* Prices may differ from that shown
I am an occasional coffee drinker as I find tea more refreshing but in the winter a when we have friends in the house, it is nice to have a good cup of coffee. With this in mind I was looking at the coffee aisle in Morrisons a few weeks ago and spied an offer at half price for Douwe Egberts Pure Gold instant coffee. It's original price of just over 6.00 pounds for 190g is outside of my price range but at half price AND in a beautiful glass jar which would look perfect on my new glass shelf in the kitchen, I gave in to temptation.
"No ordinary coffee, no ordinary jar."
Douwe Egberts are a company that have been blending and roasting coffee for over 260 years and this coffee has turned me into a dedicated coffee drinker. The glass jar which holds my Pure Gold medium roast coffee is just over 7'' tall and 3.5'' wide with a round glass lid that, once the paper quality seals are broken you twist and pull to open (the first few times are quite difficult). Circling the jar is a gold label with Douwe Egberts in dark brown. This coffee is right in the middle of the mild-dark range which is indicated by a scale of 1-5 on the front of the jar being number 3, smack in the middle.
On the reverse we are told that this coffee is made from a blend of the finest quality beans to make it a well balanced and aromatic coffee, perfect at any time of the day. I did look at their website to find out if I could, what kind of beans they use but they are keeping this a secret. I also discovered that they had to redesign the top of the jar as some people found it too hard to open so don't be surprised if you buy this and have trouble for the first few times.
I add boiling water to a teaspoonful of the light brown freeze dried chips and at once a lovely coffee aroma tickles my nose. I drink mine black without sugar and the dark brown liquid has an almost velvety feel to it in my mouth. It has, to me, a quite strong but not harsh taste without any bitterness and I can certainly tell that it is a premium blend. It is a delicious coffee and I have tried it with a little sugar and milk and also black with a tot of whisky to which I could easily get addicted!
Yes it is expensive and I will keep it as a treat or for guests. I would certainly be proud to serve this coffee to anyone. The only drawback is the price so I shall wait for another special offer to add to my collection of two jars.
4 out of 5 from me, 5 if it had been a bit less expensive.
I love coffee and although we have a coffee machine, I''ve been back to the kettle and using granulated coffee recently because it''s cheaper than buying pods. Coffee is expensive on the whole anyway, but I''ve been trying to buy it whenever it''s on offer and my last purchase was of this Douwe Egberts Pure Gold Coffee that I picked up for 4 pounds in Tesco. For that, I received a glass transparent jar of 190g. The jar has a suction based lid that pulls off completely to open but sometimes the suction of the lid is so strong, it''s really difficult to remove! This coffee is a medium roast (strength of 3), freeze dried instant caffeinated coffee.
I always make coffee in the same way with granules - I use a full, heaped teaspoon in the mug, then add milk and the boiling water last (that''s the way I like it - I''m certain it makes a difference to the taste!). I have never experienced issues with stirring granules into the drink before with other brands by putting the milk in first, but with this one almost always the granules are left floating at the top in the drink, even after a very strong stir with a spoon to help encourage it along. Although it doesn''t bother me all that much, I think it may be offputting for some people. I also don''t think I''d want to serve this up to visitors due to the resulting look in the cup. They do dissolve easily when the water is added first.
The lack of dissolving granules doesn''t take anything away from the taste in my opinion. The coffee is fairly rich even though it''s of medium strength and I don''t find I need a huge amount on each spoon, my heaped teaspoon is enough for quite a large mug. I can tell it''s a branded coffee, having also used supermarket''s own coffee before now. This tastes and looks high quality.
I would recommend this coffee when on offer I think, although even when it is, it''s still quite an expensive coffee considering there''s only 190g in the jar. It''s very tasty but I would never pay full price (the full price being over 6 pounds) because there are other brands available that are cheaper and ones I consider to still be of high quality and great tasting. I feel that 3 stars is appropriate.
added to ciao 20/1/15
I can always remember whilst at uni I commented on a housemate's lack of will power so he challenged me to give up coffee for lent. Well as I have said in a previous review I can be a bit crafty so I agreed by telling him he wouldn't see me drinking another cup of coffee during lent. He didn't - I drank it when he was out (we he didn't see me so I didn't break my word). Still it was about this time that another friend introduced me to this instant coffee and I have bought it fairly regularly ever since. Whilst it is not the only one I buy as it is a tad expensive I do stock up on it when it is on offer. I normally only drink instant on a morning before I go to work as I don't have the time to make fresh coffee and clean the filter machine out before I set off. I am a bit fussy about my coffee and I have found that, especially with instants, you get what you pay for.
