I love ''normal'' Kitkat chucky bars but it was my husband who first introduced me to the peanut butter variety and I must admit that I have not been very impressed with them. These bars are massive. They consist of an outer later of extremely thick milk chocolate, and inner layer of wafers and a coating inside this of peanut butter. I personally find these bars very sickly and far too sweet but my husband adores them. He can polish off two in no time at all, and I don''t know how he does it. Possibly the most impressive thing for me is the amount of chocolate they have layered onto these bars and I do admit that on one occasion when I really needed a sweet fix, this hit the spot. However, this is certainly not my first chocolate bar of choice as they are so large and the combination of the peanut butter with the chocolate is just a little bit too much for me. They are expansive to buy and I actually much prefer the plain old kit Kat chunky bars as I just think they taste nicer. Not great for the waistline either, as they are loaded with fat and calories . I can only give this bar two stars, sorry .
One thing that I have never really been a fan of is peanut butter so when Nestle introduced the peanut butter kit kat chunky a few years ago I wasn't that keen on trying it. But my husband actually purchased me one and not being one for not trying things I ate it and fell in love that was until they were discontinued. But more recently Nestle launched a campaign for people to vote for three different flavoured kit kat chunky's with only one remaining on permanent sale and lucky for me the peanut butter flavour won.
The peanut butter kit kat chunky bars consist of layers of thin wafer, with a layer of peanut butter on the top and all coated in thick milk chocolate.
I purchased my last peanut butter kit kat chunky from my local Tesco express store where they were priced at £0.65 each or three for £1.20. Obviously I purchased three as I like to get value for money.
The kit kat chunky comes packaged in foil wrapper which is still mainly the signature red kit kat colour but has a section of beige to represent the peanut butter flavour. There is also a picture of a peanut in and out of its shell. On the back of the wrapper you can find more detailed product information including ingredients listings, nutritional information and that the bar contains no colours, flavourings or preservatives.
These kit kat chunky's are not the healthiest option with each 48g bar containing the following nutritional information:
Calories - 260 kcal
Protein - 4.0g
Carbohydrate - 26.2g
Fat - 15.2g
I really love the taste of these bars the chocolate is very thick and creamy with the wafer being light and crispy. The addition of the peanut butter gives a slightly salty taste which compliments the sweetness of the chocolate perfectly. The peanut butter is smooth in consistency so there is no actual pieces of peanut. The bar is quite rich and I certainly would not be able to eat more than one at a time but with a huge 260 calories then this is certainly a good thing.
Overall this is a lovely bar of chocolate and even for a non peanut butter fan I really enjoy this chocolate bar as the flavours work together perfectly. I will continue to purchase these as an occasional treat and would highly recommend them.
I've never been much of a chocolate lover, and a Kit Kat has always been kind of a take it or leave it option for me. That all changed the day Nestle started releasing special edition Chunkys, and I was well chuffed the day that my favorite flavor was voted 'Chunky Campion' by the people.
Peanut Butter Kit Kat comes in a standard Kit Kat Chunky wrapper but with a smudged brown coloring that really makes it stand out from the crowd. These days a blue 'chunky Champion' ribbon stands proudly on the front of the wrapper to a chocolate bar that is now very easy to find.
Opening the wrapper releases a very strong Peanut butter scent that readies your taste buds for chocolate heaven. Of course it is entirely possible that you dislike the smell of Peanut Butter, so be warned that for some people this wonderful scent has been known to make them gag. It really is very strong.
Taking the first bite reveals an incredibly sweet creamy flavor, and a nicely gooey layer of Peanut Butter that adds some needed moisture to the normally dry wafer center.
Like all Kit Kat chunkys this is segregated into three breakable sections that enable you to snap a section off rather than bite straight in. this is good as this is a seriously chunky chocolate bar and you don't want to be making a mess when the wafer crumbles. I suppose you could also use this for sharing purposes, but let's be reasonable now people!
It seems that fame has not gone to this particular chocky's head as the Peanut Butter Kit Kat has retained its standard 60p price point. This is highly worth it for a chocolate of this caliber, that easily manages to surpass a fairly Meh original bar. The Peanut Butter center should appeal to Peanut Butter lovers with a sweet tooth everywhere.
Be warned though; at 260 calories per bar this is one chocolate that is not going to be doing your man boobs any favors!
