a plus side. The new additions do not add anything to the flavour in my opinion. They add a little to the texture. I would rather stick with dairy milk or fruit and nut!

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          11.06.2009 00:00
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          A fruit and nut clone

          These came out about nine months ago now. I remember at the time thinking that Cadbury had taken quite a gamble with this one as it was such an odd flavouring and had similar thoughts abourt the one that was released alongside this one, the Cranberry and Granola bar. Cadbury generally are very experimental with their flavourings. Not only do they have the plain milk version, they also do, wholenut, fruit and nut, caramel, mint, turkish, cruchie, bubbly, double chocolate and biscuit. But these flavourings were quite different. I thought this one sounded nice though as I am a big crumble fan.

          These come in two sizes. The 250g slab and the standard individual bar at 49g. The packaging is a traditional purple colour with a yellowy gold deign at either end to represent the crumble. A bar contains 225 calories which is 30 calories less than the standard milk bar and is supposed to be a healthier option.

          There are six pieces in a bar just as usual. Looking at it, it is very rough and bumpy which reminds me of the fruit and nut bar. Dotted around are little pices of shortbread or biscuit and orangey chunks of apricot and what looks like sultanas or currants in there too which I was not expecting. In essence it tastes quite like the fruit and nut version. I could taste the biscuit in there which although nice enough in itself, I wished had that crunchy crumble taste rather than soft shortbread taste. The milk chocolate was as usual rich and creamy and smooth, though not as creamy as Galaxy. The chunks of apricot were generous and reminded me of slabs of marmalade. However the taste of the chocolate tended to overpower any fruit taste and I all I could detect was a vague tanginess.

          So to sum up, I would say this is very similar to the fruit and nut version. In fact, had I not known what I was eating, I may have well guessed it was the fruit and nut variety. It was not bad by any means, just a bit too similar to one of their exising products and if you want the product to do well sometimes there has to be a bit more development. Personally I think I may have been more excited had they made this an apple crumble bar. Now there's an idea. A small bar will usually cost 50p.

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            15.05.2009 10:13
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            A great tasting fruit and chocolate bar.

            The Cadbury's Apricot Crumble Crunch milk chocolate bar is one of their newest products along with the Cranberry and Granola variety. This bar combines the brand's classic milk chocolate with hunks of apricot and shortbread style biscuit pieces. Whilst this combination of ingredients certainly sounds like a tastebud treat does it actually hit the mark?

            The bar is packaged in a distinctive orange, old and yellow wrapper with the Cadbury's trademark emblazoned on the front. I purchased a 49g bar as I wasn't sure if I'd like it but these are also available in larger, sharing style bars. Full ingredients are provided on the wrapper. Dried apricots make up 16% of the mass. The 'crumble' pieces make up 6%. The chocolate contains E numbers E442 and E476. The bar is marked suitable for vegetarians. For those with allergies this bar does contain milk and wheat and MAY contain nuts and soya. Typical values of one 46g bar is 225 calories and 6.9 g of fat.

            When I opened the bar I detected a very faint smell of sweet fruity nectar combined with the dusky cocoa aroma. This is quite appetizing! The bar has a smooth, finished edge although you can see the shadows of the added ingredients under the surface. When I broke into the six piece bar the bulbous edges of the peach coloured apricots were exposed. I could also see small sandy coloured biscuit pieces. These bits are significantly smaller than I imagined they'd be - around half the size of a rice crispie!

            The milk chocolate is high quality. It has a lovely texture which is not too milky and allows you to really taste the cocoa kick. I would say that the chocolate here is definately tainted by the juices and essence of the apricot ingredient. When the chocolate melts in your mouth it leaves a unusually fresh and fruity aftertaste. I've never tasted anything quite like it before.

            The apricot chunks were very moist and succulent. I was very surprised how soft and chewable they were. They kind of burst into a jelly like substance in the mouth and explode with an intense fruity flavour. The flavour is very sugary and distinct from the chocolate. It is somewhat like a taste of sunshine!

            The biscuit pieces seemed to be more random and more sparse than the apricots. In some rectangular chocolate pieces I actually didn't taste any biscuit at all. The pieces are also much smaller than I think they should be. They make little impact on the taste but shake up the texture somewhat. I really like the gritty biscuit as it counteracts the fleshy apricots. Still, I'd have to say that there isn't enough biscuit here to either 'crumble' or make that much of a 'crunch'!

            Overall I quite liked this bar. It certainly is a unique confectionary item and provides me with a taste sensation I've never experienced before! I was pleasantly surprised by how tasty and moist the apricot chunks were and how the overall taste of the bar was almost tropical! For those who enjoy fruit and nut bars I think this is a dream come true!

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              09.05.2009 20:08
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              I expect it will be discontinued in due course.....

              Dairy Milk chocolate, produced by Cadburys has been a favourite in the UK for decades. For many years, the choice seemed to be the simple bar of Dairy Milk, Fruit and Nut, or Whole Nut.......then a few years ago, Dairy Milk added Caramel, Mint Crisp and Turkish Delight to their range.......yum! And recently, they added a couple of new varieties - one of them being the Apricot Crumble Crunch bar.

