“ Brand: M&M's „
Determining the criteria on which to judge Crispy M&M's, initially left me somewhat perplexed. Judging the item in terms of chocolateyness would surely be unfair when comparing it to a mars bar, for example. Equally I run the risk of judging the product on the wrong criteria... what if the aim of the Crispy M&M was never to be overly chocolatey? Perhaps there is beauty in subtlety....
I shall begin by comparing Crispy M&M's to other M&M's. Without a shadow of a doubt, Crispy M&M's win. I attended a lecture given by a man, (who's name I forget,) who does psychological research for food companies. His team found that the consumer enjoys crisps more when they hear a more satisfying crunch accompanying the consumption. I put it to you that the crunch gained from the crispyness of Crispy M&M's makes them more satisfying to eat, giving them advantage over other M&M's.
Secondly, Crispy M&M's are bigger, so one would be more likely to win in a fight against another type of M&M. They are bigger, and yet contain fewer calories than the nutty M&M, (the yellow packet,) a point which may be of interest to some readers. Thirdly, chocolate M&Ms, (the brown packet,) are too much like Smarties. Crispy M&M's have more of a sense of identity and originality.
So having established that the Crispy M&M is the superior M&M, let us compare it to other confectionary. Smarties are the obvious rival to M&Ms. Smarties however have yielded to the pressures of society. The colours of Smarties are no longer bright, now they no longer use artificial colours. Now, I don't know about you, but I like my blue M&M's or Smarties to be copper sulphate blue... not some watered down bluey-white. Smarties have tried to jump on the health food bandwagon, and in doing so have missed one crucial point: No one eats chocolate to be healthy.
Crispy M&M's hold their own against chocolate bars too. At school I remember having an open packet of M&M's under my school books... much easier to eat without detection than a chocolate bar.
I'm pretty sure I could argue the case for the necessity of Crispy M&Ms above other food, clothes, a career... maybe even certain people. Just imagine it: A Crispy M&M as prime minister? It doesn't get much sweeter than that.
With the bars I've not tried running out (though there is a few notable exceptions) I've decided to try eating more sweets. One of the most peculiar sights at a shop is the blue bags of M&Ms, I only ever seem to remember the brown bag and the yellow bag, the chocolate and the nut variety, so it was this reason that I decided to have the crispy ones first. M&Ms are rather an old sweet and have quite a long and storied past that dates back to the 1940's and were created by by Mars head honcho Forrest Mars, Sr. Due to way the chocolate was rationed a deal was struck with Hershey's who's then president was Will F.R. Murrie. In return for being allowed to use Hershey's chocolate Mars had to give Murrie 20% stake in the product, this formed the M and M (Murries son was the recipent of the Murrie M) of the products name.
The chocolate was said to have become popular with the army as the hard shell encasing the chocolate centre stopped the chocolate form melting (and even if it did melt the shell stopped it from running and getting messy). After the war Mars bought out Hersheys steak in the product and has taken it to the heights we now know with various sorts of M&Ms and of course a pretty international following of the candy.
So onto these ones in particular, coming in a blue packet with m&m's written across the front, 2 characters that seem to be the brands icon standing behind the products logo and the word crispy in the upper corner. The pictures of the various coloured sweets near the centre with an image of a broken one showing the insides there for all to see.
Upon opening the packet you get to see the small colourful sweets that come in 6 colours (Yellow, Red, Orange, Green, Blue and Brown) each one with an "m" printed on it in white. The sweets have a hard outer coating that the original (now called "milk chocolate") variety had all them years back, so onto eating them.
Putting a few into my mouth the first taste is that of the shell which is sweet but tastes quite odd to be honest, but if you keep sucking you get to a thin layer of chocolate (funnily if you just bite through it the chocolate doesn't even seem to posses a taste so sucking these actually gives a vastly improved quality). Below the chocolate and the coating is a rice centre, much like the "crisp" Mars planet but with a nice quality outer layer.
Personally I find myself now fighting the temptation to just bite through them, sadly this isn't in my normal nature, however you do get a much longer lasting and fuller feel to the sweet, however even crunching them is enjoyable (but short lived). This is a sweet with two totally separate ways to eat it...brilliant!
