* Prices may differ from that shown
~x~x~x~ New Coffee! ~x~x~x~
I'm very much a Kenco girl when it comes to instant coffee, it's been a long time since I drank a cup of Nescafe as although it used to be a favourite I found other brands and varieties that I preferred over the years. Nescafe might be a market leader but their coffee is pretty one dimensional, it doesn't even taste as nice as other instants within the same price bracket - I always kind of see Nescafe as a brand that people start off on, it's considered vogue to be seen as a Nescafe drinker at the beginning of your coffee career but after a while you realise there are better tastes available.
I'm drinking Blend 37 at the moment as Kenco has been on special offer in Morrisons so (obviously) the shelves have been empty of my favoured brand for a few days now, I'm also at the end of a two week caffeine abstinence so it frankly felt as though any coffee would do - Blend 37 was placed in the trolley when I realised it was going to have to be a Nescafe day, I haven't tried it before and am always open to sampling new coffees (whatever the brand) so forked out the £3.62 for a 100g jar.
~x~x~x~ It Looks Like Nescafe... ~x~x~x~
The jar is the same curved rectangle shape as the rest of the Nescafe range with a bulky black lid, it's attractive enough and looks like one of their more 'special' coffees. The label is rendered in green with a tempting looking pile of coffee beans in the foreground to get your mouth watering, actually I really like the design of the jar and think it looks a little classier than the Kenco redesign which happened at some point this year.
The granules as seen through the glass jar look very similar to the original Nescafe granules too, maybe a little lighter than usual but with the same irregular shaped and sized granules for a 'busy' look inside the jar. The jar neck is certainly wide enough to scoop out a spoon of granules without dropping them all over the place, although personally I tend to decant my coffee into a storage jar in an attempt to keep the kitchen tidy so that doesn't really matter too much to me.
~x~x~x~ Enjoying A Cup Of Blend 37 ~x~x~x~
I've been drinking Blend 37 exclusively for almost a week now and am reasonably impressed. It's not such a smooth coffee as my usual Kenco Rich (the blue one) but it could never be called a harsh drink, which I tend to see Nescafe as these days. The flavour is less robust than I would have expected, but don't be tempted to simply add more granules to your cup as doing this will only have the effect of making the drink more bitter and won't enhance the taste in my experience. It's quite a weak coffee, if I had to compare it to something strength-wise it would be the red jar of Kenco Smooth as that too is a mellow coffee which smells like it's going to be much stronger. Not that the coffee smells particularly strong when you've made it up with water, but upon opening the jar I'm always taken aback slightly by the richness of the aroma and usually pause for a quick sniff before measuring out my granules.
I use a heaped teaspoon of coffee in a normal sized mug, adding an extra half spoon of granules if I'm using my bigger one. This is sufficient to make a (kind of) flavoursome coffee, but if an even weaker flavour is required then it's possible to cut down the granules in the cup - a good example being my partner who likes his coffee so weak he might as well drink tea instead; he has pretty much a level teaspoon of granules which gives him an insipid looking cup of coffee that frankly looks vile to me, but Mark loves it. Bless. The granules stir into the boiling water without leaving any small black blobs floating on the surface of your drink and even when adding sugar to your coffee it'll all stir in beautifully, no gunky mess at the bottom of your cup unless you decide to dunk a biccie!
I can detect a hint of chocolate in the flavour but it could never be mistaken for a mocha, I can't really taste much of anything if I'm honest other than a generalised coffee flavour. I personally don't think this is a rich coffee and it isn't one I'll buy again as I find it lacking in both flavour and personality, it's good quality and my gripes relate only to the actual flavour of the coffee but I prefer a more intense coffee even when I'm choosing a cup of instant rather than out of my funky Nespresso machine. It's not full bodied as claimed by Nescafe, in fact I think it has a rather hollow taste as I drink which doesn't exactly scream 'body' to me - and that coupled with the weak coffee taste really stopped me from enjoying the drink.
I can drink coffee any way it comes - with or without milk, with however many sugars you dump in it (or preferably none) and my only request really is that it's made strong. I've mainly been drinking Blend 37 with a splash of milk and no sugars (thanks to the diet) but yesterday added my usual two sugars and cream to see if it made any difference to the flavour (of course it would make a difference, I mean to see whether it improved it or not!). It made it slightly more palatable to my tastes; the delicate cream boosting the coffee flavour a little while giving the drink as a whole a much smoother and more interesting aura, adding sweetness in the form of sugar to the coffee just works to disguise the flavour even more and leaves you with a sugared coffee soup. Not good.
