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ASDA Gold Roast Coffee

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12 Reviews

Brand: Asda / Type: Instant Coffee

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    12 Reviews
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      13.07.2013 00:23
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      Good, but not exceptional.

      There are not many things that I like to have a brand but one thing is coffee. Normally I would have Douwe Egbert, Café Noire or Nescafe, but in an attempt to cut down on the food bill I decided to try an own brand.

      As I was in Asda, it was theirs that I went for. Their Gold Roast 200g jar was selling at £2.98 so it went into the trolley. The jar has changed from the one on the picture and rather than round it is sort of oblong and then rounded at the sides.

      As with all coffee there is a lid and then the foil - both gold coloured in this case - and I found this a bit difficult to burst - I ended up using the vegetable knife, but that is the nearest there was to a problem. I noticed that the granules were a good size and not powdery the way some cheaper coffees are. There was not that much of a smell but what there was, was pleasant. I was also pleased that the coffee went to the top of the jar rather than being in a much bigger jar to give the illusion of there being more in it.

      There is not much I can say about making the coffee as I drink it black and so it is just a matter of putting a spoonful in a cup and adding water. There were no granules that did not dissolve and once made, there seemed to be more of a pleasant smell.

      It seems to be quite a sweet coffee and it went down well. I did find that my mouth felt a little dry after I had finished the coffee but that is normal for me.

      The label on the back is quite straightforward. It says that the ingredient is just soluble coffee and that it should be stored in a dry place. There are also instructions of how to use the coffee but I am sure everyone already knows that.

      Asda Gold Roast is the product of more than one country and is packed in Germany. The best before date is stamped into the glass at the bottom of the jar.

      I enjoyed this coffee and while it will not make me completely give up the branded coffee I like, I will be happy to use it again.

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        02.02.2013 16:43
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        very good product would highly recommend!

        Having a 'brand' mad husband that has coffee running through his veins i never thought in a million years that i would be able to get him to drink a stores own brand coffee!

        I purchased Asda chosen by you Gold Roast coffee 200g jar for £2.98 which seems very good value, now the hard part of getting this home and into the coffee pot befor the husband saw the jar! To make it authentic i did have to pour my Asda coffee into a branded named jar.....mission accomplished! I was dying to ask my husband if he wanted a coffee but that may have caused suspicion and so i waited.

        I personally feel that this coffee tasted no different from the ususal Kenco, Nescafe brands but i am not a coffee expert. When making my coffee in the morning it has a lovely aroma to it and i find it a very smooth tasting coffee. I was very impressed!

        After a couple of days and not having received any comments from my husband i could only assume that he had not noticed the differnce.

        Then when we went next shopping i picked up the Asda Gold Roast to the shock horror of my husband, i told him that is what he had been drinking for the past two weeks and he was utterly surprised and finally admitted he is a brand snob!

        This coffee on average saves me about £2.00 every time.

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          03.11.2012 15:33
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          Generic gold blend own brand coffee from Asda

          Our nearest Asda is about a 40 minute drive away, so you can imagine that we rarely visit it, choosing the Tesco at the top of the hill or the Sainsbury's if we're in town. Occasionally though, if we are near the Asda, we'll pop in and get a few things, as although the vast majority of the products are very similar, there's often little bits of difference here and there which can give a little change to the monotony of your usual weekly cupboard contents.

          One such product we have tried is Asda's own gold blend coffee. This isn't their everyday smart price one, such as the Tesco Value range, but it is their own gold blend. As with the other supermarkets' gold blend coffees, this just tastes the same, and my cynicism leads me to suspect that Asda have joined in with Tesco and Sainsbury's to pull the wool over our eyes and actually supply the exact same coffee that the other two do. Its chipped gold granules inside the sealed dark golden colour schemed jar smell and taste exactly the same as the other stores' versions.