Nutritional Information (per 36g pack)
The products contain E120, E133, E160a, E160e, E171 (all colours) as well as traces of peanuts, hazelnuts and almonds as well as milk solids, soya, rice, lactose and vegetable fat.
Sadly I found these in a store I must describe as a rip off however they have a larger range of chocolate based snacks than anywhere else in town, the packet of these cost an extortionate 50p, so hopefully you'll find them cheaper.
Overall these may not be the most popular sort of m&m's or even the best, but what they are are delightful, lovely tasting and scrumptious treats than can be violently crunched, softly sucked eaten solo or gobbed by the mouthful. Had it not been for the price and relative rarity of them around here I could see myself going back to get them on a regular basis, but sadly as only one store seems to have them and I resent paying that much it may be a long time before I get some again.
M&M's are probably the only American chocolate that I have eaten that I find bearable when I was in America and while they are not a match for our home made Minstrels or Maltesers or even Smarties for that matter they are still nice enough to enjoy for a change especially when they have been in the fridge for a while, anyway when I saw a new flavour option I thought I would give them a try.
Like regular M&M these are different colours and have a crisp sugar shell on the outside, inside they have a lovely smooth creamy milk chocolate however the extra ingredient in these is a small rice krispie. The rice gives the sweet some extra crunch when you bite into it and also I find that it changes the overall texture of the chocolate as well.
Taste wise they are quite sweet and the chocolate flavour dominates the rice and the sugar shell, it does not make any difference to the flavour whatever the colour of the shell.
They cme in a 45g size bag and reatil for about 45p and they are easy to spot as the packet is blue in colour.
Crispy M&Ms are milk chocolate and rice inside a crisp coloured shell. M&Ms are available in six colours: Brown, Yellow, Orange, Red, Blue & Green.
They are contained within a blue packet which displays the characters of M & M, a chocolate and a peanut M&M. The bag is adorned with lots of pictures of crispy M&Ms which are nice and tempting and always makes me remember just how nice they are before I purchase a bag.
The milk chocolate is delicious and creamy and the crisp outer shell is ideal to give a real delicious treat, the rice gives these a lovely crisp bite and is just another delicious addition. I love breaking through the exterior and finding the delicious chocolate within.
Crispy M&Ms are the ideal treat and fantastic sweets for eating in the cinema as they don't make too much noise and they are ideal for just popping in to your handbag to save some money when going on a normally expensive few hours out with your friends or loved ones.
Per 36g there is 180 calories & 9.3g of fat so these should definitely be enjoyed in moderation. However, I often find myself eating several bags of these in any one time and therefore these are something that I try to limit my purchases of to just once a month or something.
I would recommend these as they are a great snack and you get many sweets in each bag so it's easy enough to just take a small handful now and again to try and make them last a little longer.
These are a hit with most people I know and the larger bags are resealable which makes it even easier for keeping fresh and keeping for longer. See, now there is no excuse that you had to eat them all as you couldn't seal up the bag!
Crispy M&Ms come in lots of different sizes including the individual 45g bags and the 185g sharing bags which are currently available on 2 for £2.00 from Tesco stores.
Crispy M&Ms get a 5/5 from me as they are delicious, crunchy and lovely!
I'm just eating a packet of Crispy M&Ms and thought I would tell you about them.
A lot of people don't give these a chance because they haven't been round as long as the chocolate and peanut M&Ms but they're worth trying because they're lovely and have an unusual but v. nice texture.
The M&Ms are a bit smaller than usual but are all the same colours. They have got a sugar shell and chocolate middle but in the dead centre of the M&M is a bit of crispy puffed rice.
They taste v. nice because they are so sweet but it's the different textures that make these so nice. The chocolate is normal M&Ms chocolate and that isn't as good as Cadburys but is a sweet chocolate that is more for kids than the creamier chocolate that adults prefer. There isn't that much chocolate in these crispy M&Ms because the middle is more or less all rice but they taste like there is more chocolate in them than there is.