I tried this in tesco when they had it in their usual sweet stock (they don't seem to be stocking it anymore, I don't know whether it was discontinued or if my store is too small - something to be aware of...)
The bar comes in a wrapper that looks much the same as the usual kitkat chunky wrapper, only with slightly different colouring (see the picture). It is about 5 inches long, 1 inch wide. On the front, it clearly states KitKat and the flavour and on the back it had nutritional information and the ingredients list.
When opened, it looks the same as a regular kitkat chunky, 3 indistinct sections on a nearly cuboid shape (slightly tapered). When bitten into, you see the bottom half is KitKat's usual wafer type biscuit and on the top a layer of peanut butter.
I have found this to be a very good modification to the normal kitkat chunky's which i saw to be a little boring in taste and texture. Though it is very nutty (though that should be expected) so be wary if you're not a huge fan of peanuts. It adds a softer/gooey element to the product which I happened to quite enjoy and felt it added something lacking previously. I also thought it was relatively good on price - aroundd 60p - as this is similar to other chocolates of a similar size - and cheaper than some which are smaller...
The only problem I had with this bar is that it is hard to come across... It does not (even in a time when they were popular) appear to be available in many places so it was necessary to track it down...
Overall, a good all round chocolate bar as long as you like kitkats and peanut butter! Be aware they are a rare breed and you may have to hunt for them, but well worth it if you fancy a mix up to the usual kitkat
I was a huge fan of the peanut butter KitKat chunky bars the first time around, so was delighted to see that Nestle have re-launched them as part of a recent promotion whereby the public got to vote for their favourite limited edition KitKat chunky.
The bar comes in the usual KitKat chunky wrapped, however instead of being red the packet is light brown/yellow. The bar consists of a wafer, topped with a layer of peanut butter and covered all over in a thick layer of milk chocolate. I think Nestle have got the ratio of wafer to peanut butter to chocolate just right in this product. The chocolate is nice and thick and the wafer has just the right texture. The layer of peanut butter is thick enough for you to taste it yet there isn't so much that it overwhelms/sickens you. The peanut butter is smooth and does not contain any peanut pieces.
I think the peanut butter adds an almost salty taste to the chocolate bar. I am a huge fan of salty sweet combos and so it definitely works for me! I do not like peanut butter on its own, however I do like nuts and chocolate for example snickers bars or chocolate covered nuts.
I would say that this is quite a substantial bar of chocolate and will really satisfy any chocolate craving. It is big enough to make you feel like you've had a treat. With 260kcals and 22% of your daily recommended fat intake, it is something that should be enjoyed as a treat, however these days who expects chocolate to be healthy!
I would recommend these bars to anyone who likes the combination of nuts and chocolate. They can be found in most shops that sell confectionary and are around 60-75p, priced the same as any standard bar of chocolate.
Thanks for reading/rating and I hope you enjoyed my review.
If I'm right in thinking, Kit Kat used to sell these for a limited time before they launched the competition for the new flavour. At this time I was a hater of all things peanut so it just completely passed me by! When the flavour competition started up, one of my friends kept telling me to try them because they were just SO good (and I trust her on all things food related). They were initially very hard to track down as they were clearly the most popular flavour, as they still are today, but Co-Op shops or local independent newsagents are your best bet. Occasionally I've seen them in Tesco Express, but it's normally once in a blue moon. The price is around the same as most chocolate bars at the moment - around the 80/90p mark. I'm pretty sure you used to be able to buy chocolate bars for about 30p (and that wasn't even that long ago, I'm only 18!) - damn inflation. We eventually managed to find some in our local Premier newsagents near our College after what seemed like nearly half an hour of searching.
So, we'd finally tracked them down - would they be worth it?
Yes. Yes they were. From the outside they looked no different to a normal Kit Kat Chunky, they just had a light brown wrapper and they were exactly the same size. To be honest I didn't even think they smelled to much of peanuts! But that first bite - it was like heaven! There isn't a disproportionate amount of peanut butter compared to the chocolate or wafer, so instead of getting an overwhelming mouthful of peanut, it just works well with the other ingredients. You can still taste the wafer and the chocolate, but the peanut butter adds another layer of flavour which you just can't get from the caramel version. The only downside is that if they're a bit warm when you buy them, the peanut butter can go a bit claggy in your mouth! I usually put my chocolate bars in the fridge so it's not normally too much of an issue for me.
This chocolate bar seems to have more of an American twist to it. We have an American sweet shop in our city centre and a lot of the foods have peanut butter in them - I've even seen a peanut butter twix! But the peanut butter Kit Kat Chunky still manages to do it without becoming overly sweet like some American style products. It still tastes like the good old recipe Kit Kat we know and love.
When I took my last chocolate purchase to the till in Boots, the assistant took a sharp intake of breath and squealed "oh my God!". She had been unaware that the Peanut Butter KitKat's were back in production, and like me was quite a fan of them. I reacted in the same way when I saw them on the shelves! Although the packet is emblazoned with the word "new", they were actually around in a limited edition bar a few years ago. They were then relaunched again, as part of a Nestle promotion which enabled you to vote for which of several special flavoured chunky bars would become a permanent fixture. Thankfully, the peanut butter flavour won, so hopefully it will be around for some time to come.
I do not think the new bar is exactly identical to the old version, but I may be wrong. It seems to be a bit less thick, and the peanut butter layer also seems thinner. It is still very nice though. I especially love the nutty smell which is just like the waft you get when you open a brand new jar of peanut butter. Like all the chunky sort of KitKats, you get one substantial bar in a packet rather than several of the thinner fingers. This means they are very filling and also that your teeth get to sink through a decent amount of chocolate. The chocolate is proper delicious milk chocolate too, which I think always combines beautifully with nutty flavours. Under the chocolate topping, is a layer of smooth and creamy peanut butter which is very tasty indeed. Beneath that is the traditional light and crispy wafer, which gives another lovely contrast of texture. If you like peanut butter, I am sure you would like this, but if you only have a mild liking for the spread, it may be too nutty tasting for you. The over all taste is quite sweet, and love them as I do, I couldn't eat a bar too often or I would find them too sickly.
There is another reason why I would always limit my intake. I don't expect any chocolate bar to be either a health food or low fat. I have lower expectations of one containing peanut butter than most because it isn't exact known as a dieters friend! Nevertheless, one bar contains a sobering 22% amount of an adults RDA of fat, and 260 calories. The fact the chocolate doesn't contain any artificial colours, flavourings or preservatives doesn't give me much comfort after reading that nutrition table. Of course, you don't need to eat a whole one in one go, but to be honest I always do. My excuse is that although the bar is lightly marked out into big pieces, you can't really break it into sections using those lines because if you try to the bar just crumbles.
Overall, I would recommend the bars to any peanut fans, although they are obviously not something to eat every day if you value your health. If you are going to have a treat, this makes a delicious and good quality one. I paid 90p for 2 in Boots - and I didn't eat both, honest. That was a special price offer and one that is still ongoing as of Saturday. You can also buy the chocolate bars in Superdrug and the other usual places. I have been able to buy a 3 pack in Poundworld which obviously makes the best deal, but they are not always available there. To be honest, I would pay £1 each for one, but I won't be suggesting that idea to Nestle..
Great news for peanut butter lovers - Peanut Butter Kit Kat Chunky is the winner of the 'choose your chunky champion' promotion in which Nestle released 4 different flavours of Kit Kat chunky (double chocolate, white chocolate, orange and peanut butter) and got the public to vote for their favourite which would remain in the shops. Peanut Butter flavour was available a few years ago for a while, but didn't stay around for very long and now it's back and improved.
I'm very happy peanut butter won as it is my favourite chocolate bar! I would have been gutted if it was only limited edition, but luckily it is here to stay, although it still seems to be a bit elusive in the shops. So far the only two retailers I've managed to find it in are Spar and Boots, but maybe my local supermarkets are just catching up.
The wrapper is golden yellow like the colour of peanut butter and if you look closely it's actually printed as if it was peanut butter that has been spread onto it. The actual chocolate bar is a wafer finger topped with a thick layer of peanut butter and covered in thick milk chocolate. It's not got as much crunch as the usual kit Kat chunkys because the peanut butter is soft; I quite like this because I find the standard chunkys a bit too dry and the mixture of textures from chocolate, peanut butter and wafer is really great. There isn't actually any peanut butter in the ingredients; it's actually called 'creamed peanut' which I imagine is sweeter than the peanut butter you buy in jars. I really like all peanut butter flavoured things which may be why I like this chocolate bar so much, but it's not a really intense peanut flavour so if you're on the fence with peanut butter I'd still recommend trying the Kit Kat Chunky version because I think the texture is the best thing about it rather than the flavour.
