Product Type: Douwe Egberts Coffee
Newest Review: ... fresh coffee and clean the filter machine out before I set off. I am a bit fussy about my coffee and I have found that, especially with ... more
A Golden Coffee Choice
Douwe Egberts Pure Gold
Member Name: Foodiegirly
Douwe Egberts Pure Gold
Advantages: Smooth tasting coffee
I have been brought up drinking Nescafe, and that still remains my instant coffee of choice, but I bought a small jar of this to use at work because it was going cheap in our local 99p store. It also came in a pretty jar that I thought could be used for storing other items - the coffee has been used but the jar remains empty.
Douwe Egberts is one of many brands owned by the Sara Lee corporation (they who make those luscious chocolate mousse cakes). However, the original company started life in the Netherlands in 1753 as a grocers run by Egbert Douwe and his wife Akke. By the early 20th century the company was established as an international coffee processor. Nowadays it is recognised as a quality brand that produces not only several varieties of instant coffee, but roast and ground coffee, one cup filter coffees and the Senseo coffee machine pods. The company prides itself on resourcing its beans from sustainable sources and making environmentally friendly choices in both production and delivery of its products.
The pure gold variety is a freeze dried medium roast and has reasonably large light- mid brown granules. Its down to personal taste how many spoonfuls you need to make your coffee. I like my coffee quite weak so for a medium sized mug I use a flat teaspoon. I find the granules all dissolve nicely and you get a nice smooth, tasty coffee with none of the bitter after taste that you experience with some instant coffees. I dont personally have sugar or milk (unless my coffee comes in the form of a cappuccino), but this can be added too to.
Because I bought this for use at work I only used it to make standard cups of coffee, but you could add a liqueur of your choice to it for a more luxurious drink - I'd go for Baileys or maybe Tia Maria with cream. It could also be diluted with a little hot water and added to a standard cake mixture to make a coffee cake or to to whipped cream, sugar and and egg yolks to make ice cream.
As I mentioned before, I bought my jar from my local 99p store and I noticed that the stock had all been sold the next time I went in. It can be bought from all the normal big name supermarkets and the 95g botttles usually retail at around £3.00 (Asda and Tesco) to £3.59 (Sainsburys and Waitrose). They also sell refill pouches that retail for around £4.49 for 150g.
Whilst I still prefer the slightly richer taste of Nescafe, I would happily buy Douwe Egberts Pure Gold if it was on a cheaper deal.
Summary: A smooth tasting reasonably priced instant coffee
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