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Sainsbury's Full Roast Instant Coffee

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11 Reviews
  • Good price
  • Not quite up to Nescafe Standards
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      14.05.2014 22:20
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      • "Not quite up to Nescafe Standards"

      I shall be sticking with Nescafe

      I am no coffee connoisseur but I do think i recognise a decent cup of coffee when I drink one. I have always purchased Nescafe coffee in the past but I had noticed that Sainsbuys were selling the very large 500g

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        21.08.2013 00:16
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        A good value and rich full bodied instant coffee drink

        Sainsbury's Full Roast Instant Coffee

        I am a huge coffee fan and thrive off of it during the day. In my current office we have a filter coffee machine but it is not always worth making a pot if there is only one or two people going to be drinking it so we always have an instant coffee in reserve which I often go for. Our nearest supermarket to the office and Sainsbury's and being hard times my boss tends to go for the own brand coffee, the most recent being Sainsbury's Full Roast Instant Coffee.

        The coffee comes in a large, glass jar and is available in a variety of sizes, 100g, 200g and 500g. We have the larger size and this cost only £3.25 which is good value considering I sometimes buy other branded 200g instant coffees for around the £3 mark. The jar is see through so you can see how much coffee is left inside and it has a dark, brown label covering most of the jar with the Sainsbury's branding written in bold white font across the front. There is a cup of steaming coffee decorating the label which is not awe inspiring but it shows the product off.

        The coffee granules are quite large and obviously freeze dried a rich dark brown colour. They are a lot larger and more angular than other coffees I have purchased and used. The jar and granules have a strong and potent coffee smell but it doesn't smell smooth and rich in my opinion. I always add milk first to my cup, a heaped teaspoonful of coffee granules and mix before adding the just off the boil water, I find this makes the coffee taste much nicer, particularly instant coffee.

        The granules mix and dissolve well into my milk giving a nice, rich and light brown mixture. Once I have added the water and stir well the coffee completely dissolves into my drink. I have to say that this instant coffee tastes a lot better than it smells in the jar! It has a good, strong coffee flavour and is not too sharp or bitter to taste. This is meant to be a medium strength coffee, I would say it is more a medium-strong intensity because of the rich and full bodied flavour which is perfect for myself who enjoys/needs a good and strong coffee to get me through the day!

        Overall I like this coffee and don't mind having a cup or two in the office; however I do prefer a more specialist and smooth coffee at home. For the price and availability however it definitely deserves 4 stars overall. Only available at Sainsbury's.

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        12.06.2012 09:01
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        A decent instant coffee at a reasonable price.

        Review of Sainsbury's Full Roast Instant Coffee

        **The Coffee**

        This coffee is made, as the name implies for Sainsbury's. It is available in all stores and comes in four sizes, 100g, 200g, 300g and 500g. The largest size of coffee is sold in a cardboard coated drum, topped with a tin lid and the other sizes are presented in traditional glass jars with screw topped lids.

        We tend to buy the 500g size which currently costs £3.25. When compared to Sainsbury's price of £1.50 for the 100g size this is a considerable saving. Unfortunately, the 500g size is often out of stock in my local store, so then I will buy the next size down, the 300g jar at £2.79. This is still very much cheaper than other brands.

        The coffee is a granular instant coffee. The granules are fairly large and a rich, dark brown in colour. In my experience, I have found that they dissolve quickly and easily. The coffee granules have a fairly strong coffee bean aroma for an instant coffee and I do find this a really refreshing cup of coffee.

        The strength is described as a 3, meaning this is a medium strength coffee. Sainsbury's say on the label that their full roast coffee is made from the finest quality coffee beans including arabicas from Central and South America. All company contact information and instructions for use can also be found on the packaging.

        As with all instant coffees, the desired amount of granules should be placed in your cup or mug and covered with freshly boiled water, milk, sugar and so on added to personal taste. Personally, I find that using water just off the boil is best and I drink my coffee black, with no sugar.

