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Sainsbury's Basics Milk Chocolate

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53 Reviews
  • Nice tasting!
  • Cheap packaging
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    53 Reviews
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      14.02.2014 10:51
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      love it :)

      I am a huge chocolate fan!! No matter what shape or form, if it's chocolate, I am there! Being on a budget, and also on the Weight Watchers diet - I occasionally (cough cough!) like to treat myself to a nice bar of chocolate. One which I recently tried is this one from Sainsbury's Basic range.

      So what did I think? Well the chocolate is quiet solid, although I find that it 'snaps' off easier than more chunkier versions such as Cadbury. I find that the chocolate is quite firm to the bite and seems more firmer to bite through than Cadburys, although it does seem to melt in your mouth better; even if it does lack that smooth, velvety texture. It does have a lovely milky and creamy taste which I find to be very more-ish. I do think that it has a taste which is almost like dark chocolate and not as 'milky' as usual 'milk chocolate' bars. Although it's still very tasty!

      It's quite easy to get through one whole bar by yourself; then again these bars are not as 'big' or as 'chunky' as premium brands, so I guess it's not that bad, although obviously this is not something that you should be doing every day, but more as an occasional treat as each little square does contain around 30 calories each. So it's definitely not good for the waist line.

      I have also done some baking using this chocolate; such as melting it to make rice crispy cakes and also melting it to add as a topping to cakes; so it is also a nice and cheap ingredient when it comes to baking too; and tastes delicious when combined with other ingredients.

      I can't remember how much I paid for this chocolate bar, I think it was around the 50p mark. Obviously as it is Sainsbury's own brand, then you can only get it from Sainsburys. It is a very basic bar of chocolate, although one I would definitely recommend - it goes great with a cuppa! I mean it's not the best chocolate in the world, but for that price, it's definitely good value for money and I would definitely buy it again.

      Thanks for reading!
      February 2014
      Xd-o-n-z-x (also posted under xd-o-n-z-x on Ciao)

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        11.10.2013 19:21
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        A 30p bar of milk chocolate which tastes great

        Sainsbury's basic milk chocolate

        Price 30p for a bar of yummy milk chocolate the size of the bar is 100g which to me is the cheapest price for a decent size bar I have ever seen.

        The bar comes wrapped in the sainsbury's basic colours, orange and white, the downside to this packaging is it's plastic, which is clearly stated 'not currently recycled'

        1 piece contains
        34 calories
        1.7g fat
        Salt trace
        4.1g sugars

        Today on my lunch break I took a trip to sainsburys and saw this bar of basic milk chocolate. I am a chocolate lover and trying desperately to cut down on chocolate to save some money so seeing a bar of chocolate for 30p was just amazing as I have noticed the price of chocolate rising so often. I picked it up and well it's delicious. Not up to the high standard of cadburys but I shall be swapping my cadburys milk chocolate to sainsburys basic not only am I saving at least £1.00 I am getting a nice bar of chocolate

        This bar of milk chocolate is suitable for vegetarians and the flavouring used is made from natural sources.
        I must point out that it is not suitable for anyone with a nut allergy or a gluten allergy due to the manufacturing methods.

        I would recommend this chocolate to a friend or a fellow dooyoo member it's 30p just try it once and I'm sure you'll agree. You defiantly get your money's worth

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          23.11.2012 00:47
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          I really don't see why anyone would pay 4 times as much for a similar sized Cadbury's bar

          Another review from a student here. I love chocolate, perhaps a little too much, but being really really skint, I can't afford to buy a bar of branded chocolate every time I fancy a bar, which is quite often.

          So, the Sainsbury's Basics Milk Chocolate. At 30p, it's half the price of a small bar of the market leaders, and yet is the same size as the larger bars, which retail for 4 times the cost, and it's extremely difficult to see why there is a massive price difference. Yes, the brand named chocolates a little bit better overall, it's thicker and has a smoothness that isn't quite there with the Basics milk chocolate. However, I really don't see how that justifies a four fold price difference.

          It's absolutely fantastic as a little treat when you're out shopping. Most folk would spend 60p on a tiny bar of brand name chocolate at the till, but for half as much money, you get nearly three times as much chocolate. Yes, it isn't healthy, but do you really care? It's chocolate after all. I've started buying 3 bars on my weekly shop, and sticking half of one in my packed lunch, it's much better than spending 60p+ a day in the uni shop.

          I have also used it when cooking, along with the plain and white chocolate bars, and the overall result was no worse than I have ever managed using the much more expensive bars. Even the stuff labelled as 'cooking chocolate' didn't really offer much of an improvement in the final product. Cookies, muffins, cakes; there isn't much you can't do with it.

          All in all, this is a little gem; so versatile, and yet very well priced that it makes a very viable alternative to the brand names which cost many times as much.