          By no means is this a bad thing - I highly rate this coffee. It comes in at a similar price, and depending on which size jar you get, it'll cost you around £1.20/£1.30 per 100g of coffee. This does represent decent value, as the coffee itself is quite nice. The initial aroma is smooth and relaxing. Add the water after letting it cool for a minute or so after boiling. I find this doesn't give off a burnt aroma and taste to the ground granules like it can do if it's literally just boiled. I like milk in my coffee, and once I've added this it's a supremely smooth cup of instant coffee. It doesn't spark of high quality or deep aromas, but it smells good and tastes smooth and good, and quite honestly that's all I'd expect from this brand.

          I won't stop buying these brands of coffee just because I think there's a coffee conspiracy between the top supermarkets. It doesn't really bother me to be honest. As long as it's affordable and tastes nice, then I'll carry on, although as I mentioned earlier, the store's distance from us means that we're unlikely to buy this one on a regular basis. The jar Asda use is quite tall and thin, with the lid quite a secure one. I have to say that this has a bonus to it that the Tesco one doesn't. This latter store have recently changed their jar and the lid is rubbish, barely staying on. I certainly wouldn't want to transport it once it's been opened once. This jar though is fine.

          So overall then no difference to the Tesco and Sainsbury's brands. It does lead me to believe that wer'e essentially drinking the same granules, but this doesn't diminish the quality or my recommendation to buy. Smooth in taste and aroma, whether you add milk or not, this is a coffee worth getting. Good value for money.

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          30.10.2012 17:51
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          A great all rounder at a great price.

          This is the coffee which I reach for on those mornings where firing up the coffee machine is beyond me and all I want is a quick hit of caffeine. This is also the instant coffee of choice at work (which probably has more to do with the fact that the closest supermarket is Asda and this is funded from a community pot!).

          Anyway, you could definitely do worse with an instant coffee and priced at £2.45 for a 200g jar this actually represents pretty good value for money. The lid is a standard twist top affair and, as you would expect to see on such an item, there is a foil freshness seal across the top of the jar which you will need to pierce in order to get to the coffee granules (it is tragic but I do love the feeling of popping that foil!).

          This coffee is fairly mellow in my opinion and that is why I find it easy drinking throughout the day, you do not need a lot of milk with it for a medium strength and fairly standard cup of coffee and my husband, who drinks it black, also finds this a pretty pleasing all-round instant brew. The taste is smooth and the balance is non-offensive, it is a gold roast and so you would expect a particular depth of flavour but I have to say that compared to some gold roasts I have tried this one is not so distinctive.

          For a standard, great value cup of instant coffee this is a pretty good buy and I whilst the price remains so competitive I will maintain it as our basic instant coffee at home.

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          26.10.2012 01:22
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          A great coffee at a low price.

          ~*~*~ Asda Gold Roast ~*~*~

          I am not a massive coffee drinker but when I do buy coffee for myself I will usually opt for a gold roast as I find the taste smoother and more suitable for me.

          ~ What is it? ~

          Why it's a gold roast coffee of course from Asda! It is an instant coffee with nice pale brown colour.

          ~ Why did I choose this? ~

          When I considered the prices of the branded coffees to this, it seemed like a no brainer to be honest, I couldn't justify paying nearly a fiver for a jar of coffee no matter how posh it sounded ... Douwe Egberts! So I opted for the Asda Gold Roast because of it's fantastic price. A 100g jar will cost you £1.62 and a 200g jar is £2.45, a bargain.

          So the price was my main reason for choosing this, it also looked quite good.

          ~ The taste test ~

          Being a tea fan I don't drink coffee that often but sometimes I do fancy a cup and when I got home after the first time I bought this I made a milky coffee using warm milk and sugar to sweeten and I really enjoyed it. I had been buying Douwe Egberts which does have a nice taste, but I think I actually prefer this, this has a very smooth taste which makes it very enjoyable to drink.
          I have also made it the more convenient way using hot water and I enjoyed it this way too.

          I liked it so did my hubby but he'll drink anything anyway!

          The colour in the mug was a nice soft coffee colour, so not only did it taste good it also looked it.

