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As part of my services to the chocolate consumer, or occasionally letting myself and my figure go and being a bit of a gannet - delete as applicable - I recently decided to treat myself to a Yorkie bar from the local Co-op. Launched in 1976 by Rowntree of York, which was taken over by Nestle in 1988, it was marketed as a chunky milk chocolate bar and intended as a major alternative to Cadbury's Dairy Milk. 'NOT FOR...' For years, it was synonymous with a certain kind of sexism. TV ads in the 1980s featured truck drivers, and an advertising strapline as well as a banner on the wrapper under the name proclaimed 'It's Not For Girls'. Also on the wrapper the 'O' of YORKIE was designed to look like a spoof traffic sign with a diagonal red bar across the silhouette of a woman. How thoroughly they did their market research on this one I don't know, but not surprisingly there were complaints, particularly from English and Norwegian consumers, that this was distasteful. I would also question how much sense it made to pitch a mass-market product at only one gender, though I'm sure that many women also bought and ate it, no matter how much they disapproved - or perhaps regarded it as a rather naff joke. There is a theory that some of them deliberately bought it to make a point. Anyway, after manufacturing bars for army ration packs with 'It's Not For Civvies!' emblazoned across the front around 2009, a couple of years later Nestle bowed to demand and removed the somewhat gender-discriminatory logo and strapline from the wrapper. Whether it was legally obliged to or merely felt that it would be provocative not to alter it (or possibly got hacked off with letters and emails from Grauniad readers beginning 'How dare you'), I don't know. I suspect the answer is somewhere online if you really need to know. The illustration at the top of the page is of the old wrapper, and possibly a collector's item. Maybe somebody is hoarding a collection to sell on ebay in twenty years' time on the grounds that they are rare, or is preserving one in the freezer to take along to the Antiques Roadshow. You never know. I rather hope I don't. SIZE AND TASTE But no, this is meant to be a consumer review, not a lesson in the history of a marketing strategy campaign. For my 56p it left me with a five-chunk bar measuring 4¾" x 1¼", or 12cm x 3 cm. In a shiny royal blue wrapper with red, gold and yellow lettering - illustrated below. It is a sign of the times we live in that when it first made its appearance (and if I remember rightly, 1976 was during the depths of a severe economic depression as well), it contained six chunks of the same size, weighing 58g. This has fluctuated over the years. In 2002 a bar was 70g, reduced to 64.5g in 2010, to 61g and then the present 55g weight the following year, all in the name of reducing waistlines - er, make that costs. Or both. Ladies and gentlemen, put your hands together for - The incredible shrinking chocolate bar! (Or 18 bars from Amazon for £19.99 if you are so inclined, but at over £1 each, which suggests quite a fair whack for postage/packing/delivery, as is often the case with Amazon, sweets are not always their greatest bargain). Taste-wise, it is quite a smooth eat or melt-in-your-mouth. I'd say it is not especially sweet as far as milk chocolate goes, and for those who like chocolate but do not have a particularly sweet tooth, it is probably ideal. To be honest, I was slightly disappointed. I found it compared a little unfavourably alongside Cadbury Dairy Milk and Nestle's own Galaxy. The two latter win out definitely, and the Yorkie seemed a little bland beside those two. As regards smell, with my impaired sense of same, it's not really noticeable, though I am assured by friends in the know that it doesn't really give off quite the same aroma as its rivals. NUTRITIONALLY SPEAKING According to the wrapper, each bar contains 302 calories, or 15% of an adult's GDA (Guideline Daily Amount). It may contain traces of wheat gluten, nut there are no artificial colours, flavours or preservatives. FINALLY It's good, enjoyable (well, it is chocolate), relatively inexpensive and now politically correct, but when it comes to milk choc and competing brands, it wouldn't be my first choice. [Revised version of a review I originally chewed over on ciao]