This costs, on average, £6.60 for a 190g jar or £3.60 for a 95g one. Refills are available which are slightly cheaper price of £4.50 for 150g.
The coffee is in a resealable stoppered jar rather than a twist off lid with two 'quality seals' holding the lid on until you open it. This removes the need for the foil seal below the lid. Now I like this jar design as they make good storage jars after you have finished the coffee - especially the larger jars. However, the jars may be difficult to open for those with arthritis as the lid is not the easiest thing to get hold of.
On opening the jar there is a rich coffee smell but as with all instant coffee there is that slight artificial undertone to it. However, this is less prominent than in many other instant coffees. The granules are a pale brown colour and fairly uniform in colour and size. So a couple of tea spoons in my mug and then pour on the hot - but NOT boiling water. (using water that is too hot can make the coffee bitter). Whilst it does take a bit of a stir to get the granules to dissolve this isn't a major problem. Now I drink my coffee black with no sugar but according to my other half it's good with milk as well.
The artificial undertone of the smell disappears after making it and you are left with a nice rich strong smelling coffee. Ok it isn't exactly the same as the smell of freshly brewed coffee from beans but I've not found an instant that is. The taste is a smooth, rich and fairly strong coffee with none of the bitterness or that slightly burnt flavour you can get with some cheaper instant coffee brands. There is a good balance of acidity and sweetness to it to give a nice rounded flavour. Now even though this coffee is described as a medium roast coffee I find that it is quite strong which is good for me but those who prefer a milder taste may need to use slightly less of this than they do of their regular brand.
This instant also work well when making a coffee and walnut cake - just dissolve the granules in a little water and add to the mix or after grinding the granules into dust by pushing them through as sieve to make coffee and almond biscuits.
I don't usually drink coffee, as I really don't want to become a coffee addict, but after a late night and needing to function, I thought i deserved, and needed a caffeine kick. I enjoyed it with a splash of semi-skimmed milk and 2 sweetex pellets.
For caffeine kick this gets a 3/5 for me. Half an hour later, I am feeling somewhat more energised and ready to go, but i'm nowhere near bouncing to work. From Douwe Egberts I'm slightly disappointed-I expected a little better!
In terms of taste, the sweetex nicely complimented the taste of the coffee. It wasn't too bitter, and whilst it wasn't starbucks or costa, it certainly wasn't a repulsive flavour, especially for someone who isn't used to a strong coffee-flavour. My parents are coffee connoisseurs, and they hate instant coffee, but the fact we have this one (probably for emergencies and guests) indicates the flavour is more than palatable.
A final bonus is that this coffee has been sat in the fridge for about 3 months, so its a nice, long -lasting product which can sit in my fridge for months on end until circumstance forces me to dive into the realm of coffee once again!
I have been brought up drinking Nescafe, and that still remains my instant coffee of choice, but I bought a small jar of this to use at work because it was going cheap in our local 99p store. It also came in a pretty jar that I thought could be used for storing other items - the coffee has been used but the jar remains empty.
Douwe Egberts is one of many brands owned by the Sara Lee corporation (they who make those luscious chocolate mousse cakes). However, the original company started life in the Netherlands in 1753 as a grocers run by Egbert Douwe and his wife Akke. By the early 20th century the company was established as an international coffee processor. Nowadays it is recognised as a quality brand that produces not only several varieties of instant coffee, but roast and ground coffee, one cup filter coffees and the Senseo coffee machine pods. The company prides itself on resourcing its beans from sustainable sources and making environmentally friendly choices in both production and delivery of its products.