~x~x~x~ Not The Blend For Me ~x~x~x~
Of course, your choice in coffee is a very personal thing - what one person likes another person may not. Case in point is my neighbour who popped round last night and when I made me a cup of Blend 37 she started raving about it as thought it was the best coffee she's ever drunk, asking where I bought it and studying the label as though it were the most exciting thing she'd ever seen. She went away a happy bunny as I gave her the 3/4 of a jar that was left (I'd bought Kenco earlier in the day) and has just this minute texted to say her husband loves it too - I dread to think what brand they usually drink if this is seen as the height of quality in their house!
Personally I want a coffee with more life in it, something I can sit and enjoy in the evening when the kids have gone to bed and it's nice and quiet. Blend 37 just doesn't hit the spot for me in terms of strength OR flavour so it's not a coffee I'll buy again, however if you like a weaker-than-average coffee than by all means give it a go - it might be one you'll enjoy.
Amongst my essentials for a week at work is a jar of instant coffee in order to avoid paying vending machine prices for my drinks when I'm supposed to be earning money. I do however tend to be quite picky with coffee and there are only a few of the cheaper brands that I consider to make a half decent cup of coffee; for this reason I usually end up purchasing a premium brand justifying my decision with the fact I'm still saving money.
I paid £3.66 for my jar of Nescafe Blend 37 which is actually a price that compares pretty well with all of the other "luxury" freeze dried instant coffee products competing for the higher end of the market, at a quick glance coming in somewhere just under average. Whilst this can be bought cheaper in bulk the 100g jar was the only size on offer and is most convenient for me as they tend to last the week and I can try a different coffee the week after. At this price I do expect a decent cup of coffee especially from a company such as Necafe and I'm never convinced until I've had a few cups such is my choosiness.
On first sight this looks just the same as any other jar of Nescafe coffee, supplied in the distinct Nescafe shaped jar pinched in at the middle, with the familiar Nescafe branding with "Blend 37" being written in a much larger bold font, very similar to that of other jars on display nearby, promising "a cup of character" in italic stylised writing underneath. The main thing that sets this apart from the other Nescafe jars is the colour of the lid as each Nescafe product has a different colour making it easier to spot once this fact is known.
Upon first opening the coffee my presumption that this would be quite a strong flavoured coffee due to the "cup of character" slogan, and the fact that the black lid hinted towards this as well seemed to be confirmed. The aroma of the coffee is definitely strong without any bitterness or the occasional burnt smell that I have found accompanies some coffee. The aroma is certainly reminiscent of a decent, strong yet smooth coffee which certainly seems to live up to the expectations that the price had led me to have I was just hoping after smelling it that the flavour was able to keep pace with the aroma.
Packaging wise if you are looking to recycle this it is a little bit of a pain as being glass it will need to be taken to a recycling point and I rarely get the time to visit a bottle bank. The lid is the only bit permitted in our blue bin with the rest of the packaging generally ending up in the black bin as opposed to having it laying around for weeks on end.
Preparation, Flavour and Strength:-
Once added to some hot water this coffee most definitely continues to improve in aroma and even with an extra half teaspoon of coffee added to the recommended teaspoon, as well as a single teaspoon of sugar all of the coffee granules quickly dissolve into the water almost without the need to stir. With a little milk added the coffee still smells great but a good deal more subtle than when it is black and the same can certainly be said of the flavour.
With milk I found this coffee more than drinkable and actually quite enjoyed it, the flavour of the coffee is still strong with the milk making it far smoother and to me more drinkable. I on occasion drink black coffee but found that I wanted two sugars rather than my normal one with this coffee whilst not being overly bitter is still a strong flavoured coffee. Even with a powdered milk product rather than my preferred full fat blue top milk the flavour of this coffee manages to win through and make a decent cup of coffee. If I had to mark this coffee for strength of flavour from 1-10 when taking into account the smoothness yet still distinct taste, I would have to mark it somewhere just over medium with a score of around 6/7 out of 10, according to my taste buds this makes a well-rounded slightly stronger than average coffee.
As for the actual effect that the caffeine in the coffee had which let's face it is why most of us drink it was noticeable, definitely not as strong as a percolated coffee or fresh coffee bought from a high street chain but definitely up there with some of the stronger instant's that I have tried. Not the strongest by a long way but as about as strong as I feel it could be without ruining the smooth element of the taste, or pleasant aroma that accompanies this coffee.
Over the best part of a week I have got through ¾ of a jar of Nescafe Blend 37 without once regretting my decision to purchase it the first place, or longing for a better cup of coffee. So in my eyes when comparing this product against all of the other instants that are competing for the same share of the market it definitely does well. The flavour, strength and aroma all give the feeling of a premium brand coffee and to me that little extra luxury on my breaks and lunch justifies the little extra expense especially as I'm cutting my costs by taking this to work with me and not using the vending machines, along with having a little left for the weekend.