        **Why I Choose This Coffee**

        My name is Linda and I am a coffee addict.

        Not joking here, I am addicted to my coffee. I know I shouldn't drink as much as I do, but I get through around 300g of this each week. My partner has 2, possibly 3 cups a day, but on the whole the coffee in our house in consumed by me.

        Due to a long standing eating disorder, I have issues with both food and drink, I will only drink black coffee and tap water, so my coffee is very important to me. I do not drink tea, soft drinks, alcohol, flavoured waters or fruit juices and before I discovered Sainsbury's Rich Roast, I was spending a small fortune on coffee! I have tried to cut down and once had a short lived flirtation with decaffeinated coffees, which lead to headaches and bad temper, so I'm afraid it was back to standard coffee for me.

        **My Thoughts and Conclusion**

        Sainsbury's own brand products are generally of a good standard, and this coffee is no exception. I have found it to be of a reasonable strength, although I do take mine stronger than most people, as I tend to use 2 heaped teaspoonfuls in my mug.

        I am happy serve this instant coffee to guests and will continue to buy it as long as it is available. My initial reasons for buying this particular coffee were budget related, but I have to say that I would buy this no matter what my budget was, as I like it!

        You can keep your Nescafe, Douwe Egberts and Maxwell House, it is Sainsbury's Rich Roast for me. I am definitely not a coffee snob, I am more of a coffee slob actually! Drinking as much of the stuff as I do, I can't afford to be anything but. In all honesty, I do actually prefer this humble own brand instant coffee to some of the premium brands on offer and I definitely prefer it to filtered or percolated coffee.

        I would recommend this coffee to others, especially if you are looking to save a few pennies on your shopping bills.

        Thank you for reading
        ©brittle1906 June 2012

        N.B. My reviews may appear on other sites under the same user name.

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          07.06.2012 18:52
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          Think I'd still recommend if you're looking to save money

          This is the coffee we used to get from Sainsbury's when we were trying to save our money - it was their own Full Roast Coffee and it saved us quite a bit if we bought this brand instead of the Nescafe brand. Sainsbury's still so this full roast coffee now and 100g will set our back approximately £1.45. Actually, I much prefer Nescafe but this isn't a bad second if you are trying to watch the pennies.

          The jar doesn't look anything spectacular - just a standard sized glass jar with the usual screw off lid. The coffee actually smells really good once you have first opened the jar and the granules are quite large and dark and firm and do not look much different to Nescafe. There is a very subtle difference, though if you look very carefully, as there is with the aroma. Nescafe is much more mellow smelling and richer I think than this one.

          A jar of this would last us a few weeks as we are not great coffee drinkers in our house, preferring tea, but when we do fancy one, it has to be a decent one. We tend to use one teaspoon per large cup and the coffee was mid strength, I'd say and with milk and sugar added, it did make a decent smooth tasting coffee, considering the low price.

          I wouldn't be embarrassed to serve this up to friends if they came to visit and this is actually the coffee we use in our office (when anyone can be bothered to go out to buy some). It's fairly mellow and smooth and doesn't leave a bitter taste in the mouth after swallowing. Certainly not the best instant coffee I have ever tasted but it does the job if you are trying to save money.

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            16.08.2009 20:31
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            I liked this coffee, and will be changing to this as i have saved a bit of money without comprimisin

            Sainsburys full roast coffee.


            My daughter was moving house yesterday, and i decided to take over all the necessary things that you dont remember to leave out when you move house. I popped into sainsburys for a few bits to take, having already been up early preparing a picnic for my little grandchildren, as i was looking after them and wanted to make sure that they were all happy and had something to eat, as i know that it can be the last thing on your mind when you are moving house.

            Having got the cups ready, for the adults, i purchased some Sainsburys full roast coffee (instant coffee granuels) i dont drink too much coffee, but usually buy nescafe gold blend to keep in my little container in my new kitchen. But trying to cut down on a little money i saw a jar of this coffe 100grams for a mere £1.31p, so thought that i would grab it whilst i could, and that seemed really cheap.

            As i have already mentioned i am not really a great coffee lover, but when i got to my daughters and was making the hot drinks for all my family and friend, i openned this jar of coffee, which incidentally opens with a rescrewable lid, and was no problem to open.

            The first thing to hit me, was the smell, it really smells so lovely, i think that this smells just as good as the more expensive brands.

            The Jar**********

            Rescrewable lid, shows a hot cup of coffee on the front, on a brown coffee coloured background. and I was pleased to read on the back of this jar, that Sainsburys are working with their suppliers to ensure that us the consumers have coffee, that we know the standards and conditions for those workers are greatly improved.

            The Ingredients are soluble solids of Pure Coffee.

            The Instructions **********
            Put one teaspoon full of Sainsburys full roast coffee, into a cup or mug, of your choice. Pour on hot water (previously boiled) and stir. Simple as that. Add milk or cream and sugar if preferred and stir,.

            I like to have a cup with previously boiled milk, and a spoonfull of sugar but thats only my preference.

            The Result**********

            Well i must admit that i was suprised by this coffee, it tastes just as good as my usual brand, and i would highly recommend this to you all to try, it really makes a lovely cup of coffee. And ive saved a bit on my purse strings yet again.

            Thanks for reading and rating my reviews. xx.

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            30.07.2009 17:52
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            Ingnore the Jar, enjoy the drink

            Sainsburys Full Roast coffee granules are available to purchase from Sainsbury. You probably guessed that from the name of the coffee but I'd be a remiss reviewer indeed if I didn't include that information.

            The strength of this particular coffee is 4 which stands for medium strength. What this is in comparison to I don't actually know.
            As with many caffeine based drinks this product is suitable for Vegetarians and I would imagine that it's also suitable for carnivores and omnivores as well although it doesn't expressly state this on the packaging.

            The guidelines on how to use the product advice you to add a teaspoonful of the granules to a cup, pour on some hot, but not boiling, water and stir. One assumes that you are meant to use the afore mentioned teaspoon for this but I suspect a coffee spoon would do pretty much the same job.

            The instructions also mention that you can add milk or cream and sugar before drinking.

            The ingredients state that the product contains 100% soluble solids of coffee and the drinker is promised a rich, smooth cup of coffee which is suitable for drinking at any time of the day.
            This instruction made me somewhat suspicious as few products that I consume tell me when I should use them unless they are medicines. Why on earth would the drink only be suitable for drinking in the day and not at night?

            I decided to find out.

            Last night at approximately 9:43 I made myself a cup of coffee using this product, a spoon, some sugar and some hot, but not boiling water.

            I had my first sip at 9:45 and decided that the taste was not unpleasant, the aroma whilst not particularly rich was appealing and the flavour was not too strong. If that's what a 4 tastes like, I thought, then I'm strength 4 coffee drinker.

            I finished the cup by about 10 pm and couldn't think of any reason why the coffee was unsuitable for night-time consumption so I made another cup.

            This second cup went down well so I had a third. A fourth followed and by 2:30 am I had consumed 11 cups.

            Still I couldn't think of any reason why this drink shouldn't be drunk at night. So I had another cup and started to rack my brains, I paced round and round and round the room and still couldn't think of anything. I had more cups and then decided to go to bed. At about 4:43 my head hit the pillow but I couldn't sleep. Why would the people of Sainsburys lie about their coffee? What was the purpose in telling people not to drink their caffeine based beverage after dark?

            I got up & walked around the block still trying to come up with an answer but none would come.

            I returned home and had some more coffee to calm my nerves and though about returning to bed but it was now nearly 6am and time to milk the chickens so I got changed out of my pyjamas and set about the days work.