              I love chocolate, I love dried apricots and I love love love crumbles.....so this one seemed to be a sure fire winner for me!

              The bar is a typical size Dairy Milk bar - 7 chunks of milk chocolate, in a wrapper that displays the famous Cadbury Dairy Milk logo and the purple and white colouring. When you bite into it you get good sized pieces of dried apricot - deliciously sweet and slightly chewy. It is not a fruit I would have generally associated with chocolate, but it works well. You also get bits of biscuit - they are supposed to be bits of crumble, but if I hadn't known that the bar was entitled "crumble crunch", I would have described it as "biscuity" instead. These pieces of biscuit/crumble certainly provide the crunch you expect from the title, but I can't say that they have the same appeal as a crumble pudding would have!

              I can't deny that I enjoy this particular bar of chocolate - but then I enjoy most chocolate in general, so maybe that is not the best way to judge this bar - you are best to get out there and sample it yourself! I certainly enjoy it more than the original Fruit and Nut and Whole Nut, but perhaps not as much as the Mint Crisp bar.

              As with most milk chocolate, this is best served chilled, ideally straight out of the fridge.

              As far as I can tell, they don't seem to have taken off in the same way as the old favourites, and are not always available in the usual places that you would find Dairy Milk bars - newsagents, supermarkets, filling stations etc. However, our local branches of Boots have been stocking these for a while, but even there they have obviously not been over popular, because this week there were dozens and dozens of bars of this chocolate reduced in price. Of course, for me, that provided an ideal opportunity to buy a couple (or 4!!) without feeling too guilty about the unnecessary spending!

              As with most bars of this size, prices vary hugely, depending on where you buy, but you can expect to pay at least 50p which is in line with its competitors.

              Nutrition wise - it's chocolate for goodness sake, so it is not likely to be healthy - but if you are in need of the numbers......it has 225 calories and a whopping 6.9grammes of saturated fat......hmm.......!

              As for allergy information - it contains milk and wheat and may contain nuts and soya.

              For more information, go to www.cadbury.co.uk

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                30.04.2009 10:04
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                Give it a try perhaps and see what you think....

                ---Intro---

                I originally wrote this review for Ciao's Product of the Week late last year where I unashamedly admitted that I was only reviewing the Cadbury Crumble Crunch bar as I wanted to get £7 (which I did). Since much of my review was based around the fact that Ciao had got it wrong (no surprises there!) and called it a Cumble Crunch bar (Cumble possibly meaning a variety of things according to the Urban Dictionary), I'm having to cut down my review for dooyoo.



                ---Cadbury---

                I am not going to give you a long history about Cadbury and how in 1824 John Cadbury "opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate" - that can all be found at the Cadbury Website where I have just taken that quote from:

                www.cadbury.co.uk

                If you are not aware of Cadbury's chocolate products, then you are not likely to be reading this review as you have evidently never been into a shop, let alone heard of the Internet. So I will not give you a long list of their products.



                ---Marymoose and Cadbury---

                Cadbury's chocolate has always been my favourite. I'm not a great fan of all these Belgian and Swiss things (although quite frankly I'm a pig and will eat anything), and while I'm aware that in terms of cocoa content Cadbury's Dairy Milk isn't really proper chocolate at all, it is still the best chocolate in the word - ever. You can argue with me all you like, but I am right and you are wrong.

                I was very excited a couple of years ago to visit Cadbury World, although there wasn't as much chocolate included in the admission price (although that was paid for with Tesco Clubcard vouchers) as I had hoped. It was fun though to stare at the poor person whose job it is to ensure that there's enough packaging in the chocolate packaging machine - and I moan about my job!

                My chocolate of choice is Whole Nut - nice and cold out of the fridge - preferably a decent sized bar of it. I'm also quite partial to putting a flake bar inside a banana and cooking it. When new bars come out I sometimes go through phases of eating lots of them - like Time Out bars, Fuse bars...and then there were Nobble bars which were lovely, but were only around for a year or so in the late 1990s. I do miss my Nobble bars - only 20p as well - bargain!

                Anyway, I digress...onto the bit you've been waiting for.



                ---Buying the Chocolate---

                I was thinking about this review during my journey to work (oh dear, I need a life), so when I got to Carlisle station I went into Smiths to see if they had the delights that are Cumble Crunch. I was pleased to find that yes they did (although it was labelled Crumble Crunch), and also the Cranberry and Granola one. I was shocked that they were the extortionate price of 65p (I'm positive you can get it for less elsewhere probably around the 50p mark - but this is a train station price)....it doesn't seem that long ago that chocolate bars were 25p. So I parted begrudgingly with my £1.30 - well, you can't try one and not the other!


                ---The Packaging---

                Oh come on, I'm not going to describe the packaging - you can see the picture that dooyoo supply with this review, or alternatively visit my pictures which accompany my review on Ciao!