At 260 calories (13% GDA) and 15.2g fat (22% GDA) these are one of the worst chocolate bars if you're on a diet (most chocolate bars are around the 200 calories and 10g of fat I've found) and although it's not a disadvantage as such, it means they're not something I will eat every day. Having said that, I have found myself buying them whenever I see them which recently has been 3 or 4 times a week!
I pay 62p per bar at my local Spar, but this will vary depending on where you go. It's well worth giving them a try if you like peanut butter.
I noticed these online when Kit Kat had a campaign to choose a Chunky Champion and consumers could choose one of 4 varieties to go from a limited addition to a full time product. I never tried any of the varieties at the time as I tend not to look at the chocolate bars in shops or I get a bit of a taste for it and want to keep eating it. However, when I took the kids in the local shop for a little treat I really noticed this product on the shelf, and it really appealed to me.
Kit Kat Chunky bars have been eaten by me on many occasions, particularly when I was pregnant. I love the thick chocolate wrapped around the wafer, and it has a real crunch factor biting through the layers. I wasn't quite sure what to expect with this one. Would the peanut butter be quite chunky in itself or smooth?
Before I go on, I am not a massive fan of peanut butter. I find the taste on bread a bit weird. I can manage a small amount of it but couldn't eat a full sandwich of it as I find the tang a bit much. However, when I have eaten peanut butter flavoured chocolate bars before such as the ones you can buy when you visit America or from shops that specialise in imported products, something about the slight bitter tang against the sweetness of the milk chocolate really appeals to my taste buds, and I have no problem eating it in this format.
The peanut butter Kit Kat Chunky uses the same high quality chocolate Nestlé use in all their chocolate products. The layer of peanut butter is on top of the wafer and just underneath a decent thickness of chocolate. The peanut butter is really smooth, and thick enough to get some tanginess but not so thick it overpowers the sweetness of the chocolate. Overall, eating this was a very pleasant taste sensation, and now I have tried it I want to try it again very soon. Oh dear.
The price of the bar in my corner shop was 60p for a 48g bar. This is in line with costs of chocolate bars these days, and is enough to put you off indulging too frequently when you think how much it costs for a snack. A bar contains 260 kilocalories, of which 9% of calories are from protein thanks to the peanuts, and 22% is fat. So overall, not the healthiest of snacks, but as an occasional treat, I will let myself indulge in them. I think I would actually buy this in preference to a snickers bar or a normal kit kat chunky, as I really enjoyed what felt like an exciting and quite novel eating experience.
Kit Kat have recently launched a limited edition range of four new flavours of Kit Kat Chunky and have launched a campaign to crown one of the flavours a 'Chunky Champion'. The four new flavours in the range are - Chunky Orange, Chunky White Choc, Chunky Peanut Butter and Chunky Double Choc. However, the Peanut Butter flavour isn't bran new to our shelves as it was popular in the UK before but was discontinued in 2009 much to my disdain and then replaced by the caramel version.
I'm a fan of Kit Kat bars usually, my favourite being the four bar variety of a simple chocolate flavour. So having enjoyed them for years, when I say this new Peanut Butter flavour I decided to try it out.
The combination of lovely chocolate and peanut butter cream worked very well with the crisp wafer layer. The smooth but thick paste of peanut butter brought a rich nuttiness and blended with the sweet cocoa flavours made it a great tasting treat. It was a nice addition to combine the crispness of the wafer with the smooth texture of the Peanut Butter itself.
The bar is separated into three segments which make it easier to snap off one part and eat it, saving the rest for later. However, this is a bit difficult as the thickness of the bar makes it a bit awkward to do so. This is pretty useful as the richness of the Peanut Butter flavour makes it difficult for me to finish in one sitting. The flavour of the bar itself is very, very sweet, but it does at least taste of peanut butter.
The price of the bar is around 60p according to mysupermarket.com however in my local shops its usually a little bit more, but never more than £1.20. You can grab yourself a pack of 5 bars for £2 which is great value for money.
The weight of a single bar is 48g and is pretty hefty for a simple chocolate bar but that's to be expected from such a big, chunky bar. It contains 247 kcal and 12.5 g of fat which is again a bit much but for a chocolate bar isn't entirely rare. I personally think that its worth it for such a tasty treat.
