Daim bar (or as it used to be known Dime bar) originates from Sweden, it is know owned by Kraft Foods and lest I forget, it is ruddy lovely!!!

Daim comes in a seductive red packaging, bright and striking. Blue lettering spells out the name of the product.

On eating a Daim it may not be possible to guess what the mystery filling is thats wrapped in such delicious milk chocolate. If I hadn't done a little research I would only know three things about said filling, firstly and most importantly it's absolutely amazingly tasty, secondly it is brittle and chewy and finally it does get completely stuck in your teeth.

Apparently the filling is some kind of butter and almond paste that is hardened to give it a dry brittle snappiness.

I am now reading that there have been several limited edition Daims such as cappucino, white chocolate and forest fruits. FOREST FRUITS!!!! Why have I never seen it, I want one : (

Daim is suprisingly well known considering I haven't seen it advertised anywhere at all for the last 10 years. We all remember the old "crunchy on the outside smooth on the inside ARMADILLO!!!". The fact that it still sells so succesfully despite major ad campaigns is largely due to it's original and memorable taste and texture.

I would reccomend Daim to sweet tooths and chocolate lovers but also to people who don't really eat that much chocolate. Daim has an unusual and distinctive taste that makes it incredibly moreish and appealing to everyone sweets mad or not.