Aldi
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Aldi personally I feel can have a bit of a stigma of being a 'cheap shop'; so much so that when you was younger in school the 'mean' kids would often pick on you if you had an ALDI carrier bag or would use the silly little torment of "you mum goes to ALDI" << very childish and very untrue. I think most recently ALDI has really come up on the supermarket scales, and I think this may be to do with the fact that they have a lot more adverts on TV then what they have had in the past. All be it the adverts are very simple and in essence low key (normal members of the public, shooting funny little quirky comparisons within various rooms of their own homes) Simple yet extreamly effective, what more does someone need as a reason to buy a product when it's right there in front of you how much cheaper it is the popular high street brands.

When you walk round an ALDI store you notice the brand and packaging is slightly different, despite this you can clearly see similarityies between products and brands. For example I know stright away that I can get a replica product of 'Pringles' within the store, same theme and style packagaing but with a different brand name. Coca-Cola, frosties and chedder biscuits are some other examples, you know stright away what this product will taste like as its a 'replica' of the high street brands. You will store a considerable difference in price, this is the main reason why I think more people choose to shop here. Because they know they can get practically the same item for a fraction of the price.


The Chocolate
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I bought this very much on a whim passing by, I thought it looked very similar to DairyMilk and if I didn't like the taste to eat from the packet, I thought it would do well for baking. Now I bought this so rapidly as I was under the illusion this was only 30p (poor product sign placement, me thinks here) but none the less I have soon found out that the price for this 89p < Still reasonable compared to others on the market!! It's only since going onto their website I have noticed that they do sell one of these products for 30p, but it's a smaller but reasonlable size. I shall deffinitely be hunting for this size next time I'm in there. The 89p bar however though is a 200g and suitabe for vegetarians, here comes the frightening part though - this whole 200g bar contains 1064 calories "ouch". However if you have good will power and simple ration this into little bags and avoid eating them, then it's more spread out then.

The chocolate tastes divine, so smooth and very sweet. It is completely coparible to Dariy Milk, at a fraction of the cost.



Would I repurchase / Reccomend ?
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Most deffinitely indeed ! I was a little hessitant at first I'll admit and I still 'presume' that with it being so cheap in price, it wouldn't taste very nice, however how wrong I was. I just genuinly can't belive how cheap this is, but yet how nice. If you reading this and don't belive me, or haven't purchased anything from ALDI before, then I can't advise any more but to try this for yourselves. Since going online also I have noticed there is quite a selection of other chocolate bars, which look very compariable again to other high street brands. I think I will be taking a closer inspection next time I pop in and see what other little bargain find I can hunt down.