As I have mentioned before, I like chocolate. I have also taste-tested most of the economy brands on the market (with the possible exception of Aldi) and, as Morrisons also have a Value Milk Chocolate, I can now say where it comes in my list of likes.

The bar itself is packaged in the signature colours of the Value brand - predominantly yellow - with blue on it. You can also buy their cheaper chocolate in either Plain or Fruit and Nut varieties, but I don't really like either of them.

Open the wrapper and the chocolate does not look bad - it has a slight oldish tint to it and smells a little bit "dusty". However, for 29p for a 100g when you're strapped for cash, it isn't too bad. When it breaks, it doesn't have the satisfying "snap" that something like Cadbury's Dairy Milk does; possibly because it is much thinner.

Breaking off a piece and putting it into my mouth, I would say I was a little underwhelmed. The chocolate had a dusty taste to it, too, but it was not altogether unpleasant. It was a dusty cross between Galaxy and Dairy Milk, and very definitely an acquired taste. I can see no reason why it would not work well in baking, as it does taste more chocolatey than some cooking chocolates I've worked with in the past.

This chocolate rates quite far down my personal list of Value tested chocolates behind Sainsbury's, Asda and Lidl. It's good for a quick pick me up or if there isn't much in the kitty, but it's not for me. You get what you pay for, I guess.