          ~ Would I recommend it? ~

          I certainly would, I like the taste. Having bought Aldi's Alcafe the other week and not being impressed with it this Asda one is really good. It makes an enjoyable cuppa and I will be buying it again. In fact I have been buying it now for quite some time only changing to branded gold roasts when they are cheap enough!

          *** The jar has changed since this was added to the dooyoo catalogue and is now in a rectangular shaped jar with a square lid ***

          Thanks for looking :o) x

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          27.09.2012 12:23
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          For the price this coffee is amazing!

          ---Intro---
          I tend to get through quite a lot of instant coffee. I find decaf a bit pointless since it has no caffeine in it, and my (probably) main reason for drinking coffee is to keep me awake. Sometimes though it is nice to have a hot drink especially on a cold day, and since I absolutely cannot stand tea, then coffee it is.

          I used to get Nescafe Gold Blend as a rule, or some version of Kenco if that was on offer. However, increasingly I started getting the supermarket's own brand, firstly with Tesco's own (which I think is equally good to this), and now with Asda's, since Asda is where I mostly shop now.

          I do like 'proper coffee', but as a general rule find the hassle of making it isn't worthwhile. And actually I think I prefer instant coffee (so long as it is freeze dried) - shock horror!


          ---Packaging---
          The coffee is packaged in a glass(which can be recycled) container with plastic lid, much like any other instant coffee. There is a gold foil bit inside to tear off (after sticking your finger or a teaspoon in it) before you can get to the coffee - obviously this is to keep it fresh. The jar we bought yesterday is best before January 2014, which gives us 16 months to drink it - however realistically speaking I'm sure it would last much longer if you let it!

          The packaging is different to what is in dooyoo's picture. Instead it says on it "Asda Chosen by you" at the top, followed by "Freeze dried instant coffee", "GOLD ROAST" and "Specially selected and blended for a fresh, full flavoured cup of coffee". There is a picture of a mug full of coffee beans. The packaging looks more attractive than it does in dooyoo's picture (which was obviously the older packaging). They also do 100g jars which work out a bit more expensive.


          ---The drinking experience---
          I like my coffee with lots of caffeine (so generally opt for 2 heaped teaspoons in a large mug, or 1 and a half level teaspoons in a normal mug). I have no sugar, but plenty of milk (mainly to avoid burning my mouth which I tend to do on most hot things). When you open the jar of coffee, there is a nice rich aroma of coffee.

          The instructions on the back of the jar say to put a teaspoon of coffee into a mug, pour hot (not boiling) water onto it (I have to say I always add water straight from the kettle so it's not far off boiling), stir, and then add milk or cream and sugar. To be honest I'm not sure that any of this really matters - we all have our own ways of making coffee. I do find it a bit annoying when milk is added first though as then it's harder to stir the coffee in.

          I'm unsure how to describe the coffee except that it tastes of coffee. Perhaps it leaves a slightly more bitter after taste than some other (I'm thinking of Nescafe), although I find that Kenco can be quite bitter. However, that isn't an unpleasant taste as far as I'm concerned.

          Personally I find that you get used to what you are drinking at the time, it's only when you swap coffee that you notice a difference. Perhaps that's why I tend to prefer instant coffee - if I drank proper coffee all the time then perhaps I would find this vile.


          ---Ingredients---
          This coffee contains "Soluble Coffee" and nothing else! The coffee is usual light brown coffee coloured, and the granules are a fair size - it looks exactly the same as more expensive brands.


          ---The cost---
          A 200g jar costs just £2.45 which works out £1.22 per 100g. To put this into context, a similar Nescafe product is £3.24 per 100g.

          You're not really going to get coffee much cheaper, unless you go for that stuff which they scrape off the factory floor. Nescafe's version of that awful stuff is £2.68 per 100g. Asda's Smart Price stuff is 47p per 100g. Why anyone would do that to themselves is beyond me. I once bought some from a bargain shop, and not only was it vile, but it also sent me slightly loopy after a few mugs.