The pure gold variety is a freeze dried medium roast and has reasonably large light- mid brown granules. Its down to personal taste how many spoonfuls you need to make your coffee. I like my coffee quite weak so for a medium sized mug I use a flat teaspoon. I find the granules all dissolve nicely and you get a nice smooth, tasty coffee with none of the bitter after taste that you experience with some instant coffees. I dont personally have sugar or milk (unless my coffee comes in the form of a cappuccino), but this can be added too to.
Because I bought this for use at work I only used it to make standard cups of coffee, but you could add a liqueur of your choice to it for a more luxurious drink - I'd go for Baileys or maybe Tia Maria with cream. It could also be diluted with a little hot water and added to a standard cake mixture to make a coffee cake or to to whipped cream, sugar and and egg yolks to make ice cream.
As I mentioned before, I bought my jar from my local 99p store and I noticed that the stock had all been sold the next time I went in. It can be bought from all the normal big name supermarkets and the 95g botttles usually retail at around £3.00 (Asda and Tesco) to £3.59 (Sainsburys and Waitrose). They also sell refill pouches that retail for around £4.49 for 150g.
Whilst I still prefer the slightly richer taste of Nescafe, I would happily buy Douwe Egberts Pure Gold if it was on a cheaper deal.
I'm not a big instant coffee fan however I always have a jar in the kitchen cupboards for when I cannot be bothered to prepare one from scratch by crushing the beans and of the few that I have tried this one from Douwe Egberts is one of the better ones on teh supermarket shelves. It is one of the higher priced instant coffee's however I got my 190g jar for £3.99 which was a reduced price and was the main reason that I gave it a try. The glass container is also a little different as it does not have a screw lid rather it is a large bottle stopper that lifts up and then you just have to pierce the paper seal across the top.
The contents inside are a pale brown colour and this is classified as a medium rich coffee, it is about the mildest coffee that I would drink as I tend to prefer it to be a bit stronger but this has a mellow taste to it which is pretty good for an instant coffee, I have not found a strong instant coffee that is any good to be honest, they all end up being far too bitter and lacking in real flavour. The coffee has a pleasant enough smell when you first pierce the lid, not over powering but iot does give a hint at the relatively mild flavour that is contained within the small chips of granuales rather than a powder.
I drink my coffee black most of the time although I do vary what I buy when out in coffee shops but in the home I do not add milk. What I do like about this coffee is that the taste is very consistent no matter how old the jar is after it has been opened, it has a mild even flavour with you a hint of bitterness but overall it is quite mild to my pallate.
If you are looking for something that is quite safe and will be to most people's tastes then this is worth buying, if you are looking for a coffee with a wow factor then I doubt you will find it in the form of any instant coffee and this one is no exception.
Since discovering coffee as a teenager I have drunk it virtually everyday since, apart from when I was pregnant and I gave up caffeine altogether. Most of my days are started with a nice steaming hot mug or two of coffee.
I am happy to drink most coffee, apart from those super cheap ones that I am sure are made up of mud and tree bark, so I will usually buy whatever is on offer at the supermarket or what my Mother-In-Law gives me from her 'End Of The World' store cupboard.
Recently she gave me a 190g jar of Douwe Egberts Medium Roast Pure Gold. She has informed me that the jars usually cost around £7 but she will only buy them when they are on a half price offer or when they are buy one get one free. A jar of this coffee usually last me a couple of weeks, I drink 5 or 6 cups a day.
One of the things I really like about Douwe Egberts is the packaging (identical to the one in the picture above) the whole jar is made of glass, the lid has a nice solid plastic inner that helps seal the jar and keeps the coffee nice and fresh, when I have a jar of Douwe Egberts I usually keep the coffee in the jar rather than pour it into my coffee canister. as the jar is made of glass it is easily recyclable, but I like to keep the jars and re-use them for storing sweets, gravy granuals, rice, oxo cubes etc
Medium Roast Pure Gold is as the name suggests classed as a medium coffee and is rated at 3 on a scale of 1-5 on the label on the side of the jar. It is a nice well balanced coffee flavor that is great for drinking at any time of the day.
