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Having just been TUPE'd over to a new company after my previous company losing the vending contract I found myself using brands I hadn't done before. Brand new machines different coffee and chocolate and different coffee beans in the ground coffee vendors. The main instant coffee is now Kenco which I use at home, but the ground coffee was Lavazza Crema which to be honest I'd never heard of. We'd had a ground machine at work before but sales were poor and it was removed, I was not expecting much from the new machine and new coffee.
I had guessed from the name that Lavazza was indeed an Italian brand, so I had a hunch on figuring this out that it might well be better than the previous brand we had offered. After a few months now of having had this running I have obviously been in a position to count sales. Through the roof in comparison to the old stuff customers commenting on how good it was. I had obviously tried it too and definitely though it far superior to the previous brand. Being that powdered milk is used I'm not the biggest fan of vended ground coffee, but this is pretty good for a vending coffee so I thought it time to try it made the proper way with real milk and at home.
I had thought of taking a few beans home to try it, but forgot so I purchased a 250g packet for around the £2.80 mark from ASDA. The packet was slightly different from the vending pack, which I guess is understandable. It's a bit more snazzy and gives off quite a good impression. I also thought if this is as good as I expect it too be then £2.80 is well cheap.
On returning home I decided to try out our new grinder and make a decent brew. Once I had opened the packet of beans I could smell that unique and indescribably irresistible coffee aroma. My nasal passage was full of glee and my old stomach was twitching in anticipation. I made the brew as a cappuccino. It looked the part and it most definitely smelled the part so I went in for a taste.
It was deep and dark, rich and smooth there was a little hint of bitterness, but I find this with most good ground coffees. It was much stronger than our usual brand but we looked at each other my wife and I knowing we had found a reasonably priced GOOD coffee. A rich dark line of coffee ran through the thick froth and it all looked just as it should. It tasted way better than I had hoped and since we tend to grade our coffee so that we know which to avoid in the future we graded this one very highly. It was a typically good Italian coffee, and lets face it the Italians know how to make a great cup of coffee.
I've tried and tested many a ground coffee since I am very partial to a cappuccino or latte, and this is definitely one I find better than most. It's not the best I've tasted but it is worthy of a very high accolade. I think with coffee the smell is very important and this just oozes class in the smell and taste department. It smells just as you'd expect an excellent coffee to do. I think at £2.80 it is probably if anything under
A blend with a decisive character and a marked personality, for preparation with a mocha coffee-pot. With its full, rounded, and intense taste, this blend has a fuller body and more intense aromas than Qualità Rossa.