===Why I Got This=== I have eaten Yorkie bars many years ago but as I was buying a pile to go with my brother-in-law's Birthday gifts I thought I would have one again myself - as knowing they were in the cupboard was tempting me. ===The Brand=== Yorkie bars are now made by Nestlé. It was originally made by Rowntree's of York - hence its name. Yorkie bars were launched in 1976 to be a chunky rival to brands such as Cadbury's Dairy Milk. The bar was aimed at men with little toy 'Yorkie Trucks' being sold. Later on the packaging stated it was 'not for girls' (as shown in the image above). ===The Product=== Long oblong bar of five chunky segments. No artificial colours, flavours or preservatives. Packed in plastic foil type wrapper and with a blue background and the work 'YORKIE' in large yellow lettering. The 'No Women' sign in the letter 'O' is no longer used. 302 calories per bar - 17.4 grams of fat (of which 10.3 is saturated). 55 grams. Chunky milk chocolate - may contain traces of wheat gluten. Long shelf life - mine was up to December 2013. ===Cost=== 3 bars for £1 at Tesco. ===My Opinion=== Well these bars have shrunk down as they now only contain 5 chunks instead of the original 6. I also see that Nestles have dropped the advertising about them not being suitable for woman. The advertising never bothered me as many years ago I used to enjoy Picnic bars - and they were being advertised using a lumberjack! Anyway to the bars - they did feel quite a bit smaller than I remembered and the packaging had changed from what is would call proper paper to that cellophane plastic foil style stuff. The bar seemed plenty big enough for me anyway as I do not eat anything all in one go and so only had two chunks for my first taste. As these bars were brought out compete with Cadbury Dairy Milk I do not think Cadbury need worry. Personally I found the chocolate very sweet - in fact I would say it did not really have a lot of flavour and all you had was a mouthful of sweetness - plus a sweet after taste. Also reading the label I could not believe that a whole bar is 302 calories and has over 17 grams of fat. Definitely very bad health wise and for me I did not even find it particularly enjoyable when eating it either. I would not want to buy this again. Evidently many people still like these bars as my brother-in-law eats them on a weekly basic but I do not like my confectionery so sweet and I will try and remember so as not to bother eating one again. ===Star Rating=== 3 stars - too sweet for me. ===Would I Recommend?=== Not really - nicer bars are available. ===Website=== www.nestle.co.uk
While chocolate in general seems to be more associated with women, Yorkie has very much been marketed as a man's chocolate bar. The old adverts of truck drivers driving through the night with just a Yorkie bar for company and the more recent campaign of 'It's not for girls' has made Yorkie as a manly snack. A reason for this is the bar itself. A Yorkie bar is chunkier than equivalent bars such as Dairy Milk and Galaxy (which is seen as a girl's bar), which means it takes more effort to bite into. As it is chunkier, it can be argued that you get more chocolate for your money than other bars, given that you get about the same number of pieces in a bar of Yorkie, Dairy Milk or Galaxy. And while Dairy Milk is a tastier chocolate bar, due to it being made from Cadbury's chocolate rather than Nestle, who make Yorkie, the chunkiness help compensate for that. One problem for Yorkie is that it has become more of a niche product now. It finds itself overshadowed by Kit Kat in the Nestle portfolio and its rivals Diary Milk from Cadbury's and Galaxy from Mars. As a result, the product isn't as widely available in shops. Also, there are no multipacks available for the chocolate bar (only the biscuit version is available), which means there are no saving if buying a larger quantity than just an individual bar, or big bars (like Dairy Milk and Galaxy). Nestle do sell Yorkie Easter eggs, which consists of a Nestle Easter egg and Yorkie bar with the box designed like a truck (in honour of its adverts in the 70s). Yorkie is available in the main supermarkets such as Asda and Tesco, along with some convenience stores/corner shops, usually priced in the same price bracket as other chocolate products. They can also be found sometimes in B&M for a cheaper price of around 39p, although Home Bargains don't stock any bars in their stores.
I tend to go though phases of liking a particular chcoolate bar and now it is the time of Nestle Yorkie. For every day for the past week, I've been at the vending machine coughing up 60p for one of these chilled bars. I've been unable to find these in multi-packs annoyingly. Yorkie have quite a reputation probably because they decided to launch a controversial advertising campaign not so long ago proclaiming that these are 'not for girls'. An interesting tag-line perhaps but one that has cost them quite a bit if I understand correctly. Anyway, I ignored that and bought one anyway. It's quite similar to Galaxy and Dairy Milk in that it's chunks of chocolate in a line. However, these are proper big chunks twice the depth of the Cadbury rival. This means I often bite a chunk in half as it's rather difficult otherwise. There used to be six chunks in a bar but like many companies who reduce the producut size, six became five so instead of havning Y-O-R-K-I-E spelt out on each block, it now says the whole word on each chunk. I love the smooth texture of this chocolate, I find it really soft and creamy and has a flavour different to the other two major players and it lingers in the mouth after eating which shows it's relatively good quality. Sadly this has its downside in that it contains 350 calories. This is 18% of GDA which is a lot and about 100 calories more than its equivalent. It's very tasty but it comes at a price.
Nestle Yorkie bars are a chocolate confectionary consisting of a 68 gram solid bar of milk chocolate partially divided into chunks. First introduced in 1976 to provide a larger alternative to other bars on the market, it continues to prove very popular. As well as the original milk chocolate variety, raisin and biscuit are also available, as well as 82 gram and 300 bars, ice cream and Yorkie biscuits. Expect to pay around 50p for a standard bar and £1.40 for a seven pack of biscuits. Yorkie milk chocolate is unmistakable. In an easy open foil wrapper, the background colour is light blue, with Yorkie stamped across the front in yellow. The O of Yorkie has also been changed to a stop sign for women, emphasising the controversial advertising campaign run by Nestle claiming that Yorkie bars should be for men only. This is made more explicit by the slogan 'It's not for girls' stamped on the side. Yorkies should be kept in a cool dark place - they will melt in hot weather so need to be kept in the fridge in the summer. Per standard 68 gram milk chocolate bar, Yorkies contain 367 calories, 38.7 grams of sugar and 21.5 grams of fat (of which 13.8 grams are saturated. Although the bars are larger than standard chocolate bars, the levels of sugar and fat are very high, so these should definitely be for a treat only. In terms of taste and texture Yorkie is a denser chocolate than either Cadbury or Galaxy. It feels slightly rougher on the tongue and less milky, which can be good if you're looking for an intense chocolate hit. Ironically, given the amount of sugar in a bar, they also taste slightly less sweet. They are very filling, so I tend to go for these only if I'm really hungry and need a substantial snack.
I love chocolate. In fact I am addicted to the stuff - if addicted is the right word. Hardly a day goes by without me having to have a little piece. Unfortunately it is full of calories, so recently I have had to look for slightly smaller bars, because I'm trying to watch my weight. One bar that definitely is NOT small is the Yorkie Bar. There are apparently 5 different types of Yorkie bar. Original Raisin and Biscuit Honeycombe White Dark Chocolate I have only ever eaten the original and raisin and biscuit flavours. The original is basically a bar of chocolate, split into 5 chunks. It used to be six with the letters YORKIE spelt out over the chunks, but since they cut the chunks down to 5, there are no longer enough spaces. They now simply imprint YORKIE on each chunk. As for what flavours you prefer it depends on preference. At times I just feel like a big chocolate fix. Nice big chunks of creamy nestle chocolate go down a treat. The chunks are bigger than Cadbury and they are extremely filing. On other occasions I go for the Raisin and Biscuit. This is still designed in the same with but have lovely bits of raisin and biscuit mixed in. It just gives the chocolate that bit more of an appeal. The Yorkie Original comes in Blue and the Raisin in Pink, if my memory serves me correctly. Nutrition and cost The 61g bars are available in most shops an are usually around 50-60p, They are extremely filling. If I