Here's the thing: you CAN buy cheap, below-par chocolate, you may even enjoy it, but you could also go the whole hog and splash out on a little piece of heaven. It's worth it in the end, this chocolate is just the business. I'll admit that it costs more and you have to have a slightly sophisticated palate, but it's especially good for the weight-conscious as you can only manage a tiny bit (70% is quite strong). The caramelised cocoa pieces are delicious, it really adds something special to an every-day treat. ENJOY!