                ---The Nutritional Values - as if there are any!---

                I'm sure you don't really want to know that a 49g bar of this has 235 calories in it (The Cranberry one has 245), 35% of your recommended saturated fats, and lots of sugar. It's mainly chocolate, with some dried apricot. If you are particularly bothered about healthy eating and stuff, then why are you buying this? If you want apricots, buy a fresh one.
                Allergy advice - It contains milk (duh, it's Dairy Milk!) and wheat and may contain nuts and soya.

                So, with that out of the way....


                ---The Taste---

                OK, it's 10am, and snack time where I would normally have an apple or a couple of rice cakes. I have discretely taken photos of my chocolate bar in my desk at work - my colleagues think I'm mad enough as it is without knowing I take pictures of chocolate bars as well.

                The smell of the bar is overwhelmingly of chocolate, surprisingly - there are 6 pieces in the bar.

                On first bite it tastes of er...Cadbury's chocolate. There is a slight crunch when I bite down. On the second chunk I can actually see the apricot, and sure enough some bits of apricot get stuck in my teeth. To be honest though there is only a very slight apricot flavour. This doesn't particularly bother me as I'm not a massive apricot fan, but I imagine it might be disappointing to someone who is.

                If I am to liken this to any other product, I'd say it's a bit similar to Fruit and Nut (in terms of the chewiness), although without as much fruit and without the nuts (we have the crumble instead).

                OK, I was going to save half for lunch and have it cold out of the fridge, but I couldn't restrain myself - chocolate is chocolate.



                ---My Verdict---

                It's Cadbury's, so it's nice enough. However, I see no reason why I would specifically buy this product again - the apricots and crumble add nothing to it (aside for getting stuck in my teeth). I will stick with my Whole Nut thank you!

                Half an hour later and I have a bit of a funny aftertaste in my mouth.....this is quite off-putting. I definitely wouldn't recommend. However, since it's Cadbury I have to give it 3 stars.


                ---Other---

                I took the Cranberry and Granola flavoured one home for hubby (aren't I kind), and gave it to him on the condition I could have a piece. Like the apricot one it tasted mainly of chocolate, I could hardly taste the cranberry. I have pretty much the same opinion of that one.

                They also do bigger bars of both flavours (200g) which cost £2.30 in WHSmiths at the station (absolutely extortionate) but no doubt cost a lot less elsewhere. I have heard ofsuch bargains as £1 for 200g!

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                  27.04.2009 23:28
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                  Fruity, crunchy, pure yumminess in a bar

                  Loving chocolate and loving apricots I couldn't resist treating myself to a couple of bars of this last week! Usually it's 51p a bar but it was on special offer for 29p in my local Sainsbury's and seemed a bargain though I was apprehensive as to why it would be reduced by that much in price to be perfectly honest with you and no one else seemed to be buying them!

                  The Packaging....

                  This bar of chocolate is available in different sizes (I've seen them online whilst looking for information about this chocolate lol) though I have only seen this in the size I purchased it in. So my packet is long and oblong and made of foil and is purple to the centre of it and then a light lemon colour to each end of it with bright orange metallic apricot shapes on it. On the front I'm told it's Cadbury Dairy Milk Apricot Crumble Crunch and there is a small picture of a chunk of chocolate surrounded with apricots and a glass and a half of milk being poured into it. On the back of the packet (which is now purple in colour only) I'm given nutritional information, ingredients are listed and allergy advice is given, contact details for Cadburys are listed, the best before date is clearly displayed as is the recycle symbol and finally the weight is stated (in this case 49g a single bar). Nice packaging and distinctive it is!

                  The Chocolate Itself....

                  Peel off the wrapper and your met with a row of 6 'chunks' of glossy light brown, milky chocolate with the word Cadbury written into each piece. It has little aroma which is of course is chocolaty and sweet as you'd expect it to be.

                  Taste wise this chocolate is delicious and very different to any chocolate I've actually ever eaten before. Being Cadbury's chocolate it is as usual smooth, sweet and lovely. It melts in the mouth and is milky in flavour and just .... great as I'd expect from this brand. The interesting part is when you start sucking and chewing the chocolate. There are lots of dried and slightly chewy apricots within this that although they are dried as you chew them they become succulent. They are naturally sweet and fresh and really do uplift an otherwise plainish chocolate. I was happy with that until I noticed my teeth hitting some crumble pieces gently. Moist again and not hard, again they gave an interesting change to the proceedings. Enough of everything in this there to create a taste sensation and this is really different and classy tasting. It just feels so luxurious and I ate the one bar and immediately munched through the other!

                  Overall....

                  A really generous amount of chocolate, fruity and crunchy wheaty pieces (almost like cereal pieces) are so well blended into this bar. I love it, it's yummy!

                  Allergy Advice....

                  Contains Milk, Wheat. May contain Nuts, Soya.

                  Nutritional Information Per Bar....

                  Energy: 225Kcal
                  Protein: 3.4g
                  Carbohydrate: 26.7g
                  of which is sugars: 24.9g
                  Fat: 11.4g
                  of which is saturates 6.9g
                  Fibre: 0.9g
                  Sodium: 0.03g
                  Equivalent as salt: 0.08g

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