The crispy shell is very sweet but doesn't have a flavour of its own really. It is crunchy though and thats another nice change in the textures.
To me these just taste like the normal chocolate M&Ms but they are better because they are more interesting to eat. I got a dead hard one the other day that hurt my tooth becuase the rice hadn't puffed up properly but thats only happened this one time.
The M&M's that seem to be around the most at the moment and have been for a long time has only been the peanut ones and I struggled like mad to find even a tiny packet of crispy ones..
That was until a few weeks ago when I visited a shop close to my other half's house where I found small bags of crispy M&M's.. And then a little while later I found big bags of them.. At about 49p per small bad and £1.79 for a large packet I decided it could be my little treat every now and again..!
So crispy M&M's.. for those of you who don't remember come in a bright blue packet with the two famous M&M characters in red and yellow.. With pictures of the actual sweets on the bottom of the packet..
The M&M's themselves come in numerous colours..
They are larger than chocolate or peanut M&M's so obviously there are less of them in the packet than there is in the chocolate ones..
They have a crispy outer shell in multi coloured..
Surrounded with a milk chocolate solids..
And a crispy rice centre..
They taste better than a normal M&M with the added extra of not having to be worried out the nuts.. The chocolate in the crispy version is more rich and creamy than the original M&M's..
There is no nasty taste after you have eaten them..
Although there is a nasty more-ish effect they have on you..!
For a big bag.. There is 200g..
In that there is 1000 calories, which is a little excessive for one sitting but I admit I have eaten a whole packet shared with my boyfriend in an afternoon.. Whoops..
I have a packet now that I am eating with a cup of coffee which is a great idea as they melt really nicely in your mouth.. A highly recommended product..!
I adore crispy M&M's. The first time i ever had an M&M was when i was about 5 on holiday in NY. To me they were just american smarties! Boy was I wrong - the crispy M & M's are delicious completely morish - a huge bag can go before you've realise - an entire bag on my own mmmmmmmmmmmmm! The only fault is that they are not Peanut M&M's and i can not be completely satisfied with any company who makes me hunt down my favourite candy in american import shops and makes me pay through the nose - Crispy M&M's however are delightful and are trully recommended -- eat em all upI say!
Innovation is something that we have come to expect in this day and age. No longer can food and confection manufacturers rest on their laurels of the favourites of yesteryear. They must tantalize and entice us with new taste and textures to make us even fatter and more sloth-like than before. Mars has done their best to give us some small twist on an old theme with their Crispy M&Ms. According to the M&M web page for this product, It was July of 2002 and families across the country were enjoying the holidays with the newest member of the "M&M's"® family "M&M's"® Crispy. Characterized by their crispy rice centre and slightly bigger size, the Crispies have a delicious taste all their own. But for me, the first time I got to try this product was on May 4, 2003. Heres what I think of this product.
The first thing youll notice about this product is that it comes in a bright blue bag. This stands out as very attractive in comparison to the brown wrappers of the plain M&Ms or the garish yellow wrappers of the peanut M&Ms. The blue background has the usual large m&m in white across it, with a small oval in brown just above the first m which notes the word crispy in white. Around that, youll find pictures of the candies themselves, one of them broken open to reveal the internal crispy center. On the pack Ive got, youll also see that one of the M&M characters is also portrayed there (mine is Orange, looking like hes being chased by the candies on the packet).
Initially, youll not notice much of a scent when you open this up. However, if you stick your nose into the bag - as is the habit of many writers here on DooYoo - youll be greeted by an interesting combination of sweet chocolate scent, mixed with a slightly salty plastic/paper undertone. Not off-putting, but less than heavenly.
Inside youll find a collection of globules that are a bit larger than the classic plain M&Ms, while also being more spherical than the originals - which are more like flattened rounds than these little balls. Youll also notice that these nodules arent as regular in size or shape as the original plain M&Ms - much like the peanut ones which also vary in overall shape according to the irregular proportions of the filling.
