OK, I decided to give this a go because I'm the kind of person that loves coffee but am too lazy to make proper coffee whenever I want a cup. Instant is fine, but it's a poor substitute for the real thing. From what I gathered, this Millicano stuff is supposed to be better than regular instant. So I bought some.

The first thing you'll notice is that the 'grains' are finer than regular instant coffee. It's not quite a powder, but looks fairly fine. The aroma you get off of it when you open the pot promises that this will taste better than your usual instant.

It's of about the same strength as regular instant, so you just add your usual amount and pour over boiling water. You'll notice a sort of coffee 'residue' just above the waterline of your mug. Strange as it sounds, it makes it look like coffee made in a cafetiere. It has a deep colour, and a very rich aroma.

As for the taste, it is superb. For an instant coffee to taste this good, Kenco have done themselves proud! It has a rich flavour. I wouldn't say it is an overly strong coffee, but it is sufficiently strong to appeal to all coffee drinkers. I never ruin coffee by adding milk, so I can only comment on the taste of it 'black'. It has a slightly bitter flavour, with a hint of dark chocolate hiding in there. It really is like 'proper' coffee.

The only drawback in my view is the price. For a standard pot in Sainsbury's (100g), it costs £3.99. There are a number of instants that you can get cheaper, especially when purchasing the larger jars (Milicano is limited to 100g pots it seems). For someone who drinks coffee every day, Kenco have priced this too high. But I think this is put across as more of a 'premium' item. As such, it's worth having some in the cupboard for when you have visitor, or for the occasional cup for youself.

Overall, I would say that Millicano is the best instant coffee out there when it comes to taste and flavour. On price, however, it loses a few marks. But for coffee lovers, it's a real winner in the dreaded 'instant' catagory.