am honest, too filling at times. It makes me feel piggish, when I've eaten one, and there is never room for another. For this reason you can see why it is aimed at the male market - 'not for girls' being the slogan. Even the packet has a picture of a girl on with a cross right through it. Maybe some girls on here can tell me if they agree!! In the last couple of years we had a Yorkie Roadshow in an area near us, and the cancel banned it, because they thought it was sexist. Political correctness gone wrong - me thinks!! The raisin and biscuit chocolate has a whopping, 499 kcals per 100g, so you might see were my previous comments have come from. For this reason, this bar is a very rare treat. I love the chocolate, but I can't justify the calories. Recommendation - Jury out!! Copyright stebiz 2010 - also on ciao.co.uk
The two big shots of the chocolate world are surely Dairy Milk - with its incessant ordinariness - and Galaxy - with its overly sickening sweetness. Yorkie, for me, represents a happy middle ground which is thick and dense enough to keep your jaws going, while its sweetness is peaked at just the right level so that it's delicious while not inducing nausea after just a few bites. There's a nice balance of creaminess and mild bitterness in Yorkie which is about as close to dark/plain chocolate as I'd like to get. It's a bar which should appeal to almost everyone in these respects, i.e. it has the best of both worlds when compared to Dairy Milk and Galaxy, and milk chocolate and plain chocolate in general. The taste of Yorkie chocolate shares some similarities with the aforementioned bars, but I would argue that it is a superior product. For a start, there's absolutely no pretentiousness in the way it's advertised, although the silly blokish "not for girls" campaign was almost as irritating as the ridiculously overblown, overproduced television spots Galaxy and Dairy Milk spew into our living rooms. It comes in a plain blue wrapper with YORKIE printed on it in massive yellow letters. Contrast that with the velvet Dairy Milk wrapper which, in a more underhanded manner than Yorkie's "not for girls" chauvinism, is clearly designed to attract women. "Ohh, it's velvet and purplish! I want it!" say the women in the minds of Dairy Milk's executives. The same applies to the folks behind Galaxy, with it's sexually charged commercials showing models having lace curtains pulled over there naked, airbrushed bodies while music resembling that of Barry White plays in the background. Gimme a break, it's a 50p bar of chocolate not a top-shelf porno. Whatever those are.
I thought I'd do a quick review on Yorkie bars. They really are from another time, with their seventies style logo and matching politically incorrect advertising slogan of "It's Not For Girls". I'm guessing that the reason they like to think that "It's Not For Girls" is that it is a big bar of chocolate, originally with six large chunks of chocolate with a letter on each section spelling Y-O-R-K-I-E now reduced to five chunks with Yorkie on each individual piece. I expect that has reduced production costs. Still, it remains a substantial bar of chocolate. Obviously a bit too much for a mere female to handle..but no! In my opinion, the real reason that it's not for the fairer sex is that to be honest, the chocolate just isn't rich enough. In fact it's a little bit bland and the ladies that love chocolate, know their chocolate. So I guess they wouldn't touch this with a barge pole. I'm not sure if the limited run of pink wrappers in 2006 would have made a lot of difference either. Doing a bit of research on Wikipedia, it states that: "In 1976, Eric Nicoli spotted a gap in the confectionery market and used the cheap cocoa from Rowntree's favourable futures market position to launch Yorkie" So, if that statement is true, it wasn't really launched with quality in mind. Nowadays it's produced by Nestle and I can't say that I've noticed any major changes in flavour over the years, so I expect that they still use more or less the same recipe. Now here's the funny thing though... I really enjoy Yorkie bars. I probably indulge once a week and I'll tell you why. Because the chocolate isn't as rich as Cadbury or Galaxy bars, it isn't really sickly. It's definitely not so sweet and I certainly don't feel that all my teeth are going to drop out in protest once I've consumed an entire bar. Usually retailing at between fifty and sixty pence for a 64.5g bar and containing 351 calories. Foil wrapped for freshness and available just about everywhere that sells chocolate bars.