When I pop the lid open I can smell a rich coffee aroma, it is reminiscent of dark chocolate in that it smells bitter but inviting. The granules themselves are a pale golden brown and look like tiny chips of stone. There is virtually no coffee dust in the jar which tells me that this is good quality.
To make my coffee I put a heaped teaspoon into my favorite mug and add a good glug of milk, I then stir the coffee into the milk while the kettle boils so as to prevent the very rare coffee flecks floating in the top of my cup once the coffee is made, once the kettle has boiled and then come off the boil I pour the water into my cup and stir. I then like to curl up on the sofa and slowly inhale the warm coffee vapors and sip my coffee.
Pure Gold is a very smooth coffee and does not singe the eyebrows off with a thumping massive coffee injection. It does not leave a bitter after taste in the mouth, although my husband claims it gives me coffee breath. I thoroughly enjoy my morning coffees and my mid morning coffee and my dinner time coffee and so on and so forth, till about 6 o clock when I switch to de-caff tea.
As well as my regular coffee I make milky coffees with this and use it to make a rather scrummy coffee cake, so I would consider Pure Gold to be a very versatile coffee.
As with all Douwe Egberts coffee it is UTZ certified meaning that it is produced from a sustainable source, more information can be found on the Douwe Egberts website.
In my opinion this is a coffee that will suit most coffee drinkers it is not bitter and has a mild coffee taste.
Thank you for reading.
I do like my coffee and normally for me it has to be ground coffee, but when I was pregnant the smell just turned my stomach and now as I am breastfeeding I am trying to keep my caffeine intake down so I am allowing myself one cup of instant a day. One of the best instant coffees I have tried is the Douwe Egberts Pure Gold. They market this coffee as a premium medium strength instant coffee.
I personally buy the refill pack as I find this keeps my recycling down now that I have one large jar for the coffee. The refill pack is foil sealed and opens easily to tip into any container.
The coffee in its freeze dried form does smell very appealing and whilst it is certainly not as nutty and aromatic as a ground coffee you certainly do get a mellow nutty scent from the coffee that gives a good impression of quality. I use one teaspoon for a standard size mug and add just boiled water. The granules do dissolve very well but I find that you do need to give it a stir as sometimes a few patches of semi melted granules can appear on the top of the coffee which not only looks unsightly but gives a bitter taste in the mouth when they are swallowed whole. I drink my coffee with milk and add this once the coffee is dissolved in the hot water. I find if I add it prior to the hot water then I am more likely to get un-dissolved granules on the surface.
When adding the hot water a warm aromatic aroma is released very quickly and whilst it isn't as rich as my normal ground coffee it is certainly more fuller than Nescafe and does conjure up memories of cold winters nights with warm milky coffee for me.
Taste wise it is a mellow coffee there is no major caffeine fuelled hit when you drink this. Instead there are smooth and soft tones from the coffee that fulfil my need for a cup of coffee but without the huge caffeine kick that ground coffee gives. Most importantly for me there is not acidic after taste that I find I get with cheaper instant coffees. This is something I hate as it takes away from the pleasure of a nice mellow cup of coffee.
I personally would recommend this as a great instant coffee that is the closet I have found so far to replicating a nice ground coffee. It is a mellow blend rather than a rich deep one and gives a warm soft cup of coffee. It is not the cheapest coffee at around £4.50 for a 190 gram from Tesco's it is a full 5 stars from me.
WHAT IS IT?
A freeze dried instant coffee from Douwe Egberts.
This isn't a very strong coffee and has got a very smooth flavour. It is not bitter at all but if you add a half teaspoon of sugar it makes the flavour of the coffee richer and gives it more body.
WHAT I THINK
I drink lots of different coffee brands and buy Douwe Egberts very regularly. I offer this coffee when I am hosting a dinner party because it has a smooth flavour that everyone likes so I do not need to worry about my fresh coffee being too strong for some.
The flavour of the coffee lingers in my mouth for a few minutes but it fades quickly. My husband and I drink fresh coffee in the morning with our breakfast because there is no caffeine hit with this coffee and it seems to be flat compared to other brands of instant coffee. I drink my coffee milky and sometimes if I put a bit too much milk in the coffee goes very weak, this isn't so much milk as to water the coffee flavour down so I think this shows that Douwe Egberts coffee is not a very rich one.
Douwe Egberts is very often on special promotion so is a cheap coffee to buy. I do not stick to one coffee so have got several opened jars and packets for when I want a specific flavour or for different occasions. I like Douwe Egberts as an evening coffee because it does not interfere with my sleep and the mellow flavour is relaxing and suited to a night time drink.
4 Dooyoo Stars.
Now and again I like to mix my cup of instant coffee up a bit and instead of just sticking with regular Nescafe I like to try different instants. One of my favourite ones that I have discovered in the last couple of years is this Douwe Egberts Pure Gold.
I don't like my coffee too strong and prefer a milkier coffee like a latte or a cappuccino and so was pleased to find these granuales as they are described on the front of the jar as a medium roast coffee. On the back of the jar, Douwe Egberts ask you to, "experience the taste and aroma of Douwe Egberts Pure Gold." It is made from a blend of the finest quality beans and has a medium and well balanced flavour, making it the perfect cup of coffee at any time of the day.
I find this coffee really smooth and golden and really easy to drink if that makes sense. Its warming and welcoming and has a really lovely familiar flavour that you will want to come back to.
The coffee has a strength which in indicated on the side of the jar. The strength goes from 1 to 5 and this is a strength 3 coffee as the number 3 is circled. I don't like my coffee too strong but I want something with a bit of boldness so a middle strength is perfect for me. The beans are a fairly light brown colour, not too dark but when you open the jar you are hit with a really bold intense lovely coffee smell. Once you have added your hot water you get a nice strong but smooth flavour and something that is a bit different to regular coffee.
The coffee comes in a really nice clear glass jar so has an attractive packaging and I think this also adds to the more upmarket look to it. The jar has a glass lid which has a suction cap on it so when the lid is on it keeps the coffee well protected and nice and fresh and the last spoonful is still as good as the first spoonful. In fact this jar reminds me exactly of the Yankee Candle glass jars which is kind of funny. I have a small jar at the moment, just 100g which I think is a good size and this will probably last me about a month as I am the only one in my house who drinks coffee apart from guests.
Their quality guarantee says that at Douwe Egberts they have been passionate about making great tasting coffee for over 250 years. Their coffees have a delicious smooth taste and unique coffee aroma. The Douwe Egberts signature is your guarantee that you will enjoy the best quality every time.
All in all a lovely coffee that I recommend.
Even though I am trying to cut down on all the coffee I am drinking I still have to have three or four cups a day. I try all different types but one of my very favourites is Douwe Egberts. It is a bit more expensive than some of the others but for a treat it is well worth the extra money. There are normally 100g and 190g jars in supermarkets but I noticed that Amazon have been selling 400g jars so possibly these have been imported from Holland. Last time I bought any I got 2 jars for £6 and as one on its own was £4.99 I was really pleased with it. They do a few different types but my favourite is Pure Gold
The jar is quite attractive and the brown and gold colour label makes it look classy and as expensive as it really is. It smells quite strong and the granules are a decent size and have not been ground right down the way some instant coffees have been. They make a good strong cup of coffee and there is no trouble getting them to dissolve.
As I drink coffee black and this is quite strong it does not need more than half a teaspoon to make it strong enough for me. It has a lovely taste and is not in the least bit bitter. Although I love coffee I am not too keen on filter coffee so finding an instant that I can really enjoy has been great for me. It is classed as a medium blend - level 3 - and I don't think I would want to go much higher.
It is claimed that the coffee is made from a blend of the best beans, but then most will say that, but this does taste a lot better than the likes of Nescafe and Kenco.
Another advantage of this coffee is the jars and the fact that they have some use after the coffee has gone. They are a lovely shape and I use them to store other things. I have in the past put a bit of paint and water in them and then after a good shake they have dried and look even more fancy than they did before.
There are also refills in foil packets so they are doing their bit to help the environment.
Im not a big coffee drinker, im more of a tea person, but every so often I fancy a good cuppa coffee. I normally go for quite expensive brands but I only buy them when they are on offer, recently at tesco the big jar of this was half price at only £3.29 rather than £6.59 so I decided to give it a go, having never tried Douwe Egberts before.