          Those who don't drink caffeine will be pleased to hear that Asda also do a decaf version (although this costs slightly more).


          ---Finally---
          While we continue to shop at Asda, this is the coffee that my boyfriend and I will continue to buy (unless there is an exceptional special offer on something else). I realise that we all have different tastes, and some people might find this stuff vile. However, we think that it's probably as good as the more expensive brands. Mind you that might in part be because I put so much milk in mine, and my boyfriend puts so much sugar (3 teaspoons) in his!

          5 out of 5.

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            21.03.2011 17:24
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            A great supermarket-own branded instant coffee.

            I have not been too well lately and this has meant that my husband has had to take over running our household temporarily. One task that I was unable to do due to being ill in bed was our online internet shopping which meant that my husband had to step in and take over. This led to us trying out a lot of different items from what we (I) would normally buy.

            One such item was a jar of Asda's Gold Roast instant coffee, which is 100g in size. There is a larger sized jar of the coffee available to buy too. We paid £1.68 for the smaller sized jar and this is quite a big saving when compared to a jar of instant coffee in the same size, from a more well known brand.

            The packaging consists of a clear glass jar which has a gold-coloured plastic lid on top. The jar has a slightly oblong shape to it, and is different from the jar in the picture at the top of the Dooyoo page. I believe that this is down to the product having been given a bit of a recent face-lift though as I have bought this coffee a few times in the past and it is definitely the same product.

            The jar has a layer of gold foil across the top of the opening which ensures the coffee inside the jar is kept very dry and fresh. When this foil is burst (which can be done very easily with a teaspoon) the most gorgeous aroma of the coffee is easily detected, and from my own experiences, I have found that cheaper brands of instant coffee just do not have such a rich aroma. The high-quality, fairly rich aroma that I can smell instantly when piercing the jar certainly indicates to me personally that the Asda Gold Roast coffee is not a product with a 'cheap and nasty' feel to it.

            When it comes to the appearance of the Asda Gold Roast coffee, I am happy to report that it looks exactly like a more well-known brand's version of 'Gold Roast' coffee, in my opinion at least. The granules are exactly that - granules, with little or no powdered residue being evident within the glass jar. The granules are a generous size which is fairly good considering the low price of the jar of coffee, and the colour of the granules is a pleasant light brown/tan colour. I have found that a lot of cheaper brands of coffee have "granules" that resemble soil and are very dark brown in colour with a lot of powdery residue being evident, so I am pleased that the Asda Gold Roast has a much nicer appearance, particularly as I always decant my jar of coffee into a clear coloured jar in the kitchen.

            When making a cup of coffee using the Asda Gold Roast, it is very simple and quick to do so. I have found there are no problems with the granules dissolving once the boiling water has been added to the cup. I have also found that there is no 'tacky' residue left at the bottom of my cup after I have drank my coffee, which is another annoying trait from cheaper, more 'budget' branded cuppas I have had before.

            The smell of the coffee is really quite aromatic and fragrant, and it can be detected easily when I am making the coffee in the cup, suggesting to me once again that the product is of a decent quality. The aroma has a fairly rich base to it and I find the smell is very appetising and quite delicious.

            The taste of the Asda Gold Roast does not disappoint; the richness that I could detect in the aroma of the coffee when it was being made is very evident, and the taste is quite full-bodied and actually fairly strong. I do like my coffee to be all of these things, so this is fine with me, but if you prefer a weaker-tasting cuppa then you may not need the full teaspoon of granules in your own cup. I am happy with the rich, fairly sharp taste of the Asda coffee however, and find that it definitely hits the spot when I am looking for a hot cuppa.

            Another huge plus point I have found when it comes to the Asda Gold Roast coffee is the fact that it is completely lacking in that horrible after-taste that is evident from so many cheaper-branded coffees that I have tried before. I find this is extremely off-putting and has prevented me from buying such brands again. With the Asda Gold Roast coffee, I have found that after drinking it I am not left with that horrible sharpness and bitter taste that is so unpleasant, and in actual fact the only thing a cup of the Asda coffee leaves me with is a thirst for another!

