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Carte Noire Instant

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£11.93 Best Offer by: amazon.co.uk marketplace See more offers
31 Reviews

Type: Instant Coffee

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    31 Reviews
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      16.12.2013 00:09
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      Great tasting coffee, at a good price.

      This instant coffee is the best instant I have tasted, it is even better than some ground coffee.

      Taste...
      It's a strong coffee but if you prefer a weaker brew just add a bit less then you will get a very mellow drink, I do tend to prefer stronger coffee, and feel to get the most out of this coffee you need to have it on the strong side.
      If drunk on the strong side it becomes a rich full bodied coffee, not bitter tasting at all, if like me you prefer your coffee stronger then it has a real kick to it, it's one of those coffees you need after a hard days work.


      How to get the best out of this coffee...
      To enjoy at it's best I drink it with coffee mate, or failing that single cream, adding just milk to an instant coffee doesn't get the best from it in my experience, it really does make a difference, and as said above drink it like this and you will more than likely prefer it to some of the supermarket ground coffee.

      Price...
      This coffee is expensive but it worth the money, but the best thing is it can be found on offer quite a lot at half price.
      Amazon even sell it at £12.00 for 6 100g or £24.00 for 6 200g jars, unbelievable as this includes delivery, how they can sell them at that price beats me. (Prices correct at time of writing 15/12/13).

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        20.11.2012 16:41
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        I will always have a jar of this in the cupboard and will gladly give it 5 stars

        I know that I drink more coffee than I should but I am trying to cut down. I tend to prefer Douwe Egbert, but if I have a second favourite it will be Carte Noire. The container is really nice and each time I finish a jar I wish that there was something I could turn it in to. It is mainly black and this can be a bit worrying as you can't be sure if the jar is full or you are going to be short changed.

        Anyway, back to the coffee itself. It is not the most expensive coffee around and it is certainly a good price considering the quality. It is not that often on offer, so I am prepared to bite the bullet and pay a little bit extra.

        The first thing that I noticed was the very strong smell and always think that a café would easily draw me inside if I could smell this as I walked past. It smells like a really good coffee and as long as it is made correctly then it tastes as good as it smells.

        I drink coffee black so find that I don't need to use a lot of this as it makes a good strong mug with just half a teaspoon. It certainly means that the jar lasts that little bit longer.

        The coffee comes in two different sized jars -100g and 200g- and they have "velvety and rich" written on them along with 100% Arabica. I have not seen one in Sainsbury's but according to Amazon it is now possible to get refills so I will certainly be looking out for those.

        The most recent price I have seen is £3.68 for 100g and £6.48 for 200g in Sainsbury's, but have noticed that Amazon will be selling packs of 6 x100g jars for just over £19 meaning there is a saving to be made.

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        30.10.2012 08:37
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        If you like a good tasting coffee then try this!!!

        Yes I know yet another review on Coffee and this Carte Noire as well being a very popular brand. Just wanted to put my view on it as well!!

        Ever since I was expecting my youngest son ( being over 22 years ago, where has the time gone!!) I haven't been able to drink tea at all. Maybe on the very odd occasion a herbal tea or green tea, but nothing that had to have milk added. So coffee has been my only hot drink for many years as I'm not a hot chocolate drinker either.

        I'm very fussy when it comes to coffee, as I would rather not have a cup than drink any old brand. My real favourite coffee is of course the real stuff,where the beans have has just been ground and put through a filter to give a real coffee taste, but time does not always allow this ( unless you have an Aerobie Aeropress see my review!). Sometimes though I just want a quick instant coffee when I'm on the go and this is the one for me.

        Coming in a square glass black jar it certainly looks good before you have even opened it, as soon as you have broken the seal on the top the smell of the strong coffee comes wafting out. Putting 2 teaspoons into a reasonable size mug, I usually add a small amount of skimmed milk then pour on my hot water.

        The smell from this mug is enough to wake up anyone no matter how tired your feeling and when it comes to the taste, there is no other comparision to the other jars of coffee that are about as far as I'm concerned. This coffee has a really distinct taste, now I think you have to like the taste of a rich strong coffee to enjoy this one. It has a very strong bite to it ( almost nutty) and leaves a strong taste of coffee in your mouth for some time after, a bit like if you have a Starbucks or Costa coffee that is expresso.

        I understand that this coffee is made from the Arabica bean which gives it it's lovely rich velvety taste, I do think that if you gave this coffee to a friend they would think that you had gone through all the motions of making it through some sort of machine as it tastes that good. Now anything that tastes good isn't normally cheap, but I find this to be a very good price compared to a lot of the others brands on the shelfs. I usually buy mine in the refill packs ( nothing to do with being Eco friendly although I do try!!) as it works out a lot cheaper. I only popped one into my basket yesterday in Tesco's and it seems that at the moment you can get a refill of Carte Noire for £3.00 for 150g, where a jar of 100g will set you back £3.58. Also these refills are great as you just tear it along the top and it pops open with a resealable top.

        So if you like good tasting strong coffee then this is the one I would recommend!!

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        30.10.2012 00:03
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        A lovely coffee to suit all

        Me and coffee have never been the best of friends. I used to hate it as a child and as an adult, whilst I have come to enjoy it more, I have only ever had it once in a while, usually in the form of a take away cup of some sort of latte from Starbucks or Costa Coffee. I have tried several different brands at home - as I've always made sure I have some in for guests - and finally I have found something that I actually really really like. For me Carte Noir is the perfect coffee!

        The main thing I have always disliked about coffee is the bitterness that is often present. Several years ago the only coffee I would touch was Mellow Birds, though really it is a bit wishy washy. I then moved onto 'normal' coffees such as Nescafe and tried to cover up the bitterness with plenty of milk and sugar. Whilst I will usually prefer a nice cup of tea, just sometimes I fancy a coffee and so I am very pleased that I have found this brand. With Carte Noir, the problem of bitterness is totally gone. It tastes smooth and rich and I find I don't want to add much milk or silly amounts of sugar.

        A standard sized jar tends to cost around the £3.50 mark but, as with most things, it is often on offer and I usually pay under £3. Personally I think it is more than worth the cost either way, it is a high quality coffee and manages to be rich and full flavoured without being bitter.

        I think most people would enjoy this coffee, it is a lovely product and has given me a new appreciation for coffee.

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        25.10.2012 09:34
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        A nice coffee which gives the necessary kick.

        ==Overview==

        I recently wrote a review stating that Mellow Birds was a nice mild and mellow coffee which was probably one of my favourite coffees. I liked it because it doesn't leave a bitter after taste in the mouth as so many other coffees do. However, it doesn't really have the caffeine hit of stronger coffees which prompted me to investigate some other coffees for their taste and awakening experience. A friend actually suggested trying Carte Noire and specifically mentioned the lack of bitter after taste which prompted me to try it. Carte Noire instant is a granule-based coffee in a jar (or sometimes soft re-fill packs which are occasionally cheaper as it is smaller (150g) and you can try it at a lower cost price), all you have to do is just add water, milk and sugar as desired.

        ==My Opinion==

        The smell of the coffee as the water hits it is really delicious, I'm often envious when people have amazing smelling coffee because it never seems to taste quite right to me due to the after taste. Finding this coffee which gives a much stronger flavour than Mellow Birds but without tasting like rocket fuel has been wonderful. I typically only have about one cup per fortnight or a cup when I'm really, really tired. At the moment I've been avoiding caffeine so have also tried the caffeine free version which tastes just as good. The best thing for me is that I haven't got that horrible coffee breath after drinking it, nor have I got a horrible bitter after taste in my mouth which invariably always seems to put me off drinking any more coffee for a while. The jars are 200g in size and when not on offer they cost around £6.50, so not particularly cheap. I think I got my 150g refill bag for £3 on offer which was ideal for me to try over the long term and I didn't worry too much about the cost if I didn't like it. A bag obviously lasts me ages if I'm only drinking one cup per fortnight so it isn't like my annual spend on Carte Noire is high. I do have to have a sugar or two in to soften the taste slightly and I make sure I only use a tiny spoonful of granules.

