“ Brand: Percol / Type: Instant Coffee „
I am not ashamed to admit that I am totally addicted to coffee. I was bought up on tea however during most of my adult life I buy a jar of coffee every time I do my grocery shopping! I am also a huge fan of Costa and Starbucks love to pop in on a cold winters day to recharge my batteries with caffeine lol.
Comes in a rather pleasant looking glass green and jar with pictures of fields. This coffee is freeze dried and is classified as a three rating for strength being that of a medium taste.
I am pleased to see that Percol belong to the fair trade group to ensure that all farmers are paid fairly in various parts of the world. The lid is light green you simply unscrew it.
the coffee has a nice nutty smell to it and looks of very good quality indeed.
I truely believe it is a fantastic for all coffee lovers out there.
The coffee is brown when the water is added of course and has a nice nutty flavour to it with no bitter after taste at all. I only buy leading brands as I am a bit of a coffee snob in all honesty. I will be buying this next time I do my usual trip to the super market.
I purchased mine from my local Tesco store costing me around 2.50. I bought it on offer at the time I think the usual price is more around 3.50. A total bargain in my opinion!
I recently picked this coffee up when it was on special offer for £3, in my local Waitrose, it usually retails for around £3.89 and comes in a 227g jar. The jar is recyclable and has a screw top lid that is easy to use and is secure.
The coffee is a Fairtrade instant Arabica coffee, from Columbia, that is made of granules and it has a soft almost Smokey favour that is balanced with toffee and citrus notes. The jar says that the coffee is a '3' in terms of overall strength. The coffee is made of a single source of bean, meaning that it is not blended with other beans from Columbia or elsewhere.
To make the coffee all you have to do is add the required amount of granules, I used a heaped teaspoon, and then add water, milk and sugar if required. The granules dissolve well in the water and the coffee gives off a lovely strong coffee aroma that I liked. The granules are milk chocolate in colour. The coffee overall on taste was average though, I did not really get any of the toffee and citrus flavours, it was mainly a smooth, coffee that did not leave a bad after taste and was not unpleasant to drink.
Overall, as an instant this is a decent coffee, it is easy to make, tastes ok and is not that expensive, I just think that I have tasted better coffee and I will continue to drink this but will not repurchase - I think this coffee would be liked by people who enjoy mild and mellow tasting coffee.
Trying to find a nice tasting coffee to sit in our work drawer has become some what of a hobby, we have tried luxury French brands, your regulars and even different flavours! However saying that the one that has proven to be the most successful with us is the Percol Fair Trade Coffee.
The coffee I am reviewing today is the decaffeinated brand (A slightly healthier option) which is graded at a three (Medium taste in non coffee language), it is full of flavour but light enough that you don't feel you are eating a coffee bean and is made from 100% Arabica beans.
The coffee is Fair Trade which means that the tradesmen and women who have grown, picked and sold the beans have been paid at a more fair rate than perhaps some others are - All of which helps with sharing the wealth!
The coffee comes ready roasted in granules, also known to most of us as "instant" which means no more hours of real coffee making but rather a quick fix in which you can pour hot water and go! The packet size is 100 grams and at around £3 for a jar I think it is pretty reasonable price.
Along with being Fair Trade the coffee is suitable for vegetarians and comes in a jar that is recyclable so if you are conscious to keep to any of these ways it's a great combined option! A great all rounder that works for breakfast, breaks and if you purchase the non decaffinated version a great pick me up too!
When it comes to the purchase of coffee I have to admit that I'm rather a creature of habit. I love drinking the stuff though I do limit myself cos of all the caffeine not doing me much good as I'm a migraine sufferer but when I do buy a jar of coffee its usually Carte Noir as I just love the quality of it and hate cheap tasting coffee!
This Percol one the other week caught my eye as it was on offer in my local Asda store at £2.00 a jar instead of its usual price of about £3.00 a jar. I decided as I'm on a bit of a money saving venture at the moment to give it a try!
