Misery of Sound (Rulin' @ Ministry of Sound (London))

Member Name: digit01

Product:	Rulin' @ Ministry of Sound (London)
Date:	10/08/00 (98 review reads)
Rating:

Advantages: you'll never want to go back

Disadvantages: kicking yourself for having gone oin the first place

OK, before I start getting seriously stuck into dissing the Ministry, I just want to clarify two things. For one thing, the ministry is just a venue so it's perfectly possible that there are some decent nights there, for another I wasn't at the record launch party that the opinionator went to - so,who knows, maybe it was good. However, I can speak from personal experience as to what Rulin is like and, in fact, what the Ministry is like in general and -to be brutally honest - it really and truelly sucks. The design is so bad that there doesn't seeem to be any one point in the club where people actually stop to do anything interesting like talk or dance. Instead everyone just wanders around the club aimlessly looking for a half decent place to hang out. It might actually be that people are so shocked that the venue doesn't live up to it's massive media hype that they wonder around stunned looking for evidence of why the club enjoys such a reputation (think mega media corporation.) But really this is the point - the club is shit and so is the music MoS produces, anyone who thinks otherwise is the unfortunate victim of an incredibly effective marketing machine based on exclusivity and sex. Not only does the Ministry have a massively popular magazine, website and radio station to persuade the public how good its shite wares are, but the record label and the club also cross market each other to great effect.

To sum it up - the club is incredibly expensive, very posey, full of tourists who don't know better and victims of the MoS monster marketing machine. The atmosphere's so baaaad that the only people who dance are the trannies and podium bunnies who are paid to. Sad, but true.

Summary: