Product Type: Douwe Egberts Coffee
Newest Review: ... more energised and ready to go, but i'm nowhere near bouncing to work. From Douwe Egberts I'm slightly disappointed-I expected a lit... more
Go for Gold, Pure Gold
Douwe Egberts Pure Gold
Member Name: Kitchenbunny
Douwe Egberts Pure Gold
Advantages: Smooth coffee, rich taste, nice jar
Disadvantages: It is pricey
I'm normally a tea drinker, but there are times when you have to have something with a bit more kick to wake you up. I'm reviewing Douwe Egberts Pure Gold coffee, and there is a cup of it sitting next to me as I write this. I've been drinking this coffee after a friend recommended it to me - she said she would drink nothing else - and I have to say I know what she means. This was about 2 years ago. I have returned to the supermarket a few times now to pick this one up.
The product comes in a clear glass jar with a press in lid with plastic stopper as opposed to the usual screw-top jars that the majority of coffee comes in. A little strip of paper connects the jar to the lid to keep the freshness intact, as well as a foil lid at the neck. The label covers most of the jar itself. It is a metallic bronze colour at the top, flowing down through some darker brown clouds at the base with the stylised woman and coffee icon in the middle. The writing is in white and "medium and well balanced" description of the coffee itself is right at the base. This design is repeated on the reverse of the jar, and in the middle is a description, the Douwe Egberts guarantee and details for requesting further information. Douwe Egberts is part of the Sara Lee Coffee & Tea U.K. Ltd.
Pure Gold is a blend of the finest quality beans, roasted with Douwe Egberts expertise to give a medium and well balanced flavour suitable for any time of the day. It goes on to give a little more information about the brand and the coffee tradition, which dates back more than 250 years. Underneath is a printed signature that is an assurance of quality and high standards.
When the product has been used, the jars can be recycled. On the label it advises to remove the label and recycle the paper and glass separately, although I feel the jars are pretty enough to soak the label from and then reused in gifts. Filled with sweets, they would be ideal.
The lid pulls out of the jar which does take a bit of effort but gives me more hope that the coffee will stay fresh inside the jar for longer than a plastic lid. It makes it feel more like a seal than just a lid. When the foil film is pierced and removed, the smell of coffee wafts up to you, warm and inviting. It smells rich and luxurious. A teaspoon of coffee placed in the bottom of a mug with (to my taste) some sugar is all you need for a nice cup of coffee. Add hot water and stir, and add milk or cream for a lovely hot drink. With milk, it is tasty, but we discovered at Christmas that with some cream it is borderline heavenly. My Husband does not like the taste, however, as he considers it a bit too nutty for him. For me, it is a smooth taste, but to each their own.
The taste is smooth in the mouth; on the tongue first you get the impression of richness and the warmth (I find this better drank warm rather than hot), and then as you swallow you get the full taste of the coffee. It lingers in the mouth without any bitterness you can sometimes get from a too-strong coffee and gives a pleasant aftertaste. And while you get the buzz from the caffeine, it is smooth - kind of like waking up with full energy as opposed to having a cold shower. I like to drink this in the morning at work, and think it is great for Saturday or Sunday morning.
The product is sold in two sizes: 100g and a larger 200g size. I find a 100g jar fine for home but have the big one at work for that first drink of the day. The 100g jar sells at around the £3.25 mark and the 200g jar for about £6, but there are normally offers for the careful shopper. I find it is pricey, but to my mind worth the cost as I enjoy the taste. Again, this product is widely available in most supermarkets. There are cheaper alternatives available, yes, but if you like something, you buy it.
Summary: Lovely coffee with great taste but higher than normal price tag
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