        ==Overall==

        I would recommend this to people who like the taste of coffee but don't like the after taste. I would also recommend it to people who want something a bit stronger than something mild like Mellow Birds. I'm not sure that a serious coffee drinker would rate this as anything other than mediocre in terms of flavours, we have a few coffee connoisseur in our office who think this is quite mild whereas I think it is quite strong. Considering there are no beans to grind and the coffee is instant, I think it is full of flavour and quite delicious. Overall, if you can get it whilst it is on offer then I think it is pretty good value for money, otherwise I think it is quite expensive for what it is.

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        22.10.2012 22:48
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        Solid quality coffee from Carte Noire

        I must admit, usually when I opt for coffee I'll look solely at gold blend. I much prefer the more gentle and less harsh taste gold blend coffee gives you on the aftertaste. Recently, my father in law treated me (well, and himself I suppose) to a jar of this stuff, a dark blend coffee that professes to be velvety and not harsh.

        In terms of similarity between this and gold blend, I'd say the aftertaste isn't all that different. As per usual, I always wait a good few seconds after the kettle boils before adding the water. This way, you stop it from burning the granules and reduce the amount of bitterness the coffee often has. This particular blend gives off a harsh aroma, and so the first time I had this, I figured I'd be in for quite a strong and bitter coffee. I couldn't have been more wrong.

        Initially, you do get a bit of a harshness on sipping, but I think this is more the first hit of it your taste buds get. Subsequent sips reveal the true nature of the blend, which is that of a velvety and somewhat weak taste of coffee. Curiously though, this is not a criticism. The main point of such a coffee is to be smooth, and it certainly fulfills this requirement. The initial taste gives way to the underlying tastes of the blend, which turns out to be quite weak if I'm honest. It's certainly still noticeable in terms of taste and doesn't taste watered down like some of the cheapest coffees you can get. I'm not overly familiar with the Carte Noire brand name, but I'm aware that it's a quality product and this is reflected in the drink.

        Some may not be so keen on the weaker elements of the coffee, but I quite like this. It almost seems like an attempt to cross regular coffee with a gold blend style, gently fusing harshness with a velvet aftertaste. Carte Noire's blurb on the side of the jar speaks of velvet and richness, although I'm not so sure about the richness of the coffee personally.

        Part of a good coffee for me is also the aroma, and this one is lovely. It has the strength to give you a warm feeling, and the hit of a coffee smell first thing in the morning always makes me feel better. This smells smooth, none of the initial harsh taste present in the aroma at all.

        Adding milk to it gives it a slightly weaker flavour, if I had to provide any sort of negative point about the coffee. I do like to add milk, and so in general this may not be the sort of coffee I'd buy myself. However, it is a good coffee and without milk holds its own against other leading brands I've tried. the jar itself is firmly designed and has a lid that screws on tightly but is easy enough to open. I know this sounds a little silly, but I do sometimes buy my coffee based on how secure or easy the lid design is. Tesco Gold Blend for example has switched to a different lid that clips on and is absolutely rubbish and comes off far too easily. I reckon from now on, I'll buy some Gold Blend and put it in this Carte Noire jar!

        Overall a decent coffee. probably still not one I'd choose, but ultimately worth a purchase. I can't comment on price because it was bought for me, but I imagine it falls within the similar areas that other similar brands and size jars will do. Definitely worth it if you're tempted, but not enough to tempt me away from my usual gold.

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          22.10.2012 00:06
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          This is nice if you like mild coffee

          WHAT IS IT?

          An instant coffee that is described as being full bodied with a rich aroma.