The coffee comes in a glass jar with an appealing brown and gold Douwe Egberts logo and design on the front. The lid is also glass, which has a plastic suction thing around the outside so you have to pull the lid off completely to get inside. To begin with this is a bit difficult but once you've used it a few times the suction seems to loosen a bit and its easier to get into. I much prefer this to the plastic screw off lids you can get, it seems to keep my coffee fresh for longer - which is perfect as I dont drink it often so I need my coffee to stay fresh for a long time.
The coffee itself is probably the best I have ever tasted. I used to love the Nescafe Alta Rica brand but now I am fully converted to Douwe Egberts and I dont think I will ever go back, I may even buy it for full price when I run out!
The granuales seems to disolve alot easier than other coffees do, I like mine quite milky so I always find that most coffees struggle to disolve as I add quite alot of milk so when I add the water the whole mixture is not as hot as most peoples coffee. Since you are meant to add your milk first so as not to burn your coffee (giving it a horrible burnt aftertaste) I find I am normally stirring vigorously trying to get my coffee granuales to dissolve in the water and milk. This isnt the case with this one however, it seems to dissolve without hardly any stirring. The aroma from the coffee is amazing too, it smells so rich I just cant get enough of it.
The taste is definitely one of the best coffees I have ever tasted, even with only a splash of milk the taste is so smooth and rich. I normally have to add a big sugar to my coffees to be able to enjoy it but I can drink this one without sugar which is a first for me! It is a very rich, smooth and creamy tasting coffee regardless of how much milk you add to it, I find I dont have to add as much milk as I normally would to enjoy it either. Despite its smooth creamyness it is still a good strong and rich coffee, not weak with a horrible bitter aftertaste like alot of the cheaper brands you can buy.
Overall I would definitely recommend this coffee to everyone - it is the best I have ever tasted. It has a lovely rich aroma and tastes smooth and creamy whilst still being strong. There is no horrible bitter aftertaste and it dissolves easily in hot water and milk. It is a bit pricey normally but I would say it is definitely worth the pennies, but if your not convinced on spending so much on coffee then wait until it is on offer and give it a go - you wont be disappointed I promise!
Freeze dried instant coffee
Strength '3' (medium)
Cost on average £3.50 for 95g and £3.50 for a 150g refill pouche- but usually on offer
I'm a very fussy coffee drinker and not owning percolator I needed to find the next best thing. For me Douwe Egberts Gold is close enough. Egbert Douwe opened his first shop in The Netherlands in 1753. A good quality coffee, you don't need much to make a full bodied drink. Light golden brown in colour (until you add hot water then it's dark brown) this coffee is granulated as opposed to powdered like the cheap brands.
The jar has a robust thick round body with a matching thick glass lid, almost like a storage jar, so can be reused. In fact they sell refill pouches for this purpose. I do sometimes struggle with the lid as it is so tightly fitting, but that keeps the coffee fresh and moisture free. I have to push it up and off with some force. The jar is attractive and looks and feels posh. The label is gold and informative telling us what particular strength the coffee you're buying is.
You don't need much of a teaspoon to get a decent flavour. A 95g jar lasts two of us about two weeks having roughly 3 cups each per day. It's a full bodied coffee that dissolves easily and quickly ready to add sugar or milk to taste. It produces a golden colour rather than a very dark coffee. It's not bitter and doesn't leave an after taste- in fact I'm drinking it now for the purposes of consumer research!! thinking about it, it has a treacly flavour to it. Good quality tasting, it's a great pick me up.
I wouldn't like to pay full price for it often as it is expensive, but can be found on offer quite a lot, at the moment it's 2 for £5 in Tesco, which is when I stock up.
I don't usually drink Douwe Egberts coffee as I am more of a tea and cappuchino person. The recent offer in my local Morrisons store was a half-price deal, £6.59 down to £3.29, they are now still on offer at a new price of £4.50 for the 200gram jar, which I think is still very reasonable. The reason for me trying this coffee was the big price discount - I am now hooked!