            The only down side to this coffee that I have come to find is the fact that I personally prefer to buy Fair Trade products such as tea, coffee and sugar and obviously this product does not come under this category. I won't be knocking off any Dooyoo stars for this though, as this is down to personal preference and the choices of individual shoppers and consumers.

            All in all I would highly recommend the Asda Gold Roast coffee and I am pleased that my husband bought it in our last online shop. I would go so far as to say that I have been somewhat converted, and would not go out of my way to buy a more 'premium' brand of coffee when I am shopping in my local Asda store, as I feel this coffee is more than suitable for our households' taste and needs.

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              20.11.2010 19:26
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              It's not for me but offers reasonable value.

              I'm a Nescafe Gold Blend man for the most part, but I do have gigolo tendencies and am routinely unfaithful with a few selected other brands.

              Until recently, I had always given own brand supermarket coffee a wide berth, believing it to be inferior in both quality and taste.

              I don't often run out of instant coffee and I am always on the lookout for the offers on my favourite brands. However, a few months ago, there were no decent offers on and I persuaded myself against my better judgement to try ASDA Gold Roast which was much cheaper than Nescafe Gold Blend but which seemed to purport to be a similar product.

              I bought only the 100g size and it didn't take long for me to realise that this was a mistake and within a week, the jar was languishing in the cupboard still half full. I am currently between jars of Gold Blend but rather than open a new jar, I found this ASDA stuff and thought I would give it another go.

              This time round it doesn't taste too bad and certainly not as bad as I remember it being. The initial taste when you take a mouthful is OK, but there is a slightly harsh after-taste which spoils the coffee-drinking experience a little.

              Like a lot of people, I love the smell of coffee and this one does smell good. The taste and the after-taste in particular lets it down, so I will use up the rest with some Baileys as an evening treat on those colder nights. The alternative is giving it surreptitiously to guests whilst I continue to drink Gold Blend!

              If you're not that fussy about your coffee, I would say this is an acceptable and cheaper alternative.

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              24.04.2010 22:20
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              I think it's a coffee you have to try, even if it's just once

              We have been buying this coffee for the past couple of months, after realising how much we spend as a household on premium brand coffee throughout the month..Eeek!, and i have to say i have been pleasantly suprised.

              At about £1.40 for a 100g jar, i will admit this was what attracted me to buy it, as its less than half the price of most of our usual brands.

              After the first cup i had, i wasn't too sure about it, but i think that is because it has a different taste to the coffee i usually drink, but as i've kept drinking it i have become more fond of it.

              It isn't bitter, and does have a nice smooth coffee flavour, it dissolves quickly and has a nice colour. The only downside to it that i find is that it isn't as strong as i would like it, but that is just personal taste. To rectify this i just add a bit more coffee than the usual one teaspoon.

              Overall, even though i usually like the "stick to what you know and like" approach, i'm glad i have tried this coffee and will probably continue to use it.

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              20.03.2010 23:19
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              Good everyday coffee, but if you're a coffee lover it gets bland quick

              The reason I buy Asda coffee is because I tend to stick to home brands, as they are cheaper. Coffee can be pretty expensive if you go with the leading brands (Kenco, Nescafe etc.), so it's nice to have the option of a significantly cheaper coffee.

              You get a good amount of coffee in the jar. One 100g jar lasts me around 2 weeks having about 4 cups of coffee a day, so I would say it is good value for money.
              The taste is, well, the best way to put it would be "good enough". Considering it's price in comparison with the other brands you can't expect too much.
              It has quite a weak taste overall; it definitely doesn't have that rich, deep flavour that a good cup of coffee has. Other than that, the taste isn't really bad, it's not too bitter or anything.