I had a thought the other day; the thought was "what happened to yorkie bars"? My wife reckons you still get them but I haven't seen one in years, Yorkies were super chunky chocolate bars that were described as not being for girls although I have seen girls eat chocolate and I am sure most would manage a Yorkie no trouble. These were or perhaps still are made by Nestle and I have to admit I am not a huge fan of Nestle chocolate, I much prefer Cadbury but there was something about Yorkies that kept me going back for more. At their peak Yorkies were the bar to be seen eating and they came in a few varieties, there was a fruit and nut version, a peanut version and a very, very good raisin and biscuit version. I have also heard that there was a honeycomb version and even a limited edition white chocolate one but I have no recollection of them. The Yorkie bar was originally made by rowntree which was a company from York, hence how the bar got its name and I have to say that they were more enjoyable under rowntree`s production than they were once Nestle got their hands on them although they still remained a bar I enjoyed. The Yorkie bar was certainly at its best when it was six huge chunks of solid chocolate with the name spelt out one letter per chunk and produced by Rowntree`s but I guess all good things must come to an end or in this case change a bit at least. I will now have to go on a search to see if the Yorkie bar does still exist and if so treat myself to one asap!
Yorkie have, in the last few years, began specifically marketing their chocolate bar towards men, with the now renowned slogan "It's not for girls". This is clever in some ways, as it creates the image of a chocolate bar solely for guys in a world where chocolate in itself is seen as more for enjoyment by the fairer sex. The contrary is, of course, that they have effectively cut their target market by half. Some girls will still eat it, but in an environment where people are treating themselves less, it's may not be the wisest move. None of that really matters however when you get down to the actual chocolate bar. Marketing is secondary to how it actually tastes and feels. For one, a Yorkie bar is priced similarly to Diary Milk or Galaxy - the other two comparable "chocolate only" bars in competition. The difference, beside the unofficial prohibition on girls, is the size. Rather than delicate, small, easily digestible segments such as with Cadburys or Galaxy, Nestle make Yorkie to be big, bold, monsterous, and presumably manly. Each square is bigger, thicker, and a real mouthful. This is fine if you've got a big mouth and strong, healthy teeth, otherwise you may have trouble - it is, as stated, a mouthful, not to mention slightly difficult to bite into. But if you're a MAN, then according to Nestle, that shouldn't matter. What about the most important thing of all then, the taste? Not as soft, creamy or heavenly as Galaxy, or as traditional as Cadbury's, it is easy to tell the taste when eating. You either like Nestle chocolate or you don't - they use the same ingredients for their other products, and therefore it's very much down to whether you enjoy the brand. It may not be as easy to like as Cadbury's or Galaxy, but it is MANLY, and so we put up with such things. In summary, it is a tasty chocolate bar with big reach and appeal. Like all edibles, it won't be to everyone's taste, so try it and find out for yourself.
At school I really loved Yorkie, the huge chunks of chocolate the "not for girls" slogan it used, it felt like a real lads chocolate bar. Now, slightly older I realise that they're not actually very good. A Yorkie is basically just a large chocolate bar, each piece has a letter on it so it spells out Yorkie. However, I think the blocks of choclate are too big and pretty awkward to eat and the chocolate itself is no way comparable to Cadbury or Galaxy, it is pretty un-chocolatey if such a phrase makes sense and doesn't have much of a taste to it. A big disappointment and no way near as good as I remember, then maybe it was a case of being manipulated by the advertising when I was younger? Unfortunately, I think this was the case. A standard bar is 68g with 367 calories and costs around 55p from newsagents, supermarkets, etc. I wouldn't worry about this though because they're not worth buying.
Nestled within the shiny blue foil wrapper of the Nestle Yorkie bar emblazoned with the tag line IT'S NOT FOR GIRLS is an ordinary chocolate bar. The wrapper might feature the generic UK road sign warning meaning not "suitable for" within which is a picture of a girl in a handbag but really is this a clever marketing ploy to convince us that we always want what we can't have and persuade us girlies to part with 54p to purchase it or its it because there isn't much else you can say about it that's worth saying. Having chomped my way through a bar I'd vote for the latter. A single 68g bar contains 5 large chunky pieces each of which happily fill my mouth. Unfortunately the chocolate is indescribably bland. It doesn't taste of anything much at all. It's a little bit creamy but as far as chocolate goes it's a total let down. I'd go as far as to stay theres more after taste than there is taste whilst you're eating it which is downright bizarre. What aftertaste there is isn't particularly great and lingers for considerably longer than I'd like. Clinging to the back of my throat like a lemming with a change of heart would cling on to a cliff edge. A single 68g bar contains 367 calories, only marginally more than the equivalent sized bar of Cadburys Dairy Milk.