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          22.11.2011 22:21
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          Cheap and delicious chocolate

          Well, being a student means that money is tight and we have to save money wherever we can. There is a Sainsburys about 2 minutes away from where I live so In the last couple of months I have sampled many different Sainsburys basics products. I also have a rather excessive chocolate addiction which can become expensive. So about a week into my university life I sample Sainsburys basics chocolate. This can be purchased for just 30p for a 100g bar from most Sainsburys stores. It comes in three varieties: milk chocolate, white chocolate and dark chocolate.


          The chocolate comes in very simple packaging- white with orange writing. The packaging isn't all that attractive or appealing but it's easily recognisable as Sainsburys basics packaging because of the colour scheme. On the packaging it says: 'No fancy packaging, just a good bar of chocolate' which explains why the chocolate is cheap (because the simple packaging is cheap to produce), and pretty much sums up Sainsburys basics chocolate in my opinion.


          The bar of chocolate is in squares and has a smooth texture. I think it tastes really nice and flavoursome. I have tried all three varieties and I like all of them, although I have to admit that it's not as good as some more expensive brand of chocolate.


          In each bar of chocolate, there are 506kcal and 25.8g of fat. This seems a lot, but any chocolate is high in calories and fat.


          Overall, it's not amazing chocolate but it's really good for the price, and great for anyone on a budget.

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            05.10.2011 13:08

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            Always in our basket now!

            This chocolate was highly recommended to me by my father in law and it is lovely!

            Unbelievable taste for the price you pay, I was expecting cheap tasting chocolate but it is really creamy and comparable to some of the other 'Swiss style' chocolate brands.

            The pack size is smaller than your average chocolate bar block but it is still good value per 100g, we just buy two bars each time we go instead of one and it is still cheaper! It never lasts long as it is really moreish, possible a downside!

            The white chocolate as well is tasty and again, not in a cheap chocolate way. Have not tried the plain as yet because my partner does not like it but I will be doing and I will try it in my baking to see if I can use it there.

            Amazing value and great taste for the money you pay.

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            22.09.2011 10:03
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            Definitely a great cheaper option

            I am a BIG chocolate lover and when I have needed a chocolate fix in the past nothing but Cadbury's or Galaxy would do until I tried Sainsbury's Basics Milk Chocolate. At the very reasonable price of around 40p per 100g bar (from what I recall) the price doesn't compare with the more expensive brands.

            As for the taste, well you can tell it isn't the other brands but it still does the job. The bar comes in breakable squares which break very easily so there is no cheating and taking more than one piece at a time! And when you pop it into your mouth it has a lovely, creamy taste as you would expect from a more expensive brand.

            The chocolate tastes as it should - very chocolatey and leaves you feeling satisfied, like you've had just what you wanted.

            It's also fab for making chocolate rice crispy cakes or corn flake cakes (which we make a lot of in our house) as it melts wondefully and keeps the gorgeous taste.

            I would definitely recommend this chocolate for anybody on a budget.

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            26.07.2011 13:34

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            great for the value

            This chocolate it brilliant and at only 30p (price goes up all the time though) it's one of the best "Cheap chocolates" i can find! Tesco's cheap chocolate is rubbish. I buy this chocolate all the time for making brownies, cakes cookies etc.. it's perfect for cooking with.

            The basics chocolate also comes in dark and white chocolate, so i always stock up ready for cooking. It melts really well and tastes great too. it's no where near cadburys tasting but there is nothing wrong with it, I can't fault it!

            it comes in 100g bars and ready scored so it's easy to break off a piece! The white chocolate version i find is too sweet and for that i would buy a better quality, but for the milk chocolate it has the right sweetness and consistency! I recently brought some chocolate from Aldi at 69p and it was terrible!!

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            13.05.2011 22:17
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            Chocolate for anyone on a budget

            Sainsbury's Basics Milk Chocolate is one of my favourite basics' items, as at only 32p for a 100g bar, i think it's a pretty good buy and doesn't taste bad either!

            The bar of chocolate is easily recognisable as a basic product due to the simple white and orange packaging, with the large font on the front of the bar reading 'milk chocolate', smaller font reading 'No fancy packaging, just a good bar of chocolate' and a decent sized picture of 2 chunks of chocolate making it clear to the shopper what the product is.

            The back of the bar, like all chocolate bars, contains a list of ingredients, nutritional information and use by date.

            For the price, the chocolate's decent. It's not as nice as Dairy Milk or Galaxy, and tastes that bit cheaper. It's much more sugarry and not as milky/rich and the bar isn't as thick, but for people who prefer to buy cheaper products i think it's a decent buy and i regulary buy myself a bar. The texture is smooth and i've noticed it doesn't melt in my mouth quite as quickly as my favourite chocolate bar, Galaxy. It's very sweet, sometimes so sweet i can't eat more than half the bar without feeling sickly, but ofcourse everyone has different tastes. It's certianly not bland and does taste of chocolate. It doesn't taste of cardboard like most people's misconceptions and will satisfy a chocolate craving straight away.

