My preference is for proper coffee, but like most other people I do have freeze dried coffee as well and generally choose between 4 or 5 main brands depending on what is on offer.

From time to time I choose Douwe Egberts. I like to buy this one because I can add to my collection of jars in which to keep all manner of boy's bits and bobs in the garage. You can also use these air tight jars in the house and I am surprised that more manufacturers don't produce their coffee in these.

The coffee itself is described as ' medium and well-balanced' which makes it an acceptable drink for most. You couldn't possibly define it as being too strong for people. It's actually a bit weaker than I generally like to have - just a bit too bland and not enough real coffee taste.

A study of their website reveals that Douwe Egberts has significant representation within the coffee market.
Pure Gold is the one you see most often in the supermarkets. Pure Indulgence is one I would like to try. They own the Senseo brand and also produce a wide range of filtered and ground coffees.

The Douwe Egbert brand has been on the go for over 250 years, having been started in The Netherlands in 1753 by one Egbert Douwes and his missus Akke Thijssis. The Douwe Egbert website includes an interesting timeline with key dates in the company's history

Douwe Egbert, the brand, is owned by Sara Lee Coffee and Tea UK Ltd. The Sara Lee Corporation is huge and owns a number of diverse consumer brands that we see in the UK market, including Brylcreem, Kiwi, Sanex, Radox, Ambi-Pur.

I expect you wouldn't want to get to the end of the review without knowing the proper pronunciation. After a quick Google, by majority consent it is pronounced Dawuh Ekburtz, but you can call it what you like!