At £3.66 this 100g jar of Nescafe Blend 37 will make 55 cups of coffee so long as the guidelines on the back of 1.8g of coffee per cup is followed, however my teaspoons probably end up being larger than this and if worked out at 50 cups of coffee it still works out at less than 7.5 pence per cup which in my eyes is great value. The only gripe that I do have about the price is when I compare this to other standard Nescafe products that cost less and think whether the improvement on the taste, strength and flavour is actually worth the extra. I ended up deciding that as something different from my normal this is definitely a good coffee and worth spending money on occasionally but does not have that extra special taste and quality I expect from a quality coffee that I have found in some other brands.
So overall a great coffee, with a decent flavour that achieves the result of keeping me awake and alert very well indeed but as mentioned above just lacks that something that stops it from being extra special and getting the full complement of five stars. When compared to other premium Nescafe products Blend 37 certainly holds up well although the fact that it does not excel exceptionally in any particular area has lost it a star from me.
The fact that it is actually a decent tasting coffee whilst still being strong, coupled with the fact that I am only judging this coffee as I see fair alongside other similarly priced instants and not ground or part ground coffees available, definitely makes it worth a strong 4/5 stars from me with a recommendation if you like medium to strong coffee. If you enjoy milder flavoured coffee that's easier on the taste buds as I occasionally do it may however be worth looking elsewhere. This coffee does try hard to offer the promised "cup of character" but that lack of something special I feel does hold it back from fulfilling Nescafe's claim.
I am a massive coffee drinker and just love strong tasting coffee. If someone was to serve me a cup of Mellow Birds or cheap chicory based coffee I just couldn't drink it and think it would be an insult to coffee itself. I do love ground coffee made in a cafetiere but as I am the only person to drink coffee in our house I don't do this very often so will usually drink a good quality instant coffee. I have been buying various Nescafe brands for many years and consider it a very good quality brand and also good value if you break the price down to how many cups you can get out of a jar. The jar has the usual Nescafe logo but has a black lid and a dark green background to the front label which in itself seems to make it more grown up. This coffee is made from 100% coffee beans and to me does have the richness and finesse of ground coffee.
This Blend 37 is supposed to have been named after an incident at the 1937 Le Mans where driver Didier Cambreson entered the race single handed when his co-driver didn't turn up, only stopping for coffee breaks. He finished at 37th position and apparently this is where the name is derived from. However it also says on the jar that it the coffee is a 'cup of character that is a lot easier to swallow than this tale', so it is really just a marketing ploy by Nescafe to glamorise the coffee. In my opinion it doesn't really need this unlikely tale to sell it to me as I like to try most Nescafe brands and then alternate between my favourites. I find that if I do this I never get fed up of one particular taste and when I do change can enjoy and appreciate the taste all over again.
I make coffee one of two ways, my favourite being putting one and a half heaped spoons into a small mug and a splash of milk so it becomes a rich dark brown colour and has quite a thickness and body to it. I find that I can really taste the flavours drinking it like this and the nutty taste really comes through, also a malty taste with a hint of caramel. As I make it this way it is quite strong and I only drink it in the daytime as I think it would keep me awake if I drank it in the evening. When I drink it like this I really do feel revived and more alert. I think I need to buy some to take to work for those mid afternoon siesta moments when you need an extra boost of energy to help you to last the day.
The other way I have it is for my 'elevenses' which I know I have inherited from my parents who would not dream of letting eleven o'clock in the morning pass without a nice warm milky frothy coffee. I do keep promising myself I will buy one of those milk frothers so that my coffee would look as I had bought it from Druckers but as I haven't got one, I will either warm the milk up in the microwave or in a saucepan on the hob. It is obviously much easier to use the microwave, that is however as long as you are standing by the side of it to 'catch it' as it starts to rise up towards the top of the cup. This is something however I don't always manage to achieve which is probably why I keep a roll of kitchen roll at the side of the microwave. I suppose I could use a much bigger mug so that the milk has more room to manoeuvre or use a saucepan, but that does generate more washing up. I don't put so much of this coffee in when I am having a milky coffee and will use one heaped spoon for a normal mug, but although the coffee is milky and creamy I can still taste the strong flavours coming through. I find that it stirs in very well unlike some other branded coffees which leave brown blobs floating on the top unless you almost whisk the granules in. It also doesn't leave any residue at the bottom of your cup when you have finished.