              Overall, Asda Gold Roast coffee makes an very average cup of coffee. It is good enough for your everyday cups of coffee, but it can be quite weak/bland. I definitely need my Nescafe/Costa "treat" cup of coffee every now and then!

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              31.01.2010 13:19
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              Not My Cup Of Tea..... Or Coffee!

              When my mum started a challenge to swap her branded shopping for supermarket own brand stuff one of the first thing she tried changing was our usual Kenco coffee.... well, HER usual Kenco coffee as I refuse to swap so have been buying my own since she started getting the cheapo jars! lol

              She's gone a bit mad on this Gold Roast coffee from Asda and yesterday I thought I'd try a cup because I'd run out of Kenco and I know some of these Gold coffees are ok.

              This one isn't all that good though and I think the taste of it is proper bitter and weak. The granules stir into the hot water ok and I didn't end up with black bits floating in my coffee, I don't recommend you add too much milk or you'll end up with a cup of coffee that tastes more of milk than anything else.

              It's hard to adjust how much coffee you use with this Asda one because if you use just 1 spoon then the flavour is very weak but if you add more you'll get a proper muddy looking cup of coffee that tastes bitter. Even adding sugar to my cup of coffee still left it tasting bitter and I didn't enjoy my drink at all.

              I asked my mum what she thought of it and she said it was fine for her, she likes her coffee a lot weaker than I do though so I suppose it would be ok for people like that. I couldn't get it right though and there's nothing between too weak and too bitter with this coffee, if you try the Tesco version of this gold coffee then you'll see a big difference and even though the Tesco one still isn't as good as Kenco at least you can drink it and have a half decent cup of coffee.

              This one isn't even all that cheap, a 200g jar costs £2.65 so you're only saving about 25p on a jar of Kenco but the difference in the tastes is worth loads more than that.

              Not recommended..... unless you like weak or bitter coffee!!!

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                23.01.2010 03:02
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                Not great!

                Being on holiday in winter in a caravan with a lunatic mate and four dogs with snow everywhere and it being freezing means we didn't half get through a lot of hot drinks! A favoured drink of my me and said mate was coffee and we didn't half get through jars of it at the rate of knots!

                At the start of the holiday we were dedicated to Carte Noir but as funds ran low and we started to economise with our shopping and needed coffee of course we started to hunt in the shops for cheaper options and this was one of them at £1.39 for a 100g size (can also be purchased in a 200g size at £2.79).

                The Packaging:

                Glass cylinder jar with gold plastic screw on/off lid to the top of it. The label around the front is brown with a gold swirl on it and some coffee beans depicted and then in white and gold writing I'm told it is Asda Gold Roast 'Smooth and full bodied'. On the back of the jar other information includes ingredients and storage advice, I'm told how to make a cup of coffee (lol) and contact details for Asda are listed. It's a nice enough jar and serves it's purpose and it is informative enough too.

                The Coffee Itself:

                The coffee is dark brown and mainly small, lumpy and slightly hard granules. It has a cheap aroma to it when you sniff it in the jar but simply smells really of coffee (even if it does have a rather cheap smell to it!).

                All you do to use this of course is use about a teaspoon of coffee per cup/mug (adjust it to taste of course). Personally I find one teaspoon of this coffee too weak for me and my taste-buds so use more like two teaspoons for a richer coffee!

                It dissolves almost instantly and t makes up a dark brown coffee, that still smells cheap. Taste wise you can add milk/cream and sweeteners/sugar to taste if desired and there you go........coffee is made!

                It isn't the strongest and/or most rich coffee I have ever tasted but it certainly isn't the worst to be fair to it. It's smooth enough though a little on the cheap side to the taste-buds but it does the trick and I certainly don't feel jittery after drinking a few cups/mugs of this a day.

                Verdict:

                Cheap tasting coffee really but it isn't wretched or anything like that. Not one I would go out of my way to buy on purpose in the future though but I was desperate I would repurchase it!

                Only available in Asda stores.

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              • Product Details

                Brand: ASDA / Type: Coffee