There are a number of varieties but I opted for the Douwe Egberts Pure Gold as it was on a huge pallet display at the front of store. As I am a staff member I get 10% discount, so it made sense as a good buy! I generally look for good quality cheaper brands, but with this coffee you can't go wrong, a good price and a good brand.
I have always added sugar to my coffee when I drink it, but with this particular one I havn't needed to use as much sugar as it doesn't have the bitter aftertaste you sometimes get with the cheaper quality brands. The coffee has an inviting rich gold tone to it and once mixed with water and a splash of milk the aroma is even more inviting. The coffee tastes very smooth with a lack of bitterness and doesn't have any cheap unnatural flavours to it. The golden nugget granules dissolve quickly in hot water and I love the simplicity of the product.
The jar isn't as plain or boring as most other brands, but the downside is the lid. The cap of the jar isn't easy to pull off due to its glass construction and the fact it has a smooth finish to it. I can imagine older people having difficulty getting into the jar, particularly upon initial purchase. Once the suction seal has been used a few times it is a little easier to access, and in all fairness it is probably a better lid than some of the screwcaps available.
For a premium brand I think the new pricing is very reasonable. I am also happy to display the jar in my kitchen as it isn't a supermarket home brand. Ultimately the taste is everything and i love the aroma this coffee gives off. There are no real negatives to this coffee and I will be trying the other Douwe Egberts varieties in due course.
I'm a coffee drinker and I love nothing more than grabbing a latte whilst out and about from a swanky coffee house. Maybe a splash of vanilla, some cream on my mocha - lovely stuff. But I recently have found myself out of work, spending more time at home and with less cash in my pocket I've switched to the instant stuff, which is a fraction of the price, but my worry initially was would it be a fraction of the taste?
I've tried a fair few instant coffees, both recently and not so recently, with mixed reviews. I'd never really found them them comparable to a café bought coffee, which is (from most coffee stores) made with skill and attention. Often the taste is flat, they are either bitter or, even worse, lack flavour altogether - this certainly isn't something I've found since discovering Douwe Egberts Pure Gold.
Drawn in by a half-price offer at my local supermarket I decided to give this instant a go. A little bit more pricey than the instants I'd been buying prior to falling for "Pure Gold", at least when at it's usual RRP, I had high hopes for this coffee and I certainly wasn't disappointed.
Upon making your drink the first thing to hit you is the aroma, both from opening the jar and adding the water. It's a true coffee smell, evocative of Italian Bistros and sitting in the sunshine - nothing artificial smelling, which I have to say I have experienced in other instants. The taste is so smooth, yet complex enough to really stimulate your taste buds having both top notes and a deep, silky lingering finish - terms you usually expect to hear when referring to a fine wine. I've inspected the jar for information on which beans are used in preparation of this instant but, alas, it isn't mentioned. It must be a blend however as I don't think you'd get the depth of flavour that you do without at least a couple of types of bean. The jar does state, however, that it's a medium roast which sits at a number 3 out of a maximum of 5 in the strength gauge on the side of the jar. I imagine that a 5 would blow you away as I've drank a lot of coffee and I find Pure Gold to be just right with regard to the flavour power it punches. I take my coffee with a splash of milk and a single sugar, though I feel that it's so smooth if preferred black it would still be a lovely drink.
Yes, this coffee is a premium instant and as such commands a premium price but a whole jar of this is still cheaper than a couple of café coffees. And to be honest, I can't imagine buying another instant now I've discovered this amazing brew. Even friends, when they come round to see me ask what type of coffee they are drinking and are stunned that it's an instant. Surely there can be no greater compliment to it and I should probably be on commission to Douwe Egberts as imagine a fair few jars have been sold through my word-of-mouth alone.
In summary, this is a real coffee-drinkers drink. Smooth enough to enjoy cup after cup yet strong enough to give you a bit of a mid-morning boost. Who doesn't need that? I would be hesitant to prescribe this particular cuppa to someone who really needed a rocket up the backside in the mornings as there are stronger instants available, but for those of us who enjoy a steady flow of java throughout the day then this really is an amazing coffee!
A blend of the finest tasting coffee beans.