Product Type: Douwe Egberts Coffee
Newest Review: ... more energised and ready to go, but i'm nowhere near bouncing to work. From Douwe Egberts I'm slightly disappointed-I expected a lit... more
Can make do
Douwe Egberts Pure Gold
Member Name: sympatic
Douwe Egberts Pure Gold
Advantages: Mild consistent flavour
Disadvantages: No wow factor
I'm not a big instant coffee fan however I always have a jar in the kitchen cupboards for when I cannot be bothered to prepare one from scratch by crushing the beans and of the few that I have tried this one from Douwe Egberts is one of the better ones on teh supermarket shelves. It is one of the higher priced instant coffee's however I got my 190g jar for £3.99 which was a reduced price and was the main reason that I gave it a try. The glass container is also a little different as it does not have a screw lid rather it is a large bottle stopper that lifts up and then you just have to pierce the paper seal across the top.
The contents inside are a pale brown colour and this is classified as a medium rich coffee, it is about the mildest coffee that I would drink as I tend to prefer it to be a bit stronger but this has a mellow taste to it which is pretty good for an instant coffee, I have not found a strong instant coffee that is any good to be honest, they all end up being far too bitter and lacking in real flavour. The coffee has a pleasant enough smell when you first pierce the lid, not over powering but iot does give a hint at the relatively mild flavour that is contained within the small chips of granuales rather than a powder.
I drink my coffee black most of the time although I do vary what I buy when out in coffee shops but in the home I do not add milk. What I do like about this coffee is that the taste is very consistent no matter how old the jar is after it has been opened, it has a mild even flavour with you a hint of bitterness but overall it is quite mild to my pallate.
If you are looking for something that is quite safe and will be to most people's tastes then this is worth buying, if you are looking for a coffee with a wow factor then I doubt you will find it in the form of any instant coffee and this one is no exception.
Summary: Not bad for instant
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