Like all M&Ms these are very colourful orbs. According to that web site I mentioned, the outer candy coating is supposedly evenly distributed. They say that there are 16.6% of the brown and yellow ones, 16.6% of the red and orange ones and 16.6% of the green and blue ones. What they dont say is how many of the new purple coloured ones youll get. These dont seem to be any more or less than the other colours to me, and youve got another thing coming if you think Im going to count them just for a review, so there! One more thing about the colours here - the brown ones of this version - theyre practically black looking, which seemed quite strange to me.
Now that you know what these look and smell like, I'll go into the most vital of all parts to these globes - their texture and taste. Lets start with describing these from the inside out.
Deep within these dots is a bit of crispy rice. Covering this is a coating of milk chocolate. This is covered on the outside with the vibrant candy coatings that each have a little white stamp on them of the letter M. Simple as that.
But what will you feel when you eat these? Well, when these first enter your mouth youll feel the smooth feel of the candy covering. As you bite into them, youll feel a combination of soft-silky and granulated-crunchy. This is the combination of the chocolate (soft-silky) with the coating and the addition of the crispy rice. I find the rice filling to have a slightly granulated texture to it at first - as if you can feel the particles of the rice disburse in your mouth. After only a few seconds, these dissolve and the predominant texture is mostly of the soft chocolate with some left-over hard bits from the coating.
Now, I tend to think of rice as something more savoury than sweet. However, since many of us have experienced puffed or crisped rice as a type of breakfast cereal, as well as its inclusion in a popular British pudding, we also know that this particular grain is somewhat bi-polar in its attributes. If I recall correctly, it seems to me that the texture of puffed rice cereals is more dense and heavy than this filling. The precise texture of this reminds me of a very popular puffed snack that we have here in Israel, called Bamba. While Bamba is made of corn, the slightly granular texture that quickly melts in your mouth is exactly the way this crispy rice filling feels.
But how does it all taste? Now we all know the taste of M&Ms chocolate. Mars has always made a very smooth, not too milky milk chocolate that is thankfully without the sour aftertaste of Hersheys. These candies are no exception, but since theres that crispy center, youll be getting less of this chocolate than in a plain M&M. I find that the chocolate here has a richer cocoa flavour since Mars tends to use less milk then Cadburys use in their milk chocolates. While some would find this a sharper tasting chocolate, I happen to prefer a lower milk content, since my favourite chocolate has always been the bittersweet kinds. This is not as bitter as that, but neither is it very creamy. I find that it is less cloyingly sweet than some other milk chocolates Ive tried.
The candy coating is just sugar and dye, and taste mostly like sugar. Move along, folks. Nothing new here.
As for the taste of the crisped rice, I wasnt really sure what this tastes of. So, in order to write a truly comprehensive op, I decided to try to dissect one of these to get to the filling. This was a difficult task indeed, not having the use of any surgical tools to assist me in this procedure. However, I believe I succeeded and - much to my surprise - the crisped rice inside has an ever so very slightly salty taste to it - almost precisely like an unsweetened puffed rice breakfast cereal would taste. It also has a tinge of the flavour of toast to it - obviously caused in the crisping process. This isnt in the least overpowering, and overall, Id say that what flavour it does have, is very bland. I now believe that this has been done completely on purpose in order to not detract from the keynote flavours of the chocolate and sugar coating.
It does seem to me that these leave your mouth much faster than either the plain or the peanut kind. I would believe that this is because of the lower quantity of chocolate combined with the dissolving properties of the crisped rice center. The overall feel of these is that these are light and airy in texture. There are certainly some pros and cons to this more ethereal candy.
Pros - compared to all the other M&M products, these have the least amount of calories and the lowest fat count. Except for the peanut kind, they have the highest amount of protein, but are average in the carbohydrate area. Because they have a delicate feel to them, youll feel less guilty when you eat them, and they just slide down so quickly and easily oh, dear!
Cons - since they feel so much less substantial than the plain or peanut kind, you might be tempted to eat more of them, and too quickly. This, of course, defeats the small calorie and fat advantage. I should also tell you that they have a rebound kick. If you eat too many of them as quickly as I consumed them, after about 15-20 minutes you might get that heavy sickly feel in your stomach.
