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Gu Naughties Millionaires Flapjack

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5 Reviews

Brand: Gu / Type: Caramel

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    5 Reviews
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    • More +
      29.12.2010 16:31



      sooooo nice the best and ive been around!


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      14.11.2009 16:47
      Very helpful



      A naughty treat which ticks all the boxes for me. Try now whilst on offer!

      Today is the day of enlightenment! I've made my first foray into the naughty world of GU and I may be here a while!

      It was actually my husband who suggested we purchase these today whlst doing our weekly shop in Tesco. They were on offer, £1.99 instead of the usual £2.99. I'd noticed them on the shelves before with the classy black packaging, coloured band and bold, white logo, difficult to miss amongst the usual blur of Cadbury's purple on the shelf that stocks this kind of mini, cakey, yummy 'bites.'

      Described on the tub as choccy, chewy, caramel nibbles; I couldn't wait to get home and crack these GU Naughties Millionaires Flapjacks open with a cuppa whilst my son had a nap. I had high expectations as Millionaire's Shortbread is a regular treat of choice in our household.

      I wasn't disappointed. The flapjacks are approx. 3cm x 2cm so definitely a bit more substantial than bite size but one would never be enough. They look like a cross-section of a snickers bar, but with flapjack in place of nougat. The chocolate coating is thick and indulgent and spread on 3 sides (no choc on the base), the caramel is soft and silky which is a great contrast against the crunchy flapjack which is the bottom layer. All the flavours and textures melt into one in your mouth, heaven!

      Each flapjack is approx. 80 kcals which is quite hefty given that I've just munched through 4 straight off and could easily continue! I have put the lid back on now and told hubby to take them away! The tub contains 16 pieces and each weighs 17g.

      I reckon GU have got the branding just right; these aren't something you could warrant eating every day and GU market these as 'naughties' and play on the indulgence factor and I think that's how they warrant the RRP (usually £2.99) These are definitely a treat and sometimes, when you fancy something a little special, the cost becomes irrelevant (within reason, of course!) I don't think the £2.99 price tag would put me off buying them again in future whereas I would look twice if the Cadbury's counterparts were priced at a similar level and disregard them for that factor.

      They are definitely a treat for adults; my 3 year old managed to snaffle one and nibbled all the chocolate off the outside edge before handing the remnants back to his dad, sacrilege! I think they were possibly to rich for him. I don't ever have that problem with sweet treats and my waistline knows it!

      I will buy these again for sure although I'm keen to sample others in the range. Today in Tesco, there were mini rolls and rocky road available in the same offer. The latter really appeal to me so will give them a go next. I've also noticed the GU Pudz but not sampled them yet either. I fear I may have to get out the elasticated waist trousers before too long!


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        03.11.2009 11:56
        Very helpful



        Give them a go

        Whilst shopping in Sainsburys, I noticed that they still have the Gu naughties range on offer, so having previously enjoyed (and reviewed) the rocky road bites I thought I would give another tub a try!

        The new Gu naughties range includes millionaire's flapjacks (reviewed here), chocolate rolls and rocky road, all little bite-sized cakes. The naughties come packaged in a black tub bearing the Gu logo, and a tempting picture of the cakes on the front. I chose the flapjacks, which are described on the front of the tub as 'choccy chewy caramel nibbles' and look very tempting!

        The tub contains 16 bites, each are around an inch square and fairly chunky- certainly comparable to other bite-sized cakes on the market. The flapjacks are a similar idea to the more common millionaire's shortcake, in that they consist of a flapjack base, covered with a thick layer of caramel, and then topped off with 36% cocoa milk chocolate. The result is a delicious, sweet chewy bite, where of course, one is never enough! I haven't seen millionaire's flapjacks made by anyone else in the shops- I have to say, whilst I really enjoyed these, I personally preffer the more traditional millionaires shortcake. It goes without saying however that I wouldn't refuse another tub of these!

        The side of the packet holds a very long list of ingredients (too many to list here) but suffice to say there is a lot of sugar in these- they are never going to be a healthy snack! Each bite is around 79 kcal with around 7.5g of sugar and just over 4g of fat however, so if you stick to a couple it's not too bad for a nice chocolatey treat! For those with allergies, these contain gluten, milk and soya, and may contain traces of nuts.