Yorkies, their not for girls. Or rather they tend not to choose to eat them. Frankly i'm baffled to why this is as they are fantastic. Yorkies are currently on sale for a trial price of 35 pence from some retailers, which makes now the perfect time to try one. They normally retail at the usual chocolate bar price of about 55 pence for a 68 gram bar. A yorkie is a no frills plain milk chocolate bar, with 5 large chunks, made by nestle. Each chunk is much larger than dairy milk type equivalent, really meaning you have to take 'man size' bites and consume large amounts of the chocolate in each bite. The Yorkie brand also has a bar which contains nuts, although for me the point of the bar is its simplicity. This is what makes it a mans bar - there is no need for uneccesary extras. A plain yorkie contains 372 calories, or 19% of your daily calorie intake, - but lest be honest - who cares?? We are men here, worrying about our daily calorie intake is like shopping for the fun of it - it baffles us. I would recomend yorkie to any unpretentious male, although i can see why women do prefer to enjoy a lighter chocolate.
When I was little, my brother used to get a Yorkie easter egg every year, and it used to drive me mad. I was absolutely green with envy at the individually wrapped pieces of Yorkie - for me it was the ultimate chocolate, but I always seemed to end up with a Buttons egg or something more girly. I think the other reason I always pined after Yorkies is that they are bigger than most other choccy bars, and as a wee pigsy child the fact hat a single chunk would be bigger than my mouth could handle was a definite attraction. Over the years, the formulation changed a little - the chunks are still big and chunky (chunky chunks!) but whereas the chocolate used to be really hard and dense, it is now far creamier, and melts much quicker in your mouth than it used to. I think this happened when Rowntrees were bought out by Nestle, and for me Yorkie's haven;'t really been the same since. I still get a nostalgic urge to buy Yorkies these days but I am always disappointed by how sickly-sweet it is, and how quickly it disappears! Their marketing is brilliant - I loved the "It's not for girls" campaign, and then was a sucker for the pink-wrapped "handbag packs". Its one of the only chocolate bars that you could actually describe as cool, in my eyes at least. Something about the Yorkie brand really appeals to me, and even though I don't enjoy the softer bar as much as the rock-hard old one, this will always be one of my all-time favourites.
Nestle's Yorkie bar was originally produced by Rowntree's and takes it name from the city where the Rowntree's factory was situated at it's inception - York. Originally the brainchild of Eric Nicoli of the Rowntree company, in 1976 he made use of Rowntree's future markets position to launch Yorkie using the cheaper cocoa that their position allowed them. The bar itself is predominantly aimed at men and once carried the controversial 'Yorkie - it's not for girls' slogan in advertising promotions at the turn of the century. This marketing strategy led to many complaints in the UK from people who branded the strategy as sexist and distasteful. Nestle, who had purchased the product by this time, hit back by producing a girls version in pink wrapping. The normal Yorkie bar is a chunkier version of Cadbury's Milk Chocolate bar but feels to me to be less dense and slightly more cocoa in flavour in my opinion. The bar is segmented into blocks which allow you to separate the bar easily into pieces and notably more so than Cadbury's milk chocolate bar. Yorkie also comes in a variety of flavours - white chocolate, honeycomb and dark chocolate. My favourite is by far and away the raisin and biscuit flavour that gives you a fantastic crunchy sensation whilst allowing you the added bonus of the fruit. Slightly bad on the nutritional front - an Orgininal Yorkie bar will have 367 calories and 21.5 grams of fat. Probably one to have once in a blue moon. Having said that, it will satisfy your mid morning sugar cravings. Nice chocolate bar.