The jar is made of see-through glass and my jar holds 100g of the coffee and it has a green label that goes all over it and a screw on/off green plastic lid concealing a large hole. On the front of the jar we are told that it is Percol Columbia 'Finest Arabica Coffee' and that it is Fairtrade and has a strength factor of 3. On the back of the back of the jar other information listed includes being told a bit about the product and how to use it and contact details for the manufacturer are given. Nice enough and informative jar this is.
The Coffee Itself:
Dark brown granules that dissolve fast in hot water you simply add as much coffee to a cup as you want to. This makes a dark rich and full bodied coffee with a slightly smoky aroma and a small aroma of like a burnt toffee smell to it and according to the information on the jar this also has citrus notes to it though to be honest I cannot detect those at all. it simply tastes lie well blended coffee though to me!
As for quality this has it and it really does provide a decent caffeine hit and I have no complaints with this at all and find it to be a fine drink and one of really good quality and it helps that its fairtrade too!
Available in all good supermarkets etc.
This review is also posted on Ciao under this same username.
I really love the taste and smell of fresh ground coffee, especially from Colombia or Costa Rica. There is a richness and distinctive aroma as you open the pack which just sets the taste buds tingling...........Alas, all too often it is simply not practical or best use of time to indulge in real brewed coffee so instant must suffice. Unfortunately in this sector of the beverage market price is often indicative of quality, and premium brand instant coffees almost always taste better than the standard or economy offerings. Having experienced enjoyable cups of Percol Fresh Ground Colombian Coffee I had high expectations from the instant variety: even more so since it was on offer at just over £2 for a 100g jar making it very competitive against other premium brands. The packaging with it's familiar green green hue and prominent Fairtrade logo made me feel even more socially and environmentally responsible.
Percol and Fairtrade
Percol was launched in 1988 with a registered office in London. My guess is that Percol is a combination of Peru and Colombia reflecting the focus of activity in Mexico and Central America. In 2008 there were only 10 UK employees; so this really is a small but ethical business. In fact the business model relies on support for Coffee Kids as a registered charity with elements of profit, staff time and marketing effort going into developing awareness and support for Coffee Kids. Percol is amongst the pioneers of "Fairtade" for Coffee and Tea Growers, which delivers a guaranteed, fair price to producers, plus a 'premium' that producers can invest back into developing their community. Such contracts with suppliers also allow for long-term planning and sustainable production practices. So glowing with enthusiasm and pride from the moral high ground I set about enjoying this worthwhile product. Just gleaning this from the Fairtrade Foundation Website is almost enough to make you feel good about any Fairtrade labelled products.
The glass jar is highly colourful and attractive, sealed with a screw top plastic lid, beneath which sits the usual foil seal to keep the product fresh. Opening the pack did not deliver me the same intensity of aroma as its Kenco rivals, but the freeze dried granules looked fresh and consistent. The packaging blurb leads you to believe that this coffee will give you an adventure in coffee and connect you somehow with the people who grow and produce it. My nostrils clearly failed this first test! I have however persisted with the coffee, using a good heaped teaspoon and water just below boiling for each small mug that I make. Adding milk gives a satisfying crema froth around the edges and the aroma becomes more enticing.
First sips of the coffee and it's not at all bad, only mild in strength but a definite nutty twang. Mellow would probably be the best word to describe the taste, and to be honest it's probably not quite definite or full bodied enough for my tastes. In this respect it does not come anywhere near the ground coffee from the same source, so a bit of a disappointment for me. Undeterred I have since tried the Rain Forest Organic variety which I have found a lot more satisfying, richer yet mellow and with a similar hint of nuts. Other tasting reports suggest a finish of citrus but I'm afraid I cannot confirm this, perhaps my palate is too desensitised from the real fresh ground brew!
I cannot help but commend the ethical and sustainable concepts behind this brand, so whilst it might not be the leader in the field of premium instant coffees it is worth a go. You never know you just might get images of Maya civilisations, blue parrots and steaming jungle as you take your refreshment. At least you would be sure that some of your purchase price was going to a worthy cause.
Thanks for reading
Posted on Dooyoo and Ciao under the same author
A great tasting freeze dried coffee made from 100% Arabica beans, producing an aromatic and full balanced coffee with good body.