          THE FLAVOUR

          Carte Noire is quite a mild coffee and I do not like it very much because it has a very weak flavour.  It is best drunk black because when you add milk it turns into a milky tasting coffee even if you only put a small amount in.  I have to use a heaped spoon of Carte Noire and even then it tastes weak but if you add more coffee it spoils the taste my making it taste bitter.  

          WHAT I THINK

          I do love the smell of this coffee because it is rich and very smooth, it smells beautiful out of the jar and also when you have made your coffee.  It is quite a strong smell as well so it lingers in the air for all the time that you are drinking it.  When I make this coffee I am always annoyed by the granules that don't dissolve very well into the water, it takes a long time stirring to get rid of them all and even then some will reappear when you think you have stirred it properly.

          The flavour is very disappointing though because I was expecting it to be much more rounded and instead is a very delicate taste.  It's smooth and tastes like a high quality coffee but is too lacking in flavour for me to buy it again, I like strong coffee but will drink weaker ones if they have got a nice flavour but I don't think this one is special enough.

          I think people who like their coffee to mild will like this because it has got a nice flavour, I have kept this jar for one of my clients because I know she likes coffee but can't drink it strong so Carte Noire will be perfect for me to offer her and will suit her tastebuds much better than mine.

          ANYTHING ELSE

          A 100g jar of Carte Noire coffee costs about £3.60 but is quite often on a special promotion where you can buy 2 jars for £6.

          3 Dooyoo Stars.  

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            21.10.2012 23:49
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            Rich, tasty instant coffee.

            I love little more than a really good mug of coffee. I do love my coffee press but sometimes all I really want is one really tasty mug of caffeine-y goodness right now. This instant coffee gives me a quick and easy caffeine fix along with plenty of rich flavour, all without the bitterness that can come with expresso/darker blends.

            The jar stands out on the shelves at your local supermarket as it is distinctively wrapped in not very environmentally sound black plastic and has an outsize black plastic top. This may make the jar awkward to fit into a small cupboard in addition to being wasteful packaging but the combination does make it hard to confuse this jar with other blends. The jar is glass and can be recycled, though you will have to remove the black plastic covering beforehand.

            What comes inside the jar is good quality instant coffee granules made from a rich blend of arabica coffees which are the better quality type of beans. They do not powder down while the jar is in use and blend easily with the water with or without milk. The brew itself is rich and full of deep coffee taste but is not bitter. The scent is a thing of beauty and can almost be seen rising from the mug like in old school cartoon animation.

            All of this can be yours for £3.00 for a 100g jar at your local Sainsbury's. Though as it is a popular and widely sold blend it is also available at all the other supermarkets and also online. It too tall and has too much packaging, but the coffee inside is worth it as it tastes great.

            You won't regret it.

            May be cross-posted to Caio.

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            19.10.2012 08:42
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            Great, for instant coffee

            While I used to drink a lot of coffee when I lived at home with my parents and I occasionally buy them from coffee shops, I very rarely make coffee when I'm in my own flat. This is partly down to laziness and the fact that I usually don't care enough about having a cup of coffee to actually make one. I also went on a diet that forbade caffeine and currently don't have a kettle in my German flat, which are additional factors. I'm still a fan of coffee, though, and will usually say yes if my parents are having one while I'm at home. They had an espresso maker for a while but most of the time, the coffee I drank at home was Carte Noire Instant coffee.

            == Carte Noire Instant Coffee ==

            Carte Noire is prepared by putting a teaspoon or two of the granules into the bottom of a mug and add boiling/just boiled water. The granules then dissolve into the water and voila, you have turned water into coffee.

            == What I Thought ==

            This is probably the coffee that I have drunk the most in my life and I have to say that I see why my parents buy it. While instant coffee is never really as good as freshly ground or coffee you get from Costa or Starbucks or the like, Carte Noire does make a particularly nice one. I always drink my coffee black when I'm at home, which means that the flavour comes out more strongly for me than for people who have it with milk, but fortunately it does have a lovely taste. The only times that I haven't enjoyed a Carte Noire coffee has been when I haven't got the water/coffee ratio right and my drink is either too strong or too weak. Of course, you can then add more water or coffee but this is a bit of a pain and I usually don't bother. You will get to know how much coffee you like per amount of water if you drink instant coffee regularly, so this isn't a problem.

            == Conclusion ==

            This is a lovely instant coffee that I enjoy drinking while at home. At around £3.60 for 100g it is a bit more expensive than other instant coffee brands, but considering that you'd pay more than that for a couple of Starbucks coffees, I don't think it's a bad price to pay.

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            11.10.2012 23:27
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            rich tasting coffee

            I dont drink coffee often but when I do it has to be nice coffee, not cheap horrible bitter stuff. Saying that I dont like to pay a lot fr coffee so I tend to buy whatever good brand is on offer.

            My favourite coffee is Douwe Egberts but recently this coffee was on offer in tesco at £3 for the big jar so I decided to go for this one instead.

            The coffee comes in a retangle glass jar which is black, with a black plastic screw off lid - I much prefer the glass lids on the Douwe Egbert jars but thats just me being picky. On the front of the jar is a very nice looking gold and white Carte Noire logo in the design of a ribbon and white tag/label.

            The coffee itself is freeze dried so it dissolves very easily in milk and hot water, I have tried a few coffees that are a nightmare when trying to get all the granuals to dissolve but this one mixes in with ease. The smell of this coffee when you open the jar is like heaven, its lovely and strong and rich smelling and leaves me feeling eager to drink a mug of it. The taste is very rich and creamy regardless of how much milk you put in, and quite strong too - but its a good strong taste, not a horrible bitter burnt taste like some cheaper coffees leave you with. I find some cheaper coffees leave a horrible bitter aftertaste too but this one doesnt at all.

            Overall its probably my third favourite coffee brand after Douwe Egberts and Nescafe Alta Rica. Definitely worth investing in when its on offer at £3 - its a really rich and smooth tasting coffee and one of the nicest I have tasted.

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            13.09.2012 12:03
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            great tasting coffee

            I am a bit of a coffee addict and choose most of purchases of coffee on price. I was previously buying the Tesco gold label coffee which all of a sudden changed to a rancid bitter flavour which subsequently put me off buying it.

            On my next trip to Tesco, I picked up some Douwe Egberts coffee which was on offer for £3.20 for a large jar. I then remembered I had run out of Carte Noire coffee which I now keep in for when visitors come to the house. I want them to enjoy their coffee here so I buy a good tasting brand.

            The coffee:
            =============
            Sitting on the aisle was Carte Noire on offer for an excellent price of £3. My friend was with me who works in Tesco and got me her 10% discount on my shopping so in theory I paid just £2.70. I was really happy and got home and put the kettle on.

            My friend came back with me so it was the perfect opportunity to get the 'visitors' coffee out and enjoy a hot cup of great quality coffee in the sunshine.

            I used milk for my friend and I had coffee mate as I prefer the creamy taste that coffee mate has. I used 1 heaped teaspoon in the mugs and added the water. As I was drinking mine, I thought it was slightly too strong. Carte Noire is a much stronger coffee than I was used to drinking daily, So I had forgotten to not add as much with Carte Noire.

            On our second cup, I added a flat teaspoon which made it taste much less harsh and not too much of an after taste in your mouth. I don't like to have a lingering coffee taste on my tongue as it does start to taste bitter. I usually make sure I have something I can take the taste away with afterwards like a biscuit or a glass of orange juice.

            The flavour of this coffee is of premium quality. The flavour is creamy, deep and fresh giving me the feeling of drinking a coffee in a coffee shop. The coffee is freezer dried and melts into to water very quickly without leaving any residue on the sides of the mug. The smell alone is what always draws me in to Carte Noire. Upon opening the lid for the first time, the smell is immense to your nostrils. The creamy coffee flavour instantly tantalises your taste buds into wanting a coffee.

