I've just brought this new updated version, no not in taste unfortunately, but they have changed the packaging and has labeled it strongly as now Fairtrade, and quite right too.
I took ages trying to find the coffee packet with figs contained because this doesn't point that out too strongly in the new look.
This is a medium coffee and I purchased it in mind to drink in the afternoon.
The Viennese part of this coffee is to reflect those long lazy coffee mornings or afternoons where you grab a newspaper and lounge around for hours [I'm not sure who has the time to do this now! but maybe we can start a Viennese coffee revolution?]
This does have a nice taste but [and I hate being negative] if you're going to make a 'styled' coffee with fig then it should reflect that, with this coffee I don't think it was one I would chose to remake and lounge around with simply because it was to strong for that, I would much recommend a Colombian or Guatemalan coffee this is great for an evening coffee or for after dinner.
It states on the packet that 12.5% is fig but I drunk this black and must admit it tasted sweet, but my friends couldn't tell I had given them anything different which was a shame.
This is ground for all machine types and did actually go well in espresso, filter and cafetiere, there was full flavour and body and it took milk very well.
Overall it wasn't a bad coffee but it wasn't a stand out one you just had to tell everyone about
I bought this Viennese Style Coffee with Figs when it was on offer in Sainsbury's store around the corner from my office about a year ago. I have tried most of the coffee blends in this Sainsbury's range and they are often on offer at two 227g bags for £4, instead of the £2.50 per bag usual price.
I was really intrigued by the added figs and excited about trying this coffee, the packaging says it is sweet and fruity and it is about 12% fig, so I was expecting a really figgy flavour, but I couldn't taste the figs at all - big disappointment. The coffee itself tasted quite nice, it's rated 3/5 so not strong but it had a full roast flavour, however it didn't "do what it said on the tin".
On opening the packet a good waft of fresh coffee emerged, but no smell of figs. I used about one scoop of coffee per cup, it wasn't strong but also it wasn't bitter and perfectly drinkable - I really don't like bitter coffee.
I keep my coffee in an air-tight coffee tin to help to keep it fresh and it lasted well and remained tasting and smelling ok too. Usually I keep my fresh ground coffee in the fridge at home, however this is not possible at work as it is likely to grow legs and walk off. The packaging this coffee comes in is actually very good and has two flexible metal flaps at the top of the bag which hold it closed. Sainsburys coffee does have some of the best resealable coffee packs I have seen, much better than the sticky label reseal which is on most brands. The packing itself if foil inside to help keep the coffee fresh.
I have tried quite a few other coffees in this range, most recently the Continental blend, which was really good. This Viennese with Figs coffee tasted fine, not as good as the Continental, but about the same in amount of flavour as All Day Long or Premium blends. I was thoroughly disappointed not to be able to taste the figs, hence have never bought this blend again. The coffee is also fairtrade.
I'm going to give this coffee 2/5, the coffee tastes fine, but don't expect to taste the figs.
I bought this from Sainsbury's as part of their 2 for £3 offer on several different flavours of own brand coffee. I like coffee and figs, so on paper this made for a really tasty combination. The reality was a little disappointing; the fig taste was barely discernible (there was a healthy 12% or so of fig grounds in the mix, but even a subtle flavour of fig was hard to detect), and the underpinning coffee, whilst perfectly drinkable and with a good rounded and smooth finish, was nothing more than quite decent.
In all, I was slightly underwhelmed by this coffee. I'm a huge coffee addict and will get my fix in whatever form is available - and this coffee does of course rank rather higher than a vending machine's finest! But, for a ground coffee it could do better - for the Sainsbury's offer in question (which seems to be a permanent fixture in my store), you'd be better off picking two alternative flavours as there are better coffees included in the deal.
A sweet rich medium roasted Ground Coffee