            All in all I would rate the coffee as quite nice, perhaps not as nice as filter coffee but as far as instant coffees go it does the job. Just don't believe everything you read on the jar.

            One final warning regarding this jar. It also states that the Best Before Date is on the base of the jar. Please, please ensure that the lid is on the jar before you look at this.

            It also occurs to me that I didn't tell you the price of the coffee. This is because it was given to me as a birthday present but for those of you who can read them here's the barcode details: 5 000192 287901

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              30.05.2009 13:36
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              Would not recommend unless on promotion

              This is one of a few different instant coffees I resort to when I'm too lazy (or it's not convenient) to make a proper ground coffee; and/or I can't afford "premium" instants.

              The coffee is one of those that appears "airy" or "exploded" in texture - anyone who drinks a lot of instant coffee will know what I mean; rather than small hard grains this is more globular crispy lumps. The main consequence is that more seems to be needed per cup to achieve the same flavour, meaning the coffee isn't perhaps as economical as might first appear.

              The coffee itself is OK, but nothing more. On the spectrum of vending machine to Betty's (famous Yorkshire tea rooms that also serve remarkably good coffee!) finest, this is closer to the vending machine end. However it would be unfair to lump it in with vending machine coffees; the flavour is notably stronger and but slightly bitter.

              The price is relatively decent which probably adds up to an extra star or so - all in all though, I'd recommend a better blended instant interspersed with good cups of (cheaper!) tea if price is the main motivation for considering this coffee.

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              29.01.2009 18:28

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              dont buy ny thing else

              coffee, the ultimate drink for me in exam times, my buddy in all those al nighters I have to pull, I would always usually buy nequick usually but one day I just picked this one up from sainsbury. I am not really fussed about the taste in coffee, I used to get nesquick for reason, I realised how stupid I had been earlier, its so much more expensive.

              U know the store own brand stuff is supposed to be worst tahn or the same as branded stuff, well I disagree this is much much better than nesquick, I actually like the taste of it and its actually much cheaper, I dont know why any one in his right mind would buy different brands after tasting this, It is good coffee.

              It keeps you awake, It wakes you up in mornign, its nice to have with a few friwnds around, and it tastes good!!

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              11.12.2008 17:03
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              A good coffee

              We do not tend to get through much instant coffee in our house, as I prefer to make fresh coffee. However, it is always useful for when you are just feeling too lazy or if you are in a rush, like first thing in the morning before work.

              We generally get branded coffee because I use it a lot when we have guests and I do not like to serve up cheap brands in case the visitors object. However, with this Full Roast blend from Sainsbury's, the quality is so good nobody ever complains. One person even commented that I should not have gone to the effort of making them fresh coffee (Only just realised that might have been sarcasm!)

              The coffee produces a good rich healthy brown drink - it is not grey at all, which some cheaper versions can be at times. The granules dissolve easily in boiling water.

              The flavour of these granules is very rich and full bodied. It is quite smooth and not too bitter. In fact, when I did a taste test, I could not tell the difference between these and the nescafe ones.
              It only costs about £2 for a 300 gram jar, which is about a third of the price of nescafe. There is hardly anything in the taste.

              This is not my favourite coffee my any means but it is just as good as Nescafe and I will definitely buy it again.

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                31.08.2008 21:11
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                I'll be buying this from now on!

                I do tend to drink quite a lot of coffee (although I am trying to cut down!) and over the years have always been in the habit of buying Nescafe. Just lately though, in these credit crunch days, I have been noticing just how expensive it has become and how much cheaper this Sainsbury's own brand is in comparison. Therefore, last time I was doing my weekly shopping in Sainsburys I thought I would try it just in case it was OK.

                I know that lots of people say that own brands are just as good as branded products and in fact they are often made by the same people but I'm not always convinced. Kelloggs Special K for example is far superior to any own brands that I have ever tried. I've tended to feel it's the same with coffee, and never wanting to compromise on taste, I have stuck with what I have known. But now to be kind to my purse I felt it was time to give Sainsbury's Full Roast Instant the taste test!