            I bought my dad a coffee machine last Christmas and I popped into Home Bargains last week and picked up a bag of carte noire coffee for a peculator coffee machine. It was £2.49 for 250g of coffee. I popped over to my dads house to bring it and we tried the coffee for the first time. I had never tried Carte Noire coffee for a coffee machine before so it was a new experience for both of us.

            This coffee was even better than the freezer dried instant coffee. You can purchase the ground coffee for £3.79 in Tesco, but it might be worth checking a home bargains store near you first. (september 2012). These ground coffee bags can be used for a peculator coffee machine and it also works for a cafetiere which is a glass jug with a plunger.

            I would suggest this coffee for either morning wake up drinks and after dinner coffee. I prefer to leave this coffee for when friends visit because of the cost and buy myself a lower cost coffee to drink through the day.

            Since I started buying Carte Noire for guests, They have always commented on how lovely the coffee is and how rich and creamy the flavour is. If you like your coffee like this too, it's definitely a coffee to test out for yourselves. I often wait for it to be on offer before purchasing it as it's full price is a bit expensive for my budget but definitely is worth the money.

            I give it 5/5 stars for flavour, aroma and the quality.

            Thanks for reading my review

            Helen190390

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              17.06.2011 11:24
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              A smooth great tasting coffee

              I probably starting drinking tea from the age of about 10 yrs. At that time I would have 3 sugars with my tea, whereas for many many years now, I have none. Its funny how peoples tastes change over the years in what we may drink and eat.

              As a child I couldn't stand coffee, I thought it was nasty. As I grew older I continued to only drink Tea. However, it was when I was in my late 20's that I started to drink coffee and thought it was quite nice now and again. I didn't drink it as much as Tea though and still prefer a nice cup of tea. However, I do like Coffee. The thing is, I have found that on many occassions when I have gone to café's or some places the Coffee availale has been far too strong for my liking. Hence I often stick to Tea.

              I came upon this Carte Noire Coffee when I first started going out with my partner. He had a jar in his cupboard. It looked like a good quality Coffee and I imagined that it would be quite expensive. I also, for some reason, thought that it may be too strong in flavour for me. I was wrong, as the taste is medium to mild. In fact it is perfect for me.

              Kraft the makers of Carte Noir decsribe this coffee in the following way ' The sensual pleasure of pure Arabica Coffee captured in the intense aroma of Carte Noire has been preserved in this deeply aromatic blend. Rich and velvety in body. Café Noire will seduce your palate'.

              To be honest if I would have read the above before tasting this coffee, I would have thought it would have been strong in flavour and also as the jar is mostly black with some Gold in it; that makes me think of a strong tasting coffee. However, it isn't really strong. It is just a lovely tasting Coffee. I would agree that it is 'velvety' . It is smooth and does have a soft what I would call rather mellow taste whilst still have a really nice flavour.

              Carte Noire means ' The Black card' and Carte is a quality word. Also the darker the coffee, the better quality it is supposed to be (hence the word Noire (Black) ).

              I usually put one heaped teaspoon in a cup or mug; I find this is what you need. Depending on how often you drink coffee/how many cups per day, the jar may not last that long. In my case, its fine as I still drink far more tea than coffee.


              The jar size is 100g and the cost is currently 2 jars for £5.00 at Asda or one for £3.09. Personally I think over £3.00 per jar is a little expensive, but good quality coffee is expensive these days. Its well worth buying the 2 for £5.00.