It really is different from any other instant coffee I have tried and I do like it. It is described as a full body coffee so would not be suitable for people who only like a weak cup. I would say that if you did try to make it weak and only put a small amount of coffee into a cup you really wouldn't be getting the benefit of the wonderful flavours and so would be a waste of money, best to stick to Mellow Birds if that is your preference of taste.
I meet up with the girls about every month for a coffee morning and it was one of the group who introduced me to this coffee and consequently most of the group now use it at some time. I would say that we are to a certain extent coffee snobs and have probably tried most of the top brands of instant and ground coffee, but the general opinion is that this is one of our firm favourites. I am sure that there will be others to come along to tempt us but this coffee really tastes superb and definitely packs a punch. I know that it isn't as widely available as other Nescafe products in the 100g size but you can get it from Tesco, Waitrose an Ocado for £3.28. It is also available in the 500g size for around £15 and the large 1 kilo size for about £30 and both are available online at Amazon and also in some supermarkets.
If you can't be bothered to make proper coffee or don't have a coffee machine, I would say that this coffee is probably one of the next best things. It has a powerful but not overwhelming smell and tastes nutty and delicious, and in my opinion is a proper grown up cup of coffee.
The instant coffee is lasting a bit longer in our house since I have been trying out flavoured tea for a change. However, nearing the end of my Gold Blend, it was time to re-stock. There were plenty of offers around as usual, but I decided that I would try this Nescafe Blend 37, which I hadn't had for a while. I also bought a Cap Colombie. Neither were on offer but I had a voucher to use in Tesco so I decided to treat myself. It's nice to have a change from time to time.
The 100g jar retails at £3.19 which is more than I would usually pay, but nevertheless justifiable since I am now drinking less coffee than I once did. It comes in the same standard Nescafe jar in which other variants come and it tastes very nice and rather distinctive. My local Tesco only stocks the 100g jar and I haven't seen a 200g stocked - probably because it isn't a mainstream coffee and doesn't sell in huge quantities. The jar has an attractive green label and it sits alongside Alta Rica and Cap Colombie in the speciality coffee section.
It is a dark roast coffee with a full-bodied smell and taste - almost nutty. It smells divine when you open the jar and provided you don't scald it, it tastes rich and strong - just the way I like it. One heaped teaspoon is my standard measure. I drink it with just a little bit of milk and sometimes have a square or two of plain chocolate to go with it if I'm feeling naughty. It isn't too far away from proper coffee in terms of taste and it wouldn't take much for me to change to this as my standard instant coffee. Gold Blend is definitely bland in comparison.
I appreciate the slightly bitter taste but I suspect that this is too strong a blend for people who are only occasional coffee drinkers. My wife won't drink it, so I get it all to myself! At only 1 calorie per cup, you won't get fat on this.
I have occasionally wondered whether Blend 37 is one of hundreds of blends produced and is perhaps the only one to make it through to the supermarket shelf, but a bit of research on t'internet reveals that it was named after a French racing driver, Didier Cambreson who completed the Le Mans race in 1937 by himself because his co-driver failed to show up. He only stopped for coffee breaks and they named this after him. Strange, but according to Nestle - true. I have heard of other reasons being given so it could be just part of the Marketing hype.
This makes a nice change and I would recommend it to all coffee drinkers who like it dark and strong. It only loses 1 star because of the premium price.
I not a massive coffee drinker but I really love Blend 37. I really notice the difference in coffee when I see clients are visit other offices and get other instant coffee and cannot belive the difference. Blend 37 is a top quality, smooth and probably one of the best instants.I just wish Tesco's would sell it in the big jars!!!!
When i'm walking round town (or where ever), I'm forever walking past Cafés and taking in the wonderful smell of Coffee. I've never been a great fan of the taste of Coffee, usually only it's smell. I was at my girlfriends a few weeks ago, and was mega tired, so I decided to try her stepdads coffee - Nescafé Blend 37!
A heaped teaspoonful of Coffee, a couple of flat sugars and a splash or two of milk is how I like it, and my god did I get addicted fast. I was out and about a few days later and decided to get a jar for myself.
I personally bought Nescafé Blend 37 in 100g jars, but I know you can buy bigger ones if you drink a lot more. For those that drink a lot of Coffee, or your whole household drinks it, you can buy 500g tins online for about £20 - just do a Google search for it and you'll find several sites offering it for about the same price.
I think the jar is very well designed, I really like the shape, it fits in the hand well and I'm going to save the jar when it's finished to hold some of my many pencils, pens and paintbrushes in. The label on the jar has a green background, which I like and find it helps the product stand out. There's the Nescafé logo at the top in white, and underneath just to the right the Blend 37 'logo' in white with a thin yellow stroke and a drop shadow. There's also a sack at the bottom of the label with Coffee Beans spilling out of it to fill some of the space, where the Coffees slogan lays 'A cup of character'.