I found them to be as tasty as most of the other M&M varieties, but I do believe that theyve done us a bad turn here. Why? Because theyre trying to trick us into eating more of their products than before. Oh, yes they say, lets give them something with less calories and fat than our other products. Lets give them something that feels lighter in their mouths. Then theyll buy more of them. Their addiction will grow, and well forever have them in our power! BWAHAHAHA! they say. Well, my friends, I say um er I say oh, to hell with it. I say if you cant beat em, buy em! These are really nice, and if you can bear to do so, share them with your family and friends - just to assuage your guilt and hopefully, keep you from eating too many of these. Therefore, for their deception, I'm giving this only four stars and can recommend this to buyers as long as they remember everything in moderation!
Thanks for reading!
Davida Chazan © May, 2003 - updated January 2007
The official site for this particular product is http://uk.mms.com/MMS/en-GB/about/products/crispy/
The bag I have comes from the USA and was purchased in a huge box of 24 packs! Each of the packs I have contain 1.5 oz or 42.5 grams of product. How did I get these? My boss brought them back from the US. He likes to bring chocolates back from his trips, and leave them for the employees of the office. Either hes terribly cruel or hes amazingly sweet. You decide!
I understand that in the UK the small bags are sold for about 40p per pack.
The official web page for the UK is http://uk.mms.com/mms/en-GB. I was unable to find a toll free number for the UK on the web site, but they do have a contact page where you can email them.
According to the pack I have, M&M/Mars values your questions or comments. Satisfaction guaranteed or we will replace this product. Call 1-800-627-7852 m-f, 8:30 AM to 5 PM Eastern (Cont. US). Please save the unused product and the wrapper. Finally, the US versions of these are distributed by M&M/Mars, Division of Mars, Inc., Hacketstown, NJ 07840-1503.
M&Ms Crispy are a variety of M&Ms produced in the UK by Mars. Being a bit of a sucker for all things in the confectionary world (including chocolate ants... but that's another story!) I had to get a packet. Supermarket checkout, every mother's nightmare, sweets within easy "oh it's only one packet" reach. Thus the M&Ms came to end up in my bag. My purse is about 40p less well off.
I imagine that most people have tried regular or peanut M&Ms in the past and these are not far different.
A crunchy, coloured sugar shell (like the outside of a smartie but less starchy), gives way to chocolate and then, in the Crispy variety, a puffed rice centre.
The outer shell is brightly coloured in one of six hues. If you are wont to sucking these beasts the shell will give way very easily (contrast Smarties where you can suck the chocolate out of the shell and still have a bit of crunch left!).
The chocolate is, to my mind, overly sweet and, is it just me, or do all varieties taste slightly peanut-y? Again, the chocolate scores very low on the old suck test - one lick and it is almost all gone. If you want a choccie hit, then these are not for you.
The puffed rice centre is, just that: puffed rice. On the suck test (this is getting repetitive!) the rice tasted slightly salty and the puff had clearly been glazed with something before having been attacked by the mean portions of chocolate.
If you forget the suck test and just crunch, there is a rather satisfying result. However, more than a handful of these and they tend to get very very sweet.
These remind me of rejects. The M&Ms, although fairly regularly sized, are irregular in shape, presumably as a result of the rice centre. Maybe I have become conditioned to regular shaping, but these just don't look right.
The small bag contains 36g of sweets (so less than you average bar!) and has broken from the mould of plastic packs by being made of a kind of waxed paper. Whether this is more environmentally friendly though, I don't know.
The ingredients show a worrying list of colourings and flavourings. Here I have a real complaint. The colour E numbers are listed separately from the ingredients list and cross referenced by an easily missed asterisk. If you have a child who is sensitive to colourings be very careful. Likewise there may be traces of peanut oil in the vegetable oil, but again, this is in very small print. I do feel that in this enlightened age, manufacturer's ought to be a bit more up front about the things that products contain.
The packet finished and I am not feeling so full as sick. These will not be going on my shopping list again. I love little sweets such as smarties or minstrels where I can grab a handful and stuff myself but these just don't cut it. Not enough chocolate, cheap taste and far far too sweet.
Not for me.