                The coffee granules look just like Nescafe and they dissolve just as well. But what about the taste you ask? Well I have to say that I cannot tell the difference. The Sainsbury's coffee is just as rich and full in flavour as it's branded rival. I've enjoyed every cup that I have tasted so far and cannot see any reason why I won't enjoy the rest.

                One of the reasons that it tastes so good is, as we are told on the label, it is made from the finest quality coffee beans including arabicas from Central and South America. Another good thing about it is that Sainsburys claim that they are working with their suppliers to make sure that there are better conditions for the workers involved with making this coffee. Therefore, it's moving towards being able to call itself a fairtrade product I think!

                The coffee has a long shelf life too and my jar says that you can use it up until June 2010 - not that it's likely to last more than a month in this house, but if you don't drink much yourself and only keep it for friends you will know that it will stay fresh for quite a while.

                Now I started by saying that I was lured by the price of this coffee so you are probably wondering just how much it costs. A 300 gram jar only costs £1.98 which compares with the huge price of £6.15 for the same amount of Nescafe granules. A 200 gram jar only costs £1.31 compared with £4.14 for the same amount of Nescafe! I really could not believe just how different these were in price and I really cannot understand why! From now on I will definitely be buying my cheaper but just as tasty Sainsbury's coffee.

                If you are a Nescafe, or even a Maxwell house fan, and you shop in Sainsburys I challenge you to buy the Sainsbury's coffee, take it out of its jar and put it in a different container, and I bet no one notices the difference! Only you will - in your purse!

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                  16.05.2008 12:36
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                  for the price its great

                  I am an avid coffee lover, but my only problem is finding one that i like, i don't like the expensive brands, i prefer cheaper coffee as i don't find it as rich.

                  The packaging
                  ---------------------

                  The packaging is really basic, the coffee comes in a see through jar, with a brown lid, like with most brands of coffee, as it matches the colour of the contents of the jar.

                  The jar has a label round it, which is a very basic design, which is probably why the coffee is cheaper. It has the brand name on and also states what type of coffee it is. There is a basic cup of coffee on the front also.
                  I do find the packaging very bland, but i always say don't judge a book by its cover, so thought i would give it a try anyway.

                  Price
                  -------

                  As this was the first time of trying this coffee, i did not wanna buy a big jar, so i went for the smaller 100g one which cost me a mere 76p. You can buy the jar also in 200g for £1.19, and 300g for £1.79. Lets face it for them prices its worth trying the coffee out.

                  My personal thoughts
                  -------------------------------

                  Well off i went into the kitchen to try out my new jar of coffee. I pierced the foil on the lid, and put a level spoonful of coffee into my cup. I don't like my coffee very strong, so i only ever use a level teaspoon, or i find it too strong.I added my milk and sugar, then stirred my coffee.

                  I have found with some cheap brands that the coffee does not always stir in properly, and you get bits of coffee floating on the top. I was surprised at how well this stirred in. No long stirring just a few swirls of the spoon and my coffee was perfect and ready to drink.

                  So heres the important part, how did it taste. I would say it tasted very much like a more expensive coffee, it was rather smooth and not too rich in taste for me. I did actually enjoy my cup of coffee, and for the 76p it cost me it was well worth every penny.

                  It is so hard to try and describe the taste of coffee, but i will say if you like rich coffee, like nescafe then this is not the coffee for you. This is a milder tasting coffee, that is mild and does not have any bitter aftertaste, like with some other cheap brands.

                  Now onto whether i would recommend it. I think you can tell by my review that there would be no doubt about it. This is one of the nicest coffees i have tasted. I do always say that it does depend on your taste, as everyone has different tastes, so maybe this is not for everyone but i certainly liked it.

                  Thanks for reading i hope it helped xxx

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                • Product Details

                  A rich, full flavoured coffee.