        I purchased these rocky road bites in Sainsburys, where they are currently on offer at £1.99 (their normal price is be £2.99). At their normal price they are possibly a little expensive, however whilst on offer I would say that they are a great buy. If you are after a sweet
        treat, these are definately worth a try for something a little bit different.


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        • More +
          27.10.2009 18:53
          Very helpful



          A luxury flapjack which is well worth the calorie count!

          Review of GU Naughties Millionaire's Flapjack

          ~~The Product~~

          What is it?

          A black plastic, circular pot containing 16 pieces of chocolate coated caramel flapjack.


          A classy looking black plastic bucket type container with a photograph of three pieces of the flapjack. Nutritional values, allergy advice and ingredients are listed on the side of the container. The container is sealed with a peel away plastic strip around the lid and then the actual product is sealed for freshness with foil inner lid. My one criticism about the packaging is that I can see no mention of whether it is recyclable on the label, which, perhaps wrongly, leads me to believe that it is not!

          ~~Taste, Texture and Aroma~~

          The flapjack is one of the nicest I have ever tasted, rich and sweet in flavour, oaty, with a lovely chewy texture. With the layer of caramel and coated in thick creamy milk chocolate, they really are a flapjack to savour! The flapjacks are fairly firm to the bite, the creamy chocolate simply melts on the tongue and your taste buds are flooded with the sweet blend of caramel, syrup and chocolate. Unlike other mass produced flapjacks, I did not find that irritating tooth coating after taste which often spoils this type of treat.

          The flapjacks smell gorgeous, sweet and almost exotic with a hint of cocoa. Is your mouthwatering yet?

          ~~Ingredients and Nutritional Values~~

          Flapjack (42%): Jumbo Oats (15%), Salted Butter (7%), Invert Sugar Syrup, Sweetened Condensed Skimmed Milk, Glucose Syrup, Sugar, Emulsifier (Soya Lecithin).

          Caramel (32%): Sweetened Condensed Skimmed Milk, Vegetable Oil, Glucose Syrup, Invert Sugar Syrup, Sugar, Water, Emulsifiers (Mono- and Diglycerides of Fatty Acids, Soya Lecithin), Natural Flavouring, Stabiliser (Pectin), Salt.

          Milk Chocolate (26%): Sugar, Cocoa Mass, Cocoa Butter, Dried Whole Milk, Emulsifier (Soya Lecithin).

          Per 100g the product provides:-
          Calories 465, Protein4.9g, Carbohydrate 54.2g, Fat 25.4g, Fibre 2.2g, Sodium 0.1g.

          Allergy advice:-
          Contains Gluten, Oats, Milk, Soya & Soya Lecithins. Recipe nut free, however product may contain traces of Nuts.

          Consumers sensitive to any of these ingredients should exercise caution

          ~~Availability and Price~~

          GU are well known for their top end of the market desserts. Millionaire's flapjack is part of their newest range, "Naughties and Nibbles". They are available in Tesco, Sainsburys, Morrison's supermarkets and from Ocado.
          The average price is £2.99 for the drum of 16 pieces of flapjack. However, in line with other GU items they can often be found on special offer.

          Other items in the Naughties and Nibbles range include Rocky Road Bites, Brownies, Gu-eey Chocolate Rolls and Chocolate Tiffins.

          ~~Company Information~~
          GU are a small London based company, employing only 25 staff. . Most of the Gü products are produced in the UK, using 53% Belgian cocoa chocolate. The website states that the company's mission is to build a brand that stands for seriously good chocolate with a decent helping of fun. Sounds Gu d to me!
          The website is worth a visit, it is a fun interactive site with competitions to win free GU products either for individuals or for the workplace.
          Postal address:-
          Gü, Rensow Ltd. Shepherds Building, Rockley Road, London, W14 0DA

          ~~My Thoughts and Conclusion~~

          A lovely flapjack treat, ideal for sharing if you are that generous! Personally I'd hide them in the cupboard and keep them for yourself!

