If it is possible to become aroused and brought back to life by a coffee then this coffee is guilty as sin! I am crazily enthusiastic about this coffee because quite frankly this brand of instant coffee is (in my opinion) the best on the market!

I have always been a massive tea drinker and coffee occasionally only when it is ground or particularly goumet but I would often refuse instant coffee of other brands as they tasted like burnt wood and were totally unpleasant. The first time I tried this at a friends house, I was totally blown away!

It has a totally creamy, rich and almost sweet quality to it! It's much fuller in flavour but mild enough not to put off anyone who doesn't like real coffee. My friend (who now is a die hard fan) said it tasted a bit chocolately when she first tried it and I think she is kind of right.

Its more expensive than your average supermarket brand but not too much and the flavour really is worth the extra that you may pay. It's also fair trade and so a much better option than other varietys as we all like to do our bit for the world.

In general I wouldn't be embarressed to serve this to any of my posh friends if I cant be bothered to make a fresh pot of ground coffee. They seldom notice the difference or complain and I would guantee that once you have had this you wont be able to go back to nescafe or those other brands.