Product Type: Douwe Egberts Coffee
Newest Review: ... more energised and ready to go, but i'm nowhere near bouncing to work. From Douwe Egberts I'm slightly disappointed-I expected a lit... more
Douwe Egberts Pure Gold - A Coffee Drinker's Coffee
Douwe Egberts Pure Gold
Member Name: bluetoothpick
Douwe Egberts Pure Gold
Advantages: Mellow, tasty, smooth and morish
Disadvantages: Can be on the pricey side
I'm a coffee drinker and I love nothing more than grabbing a latte whilst out and about from a swanky coffee house. Maybe a splash of vanilla, some cream on my mocha - lovely stuff. But I recently have found myself out of work, spending more time at home and with less cash in my pocket I've switched to the instant stuff, which is a fraction of the price, but my worry initially was would it be a fraction of the taste?
I've tried a fair few instant coffees, both recently and not so recently, with mixed reviews. I'd never really found them them comparable to a café bought coffee, which is (from most coffee stores) made with skill and attention. Often the taste is flat, they are either bitter or, even worse, lack flavour altogether - this certainly isn't something I've found since discovering Douwe Egberts Pure Gold.
Drawn in by a half-price offer at my local supermarket I decided to give this instant a go. A little bit more pricey than the instants I'd been buying prior to falling for "Pure Gold", at least when at it's usual RRP, I had high hopes for this coffee and I certainly wasn't disappointed.
Upon making your drink the first thing to hit you is the aroma, both from opening the jar and adding the water. It's a true coffee smell, evocative of Italian Bistros and sitting in the sunshine - nothing artificial smelling, which I have to say I have experienced in other instants. The taste is so smooth, yet complex enough to really stimulate your taste buds having both top notes and a deep, silky lingering finish - terms you usually expect to hear when referring to a fine wine. I've inspected the jar for information on which beans are used in preparation of this instant but, alas, it isn't mentioned. It must be a blend however as I don't think you'd get the depth of flavour that you do without at least a couple of types of bean. The jar does state, however, that it's a medium roast which sits at a number 3 out of a maximum of 5 in the strength gauge on the side of the jar. I imagine that a 5 would blow you away as I've drank a lot of coffee and I find Pure Gold to be just right with regard to the flavour power it punches. I take my coffee with a splash of milk and a single sugar, though I feel that it's so smooth if preferred black it would still be a lovely drink.
Yes, this coffee is a premium instant and as such commands a premium price but a whole jar of this is still cheaper than a couple of café coffees. And to be honest, I can't imagine buying another instant now I've discovered this amazing brew. Even friends, when they come round to see me ask what type of coffee they are drinking and are stunned that it's an instant. Surely there can be no greater compliment to it and I should probably be on commission to Douwe Egberts as imagine a fair few jars have been sold through my word-of-mouth alone.
In summary, this is a real coffee-drinkers drink. Smooth enough to enjoy cup after cup yet strong enough to give you a bit of a mid-morning boost. Who doesn't need that? I would be hesitant to prescribe this particular cuppa to someone who really needed a rocket up the backside in the mornings as there are stronger instants available, but for those of us who enjoy a steady flow of java throughout the day then this really is an amazing coffee!
Summary: Perfect for coffee lovers in a rush