Freeze dried instant coffee
Strength '3' (medium)
Cost on average £3.50 for 95g and £3.50 for a 150g refill pouche- but usually on offer

I'm a very fussy coffee drinker and not owning percolator I needed to find the next best thing. For me Douwe Egberts Gold is close enough. Egbert Douwe opened his first shop in The Netherlands in 1753. A good quality coffee, you don't need much to make a full bodied drink. Light golden brown in colour (until you add hot water then it's dark brown) this coffee is granulated as opposed to powdered like the cheap brands.
The jar has a robust thick round body with a matching thick glass lid, almost like a storage jar, so can be reused. In fact they sell refill pouches for this purpose. I do sometimes struggle with the lid as it is so tightly fitting, but that keeps the coffee fresh and moisture free. I have to push it up and off with some force. The jar is attractive and looks and feels posh. The label is gold and informative telling us what particular strength the coffee you're buying is.
You don't need much of a teaspoon to get a decent flavour. A 95g jar lasts two of us about two weeks having roughly 3 cups each per day. It's a full bodied coffee that dissolves easily and quickly ready to add sugar or milk to taste. It produces a golden colour rather than a very dark coffee. It's not bitter and doesn't leave an after taste- in fact I'm drinking it now for the purposes of consumer research!! thinking about it, it has a treacly flavour to it. Good quality tasting, it's a great pick me up.
I wouldn't like to pay full price for it often as it is expensive, but can be found on offer quite a lot, at the moment it's 2 for £5 in Tesco, which is when I stock up.