“ Type: Praline / Brand: Booja Booja „
What on earth is a Booja-Booja? My veggie, only eats best quality organic foods etc etc., daughter in law who seems to enjoy making me feel guilty for being ‘normal’ gave me a box of Booja-Booja Hazelnut Crunch Rochers for Christmas and for once I was quite impressed with her taste in food. Outwardly they offer the appearance of innocence – pure, organic and wholesome – and are sold in ‘green’ packaging but this is clearly a cover for the ultimate orgasmic organic vegan vice. Inside the small circular box, made of course from renewable poplar, wrapped in gold crinkly paper I found 80gms (seven) of the most luscious dark truffly temptations ever. They are smooth and very chocolaty hazelnut praline on the inside with bits of crunchy nut and crisped rice all deeply and darkly covered in a finger licking cocoa dust. Everyone knows that chocolate is ultimate sin in disguise but these expensive little delicacies (at around £3.50 - £4 per box) maintain otherwise and make you feel positively virtuous eating them. They are hand made from 100% organic ingredients, dairy free and vegan, wheat and gluten free, GMO free etc. Not surprisingly these little objects of desire have been collecting all sorts of foody awards: winner of organic food awards 1999, best new organic product 2000, good taste award 2000 and yet they are still not common knowledge. Booja have extended the range to include: Cognac flambéed banana truffles, Ginger Wine truffles and Around Midnight Espresso truffles (how innocent does that sound?) and an assortment of these along with the originals is also available as the ‘gourmet truffle selection’ and I can’t wait to try them – but the only problem is that I have got to find them first. I suspect that these perfect little pleasures are so delicious that they are being kept secret by vegans who, not being known to have the greatest gourmet time in the world, probably
go wild at the mention of a Booja- Booja. This is not really fair on the rest of the world and even the box says, “Everyone Needs A Little Booja-Booja Now And Then”. I think they are probably kept ‘under the counter’ in whole food shops and upmarket deli’s but in case of difficulty contact: The Booja Booja company Hall Farm Bungay Road, Morningthorpe Norfolk NR15 2LJ 01508 499049 But I am still wondering - does anyone anywhere know what a Booja –Booja really is?
Hazelnut Praline centre with small pieces of roast hazelnut and crispy rice.