Sainsbury's has rebranded this product to include and promote that this is now a Fairtrade coffee and the packaging is more up to date.
Some people have noticed a difference personally I still think it's as good as it was before.
This is a medium strength coffee in their range.
This is ground for any type of machine and I find that it is the best brand to meet that claim, as I have tried this is an espresso, filter, machine and cafetiere, this girl just can not make up her mind!
This is full bodied, rich, aromatic and the best way to make this is in the espresso, although this works in them all because it is a continental coffee it tasted more fuller and took the milk the best when making a latte or cappuccino so this was a very good all rounder to try to make that same coffee you get in a cafe.
This is a great product from Sainsbury's and really like their whole range this is well worth a try. x
Quite simply we drink nothing else! We started with beans but about 5 years ago switched to ground and use it for filter, espresso and everything in between. We do like strong black coffee since University days and this tastes really good with our local water (I have had it in Surrey and it is not as good with their chalky water!). This Christmas my husband (our self-appointed barista) devised a Christmas coffee drink using 'Cont' as we call it, for our teenaged daughter and her friends: Americano/latte with a dash of Baileys and a square of Green & Blacks in the bottom...
I bought the Continental Style dark roasted bean ground coffee from my a Sainsburys Local near to my office. I was with a colleague, we share buying the coffee, it was his turn to pay, and he spotted this and said he like the look of it. There was little choice in the Sainsburys as it is quite small, but this on offer at two 227g bags for £4, instead of the £2.50 per bag usual price.
I was a bit hesitant about getting this as its graded 5/5, labelled rich and intense, so the strongest coffee blend that Sainsburys do, but we went back to our office to try it out and I was very pleasantly surprised.
On opening the packet a lovely waft of fresh coffee emerged which filled the office. I was rather cautious about the amount of coffee I used per person, using two scoops to make three cups. To my surprise the coffee tasted really good and not to strong for me - perhaps therefore strong coffee lovers may find it a bit bland? Anyway for me this coffee was not strong or bitter, almost slight sweet and as the label suggests it is intense and rich in flavour and altogether its very smooth and enjoyable blend.
I emptied the open coffee into my air-tight coffee tin to help to keep it fresh and three weeks later it is still tasting and smelling really good. Usually I keep my fresh ground coffee in the fridge, this is not possible at work as it is likely to grow legs and walk off. The package the coffee comes in is actually resemble and has two flexible metal flaps at the top of the bag which hold it closed. Sainsburys coffee does have some of the best revealed coffee packs I have seen, much better than the sticky label resell which is on most brands. The packing itself if foil inside to help keep the coffee fresh.
I have bought other coffees in this Sainsburys range with mixed reactions and I have to say this is the best style I have bought so far in this range, and ironically was also the blend I had avoided in the past because of its 5/5 rating. The coffee is also fairtrade.
I still have the second pack left but this will be one coffee blend I will be looking out for in the future. I'm going to give it a full 5/5 as I have really enjoyed drinking it.
Regular coffee drinkers and Sainsbury's shoppers will know that this ground coffee is one of a large-ish range of own brand ground coffees that regularly feature in promotions such as "buy two bags for £3". This particular variety is, in my opinion, the best of the varieties of coffees that qualify for the promotion.
The coffee is described as "Continental blend". Quite what that actually means in practise I don't know; but, I can say that the coffee has an unusual combination (for a "high street" ground coffee) of being both smooth to drink but also full bodied. I tend to find that with readily available ground coffees, there is something of a compromise (possibly/probably favouring the mass market) of smooth roast coffee with only a medium bodied flavour. This coffee delivers a real kick and is therefore excellent for first thing in the morning or to be enjoyed slowly during the weekend.
The only other observation I feel compelled to add is that the blend appears to be consistent (at least has been for the many months I have been drinking it). Sometimes with generic blends or flavours, these can change with the season; but this coffee has proven to be consistently good.
Full bodied dark roasted ground coffee.