            Ofcourse with chocolate comes calories, which is no fault of Sainsburys' and all chocolate bars, sainsburys or not, are high in fat and sugar and to be eaten in sensible amounts. 1/4 of a 100g sainsburys basics milk chocolate bar (25g), contains15.3g of sugar and 6.5g of fat. I'm sure this is in the same range as other chocolate.

            Overall it's a nice product for anyone on a budget, someone wanting a change of chocolate brand, or simply someone who wants to cut down spending on chocolate.

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              20.02.2011 21:08
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              I'd recommend it - its surprisingly nice

              Ok, I admit it. I am a chocolate addict. I love all kinds of chocolate, from white to dark, cadburys to galaxy, it's all just so good, but with prices ever rising and money being tight, I decided to take the plunge for 35p by buying Sainsburys basics milk chocolate.

              The chocolate comes in the typical Sainsburys 'basics' packaging. Can't really give any scoring points for the tacky orange and white. But to be honest, who really cares about the packaging? It's the actual product that counts. And to be generous, Sainsburys can have a few marks for adding nutritional information on.

              To be honest, I was pleasantly surprised with this chocolate. Admittedly, it does seem to taste a lot darker than typical milk chocolate, but I actually prefer this cheap chocolate than branded chocolate such as Cadburys! (Ok, so the price of it does just win it over for me, but really, the chocolate does taste great). The chocolate flavour is very strong, so I think any lover of chocolate would actually give this product the thumbs up.

              The chocolate is quite hard if refrigerated, but once it's out of the fridge it does melt rather quickly. I find this chocolate quite nice to suck on or if i'm just feeling a little peckish. A bar usually lasts me 2-3 days, depending on how many chunks I decide to eat.

              To be a bit more adventurous, I decided to chop a bar of this chocolate into really small chunks (quite hard since its quite a big, thick block of chocolate, even after sticking it in the microwave) to some pear muffins I made. I can't praise the chocolate high enough for making my muffins taste delicious with the gooey warm chocolate oozing out of them.

              I would definitely recommend this chocolate. It's super cheap, can last you a while, tastes really good, and is a nice pleasant treat if you can get past the tacky packaging.

              It's really worth trying out.

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              13.02.2011 17:41
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              Ok chocolate, not really indulgent

              I took a few packets of this hitchhiking abroad once. When I was cold, hungry, tired and soaked by melted snow, I ate some and couldn't care less if it didn't have the melt-in-the-mouth quality of better-known bars such as Cadbury or Galaxy. At the end of the day, chocolate was chocolate. However, in less dire straits, this does exhibit some serious drawbacks. It tastes somewhat plasticky and leaves behind an odd, synthetic coating in your mouth (and no, I wasn't eating the wrapper by mistake).

              Sainsbury's Basics wrappers are always amusing, and this one proclaims: "no fancy packaging, just a good bar of chocolate". The former statement is correct, but then who buys food for the packaging? The latter statement is sadly something I can't wholly agree with. I imagine this would be fine for cooking with, but would not really want to eat it 'raw' again. At the end of the day, you are left feeling just as guilty as if you had eaten a bar of really good chocolate, but without most of the satisfaction. Is 40p of savings really worth it?

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              27.01.2011 08:17
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              A great bar for the price.

              My housemates and I have been buying the Basics range of chocolate now for a few months, as being students, we like a bargain. I like to get the milk chocolate bar rather than the white or dark chocolate bar as I'm not too keen on the more bitter flavour of dark and the very sweet white chocolate.

              The bar itself costs 32p and can only be bought from Sainsbury's shops. It is recognisable by having the iconic white and dark orange packaging, just like the rest of the basics range. Each bar is 19cm long by 8cm wide and contains 100g of milk chocolate. The slogan on the front reads "no fancy packaging, just a good bar of chocolate". The rear of the pack contains the ingredients, nutritional information and best before date. Each bar is high in sugars and fats, with a quarter of a bar containing 15.3g of sugar and 6.5g of fat!

              I personally find that the chocolate is very nice for the price you pay. I find it easy to eat and has a nice milky taste to it. It is not as smooth as the likes of Galaxy and Cadburys, but for a fraction of the price I wouldn't expect it to be. It is quite a sweet taste, which suits my taste buds, but it isn't too sweet that you can't eat much. I can quite happily eat my way through a bar whilst working or watching TV.

              I have never used it in cooking before, but I think it would work quite well for a variety of cooking uses. I would definitely recommend this chocolate to anyone on a budget, or just wants a cheap bar of chocolate. I know I'm not the only one who likes it as many of my friends buy it too. I would have to give it 4/5 as the high sugar and fat content makes it slightly less appealing. If Sainsbury's could sort this out then it would be a brilliant bar of chocolate.

