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Noi Sirius 70% Pure Icelandic Chocolate

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1 Review

Brand: Noi Sirius / Type: Bar

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      05.01.2010 11:55
      Very helpful



      A really different chocolate gift or why not treat yourself?

      In the lead up to Christmas I try to find a few little trinkets for my family which are unusual, reflective of their likes and personalities, and this is often quite a challenge.
      This quest will often lead me into shops I don't regularly visit, and recently we have acquired a great new shop called Tiger, which I have reviewed in the past on Dooyoo.

      This Danish shop originating in Copenhagen 10 years ago, has now 6 stores in the UK in Basingstoke, Hammersmith, Chelmsford, North Finchley, Ealing and Wandsworth. Sadly as yet no mail order service, but the website does give you an insight into the stores and what type of goods they sell.

      I like to think of it as an up market Poundshop, as the prices are levelled up to whole pounds, though not restricted to just one, but the lines are certainly excellent value.

      The stores are also now located on 62 sites in Denmark, Iceland, Germany, The Netherlands, Spain and Sweden, and it is this international boundary crossing customer base that ensures the stock will be unusual, and certainly it's a great place to have a good look around, as the merchandise is ever changing. You can find many household items here, and there is a fantastic food section which is the most reflective of international influences. It was here that recently I came across Sirius Icelandic 70% chocolate, which became gifts for almost everyone I know, including my son in Arizona, who has a passion for dark chocolate. Having said that the store stocks many varieties of this chocolate in various percentages, so if you are looking for a gift for a family member who likes a more milk chocolate with less bitterness, then there is something there for them!

      The bars are large, chunky to feel, and retail for £2 each for 2 100g bars. What makes them so different is their packaging, which has been unchanged since 1933. The bars are made in Reykjavic by Sirius who have a website at www.noi.is. If you visit the website just remember to click on the English flag in the corner to make sure you can understand the information! The company recently acquired Elizabeth Shaw, the UK Company so they have a UK presence now for the first time.

      This chocolate is wrapped in wax paper, and inside are two bars which lie on top of each other. The dark collection of squares fused together have a Bourneville feel to them, and if you pop your nose inside the wax paper a close up aroma permeates the air with a rich chocolaty smell. The picture Dooyoo has provided is not that origianal packaging I purhcased, but is an alternative version available.

      This type of chocolate will appeal to those who prefer a continental chocolate rather than something like Dairy Milk. It is the sort of chocolate traditionally used in cooking as it is slightly bitter and rich in antioxidants.

      The brilliant thing about this chocolate is that it is vegan so it made a perfect gift for my daughter.

      So to the taste. Well having purchased quite a number of these bars I kept one back for myself and hubby to try, and we thoroughly enjoyed the experience of tasting this rather delicious chocolate!

      The flavour is absolutely gorgeous, slightly bitter, and it snaps off when you bite into it so is a hard sturdy bar. A couple of squares were sufficient for us to feel rather satisfied, and it had a decadent feel to it. With the very high cost of living in Iceland it was great to be able to purchase this chocolate for such a reasonable price here in the UK. The traditional wax wrapping made me think it is something I would take on walks for sustenance, as it gives it an outdoors feel.

      It made very unusual gifts which no one could guess due to the unique product, but due to the popularity of these among my family, and with repeat orders requested, I think these will be a staple in our house! I'd quite like a trip to Iceland to source these in their home country and maybe to search for The Northern Lights! I think a few squares of this eaten under the stars would go down a treat!


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