I drink coffee daily, unfortunately I'm only able to drink a single cup a day (issues with caffiene tolerance) so I'm of the opinion that it needs to be a good one! I've been through a number of the Nescafe coffee lines recently, and this is definately my favorite so far.

It has a very deep flavor, and a really full bodied taste, although not unpleasantly so. I find it has quite a fruity aroma too, so if you prefer the bland 'coffee smell' you normally get with instant coffee, I'd steer clear.

It's quite a 'strong' coffee, and with one level teaspoon in my mug I found that it was about perfect for me (your milage may vary). The smell tends to fade the longer you keep the jar, but unlike other instant coffees this one retains its strong flavor quite well.

It might be a step to far for some of the coffee drinkers used to Nescafe original and the like, but once I'd adjusted to the stronger flavor I found it pleasant, warming, and a great way to start my day!