              Thanks for reading!

              This review may also appear on my blog and on Ciao under the same username.

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                27.10.2010 18:09

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                Not the best, but it costs next to nothing and will cure any chocolate craving.

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                03.05.2010 12:07
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                Would not recommend.

                I had a real chocolate need on Friday, so I went to Sainsburys and got a couple of bars. I thought I would try their basic chocolate as it costs just 27p, so I thought if it was good, it would save me a lot of money. I did buy some cadburys as a back up though in case it was horrible.

                The packaging is that awful orange and white stuff, but it was only for me so I wasn't too bothered.

                The look of the chocolate was a bit confusing, as it looked more like dark chocolate, and I thought I had got the wrong bar, but I checked and it was definitely milk chocolate.

                The taste of this chocolate was really disgusting, I tried 3 pieces and I had to give up, it was so awful. I could taste limescale, I know it sounds strange but it tasted a bit like the water at the bottom of our kettle! It also got really greasy in my mouth it didn't melt away like cadburys, it got really oily in texture and sort of stuck to my teeth.

                I would not recommend this chocolate at all, it tasted cheap and nasty, and I know it was only 27p, but I wouldn't even use it for cooking or anything. The limescale taste was really offputting and not nice at all.

                I would not buy this again.

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                  06.04.2010 11:30
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                  good price but not for my tastes buds

                  Since making many cut backs during the recession I have tried a lot of food items to save money and although my hubby has kept his job, it has been touch and go and all appears to be looking good at the moment, so fingers crossed.

                  I bought this chocolate bar a few weeks ago for my hubby to try as I normally only like the branded ones, but thought he could be my guinea pig lol, he does not mind though he is used to it now.

                  He tried it and was not keen, he did eat the full bar though and I tried it too but I was not keen either but for the price of only 27p for 100g it is very cheap and so the value of it can be expected.

                  It comes in the usual colours of the Basics range of orange and white and the packet is plastic and is easily recycled.

                  Inside there are about an inch squares of chocolate but the bar is very thin compared to the branded ones and is very light.

                  The texture I do not think is that brilliant and it kind of tastes like cooking chocolate in my opinion.

                  For 100g it contains 506 calories, 62.5g carbohydrate, 25.8g fat and I think that for all the calorie content, I would rather eat a branded one and enjoy it more.

                  I do think it would be probably better to use in baking or a chocolate fountain, as I use one of those at my parties and use cooking chocolate but this bar would suit it fine as it is eaten with marshmallows and fruit and the taste would be fine.

                  I think for large families on a budget it would be suitable for the children as they would probably find it suitable as all children love any type of sweets normally and they are not as picky as adults, some are though as I used to be when I was younger, but most would be fine.

                  It does state on the packet if not fully satisfied they would give a full refund, but my hubby ate it all and so it could not be the case for my purchase lol.

                  I give this chocolate a 2 star.

                  Thank you for reading my review

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                    24.03.2010 17:50
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                    I recently purchased this bar of chocolate from my local sainsbury's store.
                    I usually purchase chocolate like cadbury's but as i am trying to save a few pence , I decided to try a cheaper one .

                    This bar costs 27 pence for a 100 gram bar .
                    It is a milk chocolate bar and has individual squares that you can snap off, quite easily once you have opened the rapping, which is white thin plastic .
                    Store this in a cool dry place, away from strong sunlight and odours , I keep mine in the fridge if it lasts that long.

                    Nutritional infomartion .

                    per 100 grams. Energy 2117.Kj 506 kcals protein 5.9g. carbohydrates 62.5g. of which sugars61.3g. starch 0.8gs. fat 25.8gs fiber 2.3gs. salt0.30g of which sodium 0.12gs.

                    I found this was not a bad tasting bar of chocolate for just 27pence, as i love my chocolate this did the job ,
                    I found it to have a sweet taste obviously not as good as Cadbury,s but still not bad for as i said a cheaper tasting bar of chocolate .

                    This is part of the sainsbury's basic range .
                    This is in a plain . white and orange package, with a little picture of two squares of chocolate on the front of it .

                    This chocolate is suitable for vegetarians.

                    It is made with whole milk powder .cocoa butter . cocoa mass. whey powder emulsibers . soya vanilla flavouring.

                    Allery advice
                    Contains milk and soya. I is not suitable for people with allergies to nuts or wheat gluten due to the conditions in which this chocolate is made .

                    For the price of just 27 pence you can not go wrong with this cheap bar of milk chocolate .They also sell this in dark chocolate and white chocolate which is a favourit with children .

                    I would recommend you give this a try and rate it 4/5 stars as it is very good .

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