Why is it called Blend 37, you ask? I know, it's a weird name for a Coffee, but there's a reason for it nevertheless! The following is quoted from the back of the Coffee Jar:
"The longest recorded game of tennis was played between Bud Challoner and Eric Flavin at the 1937 Fench Open. It lasted 37 minutes, with Challoner emerging victorious after an astonishing 37 deuces. The players fortified themselves with a coffee which we later named in their honour. Nescafé Blend 37, a full bodied coffee carefully blended and dark roasted for a rich aroma and distinctive taste. A cup of character that's a lot easier to swallow than this tale."
This explanation is on the back label, which is also green. It has a weird, splash pattern effect in the background that is of a slightly darker green, and the text has some larger fonts in it to bring out the key words such as 'lasted', 'astonishing' and 'blend 37'. These also have a effect as if they're old and deteriorating. Sitting beneath this is the bar code and the Nestle Quality & Trust guarantee with their address, so if you have any issues with their product you can contact them. There is then the Best Before End date, 04/2010 (I purchased the product a good few weeks ago, so the product lasts 2 or maybe 3 years) so you have plenty of time to drink it.
The taste of course is the main thing! I find some coffees incredibly hard to drink, this is quite strong, but sweet at the same time. It has the nicest flavour ever, and as I mentioned earlier, I'm addicted already! This Coffee's a little more expensive than some of the other brands and types, but for the amazing taste and quality of this product the extra pennies are most definitely worth it!
I also like to experiment with Blend 37 - I've made a big jar of black coffee and have left it to cool, I then refrigerate it and wait until it's really chilled. I then dig out the blender, and put a few scoops of either Vanilla or Chocolate Ice Cream in and leave it in there for 5 or so minutes until it's a little soft, then blend the ice cream until it's more runny. Add a little milk, and blend again. Pour in your cold coffee, and blend a little more. I've noticed that the outcome is better if you use 3 or 4 teaspoonfuls of Coffee per mug full of water as the extra coffee makes up for the amount of ice cream and milk there is. Store it in the fridge until you want it, and serve with a scoop of ice cream in the bottom of the glass, along with a couple of ice cubes, pour in the Coffee and grate some chocolate on top. This recipe took me hours to perfect and i'm glad I can finally share it! Enjoy!
As far as I'm concerned, Blend 37 is the only instant coffee worth drinking. Its taste & aroma approach that of "real" ground coffee (even surpasses some of them!)
I like Blend 37. When I buy coffee, I usually alternate between this and Alta Rica.
This coffee is smooth in flavour and has a very good aroma to it. It's good with some cream and just a tad of sugar. I've had it black too, and even then it has a smooth flavour.
Some coffees can be too bitter. This one has a good degree of bitterness, and is a pleasure to drink.
I like the jar for this coffee. I think it stands out well, and for some reason, I find the metallic green label appealing. I don't know why! It is more expensive than other brands, but I think this is counterbalanced by flavour.
Blend 37 seems to nicely hold the middle ground between Nescafé Gold Blend and Alta Rica/Cap Colombie. It *is* a better coffee than Gold Blend, which although is excellent, 37 has atouch of luxury to it, but not to the extent of the Alta Rica/Cap Colombie brands.
37 is a good all round coffee, and it's excellent for a treat.
I know on this site, I write about some strange things and I think it's safe to say that this is one of them! I decided I wanted to write about a passion of mine, COFFEE! Not one day will pass when I don't drink it, and I love the drink! I am only 15, and I am already a bit of a coffee expert ( this is sad I know ) whenever I go to a friends house and have coffee, I know the kind..they all have distinctive tastes to me and some people say they all taste the same...to that I say...ridiculous! In my 15 years of life...I have to say I like Nescafe the best and in particular blend 37! This coffee has just such an enchanting smell and distinctive taste. Whenever I have some of this Coffee, I feel good about myself, a bit more alert but then I think I drink too much coffee. I know what everyone who reads this is thinking...I am a deluded girl..and yes I might be but I just wanted to share my passion for Coffee...and in particular Nescafe blend 37! About the actual Coffee..I couldn't say why it tastes so good..just go and buy some if you haven't already from a local shop and taste the magic. I know it contains coffee beans but thats all I know..and you don't need a high IQ to work that out either...I will tell you it isn't so much a strong coffee and so you should love it..infact I know you will! It's all in the blend!
Made from a robust blend of two types of carefully selected coffee beans renowned for their strength, dark roasted to deliver a truly distinctive taste.