          To be honest, my daughter bought these as part of a birthday gift for my other half who is a bit of a flapjack connoisseur! We were very impressed, the picture on the packaging looked great, the smell was divine and the taste? Out of this world! The proof of the pudding is in the eating as the saying goes and these really were delicious.

          The calorie and fat content are of course sky high, which to me means they are definitely not part of a 'healthy' eating regime, but then what sweet/cake/biscuit is?

          Admittedly, I probably wouldn't buy these for regular consumption given the price, but for a treat or special occasion, they are well worth a try!

          Thank you for reading.

          ©brittle1906 October 2009

          N.B. My review may be found on other review sites under the same user name, brittle1906.


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          • More +
            24.06.2009 21:01
            Very helpful



            They're worth it! (Well I think so!)

            Millionaires Flapjack - the GUcci of choc delights!

            I don't usually buy expensive cakes as I'm not a bad cake maker, if I don't say so myself! However, after a busy week at work and a family picnic planned I was drawn to this little treat by the combination of buttery, oaty flapjack, smothered in rich caramel and topped with chocolate. I had read about GU products and their reputation for quality, but I've never actually bought anything GU because they are quite expensive products.

            ~GU who?~
            James Averdieck is Gü's MD and is known as the Gü-meister,! Apparently he and his team are passionate about puddings and chocolate. They have created a delicious range of chocolate desserts that they hope evoke 'nostalgic memories and magical smells of baking with chocolate'. They say that these are not ordinary desserts and cakes, they are posh puds and they come at a price. 'Naughties' are a new range in their Nibbles section and there are three varieties, Rocky Road, choc sponge rolls and Millionaires flapjack. The latter is my Naughty of choice. I'll have to save up to sample the other two!

            ~The Naughty Milionaire~

            These little 'chocy chewy caramel' bites come in a black plastic tub with GU Naughties written on the front. Underneath the lettering is a mouthwatering photo of the flapjacks. This was enough (along with the fact that they were on offer) to have me salivating, and into my trolley they went!

            I actually couldn't wait until the picnic to try these and as soon as I had put the rest of my shopping away I made a cup of tea and broke the seal on the pot. As I pulled back the lid a wonderful smell of chocolate reached my nostrils! With the lid completely removed I peered into the tub. My heart sank a little... it seemed half empty. I tipped out the naughties and counted them back into the pot. One, two, three .... Fourteen, fifteen. That was it fifteen little bits of cake. I payed £1.99 for the tub, so that means each little piece cost about 13p (at full price, £2.99 - almost 20p each).They better be good!

            Each cake has a small square of all butter flapjack topped with a generous helping of thick golden, caramel which is then coated in a deep layer of 36% cocoa milk chocolate. Now I love Caramel Shortcake, so I was intrigued by this twist on a classic tray bake.

            It has taken Dooyoo over a week to add my suggestion, so in all truth I have now eaten 2 whole tubs of these little treats but I now know I can write with authority.Also I have probably gained 2lbs for this, so were they worth it?

            Yes - these truly are delectable. The quality of the chocolate is superb, the caramel is rich, chewy and perfect. The flapjack is soft and complemented perfectly by the coverings. These are quality cakes. I hid the tubs in the cupboard and took some other cakes on our picnic. These are too good for kids!

            ~Whats in them?~

            A lot of calories!!!!
            Each Naughty is about 17g and there is 465Kcal in every 100g, so if the calculator is right (it often isn't!) I make that about 79kcal per treat (Oh dear! but that's better than the 98Kcal that I made it yesterday!).

            42% of the cake is Flapjack - mainly oats.
            32% Caramel
            26% Chocolate

            I'm not going to list each individual ingredient as it would take ages, however you should know they 'May contain Nuts'.

            ~To buy or not to buy?~

            Absolutely YES! You have to try them, especially if you have a sweet tooth. However, they are expensive, so look out for the special offers. Tesco have them for £1.99 at the moment - so stock up. I have!!!


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          • Product Details

            An all-butter oaty flapjack covered in lashings of gü-ey caramel and our rich and creamy 36% cocoa milk chocolate. So simple and so good, we can’t understand why no one’s done it before. Get naughty with a nice cup of tea around three!

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