              This is a lovely tasting coffee which I think deserves a 4 star rating

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              24.02.2011 12:11

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              Overall, a nice instant coffee

              I bought this coffee because it was half price in the store, and I'd always wanted to try it! My experience is as follows:

              When I first opened the coffee I was greeted with the most amazing smell I had experienced from a coffee jar. It really did smell amazing and so I was truly excited to get the kettle boiled and experience the taste! Once the coffee was ready to drink I decided to try it without milk, however this was the wrong thing to do. The coffee was not only strong but also extremely bitter, it definitely needed milk! Once milk and sugar are added the coffee is better than your average instant coffee. However, it isn't a true french coffee. It is nothing like the coffees you would experience in a coffee shop in Paris. Does it even represent them at all? Not really! But it is better than you average instant coffee.

              Buy this if you want to taste a better than normal instant coffee.

              Don't buy this if you want an amazing coffee!

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              06.02.2011 12:32

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              Avoid until a change of ownwership.

              I stocked up with my favourite coffee recently only to discover that in every single jar - six in all - the taste had changed beyond recognition. I read the label to see if there had been a change in the coffee bean and even went as far as phoning Kraft (world experts in coffee - NOT) to see whether or not it was made using only arrabica beans. I was told it was "made from 100% Arabica beans which are not blended with anything else". I then asked why then it was described on the label as a "deeply aromatic blend". No answer.

              It may be 100% arrabica only, but today's Carte Noire isn't a patch on the Carte Noire of old when friends of mine would sincerely believe that I had made fresh coffee.

              I hold Kraft, the most recent owners of the brand, responsible. For reasons known only to themselves, they have decided to convert a premium brand with the best tasting instant coffee in the world into dishwater. But they are charging the same money. Commercial suicide I call it; so my advice to them is to stop buying poor quality beans (assuming they are arrabica), learn from the original makers how to produce it, or better still, pass the brand on to a company that cares.

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              26.01.2011 23:38
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              It's good quality stuff if you like your coffee full-bodied

              Now I do like my coffee and in the last 3 days have gone from running out of coffee altogether to now having 3 jars in the cupboard and there's only me who drinks it. I bought Blend 37 and Cap Colombie in Tesco and today when I was in Sainsbury's, I noticed that they had 200g jars of Carte Noir on offer for only £4, so I decided to buy some.

              I have previously tasted this but had been reminded of it by reading a recent dooyoo review, so it seemed appropriate to reacquaint myself with the product.

              Although I am only half way down the Blend 37 jar, I opened this jar of Carte Noir this afternoon and am already on my fourth cup. Ah! Lovely!

              First the packaging: Black and sexy with a distinctive symmetrical shape, the cap matching the curve of the glass bottle.The cap itself is rather cheap looking when you unscrew it to reveal the foil-capped bottle, full of mid-brown arabica coffee granules. At first I wondered whether this cap was designed to be detached from the jar top to make a coffee cup but no - it seems as if the screw on cap is integrated with this top, so it's a bit overboard really. We all ought to frown on gratuitous and unnecessary packaging thesedays.

              Now the drink: Best drunk in the evening, I think, because it's rich, dark and strong - probably a bit too strong for me for during the day. That said, lately I have been adding a spoon and a half of granules to a standard sized mug to make the coffee taste a bit stronger.. with Carte Noir, I don't feel as if I need to do that, so I will get more mugfuls for my money from this coffee.

              Finally the blurb: It's a bit difficult to read the printed matter on the jar because of the black background. However, we are told that this is a coffee named Desire. The fact that we are told this in French is presumably supposed to add to its continental appeal (hee hon hee hon hee hon). They continue to play on this theme by the use of phrases such as rich and velvety, sensual pleasure and seduce your palate. Basically, it's a right whorehouse of a coffee. (You know you shouldn't, but you know you will enjoy it and you can afford it and nobody need ever find out, so you go in and avail yourself of what is on offer!)

              Having clarified the marketing strategy for this brand, the key issues are:

              Do I like this coffee
              Will I buy it again?
              Would I recommend it to others?

              I would have to answer an unqualified affirmative to all three.

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            • Product Details

              Instant Coffee / 100g / 200g