As far as the KitKat brand goes, I've always been a fan of 'keeping it simple'. My favourite is the 4 finger classic - or it was.
It was an exciting day when I decided to try a normal chunky KitKat so you can imagine the trepidation that was around when I set eyes upon the peanut butter chunky version!
To its credit the USA has many types of treat which combine chocolate and peanut butter. We on this side of the Atlantic are not quite so lucky. So when ones comes around, it is my opinion that it should be grasped firmly with both hands (just not for too long as they'll melt).
The pack was a yellow colour with the familiar 'KitKat' branding on the front but the special part was what was inside. To look at it's nothing special, it could pass as its 'down-at-heel' original KitKat brother - it is however when you allow it to travel across your taste buds that the difference becomes very evident. Those of you who, like me, love the combination of chocolate and peanut butter will already be salivating at the thought. For those who you who haven't sampled this combination yet - it's the sweetness of the chocolate, mixed with the saltiness of the peanut butter and then the crunch of the wafer that has led to this chocolate bar holding such high esteem in the minds of chocoholics. The next decision to make is whether to let it chill and harden in the fridge prior to consumption - I do but plenty say the perfect flavour comes when the product is at room temperature. As ever it's a texture/flavour trade off - although in my estimation you're not losing a whole heap of flavour by chilling it.
Now, to the sad news. You'll notice I have been mentioning the product in the past tense. That is because (at least in the UK) it is no more. It was discontinued sometime in 2009 to the howls and wails of many people. The bar had amassed a small but loyal following due to the fact it was delicious and that there was no competition.
I actually emailed Nestle to get an answer as to what was going to happen to my favourite treat. They replied - alas it wasn't a temporary withdrawal, furthermore they gave me an explanation. Apparently the peanut butter KitKat was relatively expensive to produce, this combined with what I can only assume was sluggish sales (due to the narrow minded UK chocolate bar buyers) resulted in them removing the bar from our shelves. To add to the injury, they insulted us with the caramel KitKat.
I was distraught, you should be too. If we all stand up and be counted, make a noise, let Nestle know the error of their ways and maybe, just maybe they'll rethink their sad decision.
For those that have not tried kit kats they are a confectionary item which can best be described as having sticks of chocolate covered by milk chocolate.
The bars are quite crunchy however you still are able to feel the texture of the milk chocolate in your mouth which is a delightful sensation.
The way that these kit kats differ from the original kit kats is that they are one singular confectionary unit as opposd to multiple thin sticks and there is a lot more wafer and chocolate. This is the reason for the name chunky.
The peanut butter flavour kit kat crunchy is filled with smooth peanut butter which oozes from the centre and is beatifuk aking with the mafer and milk chocolate.
One of my favourite things about this is that even though this would be classified as a sweet it is not as sweet as most other items in this catergory and therefore you do not have to feel that guilty about eating it.
Furthermore I have been told that the prescence of the wafer means that there is less chocolate and therefore that this bar is less fatening then other products like cadburys dairy milk or galaxy milk chocolate hich consist of only chocolate which has a very, very high content of fat and suger per gram. This is definately a treat.
I can take or leave anything peanut flavoured, but being a fan of Kit Kats (and chocolate generally) I decided to try one of these whilst at my local shop yesterday.
Now these have been out for a while but I tend to stick to what I like chocolate wise, so don't often buy anything too different (Ooh I'm so boring I know!).
But thinking a change is as good as a rest as my lovely Gran would often say, I thought Kit Kat Chunky it is.
The price and packaging~
The bar comes in a mustard yellow coloured, foil wrapper which is all sealed to keep the freshness in. There is the familiar red and white 'nestle kitkat' logo on the front with 'chunky peanut butter' in white and blue lettering next to it.
On the back of the wrapper is the nutritional information and the contact details (in case your kitkat is defunct and you want to complain...no one wants a defunct kitkat!)
I paid 59p for this from my local co op store. They are renowned for being expensive but I have seen these bars priced in other shops at the same price.
A 50g bar contains 269 calories..but is it worth it?
So to the taste~
On opening the wrapper you are faced with a mighty looking chocolate bar, which lives up to it's title of indeed being chunky. There is a nice chocolate smell and just a slight hint of peanut butter. On biting into it you are met with an outer coating of thick chocolate which encases wafer and sweet peanut butter in the centre.
The peanut butter is not runny and there is not masses of it - just enough to give it that nice nutty taste.
I liked this. The peanut butter had that nice salty/sweet taste and it complimented the wafer and milk chocolate nicely.
I think I will be buying this again and maybe trying the new kitkat caramel..now there's a thought.
Mmm..just nipping to the shop..!!
Peanut Butter KitKat Chunky is yet another one of Nestles amazing chocolatey inventions and in my opinion is one of their best KitKats.
I first tried the Peanut Butter KitKat Chunky a few months ago (even though it was released in the UK in 2006) and have had far too many since. The Peanut Butter KitKat Chunky has also been released in Europe, Canada and Australia. My reasoning behind not buying the chocolate bar sooner was simply because I don't like peanuts or peanut butter so a peanut butter chocolate bar didn't even make it onto my radar.
Peanut butter KitKat Chunky is about an inch thick, an inch wide and about 5 inches long - it's called chunky for a reason and is considerably bigger than regular KitKats (and infact most chocolate bars). It comes in a 50g bar.
It is packaged in a foil wrapper and is easy to spot on the shelf as it is yellow and has the words 'Nestle KitKat Chunky Peanut' in big letters across the front.
On the outside of the Peanut Butter KitKat Chunky is milk chocolate. The chocolate is suprisingly thick and tastes lovely - unmistakably Nestle. Inside the bar are layers of crispy wafers (with praline inbetween) which give the bar abit of crunch to it and tastes lovely. So far what I have just described is pretty much a normal KitKat chunky, it's not until you throw the peanut butter into the mix that it comes to life. The peanut butter is a top layer inside the bar and is very thick and generous. The peanut butter is very sweet, rich, smooth and creamy - something that I didn't realise peanut butter could be.
All in all this is the perfect tasting chocolate bar and always perks me up if I'm having a bad day. And this is coming from somebody who doesn't like peanuts or peanut butter, so who knows what peanut lovers will make of this!? My guess is they too will love it. The only downside is that it is very sickly indeed, even for my sweet tooth.
The ingredients consist of sugar, cocoa butter, ground roasted peanuts, whole milk powder, wheat flour, cocoa mass, vegetable fat, whey powder, peanut flour, butterfat, soya lecithin, salt, flavourings, sodium bicarbonate, yeast and calcium sulphate. Ingredients may also contain traces of nuts and eggs. It is vegetarian but not vegan and anybody that is allergic to peanuts or any of the ingredients should obviously avoid.
Now for the sad part. Each 50g bar contains 269 calories and 15.8g of fat! Very fattening indeed but as long as you eat them sensibly I'm sure you'll be fine.
You can find the Peanut Butter KitKat Chunky from all good confectionary selling shops and can look at paying around 50p per bar.
I recommend the Peanut Butter KitKat Chunky to everybody - peanut lovers and non peanut lovers - you'll be pleasantly suprised by this nutty delight.
BAD NEWS - I think this was a limited edition KitKat, I can't seem to find it anywhere now! :(
Kit Kat has branched out in recently years, with the Kit Kat Chunky, and even a limited edition White Kit Kat. If you look around hard enough, you can also come across the Kit Kat Chunky Peanut Butter, a rather lovely but rare treat that'll instantly make a fan of it anyone who's ever loved Peanut Butter on toast!
Unlike the other Kit Kat iterations, it has a layer of peanut butter on top of the typical chocolate and wafer layers, and of course, there are no fingers to break off - this is just one thick bar of chocolate with peanutty goodness to boot! The second you get the bar out of the wrapper, there's that pronounced peanut butter smell you'll love, and without a second's hesitation, you'll bite into it and experience that chocolately goodness! The peanut butter is extremely crunchy which only complements the already crunchy wafer and creamy chocolate taste.
Kit Kat Chunky Peanut Butter is something of a mystery - it's pretty hard to come across these days, but some shops do sell it if you chance upon them. It's got a unique taste (at least for sweets sold in the UK - Reese did corner the market with their Peanut Butter Cups many years ago in America), although I do fear that the reason it's hard to find is because so many are put off by the idea of having peanut butter with their chocolate. It is a strange mix, but a strangely beautiful one that tastes great if you're at all a peanut butter lover. I would definitely be interested in seeing regular